3. About Hindustan Unilever Limited
• A massive Fast-Moving Consumer Goods (FMCG) company having over
35+ brands across 20 categories and with over 85 years of heritage. The
company’s foremost motive is to bring sustainable development. It is
regarded as India’s largest exporter that has become an imperishable
company that reduces plastic and promotes sustainable projects.
• HUL is an Indian public limited company controlled by Unilever, which
owns 67 per cent of the business’s shares. The company was based in
1932 and is headquartered in Mumbai, India.
• Beyond a large portfolio of products, it also aspires to pioneer innovative
business models that promote growth while also benefiting society and the
environment.
• The company needs to create a triumphant mix of the right product, sold at
the right price, using the most creative promotion in the correct place. To
focus on multiple areas of the marketing plan, the company needs to set
the target market accurately. Let’s now understand the marketing mix of
HUL in the coming section.
4. Marketing Mix of Hindustan
Unilever Limited
• A marketing mix is a strategy for getting a company’s
products and services in front of consumers at the right
time. The 4Ps (Product, Price, Place, and Promotion) are
the foundations of this concept. It serves as the conceptual
backbone of a marketing strategy.
• HUL is having powerful brand equity, it possesses over
15000 employees with a direct reach to 1.5 million retail
outlets. The products and services which are necessary for
middle-class Indian households are produced and
distributed consequently.
• So, let’s have a look at the HUL marketing mix model by
looking at the parameters of Product, Price, Place, and
Promotion in the following paragraphs.
5.
6. Food Products
• In the ice cream sector, HUL has Kwality Wall’s, Cornetto, and
Magnum. The company owns Lipton in the tea category, as well as
Taaza, 3 Roses, Red Label, and Taj Mahal under the Brooke Bond
brand. Bru is the brand of Hindustan Unilever Limited in the coffee
sector. Salt and Atta are sold under the Annapurna brand. It also
provides instant food and spices under the Knorr brand, which
includes noodles, and also provides ketchup, squashes, jam under the
Kissan brand.
7. Home Range Products
• Home Care HUL offers a variety of detergents, including the
well-known Surf Excel, Rin, Comfort, Wheel, and Sunlight. It
also has Cif and Domex in the household cleaning market, as
well as Vim and Cif in the dishwashing segment.
8. Personal Range Collections
• In the shampoo category, Hindustan Unilever Limited has Clear,
Tresemme, Clinic Plus, and Sunsilk, Dove, Lux, and Pears. On the
other hand, the company provides a variety of home cosmetics.
Vaseline belongs to the skincare category. Lifebuoy belongs to the hand
soap and toilet soap category. Axe grooming products for guys as well
as Brylcreem hair styling products also come under the category of
HUL.
9. Water Purifier
• Pure It is the sole brand that has several products
concerning water purification systems. HUL merged
with GSK Consumer Healthcare, which strengthened
its position in the Indian market.
