2. INTRODUCTION
•Leading e-commerce
Company in India
•Founded in 2007 by
Sachin Bansal and Binny
Bansal
VALUED
AT 9760
Cr.
WS RETAIL
FLIPKART
PAYMENT
GATEWAY
SERVICES
E-KART
BOOKS
CONSUMER
GOODS LIFESTYLE
3. STRATEGIES
•Membership cards and premium facilities.
•Extended range of academic books.
•Vernacular language option on websites.
•Better featured user interface.
•Cost cutting on packaging.
4. PRICE AND PROMOTION
PRICE:
•Offers discount
•E-wallet
•E-gift vouchers
•Eg.
•membership cards with
points facility
PROMOTION:
•Advertising
•Online marketing
•Media
•Word of mouth
Suggested:
•sponsorships
• e-wallet promotion
•themes of advertisements
concentrating on different services
provided.
5. PLACE AND PROCESS
PLACE:
•Inventory at 4 major
centers-Mumbai, Delhi,
Bangalore, Kolkata
•Delivery services through
e-kart and postal services
•Covers all tier-1 cities and
major tier-2 and tier-3
cities
PROCESS:
•Cash on delivery
•Debit and Credit card
transactions
•Delivery time
•Payzippy safe payments
6. .High competition from
major international online
retailers
.Capture of alternative
market by competitors
e.g.Infibeam
.Development of m-commerce
in the e-market
.Increasing internet
penetration
.Target social medias to reach
young population
.High interest among VC/PE.
THREATS
OPPORTUNITIES
O
T
