.

1. MARKTING
MIX
SUBMITED TO:- SUBMITED BY:-
AADYA SHREYSEE

2. The marketing mix is probably the most famous marketing term.
The marketing mix refers to the set of actions, that a company
Uses to promote it’s brand or product in the market.
MARKETING MIX

3. Marketing mix
Product
Price
Place
promotion
Element of marketing mix :-

4. Marketing mix
1) PRODUCT :- The product, service or program includes both tangible
and intangible elements.
2)PRICE :- The price is what the customer pays. The benefit of the product
have to be great enough to warrant the price. Price include all
costs associated with the product, service, or program.

5. MARKETING MIX
3)PLACE :- The place is where the customer receives the product service or
program. The organization must determine how much the target
market is willing to pay for atmosphere and physical resources
of place.
4)PROMOTION :- It includes all forms of communication used to communicate
the benefit of your target market. The objective is to persuade
is to pursue the customer in such a way that he or she recogni-
-zes that your offering is uniquely qualified to meet his or her
needs.

6. Marketing mix
The term promotion mix is commonly used to refer to the types of
communication that are available ; advertising, public relation, personal selling,
direct marketing and sales promotion.

7. heading sub heading
1) PRODUCT • Product design
• Product name and branding
• Product warrant
• Packaging and labeling
2) PRICE • PRICE
• TERMS AND CONDITION
• OFFERS
• DISCOUNT POLICIES

8. Marketing mix
heading Sub heading
3) PROMOTION
(marketing communication)
• Advertising
• Direct marketing
• Public relation
• Price promotion
• Trade shows and special
event
4) Place
(distribution channel)
• Direct channel
• Indirect channel
• Channel length
• Marketing program

9. Marketing mix
3P’s for service marketing :-
1. PEOPLE :- Customer –provider relationship, training, culture, skills and
attitude.
2. PHYSICAL :- Ambience, appearance,equipment, machines,building, physical
facilities.
3. PROCESS :-Activity sequence,quality management, customer participation
and deliveryprocess.

10. MARKETING MIX
1)PEOPLE :-
 TRAINING
 PERSONAL SELLING
 CUSTOMER SERVICES

11. MARKETING MIX
2) PHYSICAL EVIDENCE :- T he element of marketing mix which customers
can actually see or experience when they use a s
 PACKING
 WEG PAGES
 BUSINESS CARD
 THE BUILDING ITSELF

12. MARKETING MIX
3) PROCESS :- It refers to the process involved in delivering your product
and services to the customer.
 Production
 Standardization
 customization
 Distribution
 Service delivery

13. Thank you
-AADYA SHREYSEE