This document provides an overview and instructions for participants in the Markstrat Challenge marketing simulation. It includes:
1) An introduction explaining the participant's role as manager of a marketing department tasked with maximizing share price over several years through strategic decisions.
2) An overview of the simulation world including details on the durable goods products, customers, competitors, and economic environment.
3) Instructions on managing the firm and the types of marketing mix decisions required each round, including production, pricing, advertising, research and development, and productivity gains.
4) Guidance for participants on preparing for the simulation through reading the handbook and practicing the software tools.
- Avellin, a motor oil manufacturer, wants to launch a new "green" motor oil called Eco7 made from recycled materials.
- A situational analysis including STP, SWOT, and BCG analyses was conducted to understand the market. The green motor oil market was growing but still nascent.
- Financial forecasts were made comparing the projected revenue and profits of Eco7 to conventional, synthetic blend, and full synthetic oils. Eco7 was projected to generate incremental revenue and profits.
The document discusses the "voice wars" between Google Assistant, Amazon Alexa, and Apple Siri. It focuses on Google's strategy with Assistant and how it fits into their broader product portfolio. By 2018, voice assistants were common in many devices. Google launched Assistant across Pixel phones, books, and speakers. The document discusses various questions around the voice assistant market including which company is best positioned (Google), business models, and who is best positioned to win the connected home (Amazon looks strongest).
Montreaux Chocolate aims to introduce a new line of premium dark chocolates in the US market. After generating 45 initial ideas and screening them down to 12 fruit-based concepts, they developed 4 refined dark chocolate concepts containing 70% cocoa with flavors like blueberry, pomegranate, and cranberry. These would be offered in a 3.5 oz candy bar and 5 oz stand-up pouch, priced at $4.49, and distributed through supermarkets, drug stores, and convenience stores nationwide. Market research with 200 consumers on each concept was positive, and Apollo's large size, growing market share, and focus on health positions them well to successfully launch this new product line.
Team: Faded Flame, IIM Kozhikode, HUL L.I.M.E Season 4Anshul Kumar
- Kotak Mahindra Bank wishes to establish itself as the pre-eminent bank for the mass affluent in India. However, it has not been able to match competitors like Yes Bank and IndusInd Bank in terms of market share and popularity, despite offering a high interest rate on savings accounts.
- A consumer survey found that trust, communication clarity, and rewarding loyalty through premium offerings are important factors for customers. It also found that most consumers prefer digital and branchless banking.
- The document provides recommendations for Kotak Mahindra Bank to improve its social media strategy and customer loyalty program, including increasing apps on Facebook, running contests on Facebook to drive engagement and revenue, and creating a dedicated loyalty
EMC initially took an aggressive "take it or leave it" sales approach but faced issues as customers were unhappy with lack of support. When Mike Ruettgers joined, he changed EMC's approach to be highly customer-centric, focusing on understanding customer needs and providing excellent ongoing support. EMC implemented processes to gather customer feedback, rapidly respond to issues, and position themselves as a strategic partner rather than just a product seller. These changes transformed EMC's fortunes and made them the world's most customer-centric company.
Cineplex Entertainment is a major movie theater chain in Canada that was formed through mergers and acquisitions. It controls around 64% of the box office market but faces challenges from piracy, streaming, and other entertainment options. The company wants to launch a loyalty program to gain more customer data and perform better segmentation. Marketing director Sarah Lewthwaite must choose a partner, design rewards and promotions, and prove the program's value. She is considering partnerships with Scotiabank or Flight Miles and must determine the best approach.
Goodyear: The Aquatred Launch : Harvard Case AnalysisSameer Mathur
- Five tire companies once dominated the US tire market but faced decline due to foreign competition and rising costs. Radial tires with increased mileage replaced bias tires in the 1970s and 1980s.
- The document discusses the US tire market in the 1990s, noting increased average mileage per tire, lower prices due to overcapacity, and consumers' lack of brand loyalty. It profiles Goodyear as the only remaining US company and discusses its new Aquatred tire.
- Goodyear launched the Aquatred, positioned as an innovative radial tire with best-in-class wet traction and a 60,000 mile warranty. It was priced competitively at $89.95-$93.95 and marketed toward safety
- Avellin, a motor oil manufacturer, wants to launch a new "green" motor oil called Eco7 made from recycled materials.
- A situational analysis including STP, SWOT, and BCG analyses was conducted to understand the market. The green motor oil market was growing but still nascent.
- Financial forecasts were made comparing the projected revenue and profits of Eco7 to conventional, synthetic blend, and full synthetic oils. Eco7 was projected to generate incremental revenue and profits.
The document discusses the "voice wars" between Google Assistant, Amazon Alexa, and Apple Siri. It focuses on Google's strategy with Assistant and how it fits into their broader product portfolio. By 2018, voice assistants were common in many devices. Google launched Assistant across Pixel phones, books, and speakers. The document discusses various questions around the voice assistant market including which company is best positioned (Google), business models, and who is best positioned to win the connected home (Amazon looks strongest).
Montreaux Chocolate aims to introduce a new line of premium dark chocolates in the US market. After generating 45 initial ideas and screening them down to 12 fruit-based concepts, they developed 4 refined dark chocolate concepts containing 70% cocoa with flavors like blueberry, pomegranate, and cranberry. These would be offered in a 3.5 oz candy bar and 5 oz stand-up pouch, priced at $4.49, and distributed through supermarkets, drug stores, and convenience stores nationwide. Market research with 200 consumers on each concept was positive, and Apollo's large size, growing market share, and focus on health positions them well to successfully launch this new product line.
Team: Faded Flame, IIM Kozhikode, HUL L.I.M.E Season 4Anshul Kumar
- Kotak Mahindra Bank wishes to establish itself as the pre-eminent bank for the mass affluent in India. However, it has not been able to match competitors like Yes Bank and IndusInd Bank in terms of market share and popularity, despite offering a high interest rate on savings accounts.
- A consumer survey found that trust, communication clarity, and rewarding loyalty through premium offerings are important factors for customers. It also found that most consumers prefer digital and branchless banking.
- The document provides recommendations for Kotak Mahindra Bank to improve its social media strategy and customer loyalty program, including increasing apps on Facebook, running contests on Facebook to drive engagement and revenue, and creating a dedicated loyalty
EMC initially took an aggressive "take it or leave it" sales approach but faced issues as customers were unhappy with lack of support. When Mike Ruettgers joined, he changed EMC's approach to be highly customer-centric, focusing on understanding customer needs and providing excellent ongoing support. EMC implemented processes to gather customer feedback, rapidly respond to issues, and position themselves as a strategic partner rather than just a product seller. These changes transformed EMC's fortunes and made them the world's most customer-centric company.
Cineplex Entertainment is a major movie theater chain in Canada that was formed through mergers and acquisitions. It controls around 64% of the box office market but faces challenges from piracy, streaming, and other entertainment options. The company wants to launch a loyalty program to gain more customer data and perform better segmentation. Marketing director Sarah Lewthwaite must choose a partner, design rewards and promotions, and prove the program's value. She is considering partnerships with Scotiabank or Flight Miles and must determine the best approach.
Goodyear: The Aquatred Launch : Harvard Case AnalysisSameer Mathur
- Five tire companies once dominated the US tire market but faced decline due to foreign competition and rising costs. Radial tires with increased mileage replaced bias tires in the 1970s and 1980s.
- The document discusses the US tire market in the 1990s, noting increased average mileage per tire, lower prices due to overcapacity, and consumers' lack of brand loyalty. It profiles Goodyear as the only remaining US company and discusses its new Aquatred tire.
- Goodyear launched the Aquatred, positioned as an innovative radial tire with best-in-class wet traction and a 60,000 mile warranty. It was priced competitively at $89.95-$93.95 and marketed toward safety
The document discusses how the Space IDEAS Hub is helping local enterprises in Leicester through case studies. The Hub provides support like funding advice, consultancy, and business events. It is illustrated through examples of the Hub assisting Space IDEAS with medical supplies charity Inter Care, surveillance equipment supplier Foxton Global Sourcing, and product design firm Canard Design. The Hub generated ideas to reduce a Canard Design product's weight and brought experts together, potentially generating over £70k for local businesses.
Case Study Analysis: Cineplex Entertainment: The Loyalty ProgramAkash Patil
This document analyzes Cineplex Entertainment's potential implementation of a loyalty program. It begins with an overview of Cineplex's history and business segments. It then defines the problems, such as inconsistent revenue, and considers whether a loyalty program could help. The document reviews Cineplex's financial performance and customer data to infer that customers would be interested in rewards. It concludes by recommending a regional pilot program with internal development and specific marketing and reward structures.
Pepsi Lipton Brisk - Harvard Business Review CaseFamy
This document summarizes a case study regarding marketing options for PepsiCo's Brisk iced tea brand. It includes a SWOT analysis, segmentation of target markets as millennial and Hispanic males, and positioning of Brisk as an "edgy, cool" brand that "gives you energy." Two advertising options are considered: television advertising or a viral social media campaign. The document recommends a viral campaign titled "That's Brisk, Baby: Rebirth" that would involve creative characters called "The Brisk Brothers" and the tagline "Now That's Brisk."
The newyork times paywall case solution - Shubham Parsekar - PGDMShubham Parsekar
The document discusses the paywall system adopted by The New York Times, which allows up to 20 free articles per month before requiring a subscription fee. As print revenue declined due to the shift to digital, online advertising was not sufficient to replace the lost income. The Times had to decide between a "leaky paywall" that allows some free access or a "bulletproof paywall" with no free access. It was determined that a leaky paywall would be better initially to attract more subscribers and generate website traffic through social media. Both print and online newspapers are needed, as online versions are more convenient for today's mobile lifestyles.
This presentation contains the following for Eileen Fisher, Retail Fashion Brand:
Problem Statement
Decisions to be Made
Company Introduction
POP and POD
Competitive Advantage
Brand Elements
Re-positioning Strategy
Keller Model
Mitalio, an enterprise software company, was losing market share due to having no online presence while competitors were engaging customers online. Three solutions were proposed: 1) using LinkedIn Navigator to monitor salespeople and find leads, 2) assigning social media quotas, or 3) offering social selling bonuses. Implementing LinkedIn Navigator was recommended because it would maintain/generate leads, enable B2B engagement, and have an estimated ROI of 123.91% with 20% expected revenue growth. The implementation process would involve purchasing LinkedIn licenses, providing training, and potentially offering incentives for social selling engagement.
Innovating Treadmark, Premium Llantas 2017 Case Competition - National 2nd Ru...Bhargava Ram
GDP in Zambia grew four-fold from 2000 to 2013, outpacing other African nations. This growth increased incomes and made loans more accessible. Over 5 million people in Zambia now have internet access, and 71% of smartphone users are active on social media sites like Facebook and WhatsApp. Most vehicles registered in Zambia from 2006 to 2013 were secondhand imports, with the average age rising to 17 years by 2014. Economic growth and increased middle-class incomes are enabling more people to purchase vehicles online or with bank loans.
Data Mining, Statistical Analysis, Clustering and segmentation, profiling, determining CLV (customer lifetime value), and validating the results and creating reports with executive summaries and provide recommendations for a given business scenario.
Goodyear faced challenges with its hybrid distribution model. [1] Small independent dealers provided high-touch service but required resources from Goodyear. [2] Manufacturer-owned outlets educated customers but were costly. [3] Large chains prioritized discounts over brand loyalty. Goodyear struggled to balance these conflicting channel goals as each member pursued independent interests over the manufacturer's.
The document summarizes the use of lead user research methodology at 3M to develop breakthrough products for their medical-surgical division. It describes how a research team conducted the lead user research process in 4 stages over 6 months, identifying trends, generating concepts, and developing 3 new product ideas and a revised strategy. This included international research and workshops with lead users. The recommendations included new "economy", "skin doctor", and "armor" product lines as well as entering upstream infection containment. However, the document notes lead user research is unpredictable and 3M traditionally focused on incremental growth. It argues 3M should adopt more open innovation and restructure strategy around new product development.
Virgin mobiles pricing for the very first timeSwapnil Soni
Virgin Mobile aims to address high customer dissatisfaction in the US cellular market through a radically different pricing approach. It plans to eliminate contracts, reduce hidden fees, simplify pricing without buckets or peak/off-peak differentials, and increase handset subsidies to attract customers. This strategy aims to make pricing transparent and flexible to meet customer needs. However, it may face challenges in achieving profitability due to higher expected churn without contracts and lower monthly margins from simplified pricing. Virgin Mobile must carefully set prices to break even on its reduced acquisition costs and maximize customer lifetime value.
Oscar mayer, Strategic Marketing PlanningPrasant Patro
This document discusses strategies for Oscar Mayer Foods Corporation to address challenges facing the company. It begins with a brief history of Oscar Mayer from its founding in 1883. It then outlines issues identified in the McTiernan report, including changing consumer preferences for healthier and more convenient products and increased competition. Various managers propose strategies like focusing on white meat products, acquisitions, new product lines, price cuts, and marketing. Students are assigned questions to analyze the strategies and recommend a course of action.
This document outlines a strategy for Singapore Power Group to evolve with changes in the energy market. It proposes developing a digital application called Project SPARC to connect customers and retailers through value-added services like sustainability solutions, reliability tools, and a marketplace. The strategy also involves acquiring an energy audit company, strengthening cybersecurity, hiring additional staff, and implementing a branding campaign centered around connectivity, reliability and sustainability. The goal is for Singapore Power Group to remain relevant long-term and improve lives in Singapore.
Mortein Vaporizer: What lies beneath Brand Positioning?
Debasis Pradhan and Divya Agrawal
Hari Panda, the brand manager of Mortein Vaporizer, could not keep his
Tweeter etc. was a consumer electronics retailer operating in New England. It faced challenges in the 1980s-1990s from competitors offering lower prices and perceptions of Tweeter being expensive. Tweeter analyzed customer behavior and launched a three-pronged strategy including an Automatic Price Protection policy to match competitors' prices. This led to increased sales but some doubts remained about perceptions of its pricing. Tweeter also acquired stores in Philadelphia as it aimed to change its positioning from a high-end to a broadly competitive retailer.
The New York Times Paywall is a case study based on the business transition from the traditional to digital shift of e-newspapers. The launch of digital devices favoured the growth of The Times as well as the advantages of accessibility had escalated its demands and the viewership. They adopted the Paywall strategy for additional revenue generation through subscription plans. However, the dilemma was for the long term sustenance of the latest The New York Times business model.
The document discusses the strategies and decision-making process of a company playing a business simulation game over 9 periods, focusing on being the first mover in the emerging Vodie market, setting objectives to dominate specific segments, and balancing budgets to fund R&D, production, and marketing while maintaining stock performance and market share leadership. Key lessons highlighted include benefits of early market entry, importance of long-term strategies and goals, need for flexibility, and budget management challenges of running a large diversified business.
- The document analyzes the Sonite and Vodite industries that Firm I competed in over 10 years. It discusses market segments, costs, products, distribution, and competitors.
- In Sonite, Firm I's most successful product was SISI, which targeted the growing Singles segment. In Vodite, their product VIFA found success among Followers.
- Across both industries, advertising expenditures comprised the largest portion of Firm I's costs. R&D costs were also substantial for entering the new Vodite market.
The document discusses how the Space IDEAS Hub is helping local enterprises in Leicester through case studies. The Hub provides support like funding advice, consultancy, and business events. It is illustrated through examples of the Hub assisting Space IDEAS with medical supplies charity Inter Care, surveillance equipment supplier Foxton Global Sourcing, and product design firm Canard Design. The Hub generated ideas to reduce a Canard Design product's weight and brought experts together, potentially generating over £70k for local businesses.
Case Study Analysis: Cineplex Entertainment: The Loyalty ProgramAkash Patil
This document analyzes Cineplex Entertainment's potential implementation of a loyalty program. It begins with an overview of Cineplex's history and business segments. It then defines the problems, such as inconsistent revenue, and considers whether a loyalty program could help. The document reviews Cineplex's financial performance and customer data to infer that customers would be interested in rewards. It concludes by recommending a regional pilot program with internal development and specific marketing and reward structures.
Pepsi Lipton Brisk - Harvard Business Review CaseFamy
This document summarizes a case study regarding marketing options for PepsiCo's Brisk iced tea brand. It includes a SWOT analysis, segmentation of target markets as millennial and Hispanic males, and positioning of Brisk as an "edgy, cool" brand that "gives you energy." Two advertising options are considered: television advertising or a viral social media campaign. The document recommends a viral campaign titled "That's Brisk, Baby: Rebirth" that would involve creative characters called "The Brisk Brothers" and the tagline "Now That's Brisk."
The newyork times paywall case solution - Shubham Parsekar - PGDMShubham Parsekar
The document discusses the paywall system adopted by The New York Times, which allows up to 20 free articles per month before requiring a subscription fee. As print revenue declined due to the shift to digital, online advertising was not sufficient to replace the lost income. The Times had to decide between a "leaky paywall" that allows some free access or a "bulletproof paywall" with no free access. It was determined that a leaky paywall would be better initially to attract more subscribers and generate website traffic through social media. Both print and online newspapers are needed, as online versions are more convenient for today's mobile lifestyles.
This presentation contains the following for Eileen Fisher, Retail Fashion Brand:
Problem Statement
Decisions to be Made
Company Introduction
POP and POD
Competitive Advantage
Brand Elements
Re-positioning Strategy
Keller Model
Mitalio, an enterprise software company, was losing market share due to having no online presence while competitors were engaging customers online. Three solutions were proposed: 1) using LinkedIn Navigator to monitor salespeople and find leads, 2) assigning social media quotas, or 3) offering social selling bonuses. Implementing LinkedIn Navigator was recommended because it would maintain/generate leads, enable B2B engagement, and have an estimated ROI of 123.91% with 20% expected revenue growth. The implementation process would involve purchasing LinkedIn licenses, providing training, and potentially offering incentives for social selling engagement.
Innovating Treadmark, Premium Llantas 2017 Case Competition - National 2nd Ru...Bhargava Ram
GDP in Zambia grew four-fold from 2000 to 2013, outpacing other African nations. This growth increased incomes and made loans more accessible. Over 5 million people in Zambia now have internet access, and 71% of smartphone users are active on social media sites like Facebook and WhatsApp. Most vehicles registered in Zambia from 2006 to 2013 were secondhand imports, with the average age rising to 17 years by 2014. Economic growth and increased middle-class incomes are enabling more people to purchase vehicles online or with bank loans.
Data Mining, Statistical Analysis, Clustering and segmentation, profiling, determining CLV (customer lifetime value), and validating the results and creating reports with executive summaries and provide recommendations for a given business scenario.
Goodyear faced challenges with its hybrid distribution model. [1] Small independent dealers provided high-touch service but required resources from Goodyear. [2] Manufacturer-owned outlets educated customers but were costly. [3] Large chains prioritized discounts over brand loyalty. Goodyear struggled to balance these conflicting channel goals as each member pursued independent interests over the manufacturer's.
The document summarizes the use of lead user research methodology at 3M to develop breakthrough products for their medical-surgical division. It describes how a research team conducted the lead user research process in 4 stages over 6 months, identifying trends, generating concepts, and developing 3 new product ideas and a revised strategy. This included international research and workshops with lead users. The recommendations included new "economy", "skin doctor", and "armor" product lines as well as entering upstream infection containment. However, the document notes lead user research is unpredictable and 3M traditionally focused on incremental growth. It argues 3M should adopt more open innovation and restructure strategy around new product development.
Virgin mobiles pricing for the very first timeSwapnil Soni
Virgin Mobile aims to address high customer dissatisfaction in the US cellular market through a radically different pricing approach. It plans to eliminate contracts, reduce hidden fees, simplify pricing without buckets or peak/off-peak differentials, and increase handset subsidies to attract customers. This strategy aims to make pricing transparent and flexible to meet customer needs. However, it may face challenges in achieving profitability due to higher expected churn without contracts and lower monthly margins from simplified pricing. Virgin Mobile must carefully set prices to break even on its reduced acquisition costs and maximize customer lifetime value.
Oscar mayer, Strategic Marketing PlanningPrasant Patro
This document discusses strategies for Oscar Mayer Foods Corporation to address challenges facing the company. It begins with a brief history of Oscar Mayer from its founding in 1883. It then outlines issues identified in the McTiernan report, including changing consumer preferences for healthier and more convenient products and increased competition. Various managers propose strategies like focusing on white meat products, acquisitions, new product lines, price cuts, and marketing. Students are assigned questions to analyze the strategies and recommend a course of action.
This document outlines a strategy for Singapore Power Group to evolve with changes in the energy market. It proposes developing a digital application called Project SPARC to connect customers and retailers through value-added services like sustainability solutions, reliability tools, and a marketplace. The strategy also involves acquiring an energy audit company, strengthening cybersecurity, hiring additional staff, and implementing a branding campaign centered around connectivity, reliability and sustainability. The goal is for Singapore Power Group to remain relevant long-term and improve lives in Singapore.
Mortein Vaporizer: What lies beneath Brand Positioning?
Debasis Pradhan and Divya Agrawal
Hari Panda, the brand manager of Mortein Vaporizer, could not keep his
Tweeter etc. was a consumer electronics retailer operating in New England. It faced challenges in the 1980s-1990s from competitors offering lower prices and perceptions of Tweeter being expensive. Tweeter analyzed customer behavior and launched a three-pronged strategy including an Automatic Price Protection policy to match competitors' prices. This led to increased sales but some doubts remained about perceptions of its pricing. Tweeter also acquired stores in Philadelphia as it aimed to change its positioning from a high-end to a broadly competitive retailer.
The New York Times Paywall is a case study based on the business transition from the traditional to digital shift of e-newspapers. The launch of digital devices favoured the growth of The Times as well as the advantages of accessibility had escalated its demands and the viewership. They adopted the Paywall strategy for additional revenue generation through subscription plans. However, the dilemma was for the long term sustenance of the latest The New York Times business model.
The document discusses the strategies and decision-making process of a company playing a business simulation game over 9 periods, focusing on being the first mover in the emerging Vodie market, setting objectives to dominate specific segments, and balancing budgets to fund R&D, production, and marketing while maintaining stock performance and market share leadership. Key lessons highlighted include benefits of early market entry, importance of long-term strategies and goals, need for flexibility, and budget management challenges of running a large diversified business.
- The document analyzes the Sonite and Vodite industries that Firm I competed in over 10 years. It discusses market segments, costs, products, distribution, and competitors.
- In Sonite, Firm I's most successful product was SISI, which targeted the growing Singles segment. In Vodite, their product VIFA found success among Followers.
- Across both industries, advertising expenditures comprised the largest portion of Firm I's costs. R&D costs were also substantial for entering the new Vodite market.
Mark strat simulation( firm presentation)Evelyne Otto
Firm M initially targeted high income earners and savers with two brands, MOST and MOVE. Over 10 periods, the company engaged in R&D to develop new brands targeting different segments, eventually focusing on professionals and followers with the MORE and MEGA brands. While revenue increased from $33,313 to $51,035 over this time, earnings fluctuated due to issues with brand performance, pricing, and competition in the market. Lessons learned included the importance of segmentation, targeting, positioning, and accounting for costs in pricing strategies.
This is a 40 slide "Point Of View" that explains what "TLS" is. It describes each of the elements and briefly presents the integration / combination of the 3 different approaches (Theory Of Constraints + Lean + Six Sigma).
The document summarizes the strategies and performance of Team A's company Sonite over 10 periods in the MBAe2010 industry simulation. In period 2, Sonite focused its marketing on target groups and achieved the #1 market share position with a net profit of $28,680. In period 4, Sonite launched a new product but its products became too spread out, causing it to lose market share to 19.5% and profit fell. No strategies or performance are described for periods 6-10. The forecast predicts continuing assessment of competitive position, product offerings, marketing strategy, research and development, and analysis of market position.
1. The document outlines a company's product targeting and marketing strategies over multiple periods in a simulation. They initially targeted low income consumers but realized private brands would dominate that segment, so switched to targeting singles and median income consumers.
2. They underestimated competition in some segments like affluent consumers but found success targeting health conscious consumers as first movers. They preempted competitors by developing family-oriented products.
3. Both successes with strategic targeting and failures from underestimating competitors are discussed. Key lessons included focusing on important elements like advertising, making bold choices with tradeoffs, and paying close attention to competitors.
This document summarizes key topics about e-commerce, including definitions and statistics on the Thai e-commerce landscape. It discusses online marketing and payment methods used in e-commerce. Emerging trends in e-commerce are also examined, such as the expansion of social, local and mobile platforms and growing acceptance of e-books and user-generated content. The document also reviews Thailand's Plan for Digital Thailand and top e-commerce sites in the country.
It is on Conjoint Analysis presented by Radhika Gupta, Shivi Agarwal, Neha Arya, Neha Kasturia, Mudita Maheshwari, Dhruval Dholakia, Chinmay Jaggan Anmol Sahani and Madhusudan Partani of FMG-18A, FORE School of Management
Z shell (zsh) provides many powerful features out of the box that can make the shell experience more efficient and productive compared to other shells like bash. Zsh includes advanced tab completion for commands like git, path expansion and replacement, right-hand prompts, spelling correction, powerful aliases, extended globbing, environment variable editing, and programmable file renaming. It also features intuitive history searching, syntax highlighting, and integration with the oh-my-zsh framework. Overall, zsh's extensive capabilities and customization options allow users to optimize their shell workflow.
The document provides market share and financial data for Team L-SPI's sonite and vodite products over 8 periods. Some key points:
- In the early periods, investments were made in multiple products targeting different segments without focus, resulting in mistakes.
- Period 5 saw a focused investment in Losh which paid off, though other products struggled and budgets were tight.
- Later periods involved modifications to struggling products, a new vodite launch, and an investment in a product for growing shopper segments.
- Overall SPI growth was seen each period except 6th, though earnings turned negative in later periods suggesting over-investment. Lessons involved focus on one segment per product and thinking ahead on
The document provides an overview of the fictitious Markstrat world which participants will manage marketing departments in. It describes the two product types, Sonite and potential future Vodite. Sonite products are differentiated based on 5 characteristics: processing power, display size, design, battery life, and features. Vodites would satisfy different needs and be differentiated by resolution, energy efficiency, carbon footprint, connectivity, and apps. Brand names follow a convention of starting with the company letter and using O for Sonites and E for Vodites. Sonite customers are segmented into 5 groups with different interests like explorers demanding high performance.
This document is a marketing project report for Samvardhana Motherson Group that discusses future growth strategies. It includes an executive summary, introduction, literature review, company profile, research methodology, data analysis, findings, conclusions and recommendations. Specifically, the introduction discusses the objectives of studying SMG's marketing strategies and brand loyalty. It also outlines the scope, statement of problems, data collection methods and limitations of the study. The literature review covers different types of future strategies including horizontal integration, vertical integration and diversification.
Cesim Global Challenge International Business Simulation and Strategy Game Gu...Cesim Business Simulations
Cesim Global Challenge is an international business and strategy management simulation game used in higher education institution level courses and corporate training programs to educate better business decision makers.
Find out more here: https://www.cesim.com/simulations/cesim-global-challenge-international-business-strategy-simulation-game
The long-term success of any business is ultimately derived by internal and external factors that contribute to ongoing Competitive Advantage.
A multifaceted approach is required to recognize all the various considerations that become a core part of your Strategic Planning.
A roadmap to launching, maintaining and leading a business excelling in its industry includes the following domains: Business Model / Market Strategy / Market Position / Marketing Management.
The Concept Design / ACADEMY / is comprised of powerful critical thinking and marketing toolkits, along with the shared knowledge only available from a one of the most dynamic communities of international creative & business professionals.
Curated / Hosted / Directed by Ed Thompson & Produced by Concept Design I/O in Japan / APAC. Active Worldwide.
This document provides 49 action steps across 10 categories to help organizations achieve 110% of their goals. It was developed over 5 years working with hundreds of companies. The action steps are designed to help assess an organization's strategic alignment, operational definitions, management style, metrics, defect identification, cost of poor quality, cultural readiness for change, willingness to deploy improvements, and ability to identify opportunities. The document can help identify areas that may be preventing an organization from achieving its goals and better connecting strategy to execution.
This marketing plan template demo version. It is composed of eight clear stages. Full plan contains over 50 pages describing the necessary steps to create and implement your marketing strategy.
Each stage was carefullu designed to: facilitate analysis, understand phases to prepare the planning, and communicate your strategic marketing plan.
According to the BCG product portfolio matrix, there are four types of business units: stars, cash cows, question marks, and dogs. The matrix uses market share on the horizontal axis and market growth rate on the vertical axis to classify units. Stars have high growth and market share, and expansion is the suggested strategy. Cash cows have low growth but high market share, and stability is suggested. Question marks have high growth but low market share, and should be converted to stars or divested. Dogs have low growth and market share, and should be divested or liquidated. The BCG matrix helps firms select the most appropriate grand strategy of stability, growth, retrenchment, or combination for each business unit.
The document summarizes the tasks completed for an assignment as a recruitment consultant for Z Tech Information Company.
In Task 1, the consultant recreated Z Tech's sales organization structure and discussed concepts like specialization, centralization, and span of control to achieve the company's goal of increasing market share. The consultant also analyzed Z Tech's market coverage, share, size and developed a hybrid organizational structure.
In Task 2, the consultant explained different methods of performance evaluation and identified suitable methods for evaluating Z Tech's salesforce.
In Task 3, the consultant discussed qualities of an effective sales manager and sales representatives with examples and justifications.
Introduction to performing an assessment of your company's product management...CompellingPM
The Product Management and Product Marketing Roles are some of the most strategically important roles in an organization and when well executed, can help the organization consistently deliver products and services that are successful in the market and result in increased revenue, market share and profitability. But unfortunately, these are also some of the most misunderstood roles and too often are relegated to tactical duties and miss out on delivering the strategic value and impact that they could deliver to the organization.
How do you ensure that your Product Management & Product Marketing team is consistently delivering strategic value? How do you know if the structure and process you have in place are right for your organization? How do you know if your team is doing all of the critical activities they should be doing? How do you know if you have the right people in these roles?
The starting point is to do an Assessment of Your Product & Market Management Practices.
Marketplace business simulation, Game Scenario, Strategic Market.docxinfantsuk
Marketplace business simulation, Game Scenario, Strategic Marketing
~ 1 ~Welcome to Marketplace
A large international electronics firm has decided to enter the microcomputer business. It has formed a new PC Marketing Division to pursue this business opportunity. You have been asked to manage the PC Division. You will be responsible for introducing a new line of microcomputers into several international markets.
Corporate Headquarters will use a balanced scorecard to measure the PC Marketing Division's performance. Your total business performance will be based upon its financial performance, market effectiveness, marketing performance, investments in the firm's future, and creation of wealth. You will be able to see this performance score starting from quarter 4. A total score will be computed for each firm competing in Marketplace.
Being the best in the industry will not be easy. It will require all you already know about marketing as well as everything you will learn during the game.
Virtual Business World
Your company will be responsible for introducing a new line of microcomputers into Asia, North America, and Europe.
Within the PC industry, other firms will be entering the market at the same time as your division. The microcomputer industry is in its introductory stage of the product life cycle. There is no history and there are no established competitors. All competitors, including your own division, will start with exactly the same resources and knowledge of the market.
All manufacturers will sell through company-owned sales offices in major metropolitan markets around the world. Your target market will be the business sector. You will not be selling to the home market and you will not sell through retail stores. Thus, your marketing strategy will be tightly focused on direct sales to business customers.
There are five market segments to serve in the PC market. They are referred to as the Cost Cutter, Innovator, Mercedes, Workhorse, and Traveler segments.
The Cost Cutter segment is a large segment that is looking for a computer that’s very easy to use for basic office applications. The segment is extremely price sensitive.
The Workhorse segment is the largest group of customers. They want a PC for a variety of office workers to use. It should have substantial capability and flexibility, although not top of the line. Ease of use is more important than high performance. It should also be modestly priced.
The Innovator segment is a small segment that needs a computer to handle large computational problems (accounting, inventory management, engineering). This segment wants the latest technology and will pay a small premium for this high performance.
The Mercedes segment is looking for a high performance computer to use in sophisticated engineering and manufacturing applications. Mercedes customers are willing to pay substantially more for high performance.
The Traveler segment wants a practical computer to use on the ...
Unit 1 Module 1 - Overview of LASAsOverview of LASAsT.docxwillcoxjanay
Unit 1: Module 1 - Overview of LASAs
Overview of LASAs
The strategy audit is a comprehensive analysis of the company’s business strategy and operating performance, and culminates in a series of recommendations for improving your company’s performance based on the findings and conclusions of your analysis. It involves assessing the actual direction of a business and comparing that course to the direction required to succeed in a changing environment. A company's actual direction is the sum of what it does and does not do, how well the organization is internally aligned to support the strategy, and how viable the strategy is when compared to external market, competitor, and financial realities. These two categories—the internal assessment and the external or environmental assessment—make up the major elements of a strategy audit.
Throughout this capstone course, you will work on a strategy audit for a selected organization. This will provide a summative learning experience that allows you to demonstrate your understanding of most of the MBA program learning outcomes and concepts in the various courses within the program. You will write this report as though you are a consultant to your selected company and are addressing the executive officers of this company. In each module, you will collect and analyze data in producing your report, but your final product will be condensed and focus on presenting your analysis findings and conclusions. You will submit two parts of a course project related to the strategy audit. You will submit these two parts in Modules 3 and 5.
Here is a list of tasks you will complete for your course project.
M1: Assignment 3—Market Position Analysis: You will assess the product portfolio of your selected organization by analyzing its value proposition, market position, and competitive advantage. You will identify the business unit of your company and the product(s) and service(s) you will focus on in this report. To gain a better understanding of these factors you will conduct at least one interview with a mid-level or senior manager.
M2: Assignment 2—External Environmental Scan: You will conduct a comprehensive external environment scan of your business unit along with a five forces analysis. Your analysis will incorporate any key customer-related factors and trends. You will use this information for a strengths, weaknesses, opportunities, and threats (SWOT) analysis in Module 4.
M3: Assignment 2—LASA 1: Preliminary Strategy Audit: This is where you submit the first part of your course project assignment. You will develop a preliminary strategy audit, in which you will include an analysis of the company’s value proposition, market position, competitive advantage, and an external environmental scan/five forces analysis. You will also identify the 5–7 most important strategic issues facing the organization or business unit and include a preliminary set of recommended tactics for improving your company’s strategic align ...
This document discusses various business strategies that a firm can pursue, including stability, expansion, retrenchment, and combination strategies. It also discusses how the Boston Consulting Group (BCG) product portfolio matrix can help a firm select a strategy. The BCG matrix analyzes products based on their market share and growth rate to classify them as stars, cash cows, question marks, or dogs. This helps determine whether a strategy of stability, expansion, retrenchment, or combination would be most appropriate. Finally, the document discusses factors that influence strategic choices, such as managerial perceptions, attitudes toward risk, awareness of strategies, and power relationships.
The document describes the Marketplace Live simulation, which allows participants to manage a simulated business. It discusses how participants are placed on business teams with different functional roles and must make strategic and tactical decisions each quarter. These decisions are input into the simulation along with competitors' decisions, and results are fed back. The goal is for participants to learn about all aspects of business management through running their simulated company. Key details provided include the initial capitalization, sources of funding, consequences of financial decisions, and performance evaluation using a balanced scorecard.
This document contains a quiz on marketing principles for a technical vocational class. It covers topics like SWOT analysis, marketing planning, marketing audits, and the marketing mix (product, price, place, promotion). It also discusses marketing environments (macro and micro), strategic vs. tactical marketing, and principles of marketing like the goals of marketing and customer lifetime value. The quiz contains 30 multiple choice questions testing understanding of these concepts.
This document discusses how intelligence professionals can build credibility and influence within their organizations. It provides three key elements to increasing influence: 1) Knowing the business fundamentals and gaining business acumen by understanding micro and macro market dynamics from the perspective of a CEO, 2) Having a good understanding of audiences and their objectives, and 3) Using effective communication styles. The document emphasizes understanding strategic objectives at all levels and mapping intelligence work to objectives to demonstrate value. It also outlines developing business acumen by understanding individual areas, market dynamics at different organizational levels, a company's product portfolio and financial metrics, the overall industry, and macroeconomic trends.
Market EnvironmentUsing what you have learned from your reading th.docxdrennanmicah
Market Environment
Using what you have learned from your reading this week, research REI and develop a profile of its marketing environment. Use the REI Marketing Environment Worksheet to develop your analysis. Submit your worksheet to the assignment area.
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How To Write a Marketing Plan
The Marketing Plan is a highly detailed, heavily researched and, hopefully, well written report that many inside and possibly outside the organization will evaluate. In many respects, the Marketing Plan is the most important document produced by marketers as it not only helps to justify what has occurred in the past, but is critical for explaining where a company intends to go in the future.
Th Marketing Plan is widely used by both large large corporate marketing departments and also by small startup companies. It is particularly important for marketers who seek funding for new projects or to expand existing products or services.
Essentially the Marketing Plan:
forces the marketing personnel to look internally in order to fully understand the results of past marketing decisions.
forces the marketing personnel to look externally in order to fully understand the market in which they operate.
sets future goals and provides direction for future marketing efforts that everyone within the organization should understand and support.
is a key component in obtaining funding to pursue new initiatives.
The Marketing Plan is generally undertaken for one of the following reasons:
Needed as part of the yearly planning process within the marketing functional area.
Needed for a specialized strategy to introduce something new, such as new product planning, entering new markets, or trying a new strategy to fix an existing problem.
Is a component within an overall business plan, such as a new business proposal to the financial community.
There are many ways to develop and format a marketing plan. The approach taken here is to present a 6-Part plan that includes:
Purpose and Mission
Situational Analysis
Marketing Strategy and Objectives
Tactical Programs
Budgets, Performance Analysis and Implementation
Additional Consideration
This plan is aimed at individual products and product lines, however, it can be adapted fairly easily for use in planning one or more strategic business units (SBU). The page length suggested for each section represents a single-spaced typed format for a plan focused on a single product. Obviously for multi-product plans lengths will be somewhat longer.
It is assumed that anyone developing a Marketing Plan possesses a working understanding of marketing principles. If you do not, it is suggested you spend considerable time learning about basic marketing through the previous sections of the
Principles of Marketing Tutorials
.
Part 1
Part 1 of the plan is designed to provide the reader with the necessary information to fully understand the purpose of the marketing p.
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Purpose of Assignment A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both a brick
This document provides an analysis of the strategic planning of Autoglass Company. It discusses Autoglass' mission, vision, goals, and core competencies which center around high customer satisfaction. It then reviews key issues in Autoglass' strategic planning like their competitive advantages that allow market penetration, product development, and market development. Finally, it explains strategic planning techniques for Autoglass like the BCG growth share matrix, PESTLE analysis, and SWOT analysis.
How to Introduce Operational Excellence in your Organisation?Tina Arora
This presentation will help you present to the management the need and benefits of introducing Operational Excellence as a department in your Organisation.
It can be modified to suit the advocacy in any industry - be it Financial services, BPO, LPO, KPO, Domestic call centres, Manufacturing, Consumer Goods, Retail, etc.
Similar to Markstrat web participant-handbook-chap 1 a 3 (20)
Social media & the us banking industry upoMaster MOI
1. Social media provides an opportunity for US banks to regain customers' trust after the financial crisis through transparent communication.
2. In 2011, top US banks like Chase and Bank of America had millions of Facebook fans, showing social media's potential. However, privacy concerns around mixing personal finances and social media remain.
3. This case study will examine Citibank's social media strategy to address customer problems and questions, gather feedback, and turn negative comments into opportunities for customer support.
Mémoire de Master 2011
Prix spécial du Jucy du CMD
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sur : http://msmoi.wordpress.com/2012/02/13/portrait-de-bloggueuse-marie-trocme/
The document discusses the history and evolution of the internet and world wide web from the 1800s to present. It describes key milestones like the development of HTML, growth of internet users and hosts, and introduces concepts like Web 3.0 which envisions machines automating tasks by understanding data on a semantic level. The role of mobile apps and potential opportunities for personalized marketing with future developments are also examined.
The document discusses innovation and product failure. It suggests that new products often fail because they do not adequately fulfill the jobs customers need done in their lives. Customers are increasingly erratic and difficult to segment using traditional methods. Firms should focus on understanding the non-obvious jobs customers need fulfilled, and how new products can better address those needs through their impact on resources, processes and values within the firm.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Dive into this presentation and learn about the ways in which you can buy an engagement ring. This guide will help you choose the perfect engagement rings for women.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
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