This document provides tips for marketing and operating a self-storage business. It recommends optimizing internet listings and reducing yellow pages budgets. Referral programs from current tenants and local businesses are also suggested. Managing expenses like taxes, insurance, payroll and utilities can boost profits. Raising rental rates twice per year helps keep pace with increasing costs while retaining customers. Conducting a feasibility study is important for determining a location's potential before pursuing financing.
A recap of eBay's new Seller performance Standards which came into effect from 20 August 2014, plus details of eBay's Defect Removal Policy and some strategies for avoiding transaction defects.
FRESH START FOR THE LAST MILE, présentation d'Antoine Mercier et Philippe Journeau à Post Expo 2004 (Bucarest)
Most technological breaks undergo two successive starts. The second one usually draw lessons from all the misfits highlighted by the wanderings, trials and deceptions of the first one with often too expensive, neither flexible nor resistant enough or enough tested technologies. We think it possible to uphold these two times for the case of the last mile Automated Parcel Pick-up Points, for which first systems have been launched as soon as the turn of the millennium.
The second start is now coming and is very promising because financially rewarding business models now have appeared, as E-BOX will explain it by disclosing details of such profitable model at Post-Expo 2004. One key to such added return comes from the sharply increased turnover rate allowed by round the clock available A3P. Another one is linked to the totally automated chain from cyber-merchants or all other kinds of senders down to the final addressee. There are also positive impacts on the environment and on security.
Looking forward a little more we can foresee the impact of what could be called the ‘last mile revolution’ on the economy on a global scale : unleashing the e-commerce will mean new delivery systems, easier merchant to customer physical exchanges and therefore may be even greater a change in our economies than the one already derived from the Internet, which one has shaken our information systems and communications but not yet much physical goods circuits around the world.
E-BOX was formed in 2000 and in collaboration with ANVAR it has created and developed an industrial parcel distribution solution in response to the increasing difficulties posed by home delivery. The E-BOX solution is an innovative solution to the increasing problems of urban logistics which are currently holding back the development of e-commerce.
The E-BOX solution is a shared automated deposit box for parcel deposit for a pre-determined time period in secure local premises that are accessible round the clock, seven days a week. The E-BOX deposit boxes have an in-built global IT and communication system, for tracing package distribution. The delivering party deposits the parcel in one of the E-BOX deposit boxes and passes on the delivery information to the customer. Once customers have been notified and have been issued with a secret code, they can collect the parcel at their convenience at any time of day or night from the E-BOX collection point.
What happens when you switch reps from Laptops to iPads?Wayne Goodrich
A Report on Sales Rep behaviour in the field.
Sales reps sell a lot more product when they use an iPad in face-to-face selling. At Perenso, we
studied 500 reps over a three year period, observing indicators of their productivity in the field
when using iPads compared to laptops.
A recap of eBay's new Seller performance Standards which came into effect from 20 August 2014, plus details of eBay's Defect Removal Policy and some strategies for avoiding transaction defects.
FRESH START FOR THE LAST MILE, présentation d'Antoine Mercier et Philippe Journeau à Post Expo 2004 (Bucarest)
Most technological breaks undergo two successive starts. The second one usually draw lessons from all the misfits highlighted by the wanderings, trials and deceptions of the first one with often too expensive, neither flexible nor resistant enough or enough tested technologies. We think it possible to uphold these two times for the case of the last mile Automated Parcel Pick-up Points, for which first systems have been launched as soon as the turn of the millennium.
The second start is now coming and is very promising because financially rewarding business models now have appeared, as E-BOX will explain it by disclosing details of such profitable model at Post-Expo 2004. One key to such added return comes from the sharply increased turnover rate allowed by round the clock available A3P. Another one is linked to the totally automated chain from cyber-merchants or all other kinds of senders down to the final addressee. There are also positive impacts on the environment and on security.
Looking forward a little more we can foresee the impact of what could be called the ‘last mile revolution’ on the economy on a global scale : unleashing the e-commerce will mean new delivery systems, easier merchant to customer physical exchanges and therefore may be even greater a change in our economies than the one already derived from the Internet, which one has shaken our information systems and communications but not yet much physical goods circuits around the world.
E-BOX was formed in 2000 and in collaboration with ANVAR it has created and developed an industrial parcel distribution solution in response to the increasing difficulties posed by home delivery. The E-BOX solution is an innovative solution to the increasing problems of urban logistics which are currently holding back the development of e-commerce.
The E-BOX solution is a shared automated deposit box for parcel deposit for a pre-determined time period in secure local premises that are accessible round the clock, seven days a week. The E-BOX deposit boxes have an in-built global IT and communication system, for tracing package distribution. The delivering party deposits the parcel in one of the E-BOX deposit boxes and passes on the delivery information to the customer. Once customers have been notified and have been issued with a secret code, they can collect the parcel at their convenience at any time of day or night from the E-BOX collection point.
What happens when you switch reps from Laptops to iPads?Wayne Goodrich
A Report on Sales Rep behaviour in the field.
Sales reps sell a lot more product when they use an iPad in face-to-face selling. At Perenso, we
studied 500 reps over a three year period, observing indicators of their productivity in the field
when using iPads compared to laptops.
Customer Value and What Things are Worth (DIT Product Mgmt)Rich Mironov
From my Feb 2014 class time in Dublin Institute of Technology's product management certificate program: a module on quantifying customer value (esp B2B) and how to price software/technology solutions. In-class exercises removed.
Everywhere you look this is significant innovation occurring in the real estate space. In this session, Mike DelPrete looks at new models that are gaining traction and disrupting real estate agents, and how property portals around the world are adapting to these changes. Finally, Mike dusts off the crystal ball and looks at the future of the online real estate industry.
Using Real Estate Investar and Xero to build and manage your property portfolioReal Estate Investar
Learn how to find heavily discounted and high cash flow deals, then use Xero to maximise the ongoing success of your property portfolio.
In this webinar we covered all three strategies in detail to show you how you can use powerful and easy to use online tools to help achieve your property investing goals.
Customer Value and What Things are Worth (DIT Product Mgmt)Rich Mironov
From my Feb 2014 class time in Dublin Institute of Technology's product management certificate program: a module on quantifying customer value (esp B2B) and how to price software/technology solutions. In-class exercises removed.
Everywhere you look this is significant innovation occurring in the real estate space. In this session, Mike DelPrete looks at new models that are gaining traction and disrupting real estate agents, and how property portals around the world are adapting to these changes. Finally, Mike dusts off the crystal ball and looks at the future of the online real estate industry.
Using Real Estate Investar and Xero to build and manage your property portfolioReal Estate Investar
Learn how to find heavily discounted and high cash flow deals, then use Xero to maximise the ongoing success of your property portfolio.
In this webinar we covered all three strategies in detail to show you how you can use powerful and easy to use online tools to help achieve your property investing goals.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
4. Yellow Pages & Internet Marketing
• Yellow Pages- Because of the decrease in
usage, most reps will give you much cheaper
pricing than past years. The difference you
save in your yellow page budget should besave in your yellow page budget should be
moved over to optimizing your internet
listings.
• Internet- Plain & Simple. If you’re not on it,
and optimized, you’re losing rentals!
5. Affiliates
• Be sure to offer a referral commission
• Local Businesses
• Moving Companies
• Apartment & Condo Complexes• Apartment & Condo Complexes
• Realtors
• Competition!
6. Referral Programs
• A common program that works is a $25 credit
for the referrer (current tenant) and a free
month for the referral (new tenant).
• Mail your current tenants once every 3• Mail your current tenants once every 3
months with a referral letter and referral
cards.
• Give referral cards to all new move ins and
keep a stack on your office counter.
7. Other Creative Marketing
• Online Radio Spots- Many people listen to
online radio at work. Cheap sponsored video
links are available via “listen live” button on
radio station websites.radio station websites.
• Bus Benches- Place advertisement on bus
benches surrounding competition. Provides
cheap permanent signage.
• Neighborhood school buses w/ signage.
10. Power of Viral Media
• Remember
• A happy customer will tell 3 people about the
experience at your store. An Angry Customer
will tell 16…...16,000 (Youtube, Twitter, etc..)will tell 16…...16,000 (Youtube, Twitter, etc..)
• * The Power of Viral Media: Angry Customers
Armed with New Weapons : Teri Lanza: Inside
Self Storage.com
12. Who Uses Storage
2009 Almanac
• Residential 74.4 % of all rentals and stay 13.7 months
• Commercial are 20.8% and stay 22.5 months
• Military are 2.9% and stay 11.8 months
• Students are 1.9% and stay 4.5 months
*Ten years ago Commercial users were only 10% of the market
and had an average stay of 24 months however Residential
users only stayed 4-6 months.
13. Stanford University Study
• 17% of customers will choose the highest
price for any service.
• 13% of customers will choose the lowest price
for any service.for any service.
• 70% of customers choose a service based on
something more than price!!!!
* Stanford University Study (Mini Storage Messenger, July 2009, Does it Pay to Discount?)
14. Services To Offer
• PO Box area, Conference room.
• Wireless internet.• Wireless internet.
• Coffee, Hot Chocolate, Water.
• Accept deliveries.
• Garage sales.
• Select a local charity.
16. COMPARE YOURSELF TO
COMPETITION
• The latest statistics show there are an average of 7
competitors within a 5-miles radius.
• What does their office look like? Spacious, clean…
• What does their merchandise area look like?• What does their merchandise area look like?
• How does it smell?
• What are the managers like? Knowledgable, professional…
• What is their CLASS (A,B or C)? Any competitor that is less
than a Class C do NOT include as competition.
17. Class Types of Properties
• Class A Properties: Properties featuring above-average design and
construction quality. Offer a Retail Area and have a Security System along
with Computerized Access. Typically have an On-Site Manager.
Command the higher rental rates and have a superior location in terms of
desirability or accessibility.
• Class B Properties: Properties with adequate design and construction• Class B Properties: Properties with adequate design and construction
quality. Have Computerized Access along with an On-Site Manager. These
typically command average rental rates and are generally well-maintained
and desirable to most tenants.
• Class C Properties: Properties offer adequate functionality but few
amenities. The physical condition is acceptable but may have some
deferred maintenance. Command below-average rental rates and are in a
less desirable location.
18. Office Area
• Large office area room for merchandise.
• Managers in uniform or dressed
professionally.
• PO Box area, Conference room.
• Wireless internet.
• Security monitors visible.
• Coffee, Hot Chocolate, Water.
19. Property
• Unit with no garbage & swept clean.
• Clean golf cart for customer to ride on.
• On cart have water and sealed locks.• On cart have water and sealed locks.
• Signs pointing out security. Cameras,
Alarms.
• Temperature controlled building
connected to office.
• Does facility need painting?
20. Visibility
• Landscaping crisp and clean.
• Signage…electronic reader board,
banners, wind socks.
• Windows on a multi-story building.
• Can roll up doors be seen when driving
by?
23. Legislation
WHAT HAS CHANGED?
• Review Trade Magazines Monthly: ISS, Mini
Storage Messenger, SSA, State Association
Publications
• National and State Association Trade Shows:• National and State Association Trade Shows:
Each trade show typically has information in
relation to the changes in legislation
• Legislative Work Shops: Typically 4 - 8 hours
in length
• Attorney: Have attorney review statutes
24. Technology
SMART PHONES, IPADS, FACEBOOK, TWITTER,
ONLINE SOFTWARE, KIOSKS, SEO WEBSITES
WE ARE NOT IN KANSAS ANYMORE….
• Review Trade Magazines Monthly: ISS, Mini• Review Trade Magazines Monthly: ISS, Mini
Storage Messenger, SSA, State Association
Publications
• Internet: Review technology related sites and
blogs
• Test: Go to Trade Shows, Best Buy, etc. and try
items out, see if it works and will it help NOI.
25. Management Techniques &
Operational Methods
• Consult Industry Experts: Management
Companies or Industry Consultants
• National and State Association Trade Shows:
Workshops and Speeches are a great way toWorkshops and Speeches are a great way to
keep on up updates in techniques and
methods.
• Read: Industry Trade Magazines, Success
Magazine, Entrepreneur Magazine, browse
Barnes & Noble and Amazon.com for
26. Train & Implement
• After you have done your research decide the
time line for training and implementation.
• Training, depending on the extent of the
project, should be done onsite. Written
Instructions & Procedures should be providedInstructions & Procedures should be provided
• Smaller projects will implement quickly:
Phone System, Online Software, Social Media.
• Larger projects will implement on a longer
time table: SEO Websites, Kiosks, Paperless
Transition.
27. Follow Up
• Implementation without Follow Up is
worthless.
• Never leave a project to chance. After
Training and Implementation make sure your
Regional Managers and Facility Managers areRegional Managers and Facility Managers are
comfortable with the new items. If not,
consider additional training.
• Is the project having a positive effect on NOI.
29. Expenses
• Reduce size of Yellow Pages.
• Internet presence. (free sites pay per click)
• Eliminate security deposit go to Admin. Fee.
• Discount pre paid units.• Discount pre paid units.
• Shop credit card processing companies.
• Invoice by e-mail.
• Up collection call.
30. Expenses
• Appeal Property Taxes.
• If climate controlled resent thermostat
settings.
• Install energy efficient bulbs and ballasts.• Install energy efficient bulbs and ballasts.
• Install motion sensors.
• Possibility of solar panels.
• Switching phone service provider.
• Remove dumpsters.
31. Expenses
• Insurance
1. Increase deductibles.
2. Membership through certain types of
organizations.organizations.
3. Reduction when grouped with other sites.
4. SHOP THE POLICY.
32. Payroll
• Approximately 81% have implemented a
hiring freeze or staff reductions.
• Reduce benefits…Medical Insurance, vacation
and sick time.and sick time.
• Prohibit overtime.
• Cross Train - sharing employees between
multiple sites.
33. Payroll
• Cutting office hours. Example from 8 hours
business days to 6 hour business days.
• DO NOT make managers subcontractors.• DO NOT make managers subcontractors.
35. Why We Raise Rates:
1. Raising rates is normal, expected and NEEDED!
2. For a facility to stay profitable we must increase
rates to counter the increase of expenses.
3. If you are 100% occupied you are losing3. If you are 100% occupied you are losing
customers.
4. Operating Expenses increase every
year…PAYROLL!
36. Making Increases Easier!
• Involve manager on what reasons why, how
much to raise and authority to handle any
customers who have a concern.
• Get tenants on auto pay credit card!• Get tenants on auto pay credit card!
• If multi story higher floors less likely to move
out.
37. When To Increase.
• Any time any given size is over 95% occupied.
(RENT PUSH)
• Any time you add anything of value to the
facility...facility...
1. New Security Features.
2. Maintenance such as painting of building or doors, new
asphalt…
3. Opening of new units.
38. When To Increase.
• Opening of new competition.
• Extremely HOT months!
• Extremely COLD months!• Extremely COLD months!
• When competition does.
39. Why 2 Increases A Year:
According to the 2009 Self-Storage Almanac in 2008:
• Average residential stay is 13.7 months a 11% gain from 2006.
• Average commercial stay is 22.5 months a 8.3% gain from 2006.
• Average Military stay is 11.8 months a 8.6% gain from 2006.
• Even students average a 4.5 month stay in 2007.
• If we increase 2 times a year when the average tenant
receives the second increase and calls. We tell them because
they are a GREAT tenant we will cut the second increase in
half. The facility still achieves a 10% increase, the tenant loves
us and may stay longer than the average because we worked
with them.
40. .
Example On Increase.
• If we have 100 tenants paying $100 each
and you raise 2 times at 7% at the end of a
year the unit is $114.
• Before increase 100 X $100 = $10,000.• Before increase 100 X $100 = $10,000.
• If lose 10% because of increase collect 90 X
$114 = $10,260.
• This is an increase of $260 per month plus
you now have 10 units to rent at $114 per
month.
41. WHY IS A FEASIBILITY STUDY
NEEDED
• IF YOU DO NOT PLAN CORRECTLY NOTHING WILL MAKE A
POOR LOCATION GREAT!
• Most lending institutions REQUIRE a feasibility study prior to
applying for financing.applying for financing.
• To determine if you are paying too much for the land.
• Is there enough demand for storage in the area?
• What is the quality of competition in the area?
• What is the proper unit mix for this area?
• What type of return you can expect at this location.
42. 7711 South Main Street Midvale, Utah 840477711 South Main Street Midvale, Utah 84047
801.273.1267 801.208.0431 FAX
1-866-970-EDGE (3343)
www.cuttingedgeselfstorage.com