targetin and positioning of products and services

1. MARKET TARGETING

2. EVALUATING MARKET
SEGMENT
 The segment size and growth
 The segment structural attractiveness
 The company objective and resources

3. SELECTING TARGET
MARKET SEGMENT

4. FACTORS INFLUENCING
MARKET TARGETING
STRATERGIES
 The company resources
 The degree of product variability
 Market variability
 Competitor’s marketing strategies

5. MARKET
POSITIONING
 An effort to influence consumer
perception of a brand or product relative
to the perception of competing brands or
products. Its objective is to occupy a
clear, unique, and advantageous
position in the consumer's mind.

6. POSITIONING
STRATERGIES
 Positioning by specific product attributes
 Positioning by benefits
 Positioning for users category
 Positioning for usage occasions

7. Steps To implementing
Positioning strategy
1. Identify possible competitive
2. Selecting right competitive
3. Communicating and delivering

8. THANK YOU