This document discusses how marketing of human resources can help attract talent and customers in the service sector. It explains that employee branding and creating content employees want to share can generate views and clicks by leveraging employees' combined social media networks. Developing a customer-centric vision and culture focused on customer needs at companies like Amazon and Flipkart are examples. HR marketing works by combining the needs of customers, employees, and the company. It can create a positive company image and help attract and retain talented employees and loyal customers. Some risks include false perceptions and insufficient information. Overall, HR marketing can benefit the service sector by making intangible services more tangible and aiding promotion, forecasting, and customer understanding.

1. MARKETING OF HUMAN RESOURCES
IN SERVICE SECTOR
BY- SALONI BANSAL
B.A in Tourism Administration

2. Marketing of HR or
Employee Branding
Employee Branding is defined as “the process
by which employees internalize the desired
brand image and are motivated to project the
image to customers and other organizational
constituents.

3. USING EMPLOYER BRAND
TO ATTRACT TALENT OR
TO DO MARKETING???

4. Why HR
is the new
marketing
?
01
In a world of infinite media choices, the best way to reach new
buyers and recruits might be easier and more effective through
HR Marketing.
02
Employees can represent the greatest opportunity to create
meaningful marketing and to develop Human Resources
Programs that might increase sales, while also looking for pool
of top talent.
It can help in growing employer awareness, to build the
employer brand as a “great place to work”.
03

5. How to do it?
Create a customer-centric vision
Create content employees want to
share
According to LinkedIn, the combined connections of
employees on the any platform is 10X larger than
any company’s followers. If 3% of company
employees share branded content, it will generate
30% of the views and clicks on that content.
Both Amazon and Flipkart are prime examples of
brands that are customer centric and have spent
years creating a culture around the customer and
their needs.

6. Why does
this
work?
It works because it
helps in creating
massive momentum
when we combine the
needs of our
customers, our
employees, and our
company based on
their own distinct
interests.
Companies
want more
loyal
customers
and talented
employees.
1
Employees
want
purpose
and
meaningful
work that
has real
impact on
their career
and the
society.
2
Customers
want to
form
relationship
with brands
on their
terms and
based on
their self-
interest.
3

8. Caution/ Risks
1 Asking or forcing employees to share product content on their
social media channels is not appropriate, also asking them to
share what a great place their company is to work.
Perception of marketing as advertising
2 Every employee has a different view about their organization, they
might portray or say different things which cannot be controlled.
Therefore it may create a false image.
It may create a false image
3 Information provided may not be optimum in quantity. Too much
information might add to the risk factor and too less might make
customers ask for more.
It may not be sufficient

9. HR and Service Sector
Since tourism is service oriented marketing pf Human Resources can really help in
creating a positive image of the brand and also help in attracting customers.

10. How will it benefit the Service Sector
It creates tangibility for the intangible
services. It portrays an image through
physical presence such as the uniform
of the employees.
Physical Evidence
It refers to all the methods and tools
used to give product information to the
buyers and persuade them to purchase.
promotion
This method could act as one of the
measures used to forecast.
Forecasting
The presentation of information helps in
better understanding of the product
without any external help.
Easy to follow

11. EXAMPLES
Organizations or brands in service sector that use or can use HR marketing are as follows:
THE WESTIN KOLKATA INDIGO

12. THANK YOU