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Strategic Marketing Vision
Page 1 of 5
Changing the Game
Define Audience
Personas
Determine Optimal
Audience Journey
Formulate Talent
Messaging
Page 1 of 5
Marketing Execution Channels
Content
Development
Inbound
Marketing
Strategies
Social
Advertising
SEO
Processes
Re-engineering
& Training
Loyalty
Program
Gamification
Surveys Brand Voice
Focused
Outbound
Campaigns
Digital Brand
Web Presence
Partnership
Alignment
Mobile
Apps
Page 1 of 5
Where we end up
• Internal CSU recruiters who LOVE what they do
• Healthcare Professionals age 50+ who decide the
advantages and ease of working with CSU is more
beneficial than retirement
• Healthcare Professionals age 30-40 who achieve
life balance, diverse career experience, high
wages and the best incentives from CSU
• Healthcare Professionals age 20+ who will never
consider another alternative to contract
placement employment
• Hospital Administrators and CNOs who rely
exclusively on CSU for staffing and as their
Managed Service Provider
A Five-star Rating!

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Marketing page hub slides

  • 2. Page 1 of 5 Changing the Game Define Audience Personas Determine Optimal Audience Journey Formulate Talent Messaging
  • 3. Page 1 of 5 Marketing Execution Channels Content Development Inbound Marketing Strategies Social Advertising SEO Processes Re-engineering & Training Loyalty Program Gamification Surveys Brand Voice Focused Outbound Campaigns Digital Brand Web Presence Partnership Alignment Mobile Apps
  • 4. Page 1 of 5 Where we end up • Internal CSU recruiters who LOVE what they do • Healthcare Professionals age 50+ who decide the advantages and ease of working with CSU is more beneficial than retirement • Healthcare Professionals age 30-40 who achieve life balance, diverse career experience, high wages and the best incentives from CSU • Healthcare Professionals age 20+ who will never consider another alternative to contract placement employment • Hospital Administrators and CNOs who rely exclusively on CSU for staffing and as their Managed Service Provider A Five-star Rating!