Marketing Process of Chillox
•Download as PPTX, PDF•
0 likes•1,569 views
Brief Glance of the Marketing Process of Chillox, a burger joint based in Dhaka. Their process of Marketing and product development have been included here by having a discussion with the top management of Chillox.
Report
Share
Report
Share
Recommended
FAST FOOD INDUSTRY OF BANGLADESH
ITS A RESEARCH PRESENTATION .AN OVERALL REVIEW ON FAST FOOD MARKET HAS BEE MADE.RESEARCH ENTHUSIAST CAN USE THIS SLIDE AS THEIR REFERENCE
Mc Donalds Pakistan (Presence & Competition)
The document provides a strategic marketing analysis of McDonald's operations in Pakistan. It begins with an introduction to McDonald's history and business model globally. It then analyzes McDonald's Pakistan specifically, including its vision, objectives, and key strengths. It also performs external and internal analyses through tools like PEST, Porter's Five Forces, and SWOT. It discusses McDonald's target segments and positioning in Pakistan. Finally, it evaluates McDonald's marketing mix of product, price, place, and promotion strategies in the country. The analysis aims to understand McDonald's competitive advantages and strategic approach to growth in the Pakistani market.
A project report on consumer perception and preference towards nandini curd ...
The document discusses consumer perception and preferences towards Nandini curd in Dharwad, India. It provides background on the dairy industry in India and Karnataka. It outlines the objectives and functions of organizations involved like the Karnataka Milk Federation, milk unions, and district cooperative societies. The document also describes the methodology used in the consumer perception study and provides an executive summary of its objectives and findings.
Monginis
Monginis is a popular bakery brand in India with over 500 outlets across 12 cities. It aims to help people express happiness through its products. The document discusses Monginis' marketing strategy, including its strengths of an established brand name and wide reach. However, it lacks variety compared to competitors and faces threats from them expanding into celebrations. It proposes expanding product lines, promoting brands more aggressively, improving quality consistency, and globalizing through export-quality products and online promotions.
Otobi Marketing Strategy | Cash Cows
A report on Otobi's marketing strategy. It provides a clear picture on where the brand is standing and where it can be.
Biryani caters ( new product )
Biryani Caterers is a new food brand launched by three partners that provides high quality biryani. It will initially launch in some major Pakistani cities. The brand sees opportunities in the large market and demand for biryani. However, it is not well known yet and has limited funds. The brand will target youth, professionals and families across urban areas. It will position itself based on the delicious taste and as a place for fun gatherings. The marketing mix involves selling biryani in boxes for takeaway and at franchises with dining, targeting upper-middle and upper class consumers. An event at a university received positive feedback.
Jhony and Jugno Success Story
Jhony and Jugno Success Story as a small but successful Business. In these slides we discuss about the failure and Success of Jhony and Jugno. We discuss About INTRODUCTION, HISTORY, FIRST OUTLET, SELECTION OF LOCATION, GOHAR IQBAL’S Entrepreneurship Thoughts, MONTHLY REVENUE, ACHIEVEMENTS of Jhony & Jugno.
Gulahmed marketing mix
Gul Ahmed Textile Mills is a leading textile company in Pakistan that began in the early 20th century. It produces high quality cotton fabric, home textiles, fashion apparel, and designer lawn products. Gul Ahmed has strong brand recognition for pioneering lawn fashion in Pakistan. It focuses on new design trends, competitive pricing, and marketing new collections through fashion shows and magazine advertisements to drive sales. The company's success is attributed to its core competency in yarn production, strategic product placement, introduction of new designs, and high quality standards.
Recommended
FAST FOOD INDUSTRY OF BANGLADESH
ITS A RESEARCH PRESENTATION .AN OVERALL REVIEW ON FAST FOOD MARKET HAS BEE MADE.RESEARCH ENTHUSIAST CAN USE THIS SLIDE AS THEIR REFERENCE
Mc Donalds Pakistan (Presence & Competition)
The document provides a strategic marketing analysis of McDonald's operations in Pakistan. It begins with an introduction to McDonald's history and business model globally. It then analyzes McDonald's Pakistan specifically, including its vision, objectives, and key strengths. It also performs external and internal analyses through tools like PEST, Porter's Five Forces, and SWOT. It discusses McDonald's target segments and positioning in Pakistan. Finally, it evaluates McDonald's marketing mix of product, price, place, and promotion strategies in the country. The analysis aims to understand McDonald's competitive advantages and strategic approach to growth in the Pakistani market.
A project report on consumer perception and preference towards nandini curd ...
The document discusses consumer perception and preferences towards Nandini curd in Dharwad, India. It provides background on the dairy industry in India and Karnataka. It outlines the objectives and functions of organizations involved like the Karnataka Milk Federation, milk unions, and district cooperative societies. The document also describes the methodology used in the consumer perception study and provides an executive summary of its objectives and findings.
Monginis
Monginis is a popular bakery brand in India with over 500 outlets across 12 cities. It aims to help people express happiness through its products. The document discusses Monginis' marketing strategy, including its strengths of an established brand name and wide reach. However, it lacks variety compared to competitors and faces threats from them expanding into celebrations. It proposes expanding product lines, promoting brands more aggressively, improving quality consistency, and globalizing through export-quality products and online promotions.
Otobi Marketing Strategy | Cash Cows
A report on Otobi's marketing strategy. It provides a clear picture on where the brand is standing and where it can be.
Biryani caters ( new product )
Biryani Caterers is a new food brand launched by three partners that provides high quality biryani. It will initially launch in some major Pakistani cities. The brand sees opportunities in the large market and demand for biryani. However, it is not well known yet and has limited funds. The brand will target youth, professionals and families across urban areas. It will position itself based on the delicious taste and as a place for fun gatherings. The marketing mix involves selling biryani in boxes for takeaway and at franchises with dining, targeting upper-middle and upper class consumers. An event at a university received positive feedback.
Jhony and Jugno Success Story
Jhony and Jugno Success Story as a small but successful Business. In these slides we discuss about the failure and Success of Jhony and Jugno. We discuss About INTRODUCTION, HISTORY, FIRST OUTLET, SELECTION OF LOCATION, GOHAR IQBAL’S Entrepreneurship Thoughts, MONTHLY REVENUE, ACHIEVEMENTS of Jhony & Jugno.
Gulahmed marketing mix
Gul Ahmed Textile Mills is a leading textile company in Pakistan that began in the early 20th century. It produces high quality cotton fabric, home textiles, fashion apparel, and designer lawn products. Gul Ahmed has strong brand recognition for pioneering lawn fashion in Pakistan. It focuses on new design trends, competitive pricing, and marketing new collections through fashion shows and magazine advertisements to drive sales. The company's success is attributed to its core competency in yarn production, strategic product placement, introduction of new designs, and high quality standards.
Final report of summer intenship in big bazaar
This document provides an introduction and synopsis for a study on customer relationship management (CRM) practices at Big Bazaar, an Indian retail chain. The study aims to examine CRM implementation and customer experiences at Big Bazaar stores. It will analyze how customers learn about Big Bazaar, why they choose to shop there, and identify factors that influence their purchasing decisions. Key aspects of retail operations that will be assessed include front-end operations, store layout, visual merchandising, and CRM. The findings will provide recommendations to help Big Bazaar improve goals achievement and profitability.
bigbazaar
This document provides an overview of a study on consumer behavior conducted at Big Bazaar. It includes an introduction to Big Bazaar as a leading Indian retail company. The study aimed to understand consumer buying behaviors and identify strategies to attract customers. A questionnaire was developed and surveys were conducted to collect data on consumer preferences, shopping habits, and factors influencing purchasing decisions. The results of the analysis provided insights into how Big Bazaar can better satisfy customer needs and improve customer retention.
Rural marketing in pakistan mirza shakeel
Rural areas make up 68% of Pakistan's population and are an important market for consumer goods companies. Approximately 35% of major companies' sales come from rural Pakistan. Rural marketing faces unique challenges including low disposable incomes, geographical spread, and illiteracy. Effective rural marketing strategies include offering affordable, smaller stock keeping units with distinctive packaging. Using local dialects and customized media for promotion and contributing to local communities through corporate social responsibility activities can also help connect with rural consumers. Subsidizing rural distribution costs makes distribution infrastructure self-sustaining while maintaining attractive retail margins and prices points is important given inflationary pressures on consumer purchasing power.
bKash
This document discusses a study on measuring consumer attitudes towards the mobile financial service bKash in Bangladesh. It provides background on Bangladesh's financial sector and the regulation of mobile financial services. It notes that while only 13% of Bangladeshis have bank accounts, over 90% have mobile phones. The study aims to evaluate consumer satisfaction and dissatisfaction with bKash, the largest mobile financial service provider in Bangladesh, through surveys of 30 bKash customers. The methodology, limitations, and information sources used in the study are also outlined.
Haldi-Ram (Case Study)
The document discusses the history and expansion of Haldiram's, an Indian snack foods company established in 1937 in Bikaner, Rajasthan. It details how Haldiram's grew from a small sweet shop to establish manufacturing units across India and expand internationally, offering a wide range of traditional Indian snacks, sweets, and other products. The document also examines some of the challenges faced by Haldiram's, such as competition and maintaining quality standards as the company continues to grow.
Macro environment Analysis of Bangladesh
The macro environment of Bangladesh is every bit as important to a company as the micro-environment. So much in fact, that it can’t be taken for granted. This analysis showed some of the characteristics of the environment and how different companies have used the opportunities and made a name. This was the purpose of the analysis all along.
Marketing Strategy of Aarong
Aarong is a Bangladeshi retail brand owned by BRAC that sells local crafts and textiles. It uses segmentation based on geography, demographics, psychographics, and behavior to target middle and upper class Bangladeshis. Aarong differentiates its products by offering a wide variety of men's, women's, children's, and household items made from different materials and in various sizes. It has positioned itself as the top retailer of locally made Bangladeshi products through its large selection, competitive pricing, and socially responsible mission of empowering artisans.
Project bcrws 1-
The document discusses two major food companies in Pakistan - Shan Foods and National Foods. It provides an overview of their history, vision, core values, and product lines. Shan Foods was founded in 1981 and has since expanded globally, while National Foods was established earlier in 1970 and has a broader range of products, including spices, rice, pickles, salts, jams, desserts, and more. Both companies aim to provide high quality, innovative food products to delight consumers, while upholding their values of ethics, community, and customer satisfaction.
Hrm practices in banglalink staffing and workforce planning
The document provides an overview of HRM practices related to staffing and workforce planning at Banglalink, a leading telecommunications company in Bangladesh. It discusses Banglalink's organizational structure, employee overview including common job titles and demographics, and lists the key HRM functions practiced at the company such as workforce planning, recruitment, training, compensation, and performance appraisal. The report was prepared by students for a course on human resource management.
Pantaloons retail project
Pantaloons Kankurgachi is a 28,000 square foot department store located in Kolkata. It caters to customers from nearby residential areas and offers apparel, groceries, cosmetics, and consumer durables under one roof. The store follows a grid layout for certain sections and loop layout for apparel. It uses various fixtures like racks, tables, and shelves to display a wide range of merchandise. Promotional materials and impulse items are placed near cash counters. Theme-based window displays change with the season. Mannequins are used to showcase apparel. Graphics, posters, and backlit visuals add visual interest inside the store. Lighting and colors are used strategically throughout
A project report on comparative analysis of marketing strategies of vodafone ...
The document provides information about a project report on the comparative analysis of marketing strategies of Bharti Airtel and Vodafone. It includes an introduction to the topic, background details on the telecom sector in India and profiles of Airtel and Vodafone. It also describes the objectives of the study, research methodology used and the contents that will be covered in the report such as the marketing strategies, SWOT analysis, suggestions and conclusions.
Mba project big bazaar consumer behaviour
Marketing is defined as the process of creating, communicating, delivering and exchanging products and services that have value for customers, partners and society. The key elements of marketing include identifying customer needs, developing products to meet those needs, determining appropriate pricing, selecting distribution channels and promoting products. Marketing aims to create value for customers to build strong, long-term customer relationships and capture value in return. It involves identifying, satisfying and retaining customers while focusing on customer needs above all else.
Maketing report on robi
Robi Axiata Limited is a leading mobile network provider in Bangladesh. It is a joint venture between Axiata Group Berhad of Malaysia and NTT DOCOMO INC of Japan. Robi offers both prepaid and postpaid plans. Their prepaid plans include packages focused on calls to friends and family, while their postpaid plans include options with no monthly fees but competitive call rates. Robi's goal is to be the top telecom provider in Bangladesh by having the largest network coverage and customer base and focusing on customer service and resolving issues.
BCG matrix of pran product
The document presents information on the BCG matrix analysis of products from Pran Group, a Bangladeshi company. It identifies four products - Ketchup (Stars), Spice Powder (Question Marks), Frooto (Cash Cows), and Power Drink (Dogs) based on their relative market share and growth rate. It provides details on the market share, growth rate, and investment needs for products in each BCG category. It evaluates the profit potential and investment strategy for different products and suggests Pran Group pursue product differentiation to increase consumer satisfaction and growth.
Portfolio analysis of basundhara
1. Bashundhara Group is a leading conglomerate in Bangladesh operating in various industries including real estate, media, steel, cement, paper, energy, shipping, logistics and food.
2. It analyzes the attractiveness and competitive position of industries using weighted criteria to evaluate opportunities and threats from market, industry and supply factors.
3. Key resources that provide competitive advantages include a large customer base, diversified product portfolio, expertise across industries, and skilled human resources.
Presentation On Haldiram
- Haldiram was established in 1941 in Rajasthan by Moolchand and expanded to Kolkata in 1958 and other parts of western India. It opened its first shop in Delhi's Chandni Chowk market in 1983, focusing on sweets and snacks.
- It is now run by Moolchand's sons and grandsons. The brand has a high quality image and wide product range. A survey found they have the largest market share in Delhi but provide lower margins to retailers than competitors.
- To increase market share, Haldiram could provide higher margins to retailers and better promote products to young consumers through advertising. The brand awareness for Haldiram remains high among consumers.
Project report on brand representation
The document is a project report submitted by Mr. Saachin B. Farfad for his Master's degree in marketing management. It discusses his internship project analyzing the brand representation of Parle products in Amravati city. Parle Products is an Indian company established in 1929 that manufactures biscuits and confectionaries. It discusses the company's history, products, factories, and brands such as Parle-G biscuits. The report will analyze Parle's brand representation in Amravati through research objectives, methodology, and conclusions from his internship experiences.
Dmart- A complete Study (Retail Business)
Dmart is an Indian chain of cash-and-carry wholesale stores founded in 2002. It was incorporated in 2000 by Radhakishan Damani and has expanded to 155 stores across India as of 2018. Dmart's mission is to provide the best value to customers by offering lower prices than competitors through a business model of bulk purchasing, limited advertising, and direct ownership of real estate. It offers a wide range of products from groceries and household goods to garments, electronics, and beauty products.
dissertation on buying behaviour of fmcg products
This document provides an executive summary of a research report on the buying behavior of consumers for FMCG (Fast Moving Consumer Goods) products in India. The summary includes:
1) An overview of the FMCG sector in India and comparisons between 2005 and 2006.
2) Details of the research methodology used in the report such as sample size, sampling region, and stratified random sampling.
3) Key factors analyzed in the report related to consumer income, socio-economics, age, and geography that influence buying behavior.
4) Conclusions and recommendations based on the analysis in the report.
Report on balaji-wafers-pvt-ltd-pdf-free (1).pdf
The document provides details about an industrial visit report prepared by Vyas Niraj M to Balaji Wafers Pvt. Ltd. It includes information about the company's history starting in 1976, achievements, organizational structure, and departments like production, personnel, marketing, and finance. The report was submitted to Saurashtra University as part of the BBA curriculum and aims to provide practical knowledge through field work experience.
Ppt
This document analyzes the pricing strategies of Visakha and Heritage milk brands in Rajahmundry, India. It discusses the objectives, methodology, limitations, theoretical framework, pricing factors, decision-making process, comparative prices, data analysis, findings, suggestions, and conclusion of the study. The study found that most consumers preferred Visakha milk due to its reasonable prices, quality, freshness, and availability compared to Heritage milk. It was suggested that both companies focus on low-income customers and introduce more affordable product options.
Delish Rice
Pakistan is the 4th largest producer of rice globally. Rice is a major export and source of foreign exchange for Pakistan. The document proposes introducing a branded rice product called Delish Rice in major Pakistani cities to address the lack of widely available quality branded rice options. The marketing strategy involves launching initially in Karachi and other large cities, targeting upper-income consumers, and focusing on modern retail channels and promotions to drive sales and build brand awareness. The goal is to gain a 20% market share within the first year through a regional launch approach and emphasis on below-the-line marketing activities over traditional advertising.
More Related Content
What's hot
Final report of summer intenship in big bazaar
This document provides an introduction and synopsis for a study on customer relationship management (CRM) practices at Big Bazaar, an Indian retail chain. The study aims to examine CRM implementation and customer experiences at Big Bazaar stores. It will analyze how customers learn about Big Bazaar, why they choose to shop there, and identify factors that influence their purchasing decisions. Key aspects of retail operations that will be assessed include front-end operations, store layout, visual merchandising, and CRM. The findings will provide recommendations to help Big Bazaar improve goals achievement and profitability.
bigbazaar
This document provides an overview of a study on consumer behavior conducted at Big Bazaar. It includes an introduction to Big Bazaar as a leading Indian retail company. The study aimed to understand consumer buying behaviors and identify strategies to attract customers. A questionnaire was developed and surveys were conducted to collect data on consumer preferences, shopping habits, and factors influencing purchasing decisions. The results of the analysis provided insights into how Big Bazaar can better satisfy customer needs and improve customer retention.
Rural marketing in pakistan mirza shakeel
Rural areas make up 68% of Pakistan's population and are an important market for consumer goods companies. Approximately 35% of major companies' sales come from rural Pakistan. Rural marketing faces unique challenges including low disposable incomes, geographical spread, and illiteracy. Effective rural marketing strategies include offering affordable, smaller stock keeping units with distinctive packaging. Using local dialects and customized media for promotion and contributing to local communities through corporate social responsibility activities can also help connect with rural consumers. Subsidizing rural distribution costs makes distribution infrastructure self-sustaining while maintaining attractive retail margins and prices points is important given inflationary pressures on consumer purchasing power.
bKash
This document discusses a study on measuring consumer attitudes towards the mobile financial service bKash in Bangladesh. It provides background on Bangladesh's financial sector and the regulation of mobile financial services. It notes that while only 13% of Bangladeshis have bank accounts, over 90% have mobile phones. The study aims to evaluate consumer satisfaction and dissatisfaction with bKash, the largest mobile financial service provider in Bangladesh, through surveys of 30 bKash customers. The methodology, limitations, and information sources used in the study are also outlined.
Haldi-Ram (Case Study)
The document discusses the history and expansion of Haldiram's, an Indian snack foods company established in 1937 in Bikaner, Rajasthan. It details how Haldiram's grew from a small sweet shop to establish manufacturing units across India and expand internationally, offering a wide range of traditional Indian snacks, sweets, and other products. The document also examines some of the challenges faced by Haldiram's, such as competition and maintaining quality standards as the company continues to grow.
Macro environment Analysis of Bangladesh
The macro environment of Bangladesh is every bit as important to a company as the micro-environment. So much in fact, that it can’t be taken for granted. This analysis showed some of the characteristics of the environment and how different companies have used the opportunities and made a name. This was the purpose of the analysis all along.
Marketing Strategy of Aarong
Aarong is a Bangladeshi retail brand owned by BRAC that sells local crafts and textiles. It uses segmentation based on geography, demographics, psychographics, and behavior to target middle and upper class Bangladeshis. Aarong differentiates its products by offering a wide variety of men's, women's, children's, and household items made from different materials and in various sizes. It has positioned itself as the top retailer of locally made Bangladeshi products through its large selection, competitive pricing, and socially responsible mission of empowering artisans.
Project bcrws 1-
The document discusses two major food companies in Pakistan - Shan Foods and National Foods. It provides an overview of their history, vision, core values, and product lines. Shan Foods was founded in 1981 and has since expanded globally, while National Foods was established earlier in 1970 and has a broader range of products, including spices, rice, pickles, salts, jams, desserts, and more. Both companies aim to provide high quality, innovative food products to delight consumers, while upholding their values of ethics, community, and customer satisfaction.
Hrm practices in banglalink staffing and workforce planning
The document provides an overview of HRM practices related to staffing and workforce planning at Banglalink, a leading telecommunications company in Bangladesh. It discusses Banglalink's organizational structure, employee overview including common job titles and demographics, and lists the key HRM functions practiced at the company such as workforce planning, recruitment, training, compensation, and performance appraisal. The report was prepared by students for a course on human resource management.
Pantaloons retail project
Pantaloons Kankurgachi is a 28,000 square foot department store located in Kolkata. It caters to customers from nearby residential areas and offers apparel, groceries, cosmetics, and consumer durables under one roof. The store follows a grid layout for certain sections and loop layout for apparel. It uses various fixtures like racks, tables, and shelves to display a wide range of merchandise. Promotional materials and impulse items are placed near cash counters. Theme-based window displays change with the season. Mannequins are used to showcase apparel. Graphics, posters, and backlit visuals add visual interest inside the store. Lighting and colors are used strategically throughout
A project report on comparative analysis of marketing strategies of vodafone ...
The document provides information about a project report on the comparative analysis of marketing strategies of Bharti Airtel and Vodafone. It includes an introduction to the topic, background details on the telecom sector in India and profiles of Airtel and Vodafone. It also describes the objectives of the study, research methodology used and the contents that will be covered in the report such as the marketing strategies, SWOT analysis, suggestions and conclusions.
Mba project big bazaar consumer behaviour
Marketing is defined as the process of creating, communicating, delivering and exchanging products and services that have value for customers, partners and society. The key elements of marketing include identifying customer needs, developing products to meet those needs, determining appropriate pricing, selecting distribution channels and promoting products. Marketing aims to create value for customers to build strong, long-term customer relationships and capture value in return. It involves identifying, satisfying and retaining customers while focusing on customer needs above all else.
Maketing report on robi
Robi Axiata Limited is a leading mobile network provider in Bangladesh. It is a joint venture between Axiata Group Berhad of Malaysia and NTT DOCOMO INC of Japan. Robi offers both prepaid and postpaid plans. Their prepaid plans include packages focused on calls to friends and family, while their postpaid plans include options with no monthly fees but competitive call rates. Robi's goal is to be the top telecom provider in Bangladesh by having the largest network coverage and customer base and focusing on customer service and resolving issues.
BCG matrix of pran product
The document presents information on the BCG matrix analysis of products from Pran Group, a Bangladeshi company. It identifies four products - Ketchup (Stars), Spice Powder (Question Marks), Frooto (Cash Cows), and Power Drink (Dogs) based on their relative market share and growth rate. It provides details on the market share, growth rate, and investment needs for products in each BCG category. It evaluates the profit potential and investment strategy for different products and suggests Pran Group pursue product differentiation to increase consumer satisfaction and growth.
Portfolio analysis of basundhara
1. Bashundhara Group is a leading conglomerate in Bangladesh operating in various industries including real estate, media, steel, cement, paper, energy, shipping, logistics and food.
2. It analyzes the attractiveness and competitive position of industries using weighted criteria to evaluate opportunities and threats from market, industry and supply factors.
3. Key resources that provide competitive advantages include a large customer base, diversified product portfolio, expertise across industries, and skilled human resources.
Presentation On Haldiram
- Haldiram was established in 1941 in Rajasthan by Moolchand and expanded to Kolkata in 1958 and other parts of western India. It opened its first shop in Delhi's Chandni Chowk market in 1983, focusing on sweets and snacks.
- It is now run by Moolchand's sons and grandsons. The brand has a high quality image and wide product range. A survey found they have the largest market share in Delhi but provide lower margins to retailers than competitors.
- To increase market share, Haldiram could provide higher margins to retailers and better promote products to young consumers through advertising. The brand awareness for Haldiram remains high among consumers.
Project report on brand representation
The document is a project report submitted by Mr. Saachin B. Farfad for his Master's degree in marketing management. It discusses his internship project analyzing the brand representation of Parle products in Amravati city. Parle Products is an Indian company established in 1929 that manufactures biscuits and confectionaries. It discusses the company's history, products, factories, and brands such as Parle-G biscuits. The report will analyze Parle's brand representation in Amravati through research objectives, methodology, and conclusions from his internship experiences.
Dmart- A complete Study (Retail Business)
Dmart is an Indian chain of cash-and-carry wholesale stores founded in 2002. It was incorporated in 2000 by Radhakishan Damani and has expanded to 155 stores across India as of 2018. Dmart's mission is to provide the best value to customers by offering lower prices than competitors through a business model of bulk purchasing, limited advertising, and direct ownership of real estate. It offers a wide range of products from groceries and household goods to garments, electronics, and beauty products.
dissertation on buying behaviour of fmcg products
This document provides an executive summary of a research report on the buying behavior of consumers for FMCG (Fast Moving Consumer Goods) products in India. The summary includes:
1) An overview of the FMCG sector in India and comparisons between 2005 and 2006.
2) Details of the research methodology used in the report such as sample size, sampling region, and stratified random sampling.
3) Key factors analyzed in the report related to consumer income, socio-economics, age, and geography that influence buying behavior.
4) Conclusions and recommendations based on the analysis in the report.
Report on balaji-wafers-pvt-ltd-pdf-free (1).pdf
The document provides details about an industrial visit report prepared by Vyas Niraj M to Balaji Wafers Pvt. Ltd. It includes information about the company's history starting in 1976, achievements, organizational structure, and departments like production, personnel, marketing, and finance. The report was submitted to Saurashtra University as part of the BBA curriculum and aims to provide practical knowledge through field work experience.
What's hot (20)
Hrm practices in banglalink staffing and workforce planning
Hrm practices in banglalink staffing and workforce planning
A project report on comparative analysis of marketing strategies of vodafone ...
A project report on comparative analysis of marketing strategies of vodafone ...
Similar to Marketing Process of Chillox
Ppt
This document analyzes the pricing strategies of Visakha and Heritage milk brands in Rajahmundry, India. It discusses the objectives, methodology, limitations, theoretical framework, pricing factors, decision-making process, comparative prices, data analysis, findings, suggestions, and conclusion of the study. The study found that most consumers preferred Visakha milk due to its reasonable prices, quality, freshness, and availability compared to Heritage milk. It was suggested that both companies focus on low-income customers and introduce more affordable product options.
Delish Rice
Pakistan is the 4th largest producer of rice globally. Rice is a major export and source of foreign exchange for Pakistan. The document proposes introducing a branded rice product called Delish Rice in major Pakistani cities to address the lack of widely available quality branded rice options. The marketing strategy involves launching initially in Karachi and other large cities, targeting upper-income consumers, and focusing on modern retail channels and promotions to drive sales and build brand awareness. The goal is to gain a 20% market share within the first year through a regional launch approach and emphasis on below-the-line marketing activities over traditional advertising.
Business Plan of a Kids Restaurant in Pakistan named "KIDZERIA"
This document provides an analysis of the restaurant industry in Pakistan and presents a business plan for a new children's restaurant called Kidzeria. It discusses the growing restaurant industry and fast food consumption trends. It then describes Kidzeria's mission, goals, target markets, and product offerings. The marketing mix, operations, risks, and contingency plans are outlined. Key points include targeting children ages 5-12, offering quality food and a kid-friendly environment, plans for locations and expansion, and maintaining competitive pricing.
Marketing plan
This document outlines a marketing plan for a new fast food restaurant called Papa John's. The key points are:
1. The restaurant aims to be the market leader in the fast food industry by providing high quality, nutritious foods prepared according to Islamic principles.
2. The plan includes objectives to capture the whole Peshawar city market, expand products and business throughout Pakistan, and increase profits.
3. The marketing strategy involves segmenting the city into zones, opening 4 branches initially, and targeting families, kids and young people.
4. Competition and the restaurant's strengths (e.g. management, technology) and weaknesses (e.g. new business) are analyzed.
Marketing project
This document provides details about a marketing project conducted on the functioning of a large scale retailing organization called "Murugan Stores" in Chennai, India. The project includes objectives to understand the store's operations, sales volume, and profit margin over the last 4 years. Methodology involved a visit to the store where information was collected through a questionnaire answered by the manager. Analysis of the data found that sales and profits have increased each year due to various promotional offers provided by the store like discounts, samples, buybacks, and coupons. Administrative expenditures like transport, salaries, electricity and repairs are also considered.
Gourment Beverages
Gourmet is a Pakistani food company that began as a small shop in Lahore. It produces a variety of products including beverages, bakery items, desserts, and more. The presentation focuses on Gourmet's beverage line and marketing strategy. Gourmet aims to provide quality products at affordable prices. It targets all socioeconomic classes and competes with larger companies like Pepsi through competitive pricing and expanding distribution across Pakistan. The company continues to grow its market share through price and quality positioning relative to competitors.
Haldirams
1. Haldiram's is an Indian snack food company established in 1937 in Bikaner that pioneered the packaging of traditional Indian snacks.
2. It has a first mover advantage and is known for quality and hygiene. It faces competition from both organized and unorganized players.
3. In the early 1990s, Haldiram's split into 3 units that later started operating independently and competing for market share. It has since expanded internationally.
Presentation on 4P’s of Marketing for "Shatayu" an Emerging FMCG Brand
This document outlines Shatayu's marketing strategy as a snack company focused on health. Its vision is to be India's leading snack company and prepare for global expansion while meeting consumer needs and encouraging healthy lifestyles. The strategy involves segmenting the market towards young Indians, positioning as a local company with international quality products promoting health and convenience. Branding will use the name 'Shatayu' meaning 100 years of life and the tagline 'Enjoy the healthy life for 100 years'. Cricketer M.S. Dhoni will be the brand ambassador to appeal to youth.
3rdunitmarketingmanagement-190610232741.pptx
The document discusses market segmentation, targeting, and positioning. It defines segmentation as dividing a market into distinct subgroups based on characteristics like demographics, behaviors, or locations. Effective segmentation ensures groups are accessible, substantial, and respond differently to marketing strategies. The document outlines various segmentation approaches and variables. It also discusses target market selection and positioning a product to occupy a distinctive place in customers' minds based on attributes, benefits, users, or competitors. Common positioning strategies and errors like under-positioning or confused positioning are also outlined.
MM.pptx
Lal Qila is a premium buffet restaurant chain inspired by Mughal architecture and cuisine. It has locations in major cities of Pakistan as well as abroad. The restaurant is known for its authentic ambiance replicating Mughal forts and its extensive buffets featuring over 100 dishes. Word-of-mouth is the primary marketing strategy. Customer retention is prioritized through high quality food and service. Challenges include limited space and growing competition from other premium restaurants.
How marketing will drive your business by Certius Iran
This document discusses challenges and opportunities facing businesses in the new digital age. It notes that marketing will be key to driving business success. Consumer preferences are shifting towards personalized experiences, ethical companies, and meaningful work. The challenges for Iranian companies are top-line growth, profitability, and increased competition. The document provides advice on developing a marketing strategy to create differentiation and build unique capabilities to outcompete rivals. It emphasizes the importance of understanding customers and having a strong brand positioning.
Visual Support of Brannigan Foods Exercise
Brannigan Foods is developing a strategic marketing plan to increase profits by 3-4% as their sales, market share, and profitability have been declining. The document provides an analysis of their situation including the Five C's, Porter's Five Forces, and a SWOT analysis. It evaluates four alternatives for their strategy: investing in growing sectors, acquiring complementary product lines, investing in organic growth from new internally developed products, and investing in their core product line. The recommendation is to invest in both their core product line and new internally developed products to drive long term growth while continuing to finance new product development.
McDonalds - Case Study
McDonald's is the world's largest fast food chain with over 31,000 restaurants in 119 countries. In India, McDonald's first opened in 1996 and now has over 400 locations owned by two franchisees. McDonald's core competency is providing convenient, affordable fast food consistently worldwide. It uses a franchise business model and focuses on operational efficiency, product diversity, and sustainability to address health concerns while maintaining profits.
Businessplanpresentation 091220042538-phpapp01
The document outlines plans for opening a new multi-cuisine restaurant called Fusion
Markting Plan Presentation For MBA .pptx
Wichey is an app that allows customers to select ingredients and have a customized sandwich delivered. They want to expand by opening an offline restaurant to increase their market share. Their goals are to become customers' first choice for a unique experience of preparing their own food and making beautiful family memories. Their strategy is to target different age groups and social classes by focusing on children aged 5-14 who want to make their own food. They will work with trusted brands to supply high quality materials and provide a good customer experience at reasonable prices to build long-term customer relationships.
Cross Cultural Should Be Considered In Fast Food Restaurant Operation (Presen...
This the presentation slide for the research paper for course LE 4000 (English for Academic Writing). Te main purpose of this paper is to show the ability of the students to write an academic research paper where the topics are chosen randomly by the students.
Kfc competitive advantage
KFC targets the upper and middle class segments in India through its outlets located in posh areas and higher prices. It focuses on market segmentation based on demographics, geography, and psychographics. KFC positions itself on quality food and strong brand name. The document discusses KFC's business model, PESTLE analysis, Porter's 5 forces, key success factors, marketing strategies, pricing strategy, and short-term and long-term plans. It also compares KFC and McDonald's on various parameters.
Marketing plan of KFC
KFC aims to be the leading food service provider in Asia. Its vision is to deliver consistent, high-quality products and excellent customer service. KFC targets young consumers and the upper class by focusing on chicken products. It differentiates itself through its secret recipe and emphasis on a positive dining environment. KFC's marketing strategy involves market segmentation, targeting, positioning and differentiation. It uses the four P's of marketing - promoting through various channels, pricing for different segments, placing products directly to consumers, and offering a variety of chicken products.
Financial Statement Analysis of Omfed
This document provides an overview of the Odisha State Cooperative Milk Producers' Federation Limited (OMFED). It discusses OMFED's profile, background, vision, objectives, activities and 35-year journey. Key points include:
- OMFED is the leading milk producer cooperative in Odisha, with over 5,350 member societies and 275,000 farmer members.
- It was established in 1980 based on the Anand model to ensure fair prices for milk producers and market their milk.
- Over 35 years, OMFED has expanded milk procurement from 39 litres/day to modern processing plants across Odisha.
Food Value Chains - Presentation.pptx
The document summarizes a 2014 report on food value chains. It defines food value chains as strategic alliances between farmers/ranchers and supply chain partners built on shared values like environmental and social concerns. These alliances distribute rewards equitably across partners through collaboration and mutual support. The report provides guidance on initiating, structuring, and maintaining values-based food supply chains to create shared value for all participants. It explores benefits like market expansion, intelligence and loyalty through case studies and concludes that food value chains acknowledge partnerships where all parties share risks and gains.
Similar to Marketing Process of Chillox (20)
Business Plan of a Kids Restaurant in Pakistan named "KIDZERIA"
Business Plan of a Kids Restaurant in Pakistan named "KIDZERIA"
Presentation on 4P’s of Marketing for "Shatayu" an Emerging FMCG Brand
Presentation on 4P’s of Marketing for "Shatayu" an Emerging FMCG Brand
How marketing will drive your business by Certius Iran
How marketing will drive your business by Certius Iran
Cross Cultural Should Be Considered In Fast Food Restaurant Operation (Presen...
Cross Cultural Should Be Considered In Fast Food Restaurant Operation (Presen...
More from Aleef Muhammad
Aarong Supply Chain Management
Team Hawaith Mithai consists of 5 members with student IDs. Aarong started in 1978 in Bangladesh as a lifestyle brand and is now a leading brand in that sector. It is a sister concern of BRAC, the largest development program in the world. Aarong's mission is to make it the best brand in the world for Bangladeshi lifestyle and culture while protecting the environment. It has stores in several cities in Bangladesh and one in London. It sells men's, women's, children's products and home decor. Aarong manages its supply chain through procurement, warehouses, inventory management, transportation and distribution to customers at stores and online/via app.
Psychological Wellbeing and Illness
This document discusses psychological wellbeing and illness. It defines wellbeing as having acceptance, mastery, positive relationships, personal growth, purpose in life, autonomy, happiness, determination, optimism, and living according to one's values. Factors that influence wellbeing include enjoyment, resilience to stress, goal-setting abilities, and relationships. The document also defines mental illness as conditions that affect mood, thinking, and behavior, and lists some common illnesses like anxiety disorders, mood disorders, and eating disorders. It emphasizes the importance of connection, activity, learning, contribution, and presence in maintaining wellbeing.
Legal Aspects of ACME
The Legal Aspects of the Company ACME Laboratories is shown in the slides after having a research on them.
Coca Cola Marketing Process
Coca Cola's Marketing process is briefly discussed in all the slides after thorough research on their marketing process.
Human Resource Management of Boomerang Digital
Human resource management at Boomerang Digital involves strategic management of employees to help the business gain a competitive advantage. The company has six departments including marketing, finance, branding, human resources, IT, and special projects. Employees go through an online and offline recruitment process including interviews. Training and development programs are conducted for each department. Performance is regularly appraised and compensation includes bonuses. The company practices equal employment opportunity and participative leadership in decision making.
Marketing Advertisement
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Marketing bcg matrix
Shakil Mohammad Imtiazuddin is a name. The name consists of a first name, middle name, and last name. This short text provides a name but no other context or information.
ICT Software Industry in Bangladesh
The document discusses the ICT software industry in Bangladesh. It notes that the ICT sector is poised for continued expansion, with an estimated worth of $600 million and over 250,000 professionals employed. Bangladesh has competitive advantages for the ICT sector, including low labor costs, high programmer productivity, and widespread English knowledge. The software industry in Bangladesh has over 800 registered companies and employs around 70,000 professionals. While the industry is growing, challenges include lack of infrastructure in rural areas, high prices of IT products, electricity issues, and a lack of practice opportunities for engineers.
More from Aleef Muhammad (8)
Recently uploaded
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationMarketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.How to Use AI to Write a High-Quality Article that Ranks
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategyWTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Google Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessUnlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your BrandPickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.Recently uploaded (20)
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
How to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that Ranks
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Marketing Process of Chillox
- 6. Started their journey in 2016
- 7. Started their journey in 2016 First outlet at Mohakhalibeside square center with a small cart
- 8. Started their journey in 2016 First outlet at Mohakhalibeside square center with a small cart Started with zeroworking capital
- 9. Started their journey in 2016 First outlet at Mohakhalibeside square center with a small cart Started with zeroworking capital Starting price was only 120 BDT
- 10. BESTBurger joint in Dhaka Quality food in a cost effective price
- 11. GOOD FOOD
- 13. GOOD FOOD COST EFFECTIVE GREAT EXPERIENCE
- 14. MARKET SHARE
- 16. TARGET GROUP
- 19. Range of 18 – 25 years old Seeks value for money, level of consistency in the taste of food, has tendency to be frugal AGE
- 20. INCOME and SPENDING Maintains a fit between the expenditure and income
- 23. CHILLOX’s idea of attracting customer
- 24. CONFORMITY
- 28. Value for Money Value based pricing Offering meets both QUANTITATIVE and QUALITATIVE standards
- 29. Quick Service Standard Keeps the customer involved in every step of their experience
- 30. Quick Service Standard Keeps the customer involved in every step of their experience Allows consumers to feel moreover and at home
- 31. Know where to find CHILLOX
- 32. MOHAKHALI DHANMONDI This branch was founded in April, 2017 This is the first official outlet of Chillox This branch was founded in June, 2017 This is the second outlet of Chillox
- 33. BANANI UTTARA This branch was founded in March, 2018 This is the third outlet of Chillox This branch was founded in March, 2019 This is the fourth and most recent outlet of Chillox
- 34. Outlet strategy of CHILLOX
- 35. Proper area/zone selection Niche market monitoring Stocking ease 1. 2. 3.
- 36. CHILLOX’s way of promoting
- 38. BRAND ESSENCE Maintenance of quality consistency in all sorts of performance
- 39. POINTS of PARITY Common category of membership Similar product-ingredient bundle
- 40. POINTS of DIFFERENCE Products differentiated through customization avenue Service type and consistency Price and Quality coherence
- 41. SUBSTANTIATORS Well maintained outlet with vibrant ambience Quality packaging and food servicing Supplementary dishes compliment the main offering
- 42. VALUE Price reflects better quality Quality is consistent Homely atmosphere and experience
- 43. Chillox positioned themselves as a burger-joint which caters to both quality and price Brand Positioning
- 44. Cost efficient price Prices reflect the target group’s pockets PRICE
- 45. Food quality is worth every penny Customers can compare quality with high end food chains QUALITY
- 48. WORD OF MOUTH
- 49. OPEN IN HOLIDAYS
- 51. SOCIAL MEDIA
- 53. SOCIAL MEDIA
- 54. SOCIAL MEDIA
- 55. SOCIAL MEDIA
- 56. SOCIAL MEDIA
- 58. To conclude, they have successfully developed a brand and positioned themselves with their performance consistency.