This document provides a guide for pitching sustainable cities ideas. It outlines the key sections to include: objectives of the business idea; problem definition, quantifying the market pain; solution to the problem and its potential effects; product demo or design; market size estimates; examples and data sources; potential competitors; relation to Sustainable Development Goals; and a roadmap for the future of the idea. The presentation should be 5-7 minutes with 7 minutes for questions. Slides are customizable and re-orderable to fit the presenter's message.

1. Pitch Deck
Guide
Sustainable Cities

2. Objectives
• The motive behind your business idea
• What is unique about your idea
• Needs definition
• The impact of your idea

3. General Notes and Rules

4. General Notes and Rules
• Duration of presentation from 5 to 7 mins
• Duration of questions is 7 mins
• No of slides is not fixed and you can add or move
slides as you like
• The order of slides is just a suggestion from our
side, and you can reorder them as you like

5. Problem Definition
• From your lean business model write here the market pain/problem
definition
• The problem should be quantified
• Do not mention the solution here
• Make sure to show images as well to deliver the feeling of market pain
• Example:
• The Egyptian market suffers from the emissions of “X%” Co2 emissions

6. Solution
• Again from your lean business model guide us
through how you can solve the problem
• Quantify/forecast the potential effect of your solution
on the problem
• Show how your idea is unique and different from the
alternative

7. Product
Demo

8. Product
demo
• Relate here how your
solution is going to be
implemented
• Show the model/design
developed by your team

9. Market Size

11. Example and Data Sources
• TAM: How much Dollars spent Worldwide on Digital health applications
• Suggested sources to find data: World economic forum
• SAM: Potential use of your idea in the MENA region and the Egyptian market
• Suggested sources to find data: Ministries websites and official governmental
websites
• SOM: Who are your early adopters and forecast their amount in dollars or EGP
• Suggested sources of data:
• ‫المصرية‬ ‫الحكومات‬ ‫مواقع‬
• CAPMASS ‫المصري‬ ‫اإلحصاء‬ ‫و‬ ‫التعبئة‬ ‫جهاز‬

12. Potential
Competitors List here potential competitors
List
Make sure to mention direct and
indirect competitors
Make
Make sure to review the competitors
on national and international levels
Make

13. SDG
(Sustainable
Development
Goals)
Relate your idea with SDGs,
Sustainable Cities with the efforts of
the Egyptian Government

14. Roadmap and future

15. Roadmap and future
• Make sure to mention what is the future of your
idea?
• How are you going to continue your efforts to
develop your idea?