2. Who is Grey?
 One of worlds most powerful
marketing/advertising agency
 Presence in 83 countries
around the world.
 Represents some of Americas
most well-known brands.
 Agency of The Year “2014”

3. How did it begin?
 Founded in 1917, by Larry Valenstein
 Began as a one-man, one-room retail shop in New
York City’s garment district
 Began international expansion in 1959
 1983, Grey Strategic Marketing put into effect.

4. Where are they located?
 New York (flagship)
 83 countries world-wide

5. Services
 Media
 Advertising
 Multi-cultural Promotion
 Public Relations
 Digital
 Activation (brand)

6. CLIENTAL

7. Company Culture


8. No Meeting Zone

14. TOUR
 https://www.youtube.com/watch?v=2l5FRThpmIM

15. Favorite Creative Directors
 (Global Creative Directors)
 Leo Savage and Jeff Stamp.
 Gillette
 Worked on the account since the beginning
 They possess a creative vision that goes above and beyond, coming up with
concepts that are innovative, new, and refreshing - especially for the
category.

16. Most famous Campaigns of the Past
Canon-Inspired

17. Famous Campaigns
DirecTV-Mini Giraffe

18. Famous Campaigns
ETrade-Talking Baby

19. Current Campaign
Febreze-Couch

20. References
 "Grey Agency Interview." E-mail interview. 18 Mar. 2014.
 "Grey Advertising | Famously Effective since 1917." Grey. N.p., n.d. Web. 23
Mar. 2014. <http://www.grey.com/>.
 "Grey Global Group Inc. History." History of Grey Global Group Inc. –
FundingUniverse. N.p., n.d. Web. 25 Mar. 2014.
<http://www.fundinguniverse.com/company-histories/grey-global-group-
inc-history/>.