This document outlines a strategic marketing vision to define target audiences, determine how to reach them through their journey, and formulate messaging. It discusses developing content, implementing inbound marketing strategies like SEO and social advertising, and reengineering processes. The goal is to recruit internal staff who enjoy their work, healthcare professionals who choose CSU over retirement for benefits, professionals age 30-40 who find a better work-life balance, and those age 20+ who only consider CSU for placements. The ultimate vision is for CSU to be the exclusive provider hospitals rely on for staffing and managed services.