The course aims to equip participants with skills to effectively manage media relations, including establishing positive relationships, delivering creative pitches, and executing crisis management plans. It is designed for non-public relations managers such as sales and marketing professionals, and covers essential topics with practical strategies. The course is scheduled for December 13, 2010, at the SNEF Training Institute, with specific fees and registration details provided.

1. COURSE OBJECTIVES
At the end of the course, the learners will be able to:
Establishing positive relationship with the media;
matching your information with their interests
Pitching creatively to the press matching your business
objectives to the media angle.
Execute a Crisis Management Plan; match your contingency
plan with public expectation
Media Management for Non-Public
Relations Managers
COURSE OUTLINE:
1. Introduction to Mass Media
2. Establishing positive relationship with the media
• 6 ways to build friendship
• Press Release: What else are Keys besides Key
Messages
• 4 phases of preparing for interview: Person & Radio
3. Delivering the creative pitch
• Prepare a yearly overall media publicity plan
• Building your media database
• Strategies of pitching
• Corporate Social responsibility
• Survey for Insights
• The Insider, Current Affair, Thematic Event
• Love/$/Sex
4. Preparing for event coverage
• Customers/ Venue/ Sponsors
5. Executing a Media Crisis Management Plan
• 10 Hard Questions and Answers
• The Management of Social Media in Crisis Management
Singapore National Employers Federation
19 Tanglin Road #10-01/07 Tanglin Shopping Centre Singapore 247909.
Tel: 6827 6927 Fax: 6827 6803
ADMINISTRATION DETAILS (1 Day Course)
Date : 13 December 2010
Time : 9am to 5pm
Venue : SNEF Training Institute
Normal Course Fee:
Non-member SNEF Affiliates Member
$474.50 $411.95 $374.50
All fees listed above are inclusive of the 7% GST.
You may call Shirlin Lee at 68276920 or
email: shirlin_lee@snef.org.sg, for more
information or assistance.
Note:
A seat will be reserved upon registration via fax/email/online
registration. Payment for the workshop is required to be made to SNEF
before the commencement of the workshop.
Confirmation will be emailed to the contact person 1 week before the
commencement of the course. Please note that there will be no refunds for
cancellations but a replacement will be accepted. If cancellation received
less than 7 working days, a 25% administration fee will be charged. If
cancellation is made less than 3 working days, full fees will be charged.
Full fees will be imposed if participant does not attend the workshop. SNEF
reserves the Right to cancel, modify or postpone the course.
For payment, please indicate the course title and the participant name
behind the cheque and send the cheque payable to Singapore National
Employers Federation.
IMPORTANT: REGISTER ONLINE at www.sgemployers.com
Registering Online is Easy - Convenient - Faster Acknowledgement – No Faxing Needed – Simple Steps
Name of Company : _____________________________________ SNEF Membership No. : ______________
Address : _________________________________________________________ Postal Code : ___________
Contact Person : Mr/Ms _________________________________ Designation : ________________________
Tel : ______________________ Fax : ______________________ E-mail : ____________________________
Name of Participant : Mr/Ms___________________ NRIC : ____________ Designation: _________________
Name of Participant : Mr/Ms___________________ NRIC : ____________ Designation: _________________
Training Hotline: 6827 6922 or e-mail at trg@snef.org.sg, or fax to 6827 6803
Start enjoying the many benefits of being a SNEF member, call: 6827 6922 for more information.
TARGET AUDIENCE
sales manager, marketing manager, brand
manager & public relations manager. Any
company who does not have a personnel
in charge of marketing are welcome to
attend this course
METHODOLOGY
Lecture / Case Study / Discussion
INTRODUCTION
Many small and medium enterprises do not really understand how to work with the media to generate buzz and publicity.
They often have a misconception that media publicity is exclusive to big companies having a huge budget to hire public
relations specialists who provide strategic counsel. Media relation is both an art and a science. Knowing your basics and
adding some creativity and flair will produce an effective pitch. Non-PR managers and business owners can be equally
effective in generating publicity once they understand how to work with the mass media.