Boeing company's case study in form of a presentation analyzing various managerial aspects of Boeing including future strategies.

1. The Boeing Company Overview

2. William E Boeing 1881-1956 founder

3. Current Leadership

4. 3/31/2010 History Founded in 1916 in the Puget Sound region(Seattle) of Washington state Undertook a series of strategic mergers and acquisitions to become the world’s largest, most diversified aerospace company Aerospace pioneers now part of the Boeing enterprise include: North American Aviation McDonnell Douglas Rockwell International (space and defense business) Hughes Space & Communications Jeppesen

6. Headquarter in Chicago, USA.

7. World’s leading aerospace company

8. The second biggest defense company in the world

9. With more than 150,000 employees in more than 70 countries

10. Total company revenues for 2006 were $61.5 billionBoeing Today

11. ACHIEVEMENTS & REWARDS Made first modern airline Boeing 247 in 1933. Made first commercial Jet airliner of USA 707 in 1958. Developed first guided missiles. Produced best selling commercial jet aircraft in aviation history 737. First contractor of International space station(ISS). One of the contractors in the development of Space Shuttle.

12. ACHIEVEMENTS & REWARDS 2005 Awards The US Environmental Protection Agency (US EPA) named Boeing one of its Best Workplaces for Commuters (for company programs that encourage HOV participation. Vista Fibers presented Boeing's San Antonio Aerospace Support Center with an outstanding achievement award for the center's recycling efforts (recycling more than 180 tons of paper in 2004).

13. ACHIEVEMENTS & REWARDS 2006 Awards The National Business Group on Health, a national non-profit organization, named Boeing one of the Best Employers for Healthy Lifestyles.

14. Products Commercial airliners Military aircraft Munitions Space systems Computer Services

15. SWOT ANALYSIS Strengths• Strong global network• Broad product line that covers most major market niches / R&D development SITUATION ANALYSIS

16. Weaknesses• A hierarchical, ridged, and semi- autocratic management style, which is a product of its military heritage.• Labour problems.• Dependence on US government and WTO-incompatible subsidies. SITUATION ANALYSIS

17. Opportunities• New aircraft to gain market share• Increase demand for point to point routes SITUATION ANALYSIS

18. Threats • Slowdown in the commercial jet market• Uncertain airline industry environment SITUATION ANALYSIS

19. Boeing’s Organizational structure Boeing uses the Matrix Structure: - Each Department has a Senior Vice President Boeing uses Specialization: - Different individuals in different units perform specific tasks Boeing is a Centralized Organization: - high-level executives make most decisions and pass them down to lower levels for implementation

21. SEGMENTATION AS MARKETING POLICY Boeing uses Geography as its segmentation tool. Short haul routes appear to reveal that Europe and North America is the more attractive segment for commercial aircrafts. India and South east Asia has emerged as the main market for military aircrafts.

23. Integrity

24. Quality

25. Customer Satisfaction

27. Criticism Bad environment record Infamous tax payer Unethical conduct Violation of 1992 EU-US agreement

29. Competing for next generation refueller program of USAF

30. Various space research programs of NASA

32. Thank you