advertisement and marketing

1. The psychologist Abraham Maslow developed a
theory that suggests we, humans, are motivated
to satisfy five basic needs. These needs are
arranged in a hierarchy. Maslow suggests that
we seek first to satisfy the lowest level of needs.
Once this is done, we seek to satisfy each
higher level of need until we have satisfied all
five needs.
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2. Fathimath Raufa_5657

3.  Now guess to which level these products
belongs to
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4. E reader Expensive
Shoes
Vacation home
Saving
account
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5. Fathimath Raufa_5657

6. This five products belongs to esteem need of
Maslow’s hierarchy of needs. Esteem Needs are
the need for positive self-image and respect and
recognition issues such as job titles, nice work
spaces, and prestigious job assignments.
Why will a person want
 E reader
 Expensive shoes
 Vacation home
 Saving account
That is because he needs self respect, prestige .
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7. If a person is having expensive shoes, e
reader he will be recognized as a rich
person and the need to impress others
is most often found in individuals who
wish. Plus a person with a high saving
and spends so much on home vacation,
people will value and believe that he is a
very rich person he can do anything he
wants.
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8. Segmentation of the products
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9. Expensive shoes
Expensive shoes can be segmented under
benefit segmentation; it is grouping the
customers according to the specific benefit
that they want from the product.
Expensive shoes can be on this base, because
no matter what the price is, Footwear it must
be comfortable, less slippery, and must
reduce the risk of injury especially those
shoes designed for athletic, football. Shoes for
professional runners must be adequately
cushioned, stable, flexible, and lightweight.
Professional runners doesn’t concern about
the price they want comfort.
To promote expensive shoes famous sports
player can be used.
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10. Home vacation
Home vacation can be segment on
the bases of age, that can be
between 20 to 30 and especially for
newly married couples. A company
might discover that newly married
individuals are more willing to pay
higher prices than single individuals.
Home vacation can target married
customers with promotions for
anniversary
As show in the advertisement a
young couple enjoying the vacation.
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11. Bank account
A saving account can be target for a
young couple who are planning to
get married. The next stage is when
the consumer forms a serious
relationship or perhaps gets married.
This will trigger the consumer’s need
to start saving more money, looking
for short-term investments or
investing in shares and stocks, or
borrowing larger amounts to perhaps
purchase a motor vehicle or buy a
big house to live with kids..
The advertisement shows the saving
money to buy a house
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12. E reader
Segmentation can be on the bases of
occupation. Like businessman, doctor and
teacher etc… because it will be very difficult
for those people who are very busy in their
job to carry lots of books which is important.
Through e reader it will be very easy for
them to get important information instantly
without must effort.
For example a businessman will have to
travel to promote his business I this case it
will be very difficult for him to get news and
carry heavy books, if he is having the e
reader then he can simple check the news
and read any book he wants, it is light and
small.
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13. Introduction to human needs
Maslow's hierarchy of needs explains how people
achieve their full potential by moving from basic needs
to self-actualization.
It contains 5 stages,
5.1 physiological need
5.2 safety need
5.3 love and belonging
5.4 Self esteem
5.5 self-actualization
The five needs are explained below
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14. This ad demonstrates the
physiological need of
Maslow’s hierarchy of
needs. The strategy of
this need is expressing
that water is very
important This ad fits
the physiological need
because water is
something that people
will always need and
thirst is something that
people will always have
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15. Basically tea can be
classified as a the
physiological need but in
this advertisement
It is to focus upon the
security needs. This tea
has the benefit of ginger
honey and cinnamon. All
those item are has lots of
benefit to health and
your body and mind. And
it directs the consumer’s
attention to being
healthy and secure Fathimath Raufa_5657

16. As soon as we look at the ad the first thing that comes to
our mind is love and hence the message strategy is clear
here.
This ad conveys the love and affection that this mother
have to her baby. Humans need to love and be loved as
well. When there is absence of this emotion there is
loneliness, So this level of Maslow’s hierarchy is one of
the most important needs to be met.
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17. Sleep is a physiological
need and normally
everyone sleeps on the
mattress. But this is an
advertisement about a
Vividus brand. the price
of the bed is nearly
$50,000. if a person buy a
mattress of this price his
intention is not only to
satisfy the physiological
need.
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18. This advertisement satisfy the
self actualization need with shruk
khan and tagheuer watch. The
strategy of this advertisement is if
you own tagheuer watch you are
of your own and you can take
your new style. Sharuk khan
satisfies self actualization need
and tagheuer watch satisfies self
esteem need because the watch
is very expensive come with
prestige
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