Sutton Group Summit Realty Inc. Focused on Excellence! A Canadian Real Estate Franchise
Marketing Plan Presented by Florina Craiu-Botan Sales Representative www.cozyhome4you.com
Sutton is a national Real Estate company with over 195 offices across the country. • we are 100% Canadian owned • we have been in business since 1983 • today, we have grown to more than 8,300 salespeople About Sutton Group
About Sutton Group - Summit <ul><li>Having come East in the early 1990's, Sutton Group now controls the number 2 market share in virtually every major market and holds down the number 1 spot in several. </li></ul><ul><li>Sutton Group Summit is Ontario Sutton's top producing office on TREB for two consecutive years (2007 and 2008). </li></ul><ul><li>Sutton Group - Summit Realty Inc . Brokerage is located at 1100 Burnhamthorpe Rd. W. in Mississauga and has approximately 150 sales associates representing a variety of cultures and languages. </li></ul><ul><li>A full service real estate brokerage, Sutton Summit is dedicated to providing a wide range of services to our clients. Our goal is to ensure that we assist with all facets of your move. We will help with everything from the lawyer closing your transaction to a home repair specialist should there be anything in the home that requires special attention and with everything in between. </li></ul><ul><li>Sutton member program offers the lowest Mortgage rates on the market </li></ul><ul><li>Savings on Home Furnishings – Sutton Group works with The Brick to bring huge savings to our clients on all the Brick’s products. </li></ul>
About Florina www.mississaugahouses.com Sales Representative
<ul><li>Our Local Charity Program </li></ul><ul><li>As part of Sutton Group – Summit’s commitment to our community, </li></ul><ul><li>our company has an on-going program of charitable contributions made, </li></ul><ul><li>primarily to local charities, from each home we sell. </li></ul><ul><li>In Mississauga the main recipients are Interim House , a home for </li></ul><ul><li>battered women and children, The Place 2 , a home for teens with no </li></ul><ul><li>where to go and “Breakfast for Children” at two local schools whereby we help provide school children who otherwise may go hungry with a healthy breakfast. </li></ul><ul><li>Breast Cancer, Canadian Diabetes , etc. have also received donations through this program. </li></ul><ul><li>I am proud to say that I am a participant in this voluntary program! </li></ul>
My “Listing Guarantee” Easy Exit Guaranteed! If, after 65 days, you are not satisfied with my service, simply let me know. I will release you from our contract. No Questions! No hassles! I believe that if I am not doing the job to your satisfaction, you hired me, you should have the right to fire me. I am confident enough in my program and in my abilities to give you this ultimate guarantee.
My Listings Get “SOLD” My Objective is not to get it Listed. It’s to get it “SOLD” !
Factors We Can Control 1. Listing price • Comparative market analysis (CMA) 2. Condition of your property • Repairs • Clean and tidy 3. Promotional strategy 4. Flexibility and availability to allow access to all potential Buyers 5. Terms of the offer
“ Security” and “Peace of Mind” <ul><li>Your Realtor’s “True Value”: </li></ul><ul><ul><li>Negotiating Skills – negotiating sales agreements requires training and experience. The professional Realtor brings this to your side of the negotiating table. </li></ul></ul><ul><ul><li>Protection against the possibility of legal action – </li></ul></ul><ul><ul><li>the Realtor assumes all the risk in the unlikely event of a law suit. </li></ul></ul><ul><ul><li>_ Bonded – Agents are bonded guaranteeing their clients they are dealing with reputable people. </li></ul></ul><ul><ul><li>Screening of potential Buyers before touring your home - no need to risk having unwanted strangers wandering through your home. </li></ul></ul><ul><ul><li>Only qualified Buyers inspecting your home – Buyers will be pre-qualified either by their bank or by a mortgage consultant before they are brought to your home. </li></ul></ul><ul><ul><li>Personal security and family safety – Anyone looking at your home will be accompanied by an Agent. In fact, there will be no need for anyone from your family to be home at all. </li></ul></ul><ul><ul><li>Financial Commitment – The entire cost of marketing your home is born by the Realtor whether your home sells or not. </li></ul></ul><ul><ul><li>Your Realtor assumes all the risk with no guarantee of remuneration! </li></ul></ul>
Marketing Program <ul><li>Finding the Buyer for your property - </li></ul><ul><li>Where do Buyers come from? </li></ul><ul><ul><ul><li> 78% of Buyers come from other Agents </li></ul></ul></ul><ul><ul><ul><li> 13% come from other sources such as: flyers, </li></ul></ul></ul><ul><ul><ul><li>open houses, target marketing, internet and electronic media </li></ul></ul></ul><ul><ul><ul><li> 6% come from sign calls </li></ul></ul></ul><ul><ul><ul><li> 3% come from advertising </li></ul></ul></ul>
Marketing Program Public “Open House” – With your approval, I will hold “Open house” for the public on weekends, as appropriate. Just one more opportunity to expose your home to potential buyers. “ For Sale” signs – Sutton Group’s distinctive sign with its powerful name recognition will be placed on your property within 24 hours after the signing of the Listing. This acts as a 24 hour a day salesman on your lawn. Full Colour “Feature Sheets” – I will have high quality Feature Sheets prepared with photos for both agents and potential Buyers who visit your home. These can prove invaluable when homes are being compared at decision time.
Marketing Program The Internet – 85% of all purchasers will have found the homes they wish to see on the Internet before calling an Agent. I will give your property worldwide exposure on this increasingly important medium at a level unmatched by other local Realtors. www.cozyhome4you.com Print Advertising - As is appropriate, I will promote your home in the newspapers and Real Estate magazines. There are many different avenues that can be used to expose your home to the right people. The print media is one of them.
The World Wide Web Through my extensive use of the Internet, I will expose your home to the World. 85% of our buyers will search the Internet looking for their next home. Yours will be prominently displayed there for all to see. Your home will appear on the following major Real Estate websites within 24 hours: www.TORONTOMLS.net for the Realtors, www.REALTOR.ca for the US. public, www.SUTTON.com , our companies national website, on my own website www.mississaugahouses.com and now at www.4MississaugaHomes.com , an office site that, through our heavy promotional campaign, is drawing 300 visitors and many, many inquires per day to look at our listings. www.cozyhome4you.com
Putting the true power of Internet Marketing to work for Sutton Group – Summit clients, this unique site combines the skills and marketing strengths of two powerful real estate companies – Sutton Group and MostHome Technologies . Sutton Group – Summit Realty, with our powerhouse office of 150+ professionals, markets this site collectively, greatly adding to the overall marketing dollars available to drive prospective buyers to this site and your property, significantly increasing our opportunities to get your home sold QUICKLY . MostHome Technologies is a Canadian company based in Vancouver that has entered into an exclusive arrangement in Canada with Sutton Group and through Sutton with Sutton- Summit to monitor and respond to all Internet inquiries regarding our Listings. Their professionals will phone and / or email anyone responding to our marketing of www.4MississaugaHomes.com in a very timely manner – a critical component for Internet marketing. They will continue to follow-up with these potential buyers until they have a response. Therefore, even when our sales people are occupied with other clients, as is so often the problem with Internet leads, MostHome will be actively pursuing these potential buyers for our Listings. ONLY SUTTON GROUP CLENTS HAVE THE LUXURY AND COMFORT OF THIS POWERFUL MARKETING TEAM AVAILABLE TO THEM!
I can feature your home on my website for the world to see. My site will create an information sheet with photos of your property which anyone can see and print on their home printer with everything we want them to remember about your home as well as a slide show to view on their home computer. The Marketing Power of www.cozyhome4you.com My personal website, with its data base e-mail capabilities, will allow me to announce your home to my entire client base, with the photo slide show and all pertinent information, within minutes of it being input. From www.cozyhome4you.com the public will be able to locate the exact location of your home through my site mapping format, figure out the mortgage financing to buy your home and, then, contact me directly by email or phone or, sometimes more important, email the complete information package to a friend without leaving my site. To assist me in spreading the good news of your property being available, through the “Admin’ section of my web site I have a complete mail marketing system comprised of a large number of promotional “Flyers” and “Feature Sheets”, etc. which allows me to immediately mail information about your Home to my entire marketing area.
Maximizing the appeal of your property First impressions are very important and therefore, we must maximize the interior and exterior appeal of your property to potential Buyers. There are many tips to consider that create an inviting and attractive atmosphere: • A clean and tidy interior and exterior. • A neutral and well lit interior. • A fresh scent. • Rearranging pieces of furniture to create openness. • Lights left on throughout the property during showings. • Easy access and an inviting doorway. • Clean windows. • Clean closets that are free of clutter. • Open doors. • Clean counter space. Marketing Program
Effect of Over-Pricing Sellers often believe that they can over-price their home initially and then reduce it later with no negative consequences. The graphs below show typical “Pricing” and “Activity” patterns. When a home first enters the market, a flurry of activity is expected as the demand in the area explores the new entry. With time the level of “showings” will drop off as new entries come on the market. The home that is over-priced risks missing this initial “rush”. Often by the time the home is priced competitively, it has missed its peak opportunity. Equally often, because it is now difficult to re-create this surge, the Seller may take less than would have been necessary earlier in the cycle.
a) It makes others look better b) Fewer sales people will show your home c) Buyers are unwilling to negotiate d) Lost time e) Reduces Buyer competition f) Unrealistic offers g) Principles of Substitution More Effects of Over-Pricing