Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Final presentation of mm

1,659 views

Published on

Published in: Business, Technology
  • Be the first to comment

Final presentation of mm

  1. 1. Final ProjectMarketing Management<br />Event Management Company<br />Submitted to<br />Honorable Sir ShakeelTareen<br />Submitted by<br />Muti ur Rehman Khan Lodhi<br />ArshadHussainMengal<br />Students of MBA <br />Iqra University,<br />Quetta Campus.<br />On dated 25th of April, 2010<br />
  2. 2. We Arrange Beautiful Memories…<br />
  3. 3. Acknowledgement<br /> We are very grateful to our honorable teacher Mr. ShakeelTareen, whose great efforts in the term of teaching us Marketing Management remained so fruitful.<br /> We really got precious techniques and knowledge about Marketing that would be very helpful for us in future.<br />
  4. 4. Introduction The Event Management Company<br />We Arrange Beautiful Memories…<br />
  5. 5. Environment Scan<br />Segmentation & Target Market<br />Birthday Parties<br />Geographical Segmentation<br />Quetta<br />Demographic Segmentation<br />Age : 1 to 25<br />Both Genders<br />Psychographic Segmentation<br />Social Classes & Life Style<br />Behavioral Segmentation<br />Occasional Usage<br />
  6. 6. Segmentation (Cont)<br />Engagement, Weddings Ceremonies & Anniversaries<br />Demographic Segmentation<br /> Age : 22 to 35<br /> Both Genders<br />Psychographic Segmentation<br />Social Classes & Life Style<br />
  7. 7. Research<br />Research Objective<br />Data Collection<br />Primary Data Collection<br />Secondary Data Collection<br />Research Instrument<br />Questionnaires<br />Open Ended <br /> Close Ended<br />
  8. 8. Research About Company<br />Sample Size<br />20<br />Targeted Sample<br />Simple Random Selection of Sample<br />Teachers<br />Students<br />Businessmen<br />Government Servants & Private sector employees<br />We Arrange Beautiful Memories…<br />
  9. 9. Questionnaire<br />Have you ever experienced such event management in past?<br /> Yes : 17 : 85%<br /> No : 03 : 15%<br /> Were You Satisfied from the services they offered?<br />Yes : 11 : 55%<br /> No : 09 : 45%<br />Other Waiters were not enough etc.<br />
  10. 10. Questionnaire (Open Ended)<br />What would you like to be offered by any event management Company?<br />No Hidden charges, Inexpensive/affordable for middle class, good peaceful environment, Free Delivery, Security, Conveyance/enough parking arrangements.<br />If you are going to organize such an event, how much cost would you charge?<br />Birthday Parties 25% Avrg.<br />Engagement/Wedding Ceremonies 28.4% Avrg.<br />Other Anniversaries 24.55% Avrg.<br />
  11. 11. Questionnaire<br />Your recommended location for our company’s placement?<br />Model Town 11 : 55%<br />Samungli 04 : 20%<br />Zarghoon Road 05 : 25%<br />Which name does suit our event management company?<br /> Fête 00 : -<br /> Fiesta 05 : 25%<br /> Gala 10 : 50%<br />Memorable 5 : 25%<br />
  12. 12. Questionnaire<br />What do you think, will people adopt these sort of services or not?<br />Yes 19 : 95%<br />No 01 : 5%<br />During your family celebrations, will you prefer our company’s services?<br />Yes 20 : 100%<br />No 00 : --<br />If Satisfactory.<br />
  13. 13. Questionnaire<br />Where should we advertise our company?<br />Print Media<br />Newspapers 09 : 45%<br />Advertising agencies 09 : 45%<br />Electronic Media<br />Television Channels 05 : 25%<br />Local Cable Networks 15 : 75%<br />FMs 08 : 40%<br />Internet<br />Official Website 02 : 10%<br />
  14. 14. Swot Analysis<br />
  15. 15. Strengths<br /><ul><li>We are well aware of the different Cultures
  16. 16. Good personal Relation with the Suppliers
  17. 17. Interior Designers </li></li></ul><li>Weaknesses<br /><ul><li>As we are new in this Market
  18. 18. Financial Problems
  19. 19. Inexperience Labors</li></li></ul><li>Opportunities<br />Market potential<br /><ul><li>Lengthen Events
  20. 20. Agreements with Different Companies, Hotels and Institution Management
  21. 21. Low Prices</li></li></ul><li>Threats<br /><ul><li>Competitors
  22. 22. Law & Order Situations
  23. 23. Economical Condition / Inflation etc.</li></li></ul><li>Marketing MixPRODUCT<br />Brand Name<br />Positioning Statement<br />We Arrange Beautiful Memories…<br />
  24. 24. Product Levels<br /> Core Product<br />Better Arrangements of different event / occasions<br />Basic Product<br />Food, Seating, Decorating arrangements<br />Expected Product<br />Well Designed & Decorated Stages<br />Augmented Product<br />Musical, Videos and Photographical arrangements<br />
  25. 25. Product mix<br />Product Width<br />
  26. 26. Product Mix (Product Length & Depth)<br />
  27. 27. suppliers<br />Food stuff<br />Quetta Serena Hotel<br />Usmania<br />Dolphin Bakers<br />Cakes & Cookies <br />Hot & Chili<br />Drinks<br />Cold drink agencies <br />
  28. 28. Suppliers (cont)<br />Decoration, Photography, Video recording and Musical arrangements <br />Personal relations with decoration market, photographers, Video makers.<br />
  29. 29. Pricing (Penetration Strategy)<br />Pricing of food, drink and decoration depend upon the events and arrangements and varies as per costumer requirement. The profit margin which will be included in total cost laid between 25% to 35%.<br />As far as seating arrangements are concerned we will charge with the Rs: 20 per head<br />25% will be charged by the company on Photography, Video Recordings and Musical arrangements.<br />
  30. 30. Place<br />Model Town<br />Other Halls or Gardens<br />As per customer requirement <br />
  31. 31. Distribution channel (One Level Channel)<br />
  32. 32. Promotion<br />Newspapers<br />Billboards<br />Posters<br />Local Cable Networks<br />FM Radio<br />Internet (Official Website)<br />
  33. 33. Event Management Company<br />We Arrange Beautiful Memories…<br />Model Town, Quetta<br />Tell: 0812123456<br />
  34. 34.
  35. 35.
  36. 36.
  37. 37. Thanking You All!<br />Questions Will Be Highly Appreciated…<br />?<br />

×