The document outlines marketing channel service plans and prices from an agency for a CBD company. It proposes integrated brand and performance marketing services to help the company scale, including paid advertising, search engine optimization, and email marketing. Paid advertising would develop ROI-positive campaigns across various platforms. SEO services include infrastructure development, content creation, and link building through monthly plans. Email marketing aims to convert website exits and key customer moments into email subscriptions and sales through lifecycle campaigns and testing.

1. Marketing Channel Service Plans &
Prices
Opportunity for integrated holistic marketing services—brand
and performance marketing—to scale Rollief’s opportunity in the
CBD economy. To oversee the planning, development,
implementation and monitoring.
Page One, prepared by Dustin W. Baly.
Achieve strategic advantage through growth marketing to reach
targeted consumers who are actively looking to purchase
Rollief’s roll on CBD products and form lasting relationships of
commerce.
4 Paid Advertising with 20% of ad spend as agency compensation
4 Search Engine Optimization for Ecommerce & Roll On CBD at hourly rates
4 Retention Email for lifetime customer value at hourly rates
Programs:

2. Paid Advertising
To develop ROAS positive campaigns with lasting brand
impression through Google Ads, Microsoft Ads, Amazon,
Facebook, and other targeted paid networks for text, video, and
creative advertising.
Together we’ll target new customers at the moment they are
shopping for CBD online and form lasting relationships.
4 Paid Advertising with 20% of ad spend as agency compensation
4 Campaigns with strong quality lower advertising costs
4 Strategic keyword research
4 High click through ad copy
4 Product feed syndication
4 Data studio dynamic performance dashboards
Programs:
Page Two, prepared by Dustin W. Baly.

3. SEO Services
Monthly plans to grow targeted traffic and commerce from
natural search engines such as Google and Bing through
infrastructure development, content syndication, and link
expansion.
Includes competition analysis, visitor tracking, keyword
research and strategy, website and web page development,
content syndication, link building, and reporting.
4 Monthly Plans with 3 Hour, 6 Hour & 9 Hour Pricing @ $150 Per Hour
4 Google Data Studio Reports & Search Console issue Resolution
4 Competitive Analysis & Insights
4 Page Speed & Mobile Optimization
4 Brand, Product, Category, Industry, Influencer & Reseller Campaigns
4 Keyword Research & Ranking Monitoring
4 Quality & authoritative link development
What’s Included & Cost:
Page Three, prepared by Dustin W. Baly.

4. Acquisition & Retention Email Marketing
Pivot page exits and augment other key journey moments into
long lasting email subscriptions and channel conversions.
Together let’s utilize email marketing—one of the lowest cost
per sale channels.
4 Monthly Plans with 3 Hour, 6 Hour & 9 Hour Pricing @ $150 Per Hour
4 Custom Recipient Segmentations with Effective Personalization
4 Continuous Development with Split A/B Testing to Statistical Significance
4 Mobile & Desktop Effective Rendering
4 Automated Lifecycle campaigns
4 Copywriting, animated gifs, & other creative included
4 Performance reporting, industry comparison index analysis, and test results
What’s Included & Cost:
Page Four, prepared by Dustin W. Baly.