The document discusses how a multinational furniture company named Horizon abandoned its intended strategy. Horizon formulated a strategic plan to assess the market and set its strategy. However, after a few years it found itself making losses with poor product sales. It then decided to change its strategy, abandoning parts of its original intended strategy. The reasons for abandoning its strategy included relocating many of its showrooms to city areas with less customers, issues with corruption where officials kept money, using outdated and less durable furniture materials, and changing customer preferences towards more attractive and affordable items. The document concludes that while organizations create intended strategies, changes over time require new emergent strategies, with realized strategies being a product of intended as well as emergent

1. FACULTY OF BUSINESS STUDIES
EMBA-3
MANAGEMENT & ORGANIZATIONAL BEHAVIOUR
ASSIGNMENT
Submitted By:
MD MONIRUL ISLAM (ROLL : 02)
MD MOZAMMEL HAQUE (ROLL : 22)
ANOWAR HOSSIN (ROLL : 21)

2. FACULTY OF BUSINESS STUDIES
EMBA-3
MANAGEMENT & ORGANIZATIONAL BEHAVIOUR
ASSIGNMENT
Submitted By:
MD MONIRUL ISLAM (ROLL : 02)
MD MOZAMMEL HAQUE (ROLL : 22)
ANOWAR HOSSIN (ROLL : 21)
MD SHIRAZUL ISLAM (ROLL : 29)

3. SWOT ANALYSIS OF
SQUARE TEXTILE LIMITED
11th Floor, Mascott Plaza
Plot-107/A, Sector-7
Uttara, Dhaka-1230
Bangladesh.
Introduction: SWOT analysis means the analysis of strength, weakness, opportunity and
threats. The SWOT of Square Textiles Limited it is given below:
Strength:
Square Textiles Ltd. is a rapidly expending Company. Standing its journey in 1998 it has already doubled
the net turnover by the year of 2006. All the units of the factory enjoy highly of machinery are imported
from Germany, Switzerland, Italy & Japan. As a result it can maintain a smooth rate of production. Well
trained human recourses are strength of the Company. They train up their key personally in the country
and abroad. So the Company can get some competitive advantages over the competitions. The HRM
practice is also remarkable.
Weakness:
There are too many departments under the super vision of the general manager which can cause low
productivity due to large span of supervision. We have found absenteeism and labor turnover rate is high
might be low productivity. And another weakness is non skilled and semi-skilled worker is more than
skilled worker.
Opportunity:
There are bright opportunities for the Company in the overseas market. If it can communicate well and
capture a significant market portion in the Europe and USA market, it can get scale of economic.
Threats:
There are lot of internal and external threats like as worldwide economic recession, climate change,
power crisis, competitors increase rapidly, higher bank rate, national and international political unstable
environment.

4. FINDINGS AND RECOMMEDATIONS
Findings: Textile industry is a comparatively new in our country. The size of the industry is still
growing. Square Textiles Limited is one of the first movers in this sector. Starting only in 1997, it has
managed to be grown up as one of the country’s leading Textile Company. Its increase turnover has been
significantly increasing, since 1997-2007. It is providing employment to a large number of skilled and
unskilled people all over the country. The Company contributed an amount of taka 37.892 million to the
national exchequer in different forms like Cooperate Income Tax, Advance Income Tax, VAT, Import
Duties, Taxes, Government Taxes , Stamp Duties, License Fees etc. The Company contributed substantially
to the Foreign Exchange Reserve of the country through its export marketing operation. In 2007 its net
export earning was taka 1021.368 million.
Recommendations: From the analysis with the organization structure we have seen that its
span of super vision is too large. A number of departments report directly to the general manager. If the
number were less the efficiency and productivity of the organization might be increased. Quality control
department should remain prompt always. So that it can maintain a certain level of standard as per the
market demand to capture the foreign market share it should strive more. Marketing strategy and area
need to be increased worldwide. Attendant Bonus will bring job satisfaction which might be control
absenteeism and labor turnover rate.
CONCLUSION
Any industry requires combined efforts and co-operation from several parties .Social, political and macro-
economic environment play pivotal role in this regard. Though Square Textile is a newly ventured
Company in the respective sector, its growth and expansion is praiseworthy. It’s contributing the country
and serving the nation in different ways. If it can up hold it’s much toward advancement, it will be able to
set a role model in our country.

5. QUESTION: Find a Company that have abandoned its
intended strategy and why ?
ANSWER :
INTRODUCTION
1. An Intended strategy is the strategy that an organization hopes to execute. Intended
strategy are usually described in detail within an organization’s plan. When a strategic plan is
created for a new venture, it is called a business plan.
2. A realized strategy is the strategy that an organization actually follows. Realized
strategies are a product of a firms intended strategy (that is, what the firms planned to do) ,the
firms deliberate strategy (that is , the part of the intended strategy that the firms continue to
pursue over time) and its emergent strategy ( that is , what the firm did in reaction to
unexpected opportunities and challenges).
3. In other cases , firms original intended strategies are long forgotten. A non realized
strategy refers to the abandoned parts of the intended strategy.
CASE STUDY
4. A multinational furniture company named “ HORIZON “. From the top management level
this furniture company formulates its intended strategic plan .They assess the market and set a
strategy that how they will continue their business, what will be the marketing policy etc. But
after few years this company found that they are in loss and their products sales rate is poor. So
this company decided to change their strategy and their present strategy seems to be non
realized and refers to be abandoned. This company abandoned its intended strategy due to
following reasons.
a. Relocaton of Show room
b. Corruption
c. Material of the furniture
d. Customers mentality
5. Relocation of Show room Over the country the company having 70 show rooms . Out
of these, maximum show rooms located in City area. So many customers of city area having the
product of that company . So buyer is less and there is no profit .

6. 6. Corruption Corruption is one of the major factor for the loss of this company. Some
corrupt officials kept the money for themselves.
7. Furniture Material Now a days customers demanded lucrative and durable items . But
the company’s furniture materials are old , not durable and not presentable.
8. Customers mentality Customers mentality is one of the factor to abandon its strategy.
Most of the customers used to buy lucrative items which costs less.
CONCLUSION
9. Most organizations create intended strategies that they hope to follow to be successful.
Overtime, however, changes in organization situation give rise to new opportunities and
challenges. Organizations respond to these changes using emergent strategies. Realized
strategies are a product of intended strategy.