Presentation is about the Marketing subject, which were presented by me and my group members.

1. Demographic Environment
of Company
Presented by
Group # 1
Seetal Daas(Leader)
Kheemchand
Ahmer Ali
Muhammad Saleem
November 11,2014

2. Demographic Environment
• “Demographic: is the study of human population in terms of size,
density, location, age, gender, race, occupation, and other statistics.”
• it exceeds 6.6 billion people and will grow to 8.1 billion by the year
2030.
• In Pakistan, young 14 years or younger close to 40 % of the
population , out of which almost 14% are four years old or younger.
• Procter & Gamble(P&G) launched its world famous disposable
diapers brand, Pampers, in Paksitan in August 2000.it succeed in
Paksitan.
• 50 to 60 % of the total population of, out of which almost 45 % are 8
years older. So the Pepsi Pakistan target market is almost 45% of the
population. Also consumed in Universities, Cafes, Family structure,
youth on the cricket time.

3. Increasing Population
• One of The main characteristics of the Asian population is the rapid
growth in its urban population.
• Some 1.1 billion people in Asia will move to cities in the next 20
years.
• By 2030 half of the population of the continent will live in cities. The
population in urban areas will rise from 29% today to 37 percent in
2025.
• Pakistan estimated population 192 million in 2014, making sixth-most
populous country in the world.
• In 2014, the population growth rate stands at 1.49%.
• Birth rate (31 births/1,000 population (2009 est.)
• Death rate(8 deaths/1,000 population (2009 est.)

4. A Growing Middle Class
(by Kheemchand)
• McKinsey Global Institute(MGI) has divided Indian
population into five economic classes on the basis of
their annual disposable income:
• 1)Deprived household(income less than
Rs.90,000,unskilled/semi-skilled)
• 2)Aspirers(incomes range Rs.90,000 to Rs.200,000)
• 3)Seekers(income range Rs.200,000 to Rs.500,000)
• 4) Strivers(income range Rs.500,000 to Rs.10,000,00)
• 5) Global Indians(income excess of Rs.10,000,00)

5. Growth in Rural Population
(by Ahmer Ali)
• The MGI Indian consumer Demand Model has forecasted that the
population in rural India will be 906 million by 2015.The demand in rural
India is expected to grow at an annual compound rate of 5.1% during next
15 years. By 2025, rural consumption will nearly triple, creating market over
Rs.26 trillion.
• Today, the main constraints for marketers in rural markets in not purchasing
power alone, but a variety of other factors like lack of proper infrastructure
such as road and telecommunication connectivity and reliable supply of
electricity, by this rural markets will come closer to urban market, bridging
the gap b/w the two.
• Rural population in Two populous countries Pakistan & Bangladesh, are the
challenging potential for marketers. Unilever subsidiaries in both these
countries have borrowed from Shakti Project of Hindustan Unilever Limited.

6. A Changing Family System
• Traditionally, the Indian subcontinent has always favored the joint
family system. Division of labor(family member) in this traditionally
family was quite simple: the able-bodied men duty was bread
earners, the women would be responsible for the kitchen and the
elderly would look after the cultural norms(customs) and preach
value for kids.
• Today, modern India has abandoned the traditional joint family
system, partly out of necessity.
• The growing number of nuclear families has led to the problems of
old, retired parents.
• According to Ministry of Social Justice and Empowerment, Govt. of
India has come to enforce to what it call “The moral obligation”.

7. The Changing Role of Women
• Three decades ago, the primary role of women sub-continent
were to look after the house, very few
women would step out of their homes and works.
• Very few would study beyond high school and complete
their graduation.
• Today, more and more women , even in rural India are
completing graduation, and even postgraduation.
• Today, you’ll often see women working shoulder to
shoulder with men in ever sphere of activity(in
education, company, hospital, space research org.)
• The entry of women in coporate world has changed the
economy of in many ways.

8. A Better-Educated, More White-Collar,
More Professional Population
• Provision of education has been one the topmost
priorities and social objectives for the Government of
India. The government spent about Rs.1,174 billion or
4.1 % of GDP on education in 2005.
• As a result, the Indian population is becoming better
educated.
• Rising number of educated people will increase the
demand for quality products, books, magazines etc.
• The workforce is also becoming more white collar. Job
growth is strongest for professional workers.

9. Increasing Diversity
• Countries vary in their ethnic and racial makeup.
• With increasingly diverse markets, most large
companies, from Procter & Gamble, Hindustan
Unilever, TATA Motors, Hero Honda, big Bazzar etc.
• Now, target specially designed products, ads, and
promotions to one or more of various ethnic group.
• E.g. Energizer recently launched an award winning
campaign in the United States to introduce Spanish-speaking
consumers to its Energizer Bunny.
• The pink bunny icon was synonymous with long lasting
batteries.

10. Thanks for attention.
“ Be the most rich on the earth that you can buy
the most expensive thing which you desire,
Be the most expensive that no richness on the
earth can buy you”