OnePlus was founded in 2013 by Carl Pei and Pete Lau to design high-quality, affordable smartphones focused on user experience. Their first phone, the OnePlus One, released in 2014 at a lower price than competitors yet with high-end specs, received critical acclaim. OnePlus utilizes an online community and digital marketing like photo challenges. While early phones were successes, later models faced some criticism and software issues. Currently OnePlus aims to retain value by backing their Oxygen OS, maintaining affordability and quality, and focusing on innovation.

1. SAMPREETH C
B200949EC

2. Never Die as a Startup - OnePlus
 Founded on 16 December 2013
 Chinese smartphone brand
 Carl Pei and Pete Lau are former
workers of OPPO
 Tech company
 To provide quality smartphones
 User experience based
Tag Line – Never Settle

3. Motto
The company’s main goal was to
design a smart phone that would
balance high end quality with a
lower price than other phone its
class, believing that the users
would “Never Settle” for the lower
quality devices produced by the
company
 Announced the ideas to the WORLD
 Good feedback
 Building the community
 OnePlus is known for its high-quality smartphones at a
reasonable price, with a focus on user experience and
community feedback.
 1000 Phones in first batch
 Created invite system
 The OnePlus One, was released in April 2014 and
became a huge success.
 Smash your phone program- Oneplus 1 for 1 dollar
 140000 response in a week
 Oneplus 2 planned for 30 to 50k but ended up with 1
million

4. Marketing
 OnePlus has a strong focus on digital marketing, utilizing social
media and influencer partnerships to promote its products.
 The company also hosts events, like the OnePlus Launch, to
showcase its latest offerings and connect with its community.
 OnePlus has been known for its creative marketing campaigns,
like the #ShotonOnePlus photo challenge, which encourages
users to share photos taken with their OnePlus devices.
 OnePlus' first smartphone, the OnePlus One, was released in 2014
and received critical acclaim for its performance and design.
 In 2015, the company released the OnePlus 2, which was well-
received but faced some criticism for lacking certain features.
 OnePlus continued to release successful smartphones, including the
OnePlus 3, OnePlus 5, and OnePlus 6, each with improved specs and
features.
 User experience for Model X was bad in 2015-flagship
Growth

5. OnePlus After 2019
 Carl Pie left Oneplus soon before the launch of 8T
 Collaboration of Oxygen OS with Oppo colour OS
 Introduced mid range phones – Nord Series
 Software issues
 Increase In price
How can Oneplus Retain their past Value in Market
 Backing Oxygen OS with their own updates
 Maintain affordability
 Listen to customer feedback
 Maintain quality
 Focus on innovation
 Should back their uniqueness

6. THANK YOU