This document provides a market plan analysis for E-Firm, focusing on several key areas:
1) Buyer preferences for E-Firm's two product lines, Sonite and Vodite, are analyzed across different customer segments.
2) A SWOT analysis identifies opportunities in market growth but also threats from declining segments. Strengths include market leadership but weaknesses in product coverage.
3) Competitors are assessed on success factors with U and O groups having some strengths.
4) E-Firm's current strategy is to hold segments like professionals.
5) Future plans include maintaining shares while growing in new segments, achieving leadership in the new Vodite market, and meeting sales
Presentation by National University of Singapore - Winners of CBS Case Compet...CBS Case Competition
Presentation by National University of Singapore - Winners of CBS Case Competition 2011. Congratulations to Caroline Ng, Candice Lim, Peh Che Min, and Tobias Chen. Presented at the Finals March 4, 2011.
This presentation form part of CBS Case Competition. Views, opinions and suggestions expressed in these presentations are the sole work of the case study writers, and are not neccessarily shared by H&M
Visit www.casecompetition.com to see more.
Competitive Analysis - Literature Review of Analytical FrameworksLanguage Explore
The PLC is not the businessman's panacea but it can be useful if used in combination with other models and frameworks and alongside good management judgement.
The BCG assumed that market share is a good indicator of cash requirement though in reality, profits and cash flow depended on a lot other things than just market share and growth.
Porter who was convinced that the BCG Matrix by itself was not very useful in determining strategy for a particular business and was too simplistic, proposed some analytical tools and techniques in his three core concepts of the Basic Competitive Forces, the Generic Competitive Strategies and the Value Chain.
Presentation by National University of Singapore - Winners of CBS Case Compet...CBS Case Competition
Presentation by National University of Singapore - Winners of CBS Case Competition 2011. Congratulations to Caroline Ng, Candice Lim, Peh Che Min, and Tobias Chen. Presented at the Finals March 4, 2011.
This presentation form part of CBS Case Competition. Views, opinions and suggestions expressed in these presentations are the sole work of the case study writers, and are not neccessarily shared by H&M
Visit www.casecompetition.com to see more.
Competitive Analysis - Literature Review of Analytical FrameworksLanguage Explore
The PLC is not the businessman's panacea but it can be useful if used in combination with other models and frameworks and alongside good management judgement.
The BCG assumed that market share is a good indicator of cash requirement though in reality, profits and cash flow depended on a lot other things than just market share and growth.
Porter who was convinced that the BCG Matrix by itself was not very useful in determining strategy for a particular business and was too simplistic, proposed some analytical tools and techniques in his three core concepts of the Basic Competitive Forces, the Generic Competitive Strategies and the Value Chain.
Market Research Report : Fairness Cream Market in India 2011Netscribes, Inc.
For the complete report, get in touch with us at : info@netscribes.com
The fairness cream market in India is driven by not only growth in the women’s sector but also growth in the male grooming segment. Due to the rise in disposable income and enhanced awareness with the help of larger penetration of media, fairness cream in India is experiencing stronger demand. Due to the increase in organized retailing and trends towards tapping untapped potential of men’s segment, Indian fairness cream market is poised for further growth.
The report begins with an overview of the skin care industry in India giving its market size and growth as well as a clear segmentation on the types of products that constitute this sector. This is followed by an overview of fairness cream market describing the market and includes information regarding market size and growth. Segmentation in the market in terms of types of fairness cream-based products has been provided. A clear indication of percentage break-up in terms of segments based on women’s and men’s market along with its size and growth has also been highlighted. Additionally, distribution channels adopted by the players are highlighted.
The section on EXIM provides an overview to the imports and exports. It covers the overall imports and exports as well as the segmented share across major countries participating in trade.
Social media insights make up the next section which speaks of the market trends and characteristics from a social media perspective. This primarily deals with source distribution, source distribution by tonality and topics of discussion. Additionally, analysis in the forms of customer experience and sentiment has also been provided.
An analysis of the drivers explains the factors for growth of the market including increase in disposable income, rise in organized retail, increase in awareness, increase in male grooming and low penetration. Products like fairness cream does not fall under the purview of necessary goods and therefore it becomes imperative for its survival that people have more income at their disposal. The growing Indian economy and the growth in disposable income have led to strong demand for fairness creams. Further, with enhanced awareness through increased media penetration, people are more aware about the sector and its products. Additionally, with increased organized retail in India, more brands including global brands are seen within the reach of the masses. Another potent source is the fact of increased male spending on grooming products. The growth of this segment has been exponential which is reflected by the trend of major players looking for product extensions towards the male segment. Finally, a latent but effective driver could be the fact of low penetration of these products in the market. An underpenetrated market always crates scope for enormous growth. However, the sector is also facing certain challenges. Factors such as presence of harmf
Effect of porter’s generic competitive strategies and the performance of soft...iosrjce
IOSR Journal of Business and Management (IOSR-JBM) is a double blind peer reviewed International Journal that provides rapid publication (within a month) of articles in all areas of business and managemant and its applications. The journal welcomes publications of high quality papers on theoretical developments and practical applications inbusiness and management. Original research papers, state-of-the-art reviews, and high quality technical notes are invited for publications
Markstrat simulation report. A team of 5 students from different countries managed the marketing department of
a virtual firm (Markstrat Simulation). The team had to make decisions regarding marketing
mix, R&D, brand portfolio, commercial team and market research studies. Team
performed well: at the end of the simulation, firm ranked 13 out of 46 virtual firms with
reference to Stock Price Index (SPI). University project. In English
Market Research Report : Fairness Cream Market in India 2011Netscribes, Inc.
For the complete report, get in touch with us at : info@netscribes.com
The fairness cream market in India is driven by not only growth in the women’s sector but also growth in the male grooming segment. Due to the rise in disposable income and enhanced awareness with the help of larger penetration of media, fairness cream in India is experiencing stronger demand. Due to the increase in organized retailing and trends towards tapping untapped potential of men’s segment, Indian fairness cream market is poised for further growth.
The report begins with an overview of the skin care industry in India giving its market size and growth as well as a clear segmentation on the types of products that constitute this sector. This is followed by an overview of fairness cream market describing the market and includes information regarding market size and growth. Segmentation in the market in terms of types of fairness cream-based products has been provided. A clear indication of percentage break-up in terms of segments based on women’s and men’s market along with its size and growth has also been highlighted. Additionally, distribution channels adopted by the players are highlighted.
The section on EXIM provides an overview to the imports and exports. It covers the overall imports and exports as well as the segmented share across major countries participating in trade.
Social media insights make up the next section which speaks of the market trends and characteristics from a social media perspective. This primarily deals with source distribution, source distribution by tonality and topics of discussion. Additionally, analysis in the forms of customer experience and sentiment has also been provided.
An analysis of the drivers explains the factors for growth of the market including increase in disposable income, rise in organized retail, increase in awareness, increase in male grooming and low penetration. Products like fairness cream does not fall under the purview of necessary goods and therefore it becomes imperative for its survival that people have more income at their disposal. The growing Indian economy and the growth in disposable income have led to strong demand for fairness creams. Further, with enhanced awareness through increased media penetration, people are more aware about the sector and its products. Additionally, with increased organized retail in India, more brands including global brands are seen within the reach of the masses. Another potent source is the fact of increased male spending on grooming products. The growth of this segment has been exponential which is reflected by the trend of major players looking for product extensions towards the male segment. Finally, a latent but effective driver could be the fact of low penetration of these products in the market. An underpenetrated market always crates scope for enormous growth. However, the sector is also facing certain challenges. Factors such as presence of harmf
Effect of porter’s generic competitive strategies and the performance of soft...iosrjce
IOSR Journal of Business and Management (IOSR-JBM) is a double blind peer reviewed International Journal that provides rapid publication (within a month) of articles in all areas of business and managemant and its applications. The journal welcomes publications of high quality papers on theoretical developments and practical applications inbusiness and management. Original research papers, state-of-the-art reviews, and high quality technical notes are invited for publications
Markstrat simulation report. A team of 5 students from different countries managed the marketing department of
a virtual firm (Markstrat Simulation). The team had to make decisions regarding marketing
mix, R&D, brand portfolio, commercial team and market research studies. Team
performed well: at the end of the simulation, firm ranked 13 out of 46 virtual firms with
reference to Stock Price Index (SPI). University project. In English
A Strategic Approach: GenAI in EducationPeter Windle
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This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
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Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
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Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
1. Rennes International School of Business
ESC RENNES
Executive Master of Business Administration
EMBA
COHORT 1 (2003 - 2004)
Marketing Management
Conducted by:
Dr. Rod McCOLL
Marketing Management 1
By
Magdy A. Sattar
Abed El-Hamid Mohamad
November, 2003
Cairo, Egypt
2. TABLE OF CONTENTS
Introduction & Objective II
1. Buyer Preferences ……………………………………………………….2
1-1 Sonite Customers ………....…………………………….2
1-2 Vodite Customers ……………………………………….2
2. Strengths & Weaknesses of E-FIRM ……………………………………….3
2-1 Opportunities ……….………………………………………3
2-2 Threats ……………………………………………….3
2-3 Strengths ……………………………………………….3
2-4 Weaknesses ………………………………………………..4
3. Competitor analysis ……….……………………………………………….4
4-1 Strengths .……………………………………………….4
4-2 Weaknesses .……………………………………………….4
4. Current strategy ……….……………………………………………………….5
5. Future Plan ……….……………………………………………………….5
6-1 Objectives .……………………………………………….5
6-2 Strategy .……………………………………………….5
6-3 Tactics .……………………………………………….5
EMBA Cairo
Rennes International School of Business 1
3. INTRODUCTION & OBJECTIVE
The purpose of this report is to submit a Market plan for “E-Firm”, focusing on buyer
preferences, strengths and weaknesses of “E-Firm”, competitor analysis, current
strategy, and future objectives, strategy, and tactics. The objective for me and my
team partner is to build our analytical skills and develop our ability to work
effectively in a team situation.
1. BUYER PREFERENCE
1.1 SONITE CUSTOMERS
Buffs (BU):
They demand high-performance products, less concerned by the convenient of the
products, and they are quite price-sensitive.
Singles (SI):
They demand average levels of both performance and convenience products, and they
are quite price-sensitive.
Professionals (PR):
They demand high quality, high-performance, easy to use products, and they can
afford expensive products. They view price as an indication of quality.
High earners (HI):
They demand performance and convenience from the products, and they usually buy
fairly expensive products.
Others (OT):
This segment is the largest, they demand low performance and average convenient
products, and they are looking for cheap products.
1.2 VODITE CUSTOMERS
Innovators (IN):
A small percentage of the total potential consumers, they demand products that satisfy
their desire and interest, and their income levels are above average.
Early adopters (AD):
They are opinion leaders and helpful in advertising the new products to other potential
buyers, they are critical to the adoption process of the products, and they have an
average income level.
Followers (FO):
They represent the bulk of potential consumers; their income level is usually below
average.
EMBA Cairo
Rennes International School of Business 2
4. 2. SWOT ANALYSIS OF E-FIRM
2.1 OPPORTUNITS
Sonite Market growth rate is suitable for the industry (total Sonite
market growth rate during next five periods is expected to be
38%)
Market is expected to have a significant increase during next five
periods in two segments (others 98%, singles 86%)
Economic situation is stable GNP growth rate is stable 4% and
inflation rate is also stable 4%
There are a brand new market ready to start which is Vodite
market
2.2 THREATS
Two main profitable segments are expected to decrease over the
next five periods (Professionals –14%, Buff –33%).
The increase in one of the most profitable segments (Hi-earner)
over the next five periods is so small 6%.
2.3 STRENGTH
Market leader during the last 4 periods with total Market share of
27% in Period 4.
The best in financial situation. The highest market capitalization
(534,900 K$), the highest contribution margin (47,836 K$), the
highest return on Investment 5.43% in period 4 and 4.94 %
cumulative and the highest next year budget 19,150 K$.
We have good position in total brands awareness by consumer in
segments (Buffs, Professionals and Hi earners).
EMBA Cairo
Rennes International School of Business 3
5. 2.4 WEAKNESS
Our coverage through the five segments is not doing well because
our two products are almost the same in Technical specifications
so they target the same segments (Professionals, Buff, and High
earners) and ignores two Segments (others and Singles).
Our sales force is not enough for covering the three distribution
channels, but; we could increase our contribution by 2,605 K$ in
SEMI product and 278 K$ in SELF product if we increased our
sales force by 10 for each channel.
3 COMPETITOR ANALYSIS
Our market studies ratings of competitors on key success factors.
Competitor Market Net Stock Return on Distribution Brand Sales and Purchase
Name Capitalizati Contribut price investment coverage by Awareness Market intention
on ion index channel shares
U group G G G G E E E E
O group G G G F G G P G
I group F P F P G P F P
A group F F F F F P F P
Where E = excellent, G = good, F = fair, P = poor
4.1 STRENGTHS
Good distribution coverage influences their brand awareness and
encourages the increase of buyers purchasing intention.
4.2 WEAKNESSES
Bad management of firm capital reduces net contribution of the
products; witch affects their financial position and increases the
risks.
EMBA Cairo
Rennes International School of Business 4
6. 4 CURUNT STRATEGY
A holding strategy for PR, and HI, segments to continue yielding
large position cash flow.
5 FUTURE PLAN
6.1 OBJECTIVES
Maintain our strong existing in professional, Hi-Earners and Buff
segment even if they are shrinking.
Increase our sales in the fast growing two segments (others and
Singles) and try to gain more market share from them with
relevant contribution margin.
Achieve 50 % Market share of Vodite Market to be also the
market leader of this market.
Achieve the sales target for the next five periods.
Achieve the share of each targeted segment for the next five
periods.
6.2 STRATEGY
A building strategy for SI segment and spend more money to
keep up with fast growing market.
A harvest strategy for PR segment to increase short-term cash
flow regardless of long-term.
Attack opportunities “VEST”.
6.3 TACTICS
Increase Advertising budget, sales force for SEMI product to
attack more High earner and to maintain our market share in
professional segment against the competition from Both U and I
firms in this segment
For the sonit market, introduce one new brand “SEXY”, and
modify one of the existing to target more Single and Others
segments.
The launching of “VEST”.
EMBA Cairo
Rennes International School of Business 5