The document discusses the garment accessories industry in Bangladesh, noting that garment accessories make up a large portion of the cost of a finished garment. It outlines that Bangladesh has developed significant capacity to produce garment accessories locally like buttons, zippers and labels, reducing its reliance on imports. The garment accessories market is still dominated by multinational companies however, as buyers often prefer brands from these large suppliers.
Papercrete is a building material made from a mixture of shredded paper, water, and Portland cement. It can be poured into molds and sets into strong, lightweight blocks like concrete. Papercrete has insulating and sound absorbing properties that make it suitable for construction. While it is not structurally strong enough for load-bearing walls, papercrete can be used for inner walls and decoration. It is an environmentally friendly alternative to concrete that utilizes waste paper but lacks regulatory approval and its use at large scale could increase deforestation.
properties and application of technical textile fibersShahriar Shovon
Technical fiber or High functional fibers
High functional fibers are those, which have high technical properties based on the end uses. The properties are high tensile strength, high modulus, good chemical resistance, high dimensional stability, low thermal resistance.
This document discusses different types and functions of geotextiles. It describes three main types of geotextiles - woven, non-woven, and knitted. Woven geotextiles are manufactured using weaving techniques and are the most common. Non-woven geotextiles are bonded together using thermal, chemical or mechanical processes. The document outlines six main functions of geotextiles: separation, filtration, drainage, reinforcement, sealing and protection. It provides examples of how geotextiles are used in various civil engineering applications such as roads, railways, river banks, drainage and agriculture.
This document outlines the history and evolution of geo-textiles from ancient times to modern applications. It discusses how geo-textiles were first used in ancient Egypt but have since evolved into highly developed products with various applications in infrastructure projects. The document also provides definitions of geo-textiles and lists some common geo-textile products and their uses like drainage, confinement, and pavement reinforcement. Benchmark projects using geo-textiles are highlighted from Australia between 1985-2001 that demonstrate the evolution of design and construction methods.
Geotextiles are synthetic permeable textiles used in construction to improve soil properties. They are made from polymers like polypropylene and polyester and come in three main types: woven, non-woven, and knitted. Geotextiles have a variety of uses like in roads, drainage structures, and retaining walls. They provide separation, filtration, reinforcement, protection and drainage when used with soils. Textiles are also used extensively in building construction for applications like roofing, insulation, concrete reinforcement, facades, and interior construction. They offer advantages over traditional materials like lower weight and easier installation. Home textiles play an important role in interior furnishing by controlling mood, style and privacy while protecting from
Jute, a natural, eco-friendly biodegradable and annually renewable bast fibre grows abundantly in India and Bangladesh in particular. As reported by Shivani Sridhar, in India, the annual production of jute is of the order of 1.6 million tons with jute sacks being the potent product. Jute industry in India is one of the oldest agro-industries in the world. In India alone about 0.7 million people are dependent on jute production, its manufacture, and marketing for their livelihood (Sridhar 2015:60).
The ingress of man-made polymers poses a threat to the jute industry which is why the diversification of jute products has become an imperative necessity (Sridhar 2015:60). Indian Jute Industries’ Research Association (IJIRA) has developed a number of jute diversified products like Jute Geotextile (JGT) and Jute Agrotextile (JAT) through extensive R & D work utilizing the unique intrinsic properties of jute fibres like high initial tensile strength, low extensibility, high water absorbency, excellent drapability and spinnability (Sridhar 2015:60). Varieties of JGT and JAT namely, woven, non-woven, open mesh woven, pre-fabricated vertical jute drain (PVJD), jute sleeve etc. have been developed by IJIRA with the support of Jute Manufactures Development Council (JMDC). Laboratory study followed by successful field applications has established the efficacy of these products. It is relevant to mention that all geotextiles act as change agents to soil to improve its engineering performance, and its long-term durability is not a technical necessity. Bio-degradability is therefore both a technical and environmental advantage. Man-made geotextiles are questionable from an environmentalist's perspective despite their longer durability. The stress is now on adopting bio-engineering measures to address soil-related problems in civil engineering. The depletion of petroleum reserves and deteriorating environment in the planet should make JGT and JAT more attractive to the end-users. This article indicates the salient properties of JGT and JAT along with references to a few case studies substantiating the efficacy of these two products.
This document provides an overview of geo-textiles, including what they are made of, their properties, functions, applications, advantages, and the major players in the global market. Geo-textiles are synthetic permeable textiles used in civil engineering to improve soil characteristics by separating, filtering, reinforcing, protecting, and draining soils. They are most commonly made from polypropylene and polyester due to availability and cost. Key functions include separation, drainage, filtration, and reinforcement for uses in roads, agriculture, and embankments. The global geo-textiles market is projected to have compound annual growth between 2017 and 2027.
The textile industry involves the design, production, and distribution of yarn, cloth, clothing, and related products. Key players in the industry include India, China, Bangladesh, and others. The Indian textile industry is the second largest employer in India after agriculture. It contributes significantly to GDP, exports, and employment. However, the industry faces sustainability challenges across cotton cultivation, processing, and labor practices that can be addressed through methods like organic cotton farming, natural dyes, recycling, and ensuring proper working conditions. Leading brands are developing more sustainable products and processes in the industry.
Papercrete is a building material made from a mixture of shredded paper, water, and Portland cement. It can be poured into molds and sets into strong, lightweight blocks like concrete. Papercrete has insulating and sound absorbing properties that make it suitable for construction. While it is not structurally strong enough for load-bearing walls, papercrete can be used for inner walls and decoration. It is an environmentally friendly alternative to concrete that utilizes waste paper but lacks regulatory approval and its use at large scale could increase deforestation.
properties and application of technical textile fibersShahriar Shovon
Technical fiber or High functional fibers
High functional fibers are those, which have high technical properties based on the end uses. The properties are high tensile strength, high modulus, good chemical resistance, high dimensional stability, low thermal resistance.
This document discusses different types and functions of geotextiles. It describes three main types of geotextiles - woven, non-woven, and knitted. Woven geotextiles are manufactured using weaving techniques and are the most common. Non-woven geotextiles are bonded together using thermal, chemical or mechanical processes. The document outlines six main functions of geotextiles: separation, filtration, drainage, reinforcement, sealing and protection. It provides examples of how geotextiles are used in various civil engineering applications such as roads, railways, river banks, drainage and agriculture.
This document outlines the history and evolution of geo-textiles from ancient times to modern applications. It discusses how geo-textiles were first used in ancient Egypt but have since evolved into highly developed products with various applications in infrastructure projects. The document also provides definitions of geo-textiles and lists some common geo-textile products and their uses like drainage, confinement, and pavement reinforcement. Benchmark projects using geo-textiles are highlighted from Australia between 1985-2001 that demonstrate the evolution of design and construction methods.
Geotextiles are synthetic permeable textiles used in construction to improve soil properties. They are made from polymers like polypropylene and polyester and come in three main types: woven, non-woven, and knitted. Geotextiles have a variety of uses like in roads, drainage structures, and retaining walls. They provide separation, filtration, reinforcement, protection and drainage when used with soils. Textiles are also used extensively in building construction for applications like roofing, insulation, concrete reinforcement, facades, and interior construction. They offer advantages over traditional materials like lower weight and easier installation. Home textiles play an important role in interior furnishing by controlling mood, style and privacy while protecting from
Jute, a natural, eco-friendly biodegradable and annually renewable bast fibre grows abundantly in India and Bangladesh in particular. As reported by Shivani Sridhar, in India, the annual production of jute is of the order of 1.6 million tons with jute sacks being the potent product. Jute industry in India is one of the oldest agro-industries in the world. In India alone about 0.7 million people are dependent on jute production, its manufacture, and marketing for their livelihood (Sridhar 2015:60).
The ingress of man-made polymers poses a threat to the jute industry which is why the diversification of jute products has become an imperative necessity (Sridhar 2015:60). Indian Jute Industries’ Research Association (IJIRA) has developed a number of jute diversified products like Jute Geotextile (JGT) and Jute Agrotextile (JAT) through extensive R & D work utilizing the unique intrinsic properties of jute fibres like high initial tensile strength, low extensibility, high water absorbency, excellent drapability and spinnability (Sridhar 2015:60). Varieties of JGT and JAT namely, woven, non-woven, open mesh woven, pre-fabricated vertical jute drain (PVJD), jute sleeve etc. have been developed by IJIRA with the support of Jute Manufactures Development Council (JMDC). Laboratory study followed by successful field applications has established the efficacy of these products. It is relevant to mention that all geotextiles act as change agents to soil to improve its engineering performance, and its long-term durability is not a technical necessity. Bio-degradability is therefore both a technical and environmental advantage. Man-made geotextiles are questionable from an environmentalist's perspective despite their longer durability. The stress is now on adopting bio-engineering measures to address soil-related problems in civil engineering. The depletion of petroleum reserves and deteriorating environment in the planet should make JGT and JAT more attractive to the end-users. This article indicates the salient properties of JGT and JAT along with references to a few case studies substantiating the efficacy of these two products.
This document provides an overview of geo-textiles, including what they are made of, their properties, functions, applications, advantages, and the major players in the global market. Geo-textiles are synthetic permeable textiles used in civil engineering to improve soil characteristics by separating, filtering, reinforcing, protecting, and draining soils. They are most commonly made from polypropylene and polyester due to availability and cost. Key functions include separation, drainage, filtration, and reinforcement for uses in roads, agriculture, and embankments. The global geo-textiles market is projected to have compound annual growth between 2017 and 2027.
The textile industry involves the design, production, and distribution of yarn, cloth, clothing, and related products. Key players in the industry include India, China, Bangladesh, and others. The Indian textile industry is the second largest employer in India after agriculture. It contributes significantly to GDP, exports, and employment. However, the industry faces sustainability challenges across cotton cultivation, processing, and labor practices that can be addressed through methods like organic cotton farming, natural dyes, recycling, and ensuring proper working conditions. Leading brands are developing more sustainable products and processes in the industry.
This document summarizes Sativa Building Systems and their hemp-based building material called the Z Panel. The Z Panel is made from hemp and other non-toxic materials and offers advantages over traditional building methods like being breathable, moisture regulating, mold resistant, fire resistant, and highly insulating. It allows walls to be built quicker from fewer materials. Sativa proposes capturing 0.1% of the residential building market by 2025 by using the Z Panel to construct homes, generating over $42 million in yearly revenue and $11.6 million in profits. They outline plans to further develop the Z Panel, conduct necessary testing, enter the market, and scale up production.
The document discusses various dry process techniques used for denim garments. Some key processes mentioned include sand blasting, hand sanding, whiskering, pp spraying, destroying, grinding, crinkling, resin spraying, and heat pressing. Sand blasting uses compressed sand to remove color, while hand sanding does so manually. Whiskering creates patterns by removing color in designed areas. Resin is also discussed for applications like permanent creasing. Proper resin application and curing is important to avoid fabric damage.
This document provides a summary of admixtures used in concrete. It defines admixtures as organic or inorganic materials added in small quantities to modify the properties of mortar. The main types of admixtures discussed are accelerators, retarders, plasticizers, super plasticizers, and air entraining admixtures. Accelerators increase the speed of setting and hardening while retarders decrease setting time. Plasticizers and super plasticizers increase workability and decrease water content. Air entraining admixtures produce small air bubbles that act as ball bearings and modify concrete properties.
This document provides product information on waterproofing, grouts, sealants, and other construction chemical products from Construction Material Chemical Industries (CMCI). It includes descriptions of various waterproofing systems like polyurethane, acrylic, cementitious, and crystalline. It also provides details on CMCI's product ranges for these systems, including specifications for individual products, applications, usage, and pricing. Application guidelines are provided for different product categories like waterproofing coatings and grouts.
This document provides information on ink jet printing of textiles. It discusses various aspects of ink jet printing technology including printhead technologies like piezo and thermal drop-on-demand, resolutions, ink types, printer classifications and examples. It summarizes key elements of ink jet printing like the printhead, fabric feed system, ink, fabric, software and pre/post-treatment processes.
The document discusses fabrics and fibers used for tire cords. It provides details on the structure and parts of tires, including the beads, body plies, tread, sidewall, liner and belts. It then discusses different tire designs like bias, belted and radial tires. The main fibers used for tire cords are described as viscose, nylon, polyester, aramid, glass and PVA. Nylon, polyester and viscose cords are discussed in more detail regarding their properties and applications. New developments in high strength steel and glass fiber cords are also mentioned.
This document discusses medical textiles, which combine textile science and medical science. Some key applications of medical textiles include wound care products like bandages. The textiles must have properties like biocompatibility, flexibility, and strength for medical use. The document then covers various types of medical textiles like those used for healthcare and hygiene, extracorporeal devices, implantable materials, and non-implantable materials. It also discusses common fibers used in medical textiles like cotton, polyester, and nylon.
This document outlines the preparation of a poly acrylate binder for pigment printing. It discusses selecting monomers like butyl acrylate, ethyl acrylate, and methyl methacrylate. A recipe is provided using these monomers along with acrylic acid and N-hydroxymethyl acrylamide. The glass transition temperature of the polymer is calculated to be 180C. The procedure involves emulsifying the monomers and initiating polymerization at various temperatures until the reaction is complete. The goal is to synthesize a binder with properties like softness, strength, and washability suitable for pigment printing.
This document discusses various nano-finishing techniques for textiles, including:
1. Easy care hydrophobic finishing using fluorocarbons to impart durable water and oil repellency.
2. Anti-microbial finishing using silver nanoparticles to impart anti-bacterial properties.
3. Photocatalytic self-cleaning finishing using TiO2 which uses the photo-catalytic effect to break down and remove stains when exposed to sunlight.
The document covers the basics of nano-technology and nano-materials as well as several other nano-finishing techniques such as anti-pollen, flame retardant, odour reduction, UV protection, and self-cleaning.
This document discusses agro textiles, which are specialized textiles used for agricultural applications like crop production, horticulture, and animal husbandry. It provides examples of different agro textile products like shade nets, windshield nets, bird protection nets, and crop covers. The document also examines various natural fibers used in agro textiles like jute, wool, and coir, describing their properties and applications. For instance, jute textiles are used as natural mulch mats that improve soil quality, while wool helps regulate soil temperature for seedlings. The document emphasizes how agro textiles can help increase crop yields while reducing production costs and reliance on pesticides.
Pigment printing of textiles, a lecture given at ICT Mumbai for Kabur Memoria...Sanjiv Kamat
This document discusses pigment printing on textiles. It provides a brief history of pigment dispersions from 3000 years ago to modern developments. Key topics covered include components of a pigment printing system, factors that influence pigment selection, the effect of pigment particle size, dispersion processes, and properties of pigment dispersions. Binders and thickeners used in pigment printing are also described.
admixture
TYPES OF ADMIXTURE
CHEMICAL ADMIXTURE
AIR ENTERINERS
WATER REDUCERS
SET RETARDERS
SET ACCELERATORS
SUPERPLASTICIZER
MINERAL ADMIXTURE
FLY ASH
SILICA FLUMES
SLAG
FUNCTION OF ADMIXTURE
ADVANTAGES OF ADMIXTURE
vedio link
https://youtu.be/HJzgwpquo7w
A report on market analysis and competitors analysis of career launcher archit aggarwal
This document provides an overview and analysis of CL Educate Ltd., an education company in India. It discusses the company's products and services, which include test preparation, K-12 education, and vocational training across various subjects like management, law, media, hospitality, and IT. The document analyzes the company's competitors like TIMES, MBA GURU, and Alchemist. It also discusses the company's business development strategies, product classification, pricing, features, and segmentation, targeting, and positioning approach. The limitations of the study are discussed as well as the methodology used for research and a customer satisfaction survey.
This document is a term paper report submitted by Susmoy Das to their lecturer, Ms. Kainatun Nur, on incentive pay at Pacific Jeans. The report includes an introduction outlining the objectives and methodology of the study. It also provides an overview of Pacific Jeans, including their company and factory profiles, mission, vision, organizational structure, and products. Several chapters then analyze compensation and incentive pay at Pacific Jeans, exploring their salary structure, benefits, incentives, bonuses, and other compensation policies. The report concludes by discussing business challenges for Pacific Jeans and providing recommendations.
Overall Sales And Marketing Activities In Comilla TerrotoryHasnan Imtiaz
This document provides an overview of Abul Khair Group and their consumer goods division, Abul Khair Condensed Milk and Beverage Industries Limited (AKCGD). Abul Khair Group was established in 1953 and has expanded into various industries including cement, steel, consumer goods, tobacco and edible oils. AKCGD manufactures, packages and sells powdered milk, condensed milk, juices, flavored milks, teas, snacks and drinks. It aims to provide guaranteed quality, fair prices and optimal customer service. The document discusses AKCGD's key departments, products, strengths, weaknesses and threats. It also outlines the objectives, methodology and limitations of analyzing AKCGD's sales and marketing activities in the
This document outlines a comprehensive program to create jobs for people with limited abilities in Belarus. It summarizes that only 18% of people with disabilities have jobs currently. The program offers consulting services to help companies adapt jobs and workspaces to be accessible and to attract foreign investment for disability employment. The agency challenge section outlines developing an effective communication strategy to promote this program to businesses and government. It identifies the target audiences, messages, and a timeline and budget for an advertising campaign to generate leads and increase disability employment.
The Readymade garments (RMG) industry of Bangladesh tells an impressive story of our country successful transition towards as a major export-oriented economy. Starting its journey in the late 1970s with relatively small investment, the industry flourished in1980 and 1990 and has become the largest industry in Bangladesh. The contributory factors of the RMG industry in Bangladesh are global trading agreement, cheap labor cost, government policy support and dynamic private entrepreneurship. All these things have helped Bangladesh to gain a handsome share in the global garments business. Bangladesh. Garments Industry also occupies a unique position in the Bangladesh economy. It’s needless to say that It is the largest exporting industry in Bangladesh, presently it has contributed around 81.13% of the total export earnings, surpassed $21 billion last year, 13.83% of GDP final year 2014. At present 4536 garment factories in the country employing more than 4 Million labors. The performance for the national economy is satisfactory. There are many apparels company is taking contribution to our national economy. Chittagong Fashion limited is one of them which company’s performance is also good. From 2002 it is playing a vital role in Bangladesh garments industry.
For the improvement of the garments industry of our country, the government as well as the BGMEA should provide the proper HRM practices and policy. Although Bangladesh is not developed in industry, it has been enriched in Garment industries in the recent past years. It’s also needless to say that Garment exports, the backbone of Bangladesh’s industrial sector.
The Bangladesh Institute of Management offers a 6-month Diploma in Social Compliance to increase knowledge of factory staff on compliance standards. The diploma aims to equip participants with audit and problem solving skills for issues like labor laws, health and safety. The course includes classroom and practical training in conducting factory audits and addressing non-compliances. It is intended for managers and officers in the garment industry and other export sectors, as well as HR and compliance professionals.
Here are the key objectives of Meghna Life Insurance Company Limited:
- To provide maximum financial security to individuals and families through modern life insurance products and services.
- To accumulate people's savings on a large scale and channelize them into nation-building activities.
- To act as a profitable savings institution by paying attractive bonuses to policyholders.
- To introduce innovative and customer-centric life insurance schemes tailored to the needs of Bangladeshi people.
- To be the recognized leader in the life insurance sector of Bangladesh in terms of business growth and quality of services.
- To uphold the highest standards of professionalism, integrity and financial soundness in all business operations.
The Student Trapti Khandelwal is a Final Year Student of Dezyne E' cole college doing her BBA.. This Project has been undertaken by the Student during her Summer Internship at Future Group,Home Town. The Topic of her Internship is Marketing in Home Furnishing Retail.
This document summarizes Sativa Building Systems and their hemp-based building material called the Z Panel. The Z Panel is made from hemp and other non-toxic materials and offers advantages over traditional building methods like being breathable, moisture regulating, mold resistant, fire resistant, and highly insulating. It allows walls to be built quicker from fewer materials. Sativa proposes capturing 0.1% of the residential building market by 2025 by using the Z Panel to construct homes, generating over $42 million in yearly revenue and $11.6 million in profits. They outline plans to further develop the Z Panel, conduct necessary testing, enter the market, and scale up production.
The document discusses various dry process techniques used for denim garments. Some key processes mentioned include sand blasting, hand sanding, whiskering, pp spraying, destroying, grinding, crinkling, resin spraying, and heat pressing. Sand blasting uses compressed sand to remove color, while hand sanding does so manually. Whiskering creates patterns by removing color in designed areas. Resin is also discussed for applications like permanent creasing. Proper resin application and curing is important to avoid fabric damage.
This document provides a summary of admixtures used in concrete. It defines admixtures as organic or inorganic materials added in small quantities to modify the properties of mortar. The main types of admixtures discussed are accelerators, retarders, plasticizers, super plasticizers, and air entraining admixtures. Accelerators increase the speed of setting and hardening while retarders decrease setting time. Plasticizers and super plasticizers increase workability and decrease water content. Air entraining admixtures produce small air bubbles that act as ball bearings and modify concrete properties.
This document provides product information on waterproofing, grouts, sealants, and other construction chemical products from Construction Material Chemical Industries (CMCI). It includes descriptions of various waterproofing systems like polyurethane, acrylic, cementitious, and crystalline. It also provides details on CMCI's product ranges for these systems, including specifications for individual products, applications, usage, and pricing. Application guidelines are provided for different product categories like waterproofing coatings and grouts.
This document provides information on ink jet printing of textiles. It discusses various aspects of ink jet printing technology including printhead technologies like piezo and thermal drop-on-demand, resolutions, ink types, printer classifications and examples. It summarizes key elements of ink jet printing like the printhead, fabric feed system, ink, fabric, software and pre/post-treatment processes.
The document discusses fabrics and fibers used for tire cords. It provides details on the structure and parts of tires, including the beads, body plies, tread, sidewall, liner and belts. It then discusses different tire designs like bias, belted and radial tires. The main fibers used for tire cords are described as viscose, nylon, polyester, aramid, glass and PVA. Nylon, polyester and viscose cords are discussed in more detail regarding their properties and applications. New developments in high strength steel and glass fiber cords are also mentioned.
This document discusses medical textiles, which combine textile science and medical science. Some key applications of medical textiles include wound care products like bandages. The textiles must have properties like biocompatibility, flexibility, and strength for medical use. The document then covers various types of medical textiles like those used for healthcare and hygiene, extracorporeal devices, implantable materials, and non-implantable materials. It also discusses common fibers used in medical textiles like cotton, polyester, and nylon.
This document outlines the preparation of a poly acrylate binder for pigment printing. It discusses selecting monomers like butyl acrylate, ethyl acrylate, and methyl methacrylate. A recipe is provided using these monomers along with acrylic acid and N-hydroxymethyl acrylamide. The glass transition temperature of the polymer is calculated to be 180C. The procedure involves emulsifying the monomers and initiating polymerization at various temperatures until the reaction is complete. The goal is to synthesize a binder with properties like softness, strength, and washability suitable for pigment printing.
This document discusses various nano-finishing techniques for textiles, including:
1. Easy care hydrophobic finishing using fluorocarbons to impart durable water and oil repellency.
2. Anti-microbial finishing using silver nanoparticles to impart anti-bacterial properties.
3. Photocatalytic self-cleaning finishing using TiO2 which uses the photo-catalytic effect to break down and remove stains when exposed to sunlight.
The document covers the basics of nano-technology and nano-materials as well as several other nano-finishing techniques such as anti-pollen, flame retardant, odour reduction, UV protection, and self-cleaning.
This document discusses agro textiles, which are specialized textiles used for agricultural applications like crop production, horticulture, and animal husbandry. It provides examples of different agro textile products like shade nets, windshield nets, bird protection nets, and crop covers. The document also examines various natural fibers used in agro textiles like jute, wool, and coir, describing their properties and applications. For instance, jute textiles are used as natural mulch mats that improve soil quality, while wool helps regulate soil temperature for seedlings. The document emphasizes how agro textiles can help increase crop yields while reducing production costs and reliance on pesticides.
Pigment printing of textiles, a lecture given at ICT Mumbai for Kabur Memoria...Sanjiv Kamat
This document discusses pigment printing on textiles. It provides a brief history of pigment dispersions from 3000 years ago to modern developments. Key topics covered include components of a pigment printing system, factors that influence pigment selection, the effect of pigment particle size, dispersion processes, and properties of pigment dispersions. Binders and thickeners used in pigment printing are also described.
admixture
TYPES OF ADMIXTURE
CHEMICAL ADMIXTURE
AIR ENTERINERS
WATER REDUCERS
SET RETARDERS
SET ACCELERATORS
SUPERPLASTICIZER
MINERAL ADMIXTURE
FLY ASH
SILICA FLUMES
SLAG
FUNCTION OF ADMIXTURE
ADVANTAGES OF ADMIXTURE
vedio link
https://youtu.be/HJzgwpquo7w
A report on market analysis and competitors analysis of career launcher archit aggarwal
This document provides an overview and analysis of CL Educate Ltd., an education company in India. It discusses the company's products and services, which include test preparation, K-12 education, and vocational training across various subjects like management, law, media, hospitality, and IT. The document analyzes the company's competitors like TIMES, MBA GURU, and Alchemist. It also discusses the company's business development strategies, product classification, pricing, features, and segmentation, targeting, and positioning approach. The limitations of the study are discussed as well as the methodology used for research and a customer satisfaction survey.
This document is a term paper report submitted by Susmoy Das to their lecturer, Ms. Kainatun Nur, on incentive pay at Pacific Jeans. The report includes an introduction outlining the objectives and methodology of the study. It also provides an overview of Pacific Jeans, including their company and factory profiles, mission, vision, organizational structure, and products. Several chapters then analyze compensation and incentive pay at Pacific Jeans, exploring their salary structure, benefits, incentives, bonuses, and other compensation policies. The report concludes by discussing business challenges for Pacific Jeans and providing recommendations.
Overall Sales And Marketing Activities In Comilla TerrotoryHasnan Imtiaz
This document provides an overview of Abul Khair Group and their consumer goods division, Abul Khair Condensed Milk and Beverage Industries Limited (AKCGD). Abul Khair Group was established in 1953 and has expanded into various industries including cement, steel, consumer goods, tobacco and edible oils. AKCGD manufactures, packages and sells powdered milk, condensed milk, juices, flavored milks, teas, snacks and drinks. It aims to provide guaranteed quality, fair prices and optimal customer service. The document discusses AKCGD's key departments, products, strengths, weaknesses and threats. It also outlines the objectives, methodology and limitations of analyzing AKCGD's sales and marketing activities in the
This document outlines a comprehensive program to create jobs for people with limited abilities in Belarus. It summarizes that only 18% of people with disabilities have jobs currently. The program offers consulting services to help companies adapt jobs and workspaces to be accessible and to attract foreign investment for disability employment. The agency challenge section outlines developing an effective communication strategy to promote this program to businesses and government. It identifies the target audiences, messages, and a timeline and budget for an advertising campaign to generate leads and increase disability employment.
The Readymade garments (RMG) industry of Bangladesh tells an impressive story of our country successful transition towards as a major export-oriented economy. Starting its journey in the late 1970s with relatively small investment, the industry flourished in1980 and 1990 and has become the largest industry in Bangladesh. The contributory factors of the RMG industry in Bangladesh are global trading agreement, cheap labor cost, government policy support and dynamic private entrepreneurship. All these things have helped Bangladesh to gain a handsome share in the global garments business. Bangladesh. Garments Industry also occupies a unique position in the Bangladesh economy. It’s needless to say that It is the largest exporting industry in Bangladesh, presently it has contributed around 81.13% of the total export earnings, surpassed $21 billion last year, 13.83% of GDP final year 2014. At present 4536 garment factories in the country employing more than 4 Million labors. The performance for the national economy is satisfactory. There are many apparels company is taking contribution to our national economy. Chittagong Fashion limited is one of them which company’s performance is also good. From 2002 it is playing a vital role in Bangladesh garments industry.
For the improvement of the garments industry of our country, the government as well as the BGMEA should provide the proper HRM practices and policy. Although Bangladesh is not developed in industry, it has been enriched in Garment industries in the recent past years. It’s also needless to say that Garment exports, the backbone of Bangladesh’s industrial sector.
The Bangladesh Institute of Management offers a 6-month Diploma in Social Compliance to increase knowledge of factory staff on compliance standards. The diploma aims to equip participants with audit and problem solving skills for issues like labor laws, health and safety. The course includes classroom and practical training in conducting factory audits and addressing non-compliances. It is intended for managers and officers in the garment industry and other export sectors, as well as HR and compliance professionals.
Here are the key objectives of Meghna Life Insurance Company Limited:
- To provide maximum financial security to individuals and families through modern life insurance products and services.
- To accumulate people's savings on a large scale and channelize them into nation-building activities.
- To act as a profitable savings institution by paying attractive bonuses to policyholders.
- To introduce innovative and customer-centric life insurance schemes tailored to the needs of Bangladeshi people.
- To be the recognized leader in the life insurance sector of Bangladesh in terms of business growth and quality of services.
- To uphold the highest standards of professionalism, integrity and financial soundness in all business operations.
The Student Trapti Khandelwal is a Final Year Student of Dezyne E' cole college doing her BBA.. This Project has been undertaken by the Student during her Summer Internship at Future Group,Home Town. The Topic of her Internship is Marketing in Home Furnishing Retail.
This document provides an overview of the history and development of tyres. It discusses some of the key early inventions and innovations in tyre technology. Specifically, it mentions that RW Thomson invented the first pneumatic tyre in 1845 using thin inflated tubes inside a leather cover. It then discusses John Boyd Dunlop's important 1888 invention of the rubber pneumatic tyre, which helped pneumatic tyres catch on in the late 1880s. The document provides a brief chronology of how tyres evolved from these early designs to the more advanced high-technology tyres of today.
This slide show defines clear linkages between a value chain and SDGs. The step-by-step process of adopting SDGs in a business is clearly explained in this deck. By moving to SDG, we discover new growth opportunities and reduce their risk profile.
This document provides an introduction and overview of a project report on the distribution channels of JK Tyres Ltd in Guwahati, India. It acknowledges those who helped with the project and outlines the report's chapters. The executive summary highlights that the report will examine the importance of marketing management and distribution channels, and explain why the topic and company were selected for study. It will look at JK Tyres' distribution patterns and operations in India and Northeast India specifically.
Business Solutions Limited provides various business services and products including training programs, marketing strategies, and resume services. They offer national and international training programs conducted by professional trainers on various topics. They also assist with recruiting by providing selected resumes of qualified candidates matching client job descriptions to help companies find the right employees more efficiently. The report discusses and analyzes the sales and marketing strategies of Business Solutions Limited, including an overview of the company, its services, and a focus on their new D-card service product.
The document is a project report submitted by Kiran Chaudhary, an MBA student, on their summer internship at YMACK & CO., a chartered accountancy firm. The report details the organization's structure, services offered, and the work and research conducted by the intern during their time there, including an overview of topics like taxation, auditing, and accounting. It includes sections on the introduction, company profile, conceptual discussion, work accomplished, learning outcomes, and conclusions. The report was submitted to fulfill degree requirements for the student's MBA program.
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Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
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Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Marketing Mix of KDS - .docx
1. Marketing Mix
-A Study on KDS Garments Limited, Chattagram.
{This internship report submitted in fulfillment of the requirement for the degree
of Bachelor of Business Administration with a major in Marketing}
Prepared by:
Program: BBA
Major: Marketing
Semester: Spring19
Internship Duration: ( 2nd
November 2019 to 2nd
February 2020)
Department of Business Administration
Faculty of Business Studies
International Islamic University Chittagong
2. 1
Marketing Mix
-A Study on KDS Garments Industries limited, Chattagram.
{This internship report submitted in fulfillment of the requirement for the degree
of Bachelor of Business Administration with a major in Marketing}
Internship Duration: ( 2nd
November 2019 to 2nd
February 2020)
Department of Business Administration
Faculty of Business Studies
International Islamic University Chittagong
3. 2
ACKNOWLEDGEMENT
Internship Report program is an integral part of BBA course. Every BBA student is
to prepare and present Internship Report. The writing of this Internship Report
has been one of the most significant academic challenges I have ever had to face.
Firstly, I like to thank and offer my gratitude to Almighty Allah for enabling me to
do this work. I also thank the authority IIUC to give me chance to go through the
program and assist me for completion of the same.
I am grateful to my respectable supervisor Mrs,Tania Sultana
Lecturer, Department of Business Administration (DBA). Without her support,
patience and guidance, this study would not have been completed. It is to her
that I owe my deepest gratitude.
I would like to thanks honorable Managing Director of KDS Garments Limited
Md. SohelAmanfor giving me permission to take and survey their company all the
information to prepare this report. I also like to thanks Mr. Gunjon. Actually, it
was not possible for me to complete a serve task without such. During my
research period, I am satisfied to Mr. Md Abdul Kalam, Operation Manager. My
thanks are extended to the many contributions of this report, especially the
various officials of KDS Garments limited, Chittagong.
4. 3
Executive Summary
KDS Garments Limited was incorporated on 21 April 1991 as a private limited
company under the companies Act, 1913 (since replaced and substituted by the
Companies Act 1994) with the Registrar of Joint Stock Companies & Firms,
Chittagong (Registration no-C-H-C-862/154 of 1991). The company commenced
its commercial production on 01 July 1991. Head office of the company is located
at 255 Nasirabad Industrial Area, Chittagong 4211. Bangladesh. Subsequently the
company established its 2nd unit in Mirjapur, Gazipur at Dhaka in the year 2009.
KDS Garments Limited is the largest garments producing company in Bangladesh.
Since beginning, the company tried and accomplishes to provide the best quality
of its services to its clients without any topsy-turvy state of affairs.
The main objective is to know about Marketing mix policy of KDS Garments
limited. And the specific objectives are to understand the sales and marketing
policy, to know about service quality, overall scenario of KDS, finding problems
which is related with service and provided some possible solution.
Besides this the report covers the background, organizational structure, functions
and performance of the company and also tried to observe & understand the all
activities especially marketing mix and other day to day functions of the company.
I have collected data from two sources. Data includes primary and secondary.
Primary data consists with face to face conversation, desk work, notes, branch
report, questionnaire etc. And secondary data consists with annual report, books,
web sites, journals and different procedure mutual that established by KDS.
Methods used in analysis is questionnaire method. Results that found in analysis
put on the column and pie chart to understand the differences and find the real &
service-related problems.
After completing my analysis part, I have found some problems. Which include
slack of inventory management, shortages of product variation, unstructured
marketing department etc.
5. 4
To remove those, I have suggested some possible solutions such as: new product
development, focus on advertisement, well structure in inventory and marketing
department etc.
And the last topic of my report is conclusion. In conclusion part I have discussed
overall position of the garments and its marketing strategy. I have also discussed
about total position of KDS Garment in our country and its future. I have
expressed my experience that I have gathered in my internship period.
6. 5
Table of content
Particular Page no
Letter of Transmittal 1
Acknowledgement 3
Executive Summary 4
Chapter-One: Introduction 6
1.1 origin of the study 7
1.2 Objective of the report 7
1.3 Scope of the study 8
1.4 Methodology of the study 8
1.5 Limitation of the study 9
Chapter-Two: Company Overview 10
2.1 Company profile 11
2.2 Nature of business 12
2.3 Product and service of the company 13
Chapter-Three: Sales and Marketing Policy of KDS 17
3.1 Garments Market in Bangladesh 16
3.2 Sales and Marketing policy of KDS 22
3.3 Financial risk of KDS garments 29
3.4 Major raw material and procurement process 30
3.5 IT in internal control 31
3.6 Market position of KDS 31
Chapter-Four: Analysis and Evaluation of
Marketing mix
32
4.1 Marketing Mix 33
4.2 Analysis of Marketing mix of KDS 37
Chapter-Five: Findings and Recommendations &
Conclusion
55
5.1 Findings 56
5.2 Recommendations 57
5.3 Conclusion 56
8. 7
I have worked under the Sales & Marketing Department for past three months. My
internship program is an educational requirement of BBA Program under an
assigned of Institute of Global Management & Information System which is a
professional degree. BBA students have to do an internship program as a practical
orientation to the workplace where he can amalgamate the traditional hypothetical
knowledge with practical work experience.
Broad Objective
The main objective of the study is to know about Marketing Mix of KDS
Garments Limited, Chittagong.
Specific Objectives
To observe the activities of Sales & Marketing Department of KDS
Garments
To demonstrate different aspects of KDS Garments
To know the marketing mix of KDS Garments Limited.
To present suggestions regarding marketing mix.
1.1 origin of the study
1.2 Objective of the report
9. 8
This report has been prepared through extensive discussion about sales and
marketing. Prospectus provided by the KDS also helps to prepare the report. At the
time of preparing the report, I had a great opportunity to have an in-depth
knowledge of all the Sales and Marketing policy of any company like KDS
Garments.
Primary sources
i. Face-to-face conversation with employees
ii. Practical work
Secondary sources
i. Annual Report
ii. Website
iii. Assignments and reports
1.3 Scope of the study
1.4 Methodology of the study
10. 9
The officers are very co-operative but they are too busy to give me time to get
knowledge about practical activities. Moreover, they have to deal in a very
competitive environment based on money related activities. I have to prepare this
report alone. Every task has some limitations. I faced some usual constraints
during the course of my internship. These are as follows:
Short of time: I had to complete this report writing within a shorter period
of time. So, the time constraint of the study hindering the course of vast area
and time for preparing a report within the mentioned period is really
difficult.
Busy working environment: The officials had some times been unable to
provide information because of their huge routine work.
Lack of sufficient well-informed officials: Many officials of the branch are
not well informed about different systems of KDS Garments. They know but
less. I had to face much difficulty to collect this information.
Insufficient data: Some desired information could not be collected due to
confidentially of business.
1.5 Limitation of the study
12. 11
KDS Garments Limited (formerly KDS Packaging Industries ltd) was incorporated
on 21 April 1991 as a private limited company under the companies Act, 1913
(since replaced and substituted by the Companies Act 1994) with the Registrar of
Joint Stock Companies & Firms, Chittagong (Registration no-C-H-C-862/154 of
1991). The company commenced its commercial production on 01 July 1991. Head
office of the company is located at 255 Nasirabad Industrial Area, Chittagong
4211.
Bangladesh. Subsequently the company established its 2nd unit in Mirjapur,
Gazipur at Dhaka in the year 2009. KDS Packaging Industries Limited was
changed to KDS Garments Limited pursuant to the Special Resolution in the Extra
Ordinary General Meeting held on 22 April,2010 and certified by the Register of
Joint Stock Companies & Firms on 11 May 2010 pursuant to the provision of
section 11, sub section (7) of the Companies Act 1994 (Act XVIII of 1994). The
company re-fixed the face value of its shares from Tk. 100 to Tk. 10 each and
enhanced its Authorized Share Capital from Tk. 200,000,000 to 2,000,000,000 as
per approval of the shareholders in an Extra Ordinary General Meeting held on 10
August 2018.
2.1 Company profile
13. 12
KDS Garments Limited is the largest garments Garments producing company in
Bangladesh. Since beginning, the company tried and accomplishes to provide the
best quality of its services to its clients without any topsy-turvy state of affairs.
The Company is engaged in production of different types of textile Garments like
cartons, labels, tags, printings, narrow fabrics, elastics, heat transfer printing and
button.
2.2.1 Vision
To become a globally preferred supplier of apparel solutions upholding our
social responsibility.
2.2.2 Mission
Delighting our customers through sustained performance.
Achieving excellence in progress and technology.
Building a culture of cost consciousness.
Leveraging through competent people.
Leadership through innovation.
Thrust in new product design.
Excellent product range to deliver a seamless diversity of customer-specific
solutions through a single point of access. Nationally and internationally.
2.2.3 Objectives
KDS Garments is probably topping the list in Bangladesh. It has name objectives
for the development of the society. The objectives are:
.
.
and customer services.
2.2 Nature of Business
14. 13
• Packaging
The company is one of the first corrugated cartons manufactures in Bangladesh by
deploying state of the art, fully automatic board plants along with other advanced
machineries. In order to meet continuous demand of customers as well as world
class service, KDS has two plants in strategic locations of Bangladesh. In addition
of carton, back board, neck board, Bottom Board, Divider, Card Board, Sticker,
Top Bottom, also manufactures by the company.
KDS packaging is very familiar in producing cartons for renowned retailers like
Wal-Mart, George UK, ZARA, K-Mart, C & A, JCP, CSI, Marks & Spencer,
Tesco, H&M, Levies, GAP, American Eagle, Nike, POLO, Promo Doro, IKEA
etc.
• Heat Transfer Label
Transfer label are rapidly gaining popularity worldwide in comparison to
traditional garment labels for apparels and related applications. It conveys the
brand image effectively carry important information & care instructions, while
being comfortable to the user. KDS is the first and has a comprehensive Heat
Transfer Label printing facility in Bangladesh with the most advanced line of
equipment & material meeting global standards & safety compliances.
KDS Heat Transfer Printing is very familiar in producing printed items of the
renowned retailers like Wal-Mart, Tesco, Matrix, TARGET, CHAPS-USA, Adidas
etc.
• Labels & Tags
KDS Labels & Printing unit is one of the fastest growing contributors in KDS
Business portfolio. This setup is with very high specifications precision machines
like SulzerRuti of Switzerland & Dornier of Germany. This state-of-the-art
Machines display a high precision of quality. Theproduct line includes RFID
Labels, DR Security labels, Security Ink Printing, Organic, Cotton Ribbon and
Polyester Ribbon printing. The unit also produce narrow fabrics and elastics.
2.3 Product & service of the company
15. 14
KDS Label Printing is very familiar in producing woven label, printed label &
smart label items of the renowned retailers like Tesco, TARGET, JC Penny,
ASMARA, George etc.
• Offset Printing
KDS Printing unit installed world renowned 5 colors Heidelberg Machine from
Germany and other advance machineries which is established its demand and
quality to market.
KDS Printing is very familiar in printing offset, silk screen, web and thermal items
of the renowned retailers like Tesco, GARAN, US POLO, WALMART, George
etc.
• Button
With a vision to be one stop trim and Garments solution for the country’s growing
RMG industry, KDS Garments Limited has recently introduced “Button” item with
its product line. The product line includes Pearl Button, Horn Button, Chalk
Button, Diffuser button, fisheye button, Transparent Button etc. The company
uses World famous BONETTI, Italy machines.
The company has the capacity of producing 30,000 grade gross (GG) Button per
month, which include 16,000 GG for normal button and 14,000 GG leaser button
and operating at gradually increasing capacity to its maximum capacity.
16. 15
The Group Overview KDS Group is one of the most renowned business and
industrial conglomerates of Bangladesh, based mainly in the port city of
Chittagong but with extensive operations in Dhaka as well. It has also established
offices and agencies in India and Hong Kong and is currently expanding into
Europe and North America, thereby paving the path intobecoming a Bangladeshi
based multinational. The group was founded in 1983, through the establishment of
one of the first garments industries of Bangladesh, and over the last 30 years,
through innovation, dynamism, untiring effort and dedication, the business in terms
of assets and revenues have grown exponentially by sometimes over 500% a year.
The fields of business have also extended from being just apparel exports to a
whole array of other industries. KDS values human capital and is therefore
committed to attract, groom and nurture talent through industry leading
compensations and benefit packages apart from invests in training its potential
employees under local as well as foreign trainers. KDS has engaged the
internationally renowned organizational development consultants “Ernst & Young”
to develop upgraded Human Resource Management practices such as, appraisal
through the Balance Score Card method, talent mapping through Boston Matrix,
etc. The Group adheres to international compliance requirements closely, and has
taken many social initiatives for the betterment of the lives of its workforce going
even beyond foreign requirements.
Industries in which KDSL is involved
• Apparel
• Textiles
• Apparel Trims & Packaging
• Steel
• Information and Communication Technologies
• Logistics
• Shipping
• IT Training Services
• Banking
• Insurance
• Investment Management
• Shares and securities trading
• Other trading operations
18. 17
Jkhkuu
Even for a local outfitter, making a dress is not just about taking measurements or
cutting and stitching fabric. There are a lot of nitty-gritty elements that are needed
to deliver a finished garment. Large-scale manufacturers spend 50 percent on
fabric and 18 percent on Garments to make a finished garment. In the readymade
garments sector, the items other than fabrics are called “Garments”. Garments are
as important as the fabric itself. The garment Garments trade, therefore, has
flourished worldwide along with the RMG sector.
In Bangladesh, the garments sector grew rapidly over the last several years for a
lower cost of production, but growth of the Garments industry crystallized later. In
the beginning, Bangladesh used to import almost all kinds of garment Garments.
But as local companies thrived, dependency on imported Garments gradually
subsided. The country initially imported Garments from countries like China,
Hong Kong, Singapore, Japan and India, spending a large portion of profits. But
now, the country is almost self-sufficient in garment Garments manufacturing, as
the ancillary industries blossomed and flourished here, driven by high demand.
Zippers, buttons, labels, hooks, hangers, elastic bands, thread, backboards,
butterfly pins, clips, collar stays, collarbones and cartons are the major garment
Garments produced in Bangladesh.
The use of high-end Garments also adds value to the garment. As a result, large
manufacturers and exporters try to use sophisticated Garments to pull in better
prices from international buyers. The import of Garments declined sharply as many
local companies have developed the capacity to supply.
The accessory market is dominated by multinational companies operating in
Bangladesh because in majority cases, garment buyers prefer Garments from them
over the locally available items. The local Garments suppliers, however, dominate
the low-end RMG segment, because the low-end manufacturers cannot pay big
bucks for almost the same quality of Garments just because they carry the names
of global giants.
3.1Garments Market in Bangladesh
19. 18
Relative Contribution of the services contribution more than 10% of the total
revenue
Associates, subsidiary/related holding company and their core areas of
business
Competitive Condition
The company maintains one gas base generator with capacity of 525 KW as a main
source of power and 2 diesel base generators with a capacity of 160 KW and 135
KW as alternative source of power in Gazipur Factory. Besides, the company has
a REB line with 25 KW for general purpose. Chittagong Factory is connected with
a 550 KW PDB electricity line which is used jointly with two entities of the group
namely KDS Cotton Poly Thread Industries Ltd and KDS Poly Industries Ltd and
sharing the expenses according to the usage.
20. 19
Customer providing 10% or more revenue KDS Garments does not have any single
customer who provides 10% or more revenue of the company. However, top ten
customers based on turnover as on 31 December 2019 are given follows:
Products:
Sewing Threads
KDS Thread was the second sewing thread manufacturing unit in Bangladesh.
Now having more than 23 years of manufacturing experience, we have stood out
clearly in the market with the range of our products and the quality which we
sustained by using world class European machines such as "Thies" for dyeing and
"SSM" for coning. Another new plant is coming up in 2018.
Our delivery is very based on the stock that we maintain for new shades a quick
dye to match from our highly sophisticated lab and skilled technical team.
21. 20
General packing
KDS packaging, being one of the first corrugated carton manufacturers in
Bangladesh, maintains its leading position by deploying state of the art, fully
automatic board plants along with other advanced machineries.
In order to meet continuous customer demand and ensure world class service, KDS
now have two plants in strategic locations in Bangladesh making it accessible to
the industry geographically. Both plants together it produces the highest number of
carton boxes in Bangladesh. We employ intelligence in developing packaging
products. Our solution-based products and services help in reducing lad time,
improving quality, and providing overall value savings for the end-users of our
boxes. Our packaging products are approved by H&M, Levies, Nike, GAP,
Promodoro, IKEA and many more.
KDS packaging is also very familiar in producing the cartons of the following
world renowned buyer like Walmart, George UK, ZARA, K-Mart, C&A, JCP,
CSI, Marks & Spencer, Tesco etc.
Hangers
Having more than 25 years of experience we have set an example in the industry
by being the frontrunner in securing a strategic partnership with global retailers for
distributing floor ready hangers across the world. These strategic relations are
continuously evolving into ever stronger partnership with new retailers and their
sourcing agents.
22. 21
Poly bags
KDS Accessories has by far one of the biggest polybag manufacturing facilities in
Bangladesh which is established in 1991.
The quality of our poly bags with respect to strength & variety keeps the customers
satisfied and the Competitors away. We manufacture blister poly and hanger poly
bags, including eight color print with adhesive tape. Furthermore. We have zip-
lock poly manufacturing facilities in place to cater the certain need of certain
customers. KDS poly bags are used by buyers. Who require quality at the best
possible price like Tommy Hilfiger, NEXT, FILA, Tesco.
Finance & Accounts: The Company maintains accounting software namely
“Accounts Management System”, developed by internal IT department.
Management of the company is fully dependent on this software for internal and
external reporting. Besides this, the company also maintain as HRIS software to
maintain Human resources and payroll of the organization.
Seasonal Aspect of the Company’s Business: There is no such seasonal aspect of
the company’s business as it receives orders from the buyers throughout the year.
However, sales decreases during September to November and treated as lean
production season which is very generic to the RMG export industry.
Known Trends, Events or Uncertainties:
Known events that may affect the business operations of the company are:
• Up-trend price of raw material in the international market
• Shortage of power supply
• Government policy and natural disaster
• Political instability
• Technological advancement
• Downturn in the garments sector
23. 22
Personnel Related Scheme
The Company believes in supporting its employees and offering incentives and
bonuses for its continued profitability and growth. With a view to supporting these
objectives, KDS Garments Limited operates an unrecognized contributory
Provident Fund and Gratuity scheme. Moreover, company also introduces workers
Profit Participation and Welfare Fund facilities for the employees as per Labor Act
2006. Short descriptions about them are presented below:
Short Term Employee Benefits
Salaries, bonuses and allowances are accrued in the financial year in which the
associated services are rendered by the employees of the Company.
Workers’ Profit Participation & Welfare
Fund the Company maintains a Worker’s profit participation & welfare fund as
per the requirement of The Companies Profit (worker’s participation)
(amendment) ordinance 1985 & Labor Act 2006 but no Board of Trustees have
yet been constituted.
Provident Fund
The company maintains an Unrecognized Provident Fund for its officers only.
Both the employees and company contribute 10% of basic salary to the fund.
Gratuity
The company maintains a Gratuity scheme for its officers only. Officers are
entitled to gratuity when their length of service reaches five years. Provision has
been made in the books on monthly basis based on the rules of the scheme.
Statement of Compliance
The financial statements of the company under reporting have been prepared on a
going concern basis following accrual basis of accounting except for cash flow
statement in accordance with the International Accounting Standards (IASs) and
International Financial Reporting Standards (IFRSs) as adopted in Bangladesh by
the Institute of Chartered Accountants of Bangladesh as Bangladesh Accounting
Standards (BASs) and Bangladesh Financial Reporting Standards (BFRSs).
24. 23
Regulatory Compliance
as required, KDS Garments Limited complies with the following major legal
provisions in addition to the Companies Act 1994 and other applicable laws and
regulations:
a) The Income Tax Ordinance 1984
b) The IncomeTax Rules1984
c)The Value Added Tax Act 1991
d)The Value Added Tax Rules 1991
e) Securities and Exchange Commission Rules 1987
f) The Customs Act 1969
g) The Labor Act 2006
3.2.1 Products:
Product is the core of all marketing activities. There are two types of organizations
according their product. Some organization’s core product is goods on the other
hand some organization’s core product is service.
Range of Products:
Range of products here represents different types of items of products. The
pharmaceutical companies divide their medicines into three categories- infusions,
formulations and pharmaceuticals. The total number of products KDS has is 32,
whereas competitive company has about 25-27 types of products within their
Garments range. Therefore, Square is occupying the leading position in producing
the widest range of products. MNU Garments is currently marketing about 17
products. Babyloon holds the fourth position. Teehung and markets a
comprehensive range of more than 20 products covering all major product cotton,
level, elastic, zipper, bottom etc. Olympic have the lowest range of products
compared to the above-mentioned companies. The survey results, as depicted in
the above figure, more or less reflect the reality. However, it fails to show the huge
gap in the product range between KDS and MNU. According to the clients, the
difference between the product ranges of the two companies is narrower. The other
bar in the figure above mostly represent
3.2 sales and Marketing policy of KDS Garments
25. 24
Product Quality
The quality of any product includes everything associated with it, ranging from the
raw materials to the effectiveness when consumed. Client usually emphasizes on
less side long time and quality product.
Product Decisions
The term “product” refers to tangible, physical products as well as services. Here
are some examples of the product decisions to be made:
Brand name
Functionality
Styling
Quality
Safety
Packaging
Repairs and Support
Warranty
Garments and services
Product list of KDS
26. 25
Product Presentation
The product presentation of any product includes everything associated with it,
ranging from the color to the design. It has been found that the companies can even
charge a high price if their product presentation is good even if it is of the same
quality as the others. According to the Clients opinion, KDS has the leading
position in terms of product presentation. MNU and Babylon also have good
positions in terms of product presentation. This is due to the fact that some their
products are imported from abroad.
Moreover, the imported raw materials have very few alternatives in the local
market. KDS competitive position is not quite good in terms of product
presentation.
Product design and style
Although product design varies from company to company, but the leading local
and foreign companies have certain standard on product designing that is
acceptable to world market. They use quality design of packs.
27. 26
Price
In the garments market of Bangladesh, there is not much price differentiation, in
general, among the different companies due to the highly competitive nature of the
industry. Whatever price differentiation is there, it is between the multinationals
and the national companies. It is due to the fact that the multinationals charge a
premium price for their product. Moreover, price is not a very important factor due
to the nature of the product.
Quality is more important. However, the purchasing capacity of the clients is also
an important consideration. Therefore, it is important for the companies to charge a
reasonable price for their product. According the survey, most of the company as
offering reasonable pricing for their product. It may be due to the fact that KDS
has recently come up with a very competitive price for some of its key products.
Price Decisions
Some examples of pricing decisions to be made include:
and wholesale pricing
Pricing Strategies
KDS Garments Limited maintain competition-based pricing strategies. In the
Garments market there, is not much price differentiation, in general, among the
different companies due to the highly competitive nature of the industry.
Price is not a very important factor due to the nature of the product. Quality is
more important. However, the purchasing capacity of the clients is also an
important consideration. Therefore, it is important for the companies to charge a
reasonable price for their product.
According the survey, most of the company suggest KDS as offering reasonable
pricing for their product. It may be due to the fact that KDS has recently come up
with a very competitive price for some of its key products.
28. 27
Pricing strategy for new product
Since the government strictly controls price of Garments products, a new
company should adopt shadow or indirect pricing method.
Pricing Approach
The prices of products under controlled category are determined by the
government. The manufacturing companies are allowed to propose the prices of
the products that are under decontrolled category and the approvals of these
proposed prices are given by the government. Since the local government
strictly controls price of Garments products, there is a very negligible price
difference. The maximum price of a product shall be just double the price of TP
plus value added tax at 8% VAT. But, the price of raw materials is competitive
which is fixed based on international market situation. As Garments
manufacturers have to depend on imported raw materials, increase in prices of
raw materials internationally impact directly to the cost of production.
Distribution (Place) Decisions:
Distribution is about getting the products to the customer. Some examples of
distribution decisions include:
Basic Requirements for recruiting a Sales Representative:
29. 28
Major Responsibilities
the right and potential client, like:
Regency, KDS.
ent
42-day long Induction Training Program to develop
Channel design
KDS has its own large distribution network having many depots all over the
country. They make the products available in all Garments office. The depots
are located in Dhaka, Chittagong & Comilla. KDS marketing their products in
13 countries of the world through our distribution partners.
3.2.2 Promotion
Due to high competition in the industry among the different players in the
market, aggressive marketing has been adopted by the different companies. In
this regard, promotion has become a useful tool to fight competition. Moreover,
promotional materials of companies have an impact on client. Therefore,
different companies have set out different promotional tools to increase market
share.
30. 29
Promotion Design
In the context of the marketing mix, promotion represents the various aspects of
marketing communication, that is, the communication of information about the
product with the goal of generating a positive customer response. Marketing
communication decisions includes
Promotional strategy
Advertising
Personal selling & sales force
Sales promotions
Public relations & publicity
Marketing communications budget
Promotional Strategies
Before clients can benefit from the steady stream of Garments flowing from this
type industry, an important part of the fast-moving process of innovation is to
keep the company, Garments and other company up to date with the work going
on in research and to inform them about the availability of new products.
Studying different market characteristics is the main function of marketing
department. There are different types of market for products. According to the
market characteristics a product can be classified in three major parts: So
personal selling is the way the products can be advertised and sold. As, Over
the Counter products do not require any rule to buy or sell it has a chance to go
through print advertising and television advertising. Different buying behavior
has a great impact on marketing a product. Understanding the consumer’s
buying attitude is the first job of any marketer. To analyze behavior, the
marketer has to visit the place, gain knowledge about their financial condition,
culture, tradition and the competitor position.
Advertising Appeals
“Perception defined: “Perception is defined as the process by which an
individual select, organizes and interprets stimuli into a meaningful and
coherent picture of the world.” It can be described as “how we see the world
around us.” For Garments products, clients are the ultimate consumers of the
products. However, in most cases they purchase those products that are
suggested by the satisfied clients.
31. 30
An investment in equity carries risks. Investors should carefully consider all the
information in this Prospectus, including the risks and uncertainties described
below, before making an investment in equity shares of KDS Garments
Limited. Any of the following risks as well as other risks and uncertainties
discussed in this Prospectus could have a material adverse effect on business,
financial condition and results of operations of KDS and could cause the trading
price of Equity Shares to decline, which could result in the loss of all or part of
one’s investment. In addition, the risks set out in this Prospectus may not be
exhaustive and additional risks and uncertainties, not presently known to us, or
which we currently deem immaterial, may arise or become material in the
future. Unless otherwise stated in the relevant risk factors set forth below, we
are not in a position to specify or quantify the financial or other risks mentioned
herein:
A. Interest Rate Risk
Change in interest rates and banking policies resulting in an increase in
financial expenses may have an adverse effect in Company’s profitability. The
company is dependent on bankfor working capital requirements. Therefore, any
change in the existing banking policies or increase in the interest rates may
reduce profit of the company.
Management Perception
The management of the Company is always aware of the interest rates at which
the debts of the company are being financed. Management finances both long-
term & short-term funds at competitive rates. The company has been repaying
borrowed funds on a continuous basis to reduce such interest risk.
b. Exchange Rate Risk
The company carries foreign exchange rate fluctuation risk as it imports raw
materials against payment of foreign currency. Unfavorable volatility or
currency fluctuation of foreign currency to BDT exchange rate may have
negative impact on the cost structure and profitability of the company
Management Perception
The risk of foreign exchange cannot be eliminated fully as we would have to
import raw materials. However, the management is always alert in minimizing
3.3 Financial Risk of KDS Garments
32. 31
the negative impact of currency fluctuation cost by identifying new sources of
raw materials and constantly negotiatingwith suppliers for reducing price.
Furthermore, as a natural hedge, this 100% export-oriented company enjoys the
benefits of any further devaluation of BDT in against foreign currency.
c. Industry Risks
Due to lower barriers to entry in this sector, Competition may increase with too
many new players. If economic growths as well as development activities of the
country are not up to the mark, market will be more competitive due to excess
capacity in the industry.
Management Perception
KDS Garments Limited is the largest export-oriented carton box producing
company in Bangladesh. Since inception, the company has tried and
accomplishes to provide the best quality of its products to its valuable clients
without any topsy-turvy state of affairs as being a partner of this fraternity.
These made the company pioneer in Garments sector. Moreover, at the end of
the third quarter of 2013 the company has introduced three more products in
their product line i.e. Label, Narrow Fabrics, Elastics etc.
d. Market and Technology-Related Risks
Change / up gradation in technology is one of the key factors for the sustainable
growth of business operations. Inability to adapt required changes/up gradation
in technology may place the competitors at an advantage in terms of costs,
efficiency and delivery of products and consequently would have an adverse
impact on business operations and financial condition of the company
Management Perception
KDS owns modern technology with R&D infrastructure and able to adapt any
new inventions with moderate investments as it had been doing in the past. As
part of this philosophy KDS is the first who has comprehensive Heat Transfer,
Label printing facility in Bangladesh with the most advanced line of equipment
& material meeting global standards & safety compliances.The Company is
aware of technological changes and has adopted new technology according to
its needs. Furthermore, routine and proper maintenance of equipment carried
out by the company ensures longer service life for the existing equipment and
facilities.
33. 32
To facilitate international sourcing of raw materials, KDS Garments Division has
operations in Hong Kong with a highly experienced sourcing team, responsible for
global supply chain network. This service allows clients to step down on
production cost. As a large-scale buyer KDS avails the best possible price with the
assurance on agreed lead time. In the head office, the company has a separate
sourcing team to monitor and control sourcing facilities. The basic raw material for
producing packaging products is medium paper, liner paper, duplex paper and
adhesive gum which are imported mainly from Australia, Canada, China, USA,
Thailand, Korea & Srilanka. KDS maintains a strong relationship with the
suppliers. The major supplier of raw material is Firn Overseas, Visy Paper PTY
Ltd., Cooperative Trading Global Inc, Inter Pacific Paper Co. Ltd., Panjapol Paper
Industries Co. Ltd. etc. To ensure availability of raw material in view of lead time
and factors for smooth production process, the Company maintains safety stock,
minimum stock levels etc.
Application of information technology in every phase of the Garments Garments
industry is vital. Integrated software provides real time information to the
management to take prudent decision. Accounts Department of KDS uses
customized IT facilities to record all day to day business transactions.
However, integrated software is yet to be initiated, which may facilitate to manage
the whole operation in a more sophisticated manner. Segregating and delegation of
work and responsibility is properly defined among individual employees through
the establishment of a well-functioning internal control. Besides, the core
functionality of internal audit is delegated to an audit team constituted by 4 nos.
personnel’s who are from renowned audit firms. The team prepares a monthly
internal audit report and makes power point presentation of the same before the
Directors and high-officials of the Company.
3.4 Major Raw Material and procurement process
3.5 IT in MIS and Internal Control
34. 33
being one of the first corrugated carton manufacturers in Bangladesh, maintains its
leading position by developing State Of The Art, fully automatic board plants
along with other advance machineries. The products of the company include
carton, box carton, printed tags, label, back lift, neck lift etc. Various types of
packaging items include 3 ply, 5ply, 7ply, master carton, inner carton, PDQ Box,
divider board and printed items- label, tag, bar code, back board, neck board etc.
KDS produces to meet the in-house demand (5-7% of total revenue) although a
large quantity sales are made to local buyers (93-95% of total revenue) through
Back to Back L/C. Captive buyers of the company include Cosmopolitan Fashions
(Pvt.) Ltd., FCI (BD) Ltd., Four H. Fashions Ltd., HKD International Ltd., Jeans
Plus Ltd., Karnaphuli Sports Wear Industries Ltd., Kenpark Bangladesh (Pvt.) Ltd.,
MBM Garments Ltd., Merim Co. Ltd., Metro Knitting & Dyeing Mills Ltd., Saver
Sportswear Co. Ltd., Seatex Ltd., Section Seven Ltd., Sinha Industries Ltd., Smart
Jeans Ltd., Square Fashions Ltd., Sterling Creations Ltd., Vision Apparels (Pvt.)
Ltd. and Youngone (CEPZ) Ltd., Same kind of packaging items is also being
produced by MU Garments Limited, Beta garments Limited, Tehang Limited, UNI
LABEL Limited, Shovon Packaging, Montrims, DBL garments, Babylon,
Epylion etc. However, KDS has a market share of about 15%.
3.6 Market Position of KDS
36. 35
The marketing mix definition is simple. It is about putting the right product or a
combination thereof in the place, at the right time, and at the right price. The
difficult part is doing this well, as you need to know every aspect of your business
plan. As we noted before, the marketing mix is predominately associated with the
4P‟s of marketing, the 7P‟s of service marketing, and the 4 Cs theories developed
in the 1990s. Here are the principles used in the application of the right marketing
mix:
Marketing mix 4P’s
A marketing expert named E. Jerome McCarthy created the Marketing 4Ps in the
1960s. This classification has been used throughout the world. Business schools
teach this concept in basic marketing classes.
4.1 Marketing mix
jljj
Product Price
Place Promotion
Target
Market
37. 36
The marketing mix of KDS Garments
1. Product
A product is an item that is built or produced to satisfy the needs of a certain group
of people. The product can be intangible or tangible as it can be in the form of
services or goods. We must ensure to have the right type of product that is in
demand for your market. So, during the product development phase, the marketer
must do an extensive research on the life cycle of the product that they are
creating. A product has a certain life cycle that includes the growth phase, the
maturity phase, and the sales decline phase. It is important for marketers to
reinvent their products to stimulate more demand once it reaches the sales decline
phase. Marketers like KDS garments must also create the right product mix. It may
be wise to expand your current product mix by diversifying and increasing the
depth of your product line. All in all, marketers must ask themselves the question
“what can I do to offer a better product to this group of people than my
competitors”.
2. Price
The price of the product is basically the amount that a customer pays for to enjoy
it. Price is a very important component of the marketing mix. It is also a very
important component of a marketing plan as it determines the KDS garments profit
and survival. Adjusting the price of the product has a big impact on the entire
marketing strategy as well as greatly affecting the sales and demand of the product.
This is inherently a touchy area though. If a company is new to the market and has
not made a name for them yet, it is unlikely that your target market will be willing
to pay a high price. Although they may be willing in the future to hand over large
sums of money, it is inevitably harder to get them to do so during the birth of a
business. Pricing always help shape the perception of your product in consumers
eyes. Always remember that a low price usually means an inferior good in the
consumers‟ eyes as they compare your good to a competitor.
38. 37
Consequently, prices too high will make the costs outweigh the benefits in
customers eyes, and they will therefore value their money over your product. Be
sure to examine competitors pricing and price accordingly. When setting the
product price, marketers should consider the perceived value that the product
offers.
There are three major pricing strategies, and these are:
3. Place
Placement or distribution is a very important part of the product mix. We have to
position and distribute the product in a place that is accessible to potential buyers.
This comes with a deep understanding of KDS Garments target market.
Understand them inside out and you will discover the most efficient positioning
and distribution channels that directly speak with your market. There are many
distribution strategies, including:
4. Promotion
Promotion is a very important component of marketing as it can boost brand
recognition and sales. Promotion is comprised of various elements like:
Advertising typically covers communication methods that are paid for like
television advertisements, radio commercials, print media, and internet
advertisements. In contemporary times, there seems to be a shift in focus offline to
the online world. Public relations, on the other hand, are communications that are
typically not paid for. This includes press releases, exhibitions, sponsorship deals,
seminars, conferences, and events. Word of mouth is also a type of product
promotion. Word of mouth is an informal communication about the benefits of the
39. 38
product by satisfied customers and ordinary individuals. The sales staff plays a
very important role in public relations and word of mouth.
It is important to not take this literally. Word of mouth can also circulate on the
internet. Harnessed effectively and it has the potential to be one of the most
valuable assets you have in boosting your profits online. An extremely good
example of this is online social media and managing a firm’s online social media
presence. Promotion will depend on your budget, the message you want to
communicate, and the target market you have defined already in previous steps.
Job Responsibilities:
1. Maintain a data base.
2. Making cold call
3. Fix an appointment
4. Daily sales and visit report
5. Giving guidelines to the new comers
6. Attend team meeting
40. 39
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1.Capital of KDS Garments what is the relation between this item and the
topic, delete this analysis
Analysis:
KDS Garments Limited is the largest export-oriented carton box producing
company in Bangladesh. Since inception, the company has tried and accomplishes
to provide the best quality of its products to its valuable clients without any topsy-
turvy state of affairs as being a partner of this fraternity.
4.2 Analysis of Marketing Mix of KDS Garments
41. 40
These made the company pioneer in Garments sector. Moreover, at the end of the
third quarter of 2015 the company has introduced three more products in their
product line i.e. Label, Narrow Fabrics, Elastics etc.
2. Total Sales of KDS Garments in 2019
42. 41
Analysis:
KDS Garments does not have any single customer who provides 10% or more
revenue of the company. It is good indicator for KDS. There are many which
generates less than 7% revenue from products. But KDS minimum revenue is 10%.
3. Sales, GP & NPAT with sales growth
2014 2015 2016 2017 2018 2019
Sales 680 810 970 1210 1650 1700
GP 138% 13% 26% 21% 31.78% 9.06%
NPAT 0.7% 0.60% 0.80% 0.70% 0.60% 0.70%
43. 42
Analysis:
Since commercial operation on 1 July 1991 there was a steady growth in the
revenue of the company showing maximum growth of 138% in the year 2014. In
2018 revenue of KDS Garments Limited increased by 31.78%mainly due to
commencement of new products (i.e. Label, Narrow Fabrics, Elastics) from the
end of 3rd quarter of 2018. In the year 2017 profit declined due to introduction of
Deferred Tax as required by Bangladesh Accounting Standard. During 2017 and
2018 re-arrangement of expense heads was made to conform Accounting
Standards resulting an increased Gross Profit although it had no effect in the
Operating Profit. In the year 2015 sales growth was 9.06% but comparatively
profit was not satisfactory. It was due to the political unrest throughout the year.
44. 43
4. Product distribution Channel of KDS Garments
Highly Agree Agree Neutral Disagree Highly disagree
12% 28% 48% 12% 0%
Analysis: The graph shows that distribution channel of KDS Garments. 12%
respondent are highly agreed with current distribution channel that used by KDS
Garments is very good. 48% respondent think it is normal like other garments
company. 12% respondent think that current distribution channel is not good
enough. To increase sales, they need to modify their distribution channel.
45. 44
5. Product line or number of products of KDS Garments
Highly Agree Agree Neutral Disagree Highly Disagree
17% 37% 42% 4% 0%
Analysis: The graph shows that Product line of KDS Garments. 17% respondent
are highly agreed with current product line system that used by KDS Garments is
very good. 42% respondent think it is normal like other company. Only 4%
respondent think that product line is not good enough. They need to increase their
product line.
46. 45
6. Product Quality of KDS Garments products
Highly Agree Agree Neutral Disagree Highly
disagree
37% 42% 18% 3% 0%
Analysis: The graph shows that product quality of KDS Garments. 37%
respondent are highly agreed with current quality that provided by KDS Garments
is very good. 42% respondent mark as only good. And 18% respondent think it is
normal like other re-rolling company. Only 3% respondent think that current
quality is not good enough.
47. 46
7. Price range of the products
Highly Agree Agree Neutral Disagree Highly
disagree
12% 28% 48% 12% 0%
Analysis: The graph shows that price range of KDS Garments. 12% respondent are
highly agreed with current product price is reasonable for all classes of people.
48% respondent thinks it is normal like other company. 12% respondent think that
current price is high.
48. 47
8. Price against other Garments company
Highly Agree Agree Neutral Disagree Highly
Diagree
13% 38% 35% 12% 2%
Analysis: The graph shows that price against other company. 38% respondent are
highly agreed with current price that lower than other garments company like
Pacific Jeans. 35% respondent think it is normal like other garments company.
12% respondent think that current price is higher in some product against other
company. To increase sales, they need to change their price.
49. 48
9. Different kinds of offer for client of KDS Garments
An
alysis: The graph shows that different kinds of offer for wholesaler. KDS
Garments provide some bundle offer different kinds of foreign clients for
encourage them for increasing sale. 25% respondent are highly agreed with current
offer that used by KDS Garments is very good. 38% respondent think it is normal
like other company. 17% respondent think that current offer is not good enough.
To increase sales, they need to attractive their offer.
Highly
Satisfied
Satisfied Neutral Dissatisfied Highly
Dissatisfied
17% 25% 38% 17% 13%
50. 49
10. Offer in Quantity that Provided by KDS Garments
Highly
Satisfied
Satisfied Neutral Dissatisfied Highly
Dissatisfied
23% 22% 38% 15% 2%
Analysis: The graph shows that quantity offer policy that provide by KDS
Garments. 22% respondent are highly satisfied with present quantity policy that
provided by KDS Garments is very good. 38% respondent think it is normal like
other company. 12% respondent think that present quantity offer is not good
enough. To increase sales, they need to modify their offer in quantity.
11. After sales service of the KDS Garments
51. 50
Highly Agree Agree Neutral Disagree Highly
Disagree
42% 37% 18% 3% 0%
Analysis: The graph shows that after sales services of KDS Garments. 42%
respondent are highly agreed with current services that used by KDS Garments is
very good such delivery on site free of cost. 18% respondent thinks it is normal
like other company. Only 3% respondent think that current facilities is not good
enough. To have to increase after sales services.
Promotional activities:
1.Promotion via newspaper& television that provided by KDS Garments
52. 51
Highly Agree Agree Neutral Disagree Highly
Disagree
42% 37% 18% 3% 0%
Analysis: The graph shows that newspaper and television promotion of KDS
Garments. 37% respondent are highly agreed with current promotional
procedure. KDS Garments provides regular advertisements on Tv channel and
newspaper. People understand more clearly about KDS Garments. 18%
respondent think it is normal like other company.
2. Promotion via Online
53. 52
Highly Agree Agree Neutral Disagree Highly
Disagree
32% 30% 28% 10% 0%
Analysis: The graph shows that online promotions of KDS Garments. 30%
respondent are highly agreed with current promotional procedure. KDS
Garments provides regular update on websites. This type of promotion is very
helpful for the business. 10% respondent think it is normal like other company.
3. Target Marketing policy of KDS Garments
54. 53
Highly
Agree
Agree Neutral Disagree Highly
Disagree
22% 38% 28% 12% 0%
Analysis: The graph shows target marketing of KDS Garments. 38%
respondent are highly agreed with current target marketing policy of KDS
Garments is very effective. Because KDS Garments target marketing such as
real estate company. 28% respondent think it is normal like other company.
Only 12% respondent think that target marketing is not in this sector. They need
to change their policy.
Impact of Marketing Mix
55. 54
1. Impact on Sales of KDS Garments
Year 2015 2016 2017 2018 2019
Percentages 7.30% 8.50% 8.30% 10.50% 14.23%
A
n
a
l
y
s
i
s
:
T
h
e
graph shows that how marketing policy of KDS Garments helps in sales in
last five years 2015-2019. In 2016 sales increasing about 8.50%. But in
2017 it was 8.30% that means decreasing. In 2018 it was 10.50% which is
higher than 2015, 2016 means increasing. In 2019percentages was 14.23%.
KDS Garments runs their business with higher sales because of effective
marketing.
2. Impact on Profit earning of KDS Garments
Year 2015 2016 2017 2018 2019
56. 55
Percentages 3.20% 4.10% 4.23% 4.70% 5.13%
Analysis: The graph shows that how marketing policy of KDS Garments helps in
profit earning in last five years 2015-2019. In 2016 profit increasing about 4.10%.
In 2017 it was 4.23% that means increasing. In 2018 it was 4.70% which is higher
than 2015, 2016& 2017 means increasing. In 2019 percentages was 5.13%.
3.Impact on Market share KDS Garments
57. 56
Analysis: The graph shows that how marketing policy of KDS Garments helps in
market share in last five years 2015-2019. In 2016 market share was 15.23%. In
2017 it was 16.65% that means increasing. In 2018 it was 18.51% which is higher
than 2016& 2017 means increasing. In 2019 percentages was 18.72%
Year 2015 2016 2017 2018 2019
Percentage 18.23% 15.23% 16.65% 18.51% 18.72%
59. 58
5.1 Findings
Product: Very little variation in the product line. So, it is establish the
product in new market.
Price: Some products price is higher than other company. For covered the
whole market it is a threat for KDS Garments.
Place: Place coverage of KDS garments is not perfect area. Transportation
system is not good enough. That’s why sometimes they are late in delivery.
Promotion: KDS garment doesn’t advertise their company products and
services in different media.
Sales Target: Sales target of KDS Garments is not well developed. With
discussion supervisor impose target which is hard to fulfill by the sales
team.
Marketing department: Marketing department of KDS Garments is not well
structured.
Product quality: Product quality is average like MNU Garments, Teehung
Garments etc.
60. 59
5.2 Recommendations
Product: Need to develop the product line to attract more customer.
Price: Some products price is higher than other company. So, product price
must be developing with other company.
Place: Need to move their main factory in easy transportation area.
Promotion: KDS garments should develop their promotional activities to
attract more customers.
Sales Target: Sales target should be developed after the discussion with
sales team.
Marketing department: Marketing department of KDS Garments should be
well structure.
Product quality: Product quality is average. So, KDS need to improve their
product quality.
61. 60
5.3 Conclusion
We should study marketing because in our personal life, we all use selling
techniques. In my internship program, I found marketing is really an interesting
job. If we want to work in business, we need to know about marketing because
marketing people play a vital role in the welfare of an organization. Marketing job
is really interesting because of the variety of people encountered and activities
undertaken. In addition, marketing offers opportunities for financial rewards and
promotions. Marketing people engage in a wide range of activities including
providing information of products and services to customers and employees as
well. Most of us are not aware of many of these activities because the
salespeople we meet most frequently work in retail stores. However, the most
exciting, rewarding and challenging sales position involve building partnerships:
long term, win-win relationship with customers. Working in KDS Garments
Limited. I found marketing in a new way. KDS Garments Limited is the largest
garments Garments producing company in Bangladesh. Since beginning, the
company tried and accomplishes to provide the best quality of its services to its
clients without any topsy-turvy state of affairs.
After completing my internship program, I have gathered a lot of knowledge
about corporate world and marketing and sales policy of a company. In my
internship program I have found some problems which is directly related with the
company. If the company remove those problems by observing my suggestions
hope they will run their business more successfully.