Marketing plan for launch of a unique product PEN-PC
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The document describes a new computer called the PEN-PC that is billed as "the computer of the future". It provides basic information about the product including its price of Rs. 45,000 and directs the reader to log onto www.penpc.com for more details. The document also mentions marketing mix and STP but does not provide any further information on those topics.
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Kolkata based Indian automotive car manufacturer Hindustan Motors fail for various reasons in these ppt I am trying to touch all key points of failure once pride of India .
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Just watch the ppt I think you gain some interest about these company and the failure story once well known company and I think these ppt help some new startup business people to noticed the drawbacks so that they can avoid these and grow happily their business.
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- FMCG was a rapidly growing sector from the 1980s-1990s but started losing momentum in the 1990s due to lack of innovation. Growth resumed in 2006 as consumers upgraded to better products.
- FMCG products have quick turnover, low cost, and don't require much consumer thinking. Major companies include Nestle, Unilever, and Procter & Gamble.
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NGOs operating in rural markets
There are over 1.2 million NGOs in India, with around half being rural-based organizations. The document discusses several NGOs operating in India, including BRAC which is the world's largest, and provides examples of their work in areas like education, healthcare, women's empowerment, and the environment. It also outlines the development philosophies and community-focused approaches these organizations take, such as employing Gandhian principles and generating participation at the local level.
ITC e-choupal
The document discusses ITC's e-Choupal initiative, which was started in 2000 to address challenges small farmers in India faced related to middlemen dominating the supply chain. The e-Choupal model establishes internet kiosks in villages operated by a local farmer trained as a "Sanchalak" to provide farmers access to real-time local and global market prices and help them make informed decisions. The initiative now covers over 40,000 villages across 15 states, empowering over 8 million farmers to get a better deal. It has significantly reduced transaction costs for farmers in the mandi system by cutting out middlemen.
Infilm Branding
Branding refers to featuring brands in films and TV shows to promote products. Casino Royale featured several brands in its scenes. In-film branding can boost product awareness and sales if done effectively. Recommendations are made to maximize the benefits of in-film branding.
conflict management - MTN Bharti Airtel
The deal between Bharti Airtel and MTN to create a telecom giant was called off in October 2009 due to involvement of the South African government and issues around dual listing and foreign direct investment policies. In May 2008, MTN announced talks with Bharti Airtel, and by May 2009 many shareholders supported the $23 billion deal, though they sought price improvements. After extending exclusive talks, the deal ultimately fell through in October 2009 due to regulatory hurdles.
Midday meal scheme
The Mid-Day Meal Scheme in India aims to improve nutrition, encourage school attendance, and promote local agricultural production. It provides free lunches on school days to over 120 million children across India. The program is implemented at the school level and monitored by state governments. Coverage has expanded from primary schools to include upper primary levels. Nutritional and quality standards ensure meals provide at least 450 calories and 12 grams of protein. Private organizations now partner to serve millions of children daily and hope to reach over 20 million children by 2020. The scheme has increased enrollment and reduced dropout rates while benefiting farmers, cooks, and local economies.
Purple Cow
The document discusses the concept of a "Purple Cow" which refers to creating something remarkable that stands out. It emphasizes the need for innovation rather than imitation in marketing. Questions are asked about whether the Purple Cow concept applies to different markets and how brand building differs from creating something remarkable. The author means that companies should reinvent themselves and what they do. Later statements discuss how marketing should be built into products and how products can do the marketing through their attributes. It concludes by stressing the importance of being unique and incorporating something remarkable into all aspects of a business.
Cartels-Good or bad for society
Cartels are explicit agreements between firms in an oligopolistic industry to set output and prices. Firms form cartels to raise profits by coordinating their activities rather than competing independently. For a cartel to be successful, it needs low organization costs, control of the market, ability to detect and prevent cheating, and low expectations of government punishment. However, cartels often fail because firms don't fully cooperate due to lack of trust and cheat by producing extra output or lowering prices. While cartels raise prices and restrict supply, making goods unavailable, they are generally considered bad for society. Examples of cartels discussed include OPEC, Christie's and Sotheby's auction houses, and the Seven Sisters major oil companies
Revaluation of Chinese Yuan - Forex
The document discusses the revaluation of the Chinese yuan currency. It led the U.S. government to pressure China to allow its currency to rise in value due to large Chinese trade surpluses. A revaluation would make Chinese goods more expensive abroad but also raise standards of living in China by making imports cheaper. It would hurt Chinese commodity producers and U.S. consumers and retailers but benefit commodity exporters, U.S. exporters, Chinese consumers, and Chinese tourists traveling overseas. Oil prices may also rise from reduced Chinese demand.
Brand Community
This document discusses brand communities, which are groups of people who interact based on their shared interest in a brand. It outlines how brand communities connect companies to customers and members to each other. Some key characteristics of brand communities include shared consciousness, rituals and traditions, and a sense of moral responsibility. The document then explores why companies build brand communities and some direct benefits, such as increased customer loyalty and brand advocacy. It also presents different types of brand communities that vary in exclusivity and members' involvement, like fan clubs, forums, and ambassador groups. Examples are provided and the conclusion stresses adding value to consumers outside of purchases.
Venture Capital
This document discusses various sources of venture capital financing in India including government-controlled development finance institutions, state government-controlled institutions, public banks, private sector companies, and overseas venture capital funds. It also provides a case study of Skype, describing its initial VC investment of $250,000 which grew to a $2.1 billion acquisition, delivering a 1300x return. The document examines where VCs are focusing their investments in 2010 and concludes with an expression of gratitude.
Venture Capital
An entrepreneur creates ice cream that never melts and pitches the idea to a venture capitalist. The venture capitalist provides $5 million for 50% of the company. With the funding, the entrepreneur grows the company, called Schechter Ice Cream, which after one year is selling 10 million ice creams per day. Schechter Ice Cream then presents to Ben and Jerry's, who offers to buy the company for a large sum, making 20 times the original investment for the venture capitalist.
Book Monk
The document discusses various topics related to health, food, work, families, finance, business, fitness, diet, appearance and self-image. It provides techniques for personal transformation, including cultivating mind, body and soul through discipline, respecting one's time, focusing on quality contributions that serve others, and finding lifelong happiness by pursuing one's passions. The document shares the wisdom of sages and rituals for overcoming fears and living according to the ultimate purpose of elevating others' lives through kindness.
Business Culture of Finland & Malaysia
This document provides cultural tips for conducting business in Finland and Malaysia. In Finland, attendees are expected to accept invitations to use the sauna for socializing, send meeting details like agendas and biographies in advance, and avoid humor as Finns rarely ask questions. In Malaysia, avoid wrapping gifts in white or yellow paper which have special meanings, only offer halal food if providing a gift of food, and present gifts with the right hand as gifts are typically not opened upon receipt. The document also lists influential Finnish and Malaysian businesspeople.
Guerilla Marketing
Guerrilla marketing focuses on creating memorable brand experiences for consumers with limited marketing budgets. It emphasizes engaging customers through grassroots efforts and empowering employees to act as brand ambassadors. If companies provide a great customer experience, positive word-of-mouth will spread the brand's message for them in a powerful way.
The monk who sold his Ferrari
This presentation is about the book The monk who sold his Ferrari by Robinn S. Sharma. This presentation will teach you some rituals to simplify your life.
Sell USA
This presentation is about the creative brief in advertising, USP's of USA from selling point of view.
McDonald's Vs. KFC
The document provides information about McDonald's and KFC, two of the largest fast food chains in the world. It notes that McDonald's has over 31,000 restaurants in 120 countries serving over 50 million customers daily. KFC is the world's largest chicken restaurant chain with over 11,000 restaurants in 90+ countries, owning 65% of the US chicken market. The document also briefly outlines some of McDonald's and KFC's products, marketing strategies, and expansion in India.
Brain Drain
The document discusses brain drain, which is the emigration of skilled individuals from developing countries to developed countries. It provides historical context and discusses push factors like lack of opportunities in home countries and pull factors like better pay and facilities abroad. While brain drain has negatively impacted developing nations, some argue it can become "brain gain" if skilled emigrants return with new knowledge or if their success inspires others to remain. Larger countries experience less severe brain drain relative to their populations. Addressing factors that drive emigration like improving education and opportunities could help stem continuous losses of human capital.
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