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The document discusses service blueprints, which are maps that precisely portray how a service process is built. Service blueprints are useful for developing and designing new services. The document provides an example of a hotel service blueprint that maps out the customer actions and physical evidence involved in parking at a hotel, checking in, going to a room, ordering room service, sleeping, showering, checking out, and leaving. It also outlines the onstage contact, backstage contact, and support processes involved at each step.



