The document contains 6 questions about how marketing has changed in the new millennium due to the rise of the internet. It asks how the internet illustrates the marketing concept in action. It asks how department stores, shopping centers, discounters and warehouse stores created value for consumers compared to internet sellers like Priceline.com, NexTag.com, Jumia.com and Amazon.com. It also asks how the internet creates value for goods and service producers and whether a company like Priceline.com could sell low-priced items like groceries or telephone calls. Finally, it asks how Priceline.com exemplifies a new model for connecting with customers.

1. New Marketing
By
Oloba
+256-785-552288
jooloba@livingstone.ac.ug
MarketingManagement

2. Changing Business in the New Millennium

3. Q#1: How does the internet illustrate the
marketing concept in action?

4. Q#2: Explain how department stores, shopping centers, discounters
and warehouse stores created value for consumers?

5. Q#3: How do internet sellers such as Priceline.com, NexTag.com,
Jumia.com and Amazon.com create value for consumers?
• Contrast this value creation
with that of traditional
retailers in question 2.

6. Q#4: How does the internet create value for
goods and service producers?

7. Q#5: Can a company like Priceline. com sell low-priced
items such as groceries and telephone calls?

8. Q#6: How does a firm like Priceline.com exemplify the
new model for connecting with customers?

9. God bless you!