This document analyzes the market for hybrid and electric vehicles in the United Kingdom through several frameworks. It first uses a PESTEL analysis to examine the political, economic, social, technological, environmental and legal factors influencing the market. Next, it identifies key growth drivers and brakes for the industry using a growth drivers model. Finally, it applies Porter's five forces analysis to assess the competitive environment and threats from new entrants, power of suppliers and buyers, threat of substitution, and rivalry among existing competitors. The analysis finds that political factors like incentives encourage adoption, while an aging population and environmental concerns influence social acceptance. Technological advances from significant investments also support market growth.
Carbon Strategies in the U.S. 2001-2009Carlos Rymer
The document compares and contrasts the US voluntary approach to reducing carbon emissions and the European Union Emissions Trading Scheme. The US approach relies on partnerships and voluntary targets while providing tax incentives. However, emissions are still projected to rise. The EU ETS establishes a cap-and-trade system covering major industrial sectors across 25 countries. It provides flexibility but also has disadvantages like limited sectors covered and a complex administration system. Transportation emissions are a challenge for both approaches.
Impact of Paris Agreement on India's Automobile industry pranjulgupta20
This document summarizes the impact of the Paris Agreement on India's automobile industry. It discusses key points of the Paris Agreement, including commitments by India to reduce greenhouse gas emissions and increase renewable energy. It then discusses how electric vehicles will disrupt the automotive ecosystem by changing automakers, dealers and suppliers, end customers, and government regulations. It also covers issues around expanding electric vehicle range and charging infrastructure. Finally, it summarizes the impact of transitioning to stricter BS-6 emission standards in India on increasing vehicle prices and requiring automakers to invest over $10 billion in new technology.
Electric vehicles and electric utilities – a clear opportunity with many shapesCarlo Stella
While several stakeholders are supportive of the widespread adoption of electric vehicles, we have looked specifically at electric utilities to understand the opportunities that such a change in the transportation landscape can generate, and define the key questions to be addressed in order to embrace them. We have identified four business models – by no means evolutionary – that can be looked at independently, and eventually combined to fit the company’s strategy and the specific market conditions (e.g., regulation, competition, ecosystem, customer readiness). We strongly believe electric utilities are ideally positioned to leverage the opportunities offered by the adoption of electric vehicles on a mass-market scale, but they need to act fast, as many other players are addressing the same opportunity
The document provides information about IFMA's Government Affairs program and upcoming advocacy events. It discusses monitoring political issues, educating members, and coalition building. Recent Congressional makeup and priorities are outlined. Key issues discussed include greening of government, tax incentives, building access, education/training, and climate change legislation. The upcoming IFMA Public Policy Forum and Advocacy Day is scheduled and will focus on issues like job training, research funding, and greening recommendations. Resources for members to participate in advocacy are also listed.
Advocacy day for chapter leaders webinarBarbaraZlat
The document provides information about IFMA's Government Affairs program and upcoming advocacy events. It discusses monitoring political issues, educating members, and coalition building. Recent Congressional makeup and priorities are outlined. Key issues addressed include greening of government, tax incentives, building access, education/training, and climate change legislation. An upcoming advocacy day is scheduled to focus on passing a federal training bill, implementing executive orders on sustainability, and educating representatives about facility management. Resources for members to participate in advocacy are also listed.
Exelon Corporation is America's largest utility company, powering over 10 million customers across 6 regulated utility companies. In 2021, Exelon announced plans to separate into two publicly traded companies - Exelon Utilities which will include the regulated utilities, and Exelon Generation which will include competitive power generation and customer-facing energy businesses. The document provides an overview of Exelon's business history, financial performance, and challenges relating to competition and environmental regulation.
Carbon Strategies in the U.S. 2001-2009Carlos Rymer
The document compares and contrasts the US voluntary approach to reducing carbon emissions and the European Union Emissions Trading Scheme. The US approach relies on partnerships and voluntary targets while providing tax incentives. However, emissions are still projected to rise. The EU ETS establishes a cap-and-trade system covering major industrial sectors across 25 countries. It provides flexibility but also has disadvantages like limited sectors covered and a complex administration system. Transportation emissions are a challenge for both approaches.
Impact of Paris Agreement on India's Automobile industry pranjulgupta20
This document summarizes the impact of the Paris Agreement on India's automobile industry. It discusses key points of the Paris Agreement, including commitments by India to reduce greenhouse gas emissions and increase renewable energy. It then discusses how electric vehicles will disrupt the automotive ecosystem by changing automakers, dealers and suppliers, end customers, and government regulations. It also covers issues around expanding electric vehicle range and charging infrastructure. Finally, it summarizes the impact of transitioning to stricter BS-6 emission standards in India on increasing vehicle prices and requiring automakers to invest over $10 billion in new technology.
Electric vehicles and electric utilities – a clear opportunity with many shapesCarlo Stella
While several stakeholders are supportive of the widespread adoption of electric vehicles, we have looked specifically at electric utilities to understand the opportunities that such a change in the transportation landscape can generate, and define the key questions to be addressed in order to embrace them. We have identified four business models – by no means evolutionary – that can be looked at independently, and eventually combined to fit the company’s strategy and the specific market conditions (e.g., regulation, competition, ecosystem, customer readiness). We strongly believe electric utilities are ideally positioned to leverage the opportunities offered by the adoption of electric vehicles on a mass-market scale, but they need to act fast, as many other players are addressing the same opportunity
The document provides information about IFMA's Government Affairs program and upcoming advocacy events. It discusses monitoring political issues, educating members, and coalition building. Recent Congressional makeup and priorities are outlined. Key issues discussed include greening of government, tax incentives, building access, education/training, and climate change legislation. The upcoming IFMA Public Policy Forum and Advocacy Day is scheduled and will focus on issues like job training, research funding, and greening recommendations. Resources for members to participate in advocacy are also listed.
Advocacy day for chapter leaders webinarBarbaraZlat
The document provides information about IFMA's Government Affairs program and upcoming advocacy events. It discusses monitoring political issues, educating members, and coalition building. Recent Congressional makeup and priorities are outlined. Key issues addressed include greening of government, tax incentives, building access, education/training, and climate change legislation. An upcoming advocacy day is scheduled to focus on passing a federal training bill, implementing executive orders on sustainability, and educating representatives about facility management. Resources for members to participate in advocacy are also listed.
Exelon Corporation is America's largest utility company, powering over 10 million customers across 6 regulated utility companies. In 2021, Exelon announced plans to separate into two publicly traded companies - Exelon Utilities which will include the regulated utilities, and Exelon Generation which will include competitive power generation and customer-facing energy businesses. The document provides an overview of Exelon's business history, financial performance, and challenges relating to competition and environmental regulation.
Strawman - Electric networks in Great Britain today are facing unprecedented challenge from Climate, Carbon and Convergence issues. Some thoughts and considerations.
Comments welcome
The presentation discusses EnerNOC, an energy management company. It covers EnerNOC's demand response business model, the growing energy industry, recent contracts and financials. EnerNOC provides utilities with demand management services to reduce peak energy usage and offers commercial clients energy monitoring and reporting. The presentation recommends EnerNOC as a potential investment due to its fast growth, scalable business model, and regulatory tailwinds.
Emissions Leakage: Who Pollutes Under Cap and TradeAlexa Kandaris
This summary provides an overview of key points about emissions leakage from the document:
1) Emissions leakage occurs when carbon pricing programs cause domestic production to decrease while exports to the regulated area increase, undermining the environmental goals. California's cap-and-trade program aims to limit this by regulating imports as well.
2) The California Air Resources Board (ARB) conducts detailed analysis of industry sectors to assess leakage risk based on emissions intensity and trade exposure. ARB allocates free allowances to limit compliance costs for high-risk sectors.
3) While incentive-based approaches help, some argue ARB is not strict enough in regulating high-emitting sectors most responsible for greenhouse gas reductions. Border
The Electrification Coalition partnered with Fort Collins and Loveland, Colorado to create Drive Electric Northern Colorado (DENC), a model community initiative to facilitate electric vehicle deployment. DENC will implement strategies around EV readiness, education, fleet transition, and consumer purchase to accelerate EV adoption. Initial results show cost savings from Loveland's electric fleet and a drop in fuel spending for the whole city. DENC aims to establish best practices that can be replicated nationwide.
Orissa was the first state in India to introduce power sector reforms, including privatizing distribution. However, the results did not meet expectations and raised issues. Orissa faced high transmission and distribution losses, inadequate accountability, and poor finances and service. Reforms unbundled generation, transmission, and distribution. Distribution was privatized by assigning assets to four distribution companies, which were then majority acquired by private investors. However, higher than estimated distribution losses, lack of tariff increases, and neglect of needed government support burdened the reforms. While Orissa pioneered many reforms, the experience shows subsidies and government support may be needed during transition for reforms to succeed.
Global Sustainability Perspective March 2011Colin Harrop
This document summarizes legislation related to sustainability in the real estate sector globally. It discusses how initial legislation in the 1970s focused on energy efficiency standards in new construction in response to oil crises. Starting in the 1980s/90s, legislation expanded to address air pollutants and greenhouse gas emissions. More recent legislation established renewable energy targets and required corporations to report on environmental, social and governance issues. The document provides an overview of sustainability laws around the world with a focus on energy efficiency, carbon emissions, ESG reporting, and renewable energy.
1. The document discusses the need to significantly reduce greenhouse gas emissions by 2050 to limit global warming to under 2°C, and how information and communication technologies (ICT) can help achieve this goal.
2. ICTs have the potential to indirectly reduce global carbon emissions by up to 15% through technologies like telecommuting, smart energy grids, and e-commerce.
3. The document proposes a "carbon rewards" strategy of providing free high-speed fiber internet connections in exchange for customers paying a premium on their utility bills, and being rewarded for reducing their energy consumption and carbon footprint over time.
4. This strategy could provide a more sustainable revenue model for fiber networks compared to traditional
The document discusses how promoting solar energy can create jobs and free America from foreign oil dependence. It argues that a pathway to changing the electricity mix is to focus on customer technologies like solar and energy efficiency in the short term, and central station renewables like wind and biomass in the mid-term. Political will is needed as the catalyst to drive these changes through government mandates and by converting positive public opinion into political force.
Smart Utilities Scandinavia March 2012, Estonian Electromobility ProgramJarmo Tuisk
The document summarizes Estonia's electromobility program called ELMO from 2011-2013. The key points are:
1) Estonia aims to have 1% of transportation energy from renewable electricity by 2020 through promoting electromobility.
2) The program provides incentives up to €18,000 per electric vehicle, installs a network of over 200 fast chargers nationwide, and uses a demonstration project with 507 electric vehicles for social workers.
3) Estonia views the program as making it a role model and testing new business models to address range anxiety and promote early adoption of electric vehicles.
- The automobile sector in India is divided into four segments: commercial vehicles, passenger cars, three-wheelers, and two-wheelers. Two-wheelers and passenger vehicles dominate domestic demand.
- India is the 4th largest automobile market globally and the 7th largest manufacturer of commercial vehicles. The market is segmented with both domestic and international brands present.
- Domestic automobile production and exports have grown steadily in recent years. Electric vehicles are expected to gain more popularity due to stricter emission standards and government incentives promoting cleaner transportation. Major automakers are committing to introducing electric models in India.
EU wishes to decrease its external energy dependency. The reason is that more control of our own energy usage enable more stable prices for you, me as well as for companies in EU. Three important measures to evaluate is Europe’s need to produce more of our own energy, buy energy clever from abroad and reduce our energy consumption to decrease our energy demand. In the centre of this paper a Control Price Mechanism is used that can help us achieve these goals.
(electronic version)Effects of an Energy Policy in the Industrial Sector The ...Selma Dogic
The document discusses the effects of Australia's Clean Energy Act of 2011 on the industrial sector. It implemented a carbon pricing mechanism from 2011-2014 that placed a price on carbon emissions. This was expected to incentivize industries to reduce emissions and lead to a more efficient outcome by accounting for the negative externality of carbon pollution. However, the policy's ability to significantly reduce Australia's absolute emissions was unclear, and it faced repeal in 2014. The policy aimed to balance reducing emissions while mitigating economic impacts through industry assistance programs.
Renewable Energy in Ukraine 2020 by DLF attorneys-at-law for Lexology Getting...Christine Khariv
The Ukrainian Chapter of the Lexology - Getting the Deal Through Comparative Guide providing overview of the key legislation and regulation affecting the development of renewable energy in Ukraine, as well as trends and expected changes.
Growth Opportunities For International Companies In 2010Eliot Norman
The document summarizes opportunities for international companies in 2010 stemming from funding provided by the American Recovery and Reinvestment Act of 2009 (ARRA). It discusses areas where stimulus money is being spent, including energy, transportation, and healthcare. Foreign companies are able to participate in public and private sector clean energy, infrastructure, and other projects. The document provides examples and advice on pursuing these growth opportunities.
This document provides information about a presentation given by Richard Cowart of the Regulatory Assistance Project (RAP) on energy efficiency obligations in Norway in 2012. It discusses RAP's work advising governments on energy issues, provides details about Cowart's background and experience, and outlines the major topics to be covered in the presentation, including the benefits of energy efficiency, different structures for energy efficiency obligations, and examples of successful programs globally.
This is a colour coded suggested answer to the May 2014 EdExcel economic question on the market for cigarettes. Colour coding is used to demonstrate the different skills of knowledge, application, analysis and evaluation to show how answers can be constructed to earn high marks under timed conditions.
The document outlines Estonia's Electromobility Program 2011-2013. The key aspects of the program include:
1. A demonstration project that provides 507 electric vehicles to social workers around Estonia to promote electromobility.
2. Incentives of up to 50% of the purchase price (maximum 18,000 euros) for buyers of electric vehicles until the end of 2012 along with 1,000 euros for a home charging station.
3. Development of a fast charging infrastructure across Estonia with 1,200-250 fast chargers that support both CHAdeMO and AC charging standards. The infrastructure will enable emergency, routine, and travel charging scenarios.
White certificates in Italy: a brief summaryDario Di Santo
The presentation on the basics of the Italian white certificates scheme held from Dario Di Santo at the EFIEES meeting on the 6th of December in Milano. The illustrated topics are: WhC and the art. 7 of 2012/27/EU directive, Italian targets and mechanism rules, savings assessment, market results, market expectations.
The Economist Intelligence Unit conducted in August 2013 a global survey of 50 executives in utilities industries. The report explores how the revolution in consumer mobile communications is changing how utilities serve customers, encouraging them to become more responsive and engaged and to pursue strategies that make customers allies in more efficient and sustainable operations.
This document discusses the branding and marketing strategy for a shoe brand called "Animus Anima" or "A/A". The brand is inspired by Carl Jung's concepts of animus and anima, representing the masculine and feminine aspects within each person. The brand aims to help users express their "true self" through symbolism in the shoe design and marketing that focuses on individuality, balance, and self-acceptance. The target market is ages 16-34 interested in fitness and style. Advertising will use visual imagery and subtle messaging rather than direct product information to allow for personal interpretation and connection to beliefs. Music in ads will reinforce the concept of challenging norms.
Defining diversity: Target Diversity Case Competition 2011Jessica H
This document outlines a strategy for Target to obtain market saturation of growing minority consumer groups in the US. It analyzes Target's strengths and weaknesses, as well as opportunities and threats. The recommended strategy is a localization integration approach, customizing products, marketing, and store environments to specific minority communities. Target would first implement this approach in California, Florida, and Texas, then expand nationally. Financial projections estimate the strategy could generate over $14 million in net present value.
Strawman - Electric networks in Great Britain today are facing unprecedented challenge from Climate, Carbon and Convergence issues. Some thoughts and considerations.
Comments welcome
The presentation discusses EnerNOC, an energy management company. It covers EnerNOC's demand response business model, the growing energy industry, recent contracts and financials. EnerNOC provides utilities with demand management services to reduce peak energy usage and offers commercial clients energy monitoring and reporting. The presentation recommends EnerNOC as a potential investment due to its fast growth, scalable business model, and regulatory tailwinds.
Emissions Leakage: Who Pollutes Under Cap and TradeAlexa Kandaris
This summary provides an overview of key points about emissions leakage from the document:
1) Emissions leakage occurs when carbon pricing programs cause domestic production to decrease while exports to the regulated area increase, undermining the environmental goals. California's cap-and-trade program aims to limit this by regulating imports as well.
2) The California Air Resources Board (ARB) conducts detailed analysis of industry sectors to assess leakage risk based on emissions intensity and trade exposure. ARB allocates free allowances to limit compliance costs for high-risk sectors.
3) While incentive-based approaches help, some argue ARB is not strict enough in regulating high-emitting sectors most responsible for greenhouse gas reductions. Border
The Electrification Coalition partnered with Fort Collins and Loveland, Colorado to create Drive Electric Northern Colorado (DENC), a model community initiative to facilitate electric vehicle deployment. DENC will implement strategies around EV readiness, education, fleet transition, and consumer purchase to accelerate EV adoption. Initial results show cost savings from Loveland's electric fleet and a drop in fuel spending for the whole city. DENC aims to establish best practices that can be replicated nationwide.
Orissa was the first state in India to introduce power sector reforms, including privatizing distribution. However, the results did not meet expectations and raised issues. Orissa faced high transmission and distribution losses, inadequate accountability, and poor finances and service. Reforms unbundled generation, transmission, and distribution. Distribution was privatized by assigning assets to four distribution companies, which were then majority acquired by private investors. However, higher than estimated distribution losses, lack of tariff increases, and neglect of needed government support burdened the reforms. While Orissa pioneered many reforms, the experience shows subsidies and government support may be needed during transition for reforms to succeed.
Global Sustainability Perspective March 2011Colin Harrop
This document summarizes legislation related to sustainability in the real estate sector globally. It discusses how initial legislation in the 1970s focused on energy efficiency standards in new construction in response to oil crises. Starting in the 1980s/90s, legislation expanded to address air pollutants and greenhouse gas emissions. More recent legislation established renewable energy targets and required corporations to report on environmental, social and governance issues. The document provides an overview of sustainability laws around the world with a focus on energy efficiency, carbon emissions, ESG reporting, and renewable energy.
1. The document discusses the need to significantly reduce greenhouse gas emissions by 2050 to limit global warming to under 2°C, and how information and communication technologies (ICT) can help achieve this goal.
2. ICTs have the potential to indirectly reduce global carbon emissions by up to 15% through technologies like telecommuting, smart energy grids, and e-commerce.
3. The document proposes a "carbon rewards" strategy of providing free high-speed fiber internet connections in exchange for customers paying a premium on their utility bills, and being rewarded for reducing their energy consumption and carbon footprint over time.
4. This strategy could provide a more sustainable revenue model for fiber networks compared to traditional
The document discusses how promoting solar energy can create jobs and free America from foreign oil dependence. It argues that a pathway to changing the electricity mix is to focus on customer technologies like solar and energy efficiency in the short term, and central station renewables like wind and biomass in the mid-term. Political will is needed as the catalyst to drive these changes through government mandates and by converting positive public opinion into political force.
Smart Utilities Scandinavia March 2012, Estonian Electromobility ProgramJarmo Tuisk
The document summarizes Estonia's electromobility program called ELMO from 2011-2013. The key points are:
1) Estonia aims to have 1% of transportation energy from renewable electricity by 2020 through promoting electromobility.
2) The program provides incentives up to €18,000 per electric vehicle, installs a network of over 200 fast chargers nationwide, and uses a demonstration project with 507 electric vehicles for social workers.
3) Estonia views the program as making it a role model and testing new business models to address range anxiety and promote early adoption of electric vehicles.
- The automobile sector in India is divided into four segments: commercial vehicles, passenger cars, three-wheelers, and two-wheelers. Two-wheelers and passenger vehicles dominate domestic demand.
- India is the 4th largest automobile market globally and the 7th largest manufacturer of commercial vehicles. The market is segmented with both domestic and international brands present.
- Domestic automobile production and exports have grown steadily in recent years. Electric vehicles are expected to gain more popularity due to stricter emission standards and government incentives promoting cleaner transportation. Major automakers are committing to introducing electric models in India.
EU wishes to decrease its external energy dependency. The reason is that more control of our own energy usage enable more stable prices for you, me as well as for companies in EU. Three important measures to evaluate is Europe’s need to produce more of our own energy, buy energy clever from abroad and reduce our energy consumption to decrease our energy demand. In the centre of this paper a Control Price Mechanism is used that can help us achieve these goals.
(electronic version)Effects of an Energy Policy in the Industrial Sector The ...Selma Dogic
The document discusses the effects of Australia's Clean Energy Act of 2011 on the industrial sector. It implemented a carbon pricing mechanism from 2011-2014 that placed a price on carbon emissions. This was expected to incentivize industries to reduce emissions and lead to a more efficient outcome by accounting for the negative externality of carbon pollution. However, the policy's ability to significantly reduce Australia's absolute emissions was unclear, and it faced repeal in 2014. The policy aimed to balance reducing emissions while mitigating economic impacts through industry assistance programs.
Renewable Energy in Ukraine 2020 by DLF attorneys-at-law for Lexology Getting...Christine Khariv
The Ukrainian Chapter of the Lexology - Getting the Deal Through Comparative Guide providing overview of the key legislation and regulation affecting the development of renewable energy in Ukraine, as well as trends and expected changes.
Growth Opportunities For International Companies In 2010Eliot Norman
The document summarizes opportunities for international companies in 2010 stemming from funding provided by the American Recovery and Reinvestment Act of 2009 (ARRA). It discusses areas where stimulus money is being spent, including energy, transportation, and healthcare. Foreign companies are able to participate in public and private sector clean energy, infrastructure, and other projects. The document provides examples and advice on pursuing these growth opportunities.
This document provides information about a presentation given by Richard Cowart of the Regulatory Assistance Project (RAP) on energy efficiency obligations in Norway in 2012. It discusses RAP's work advising governments on energy issues, provides details about Cowart's background and experience, and outlines the major topics to be covered in the presentation, including the benefits of energy efficiency, different structures for energy efficiency obligations, and examples of successful programs globally.
This is a colour coded suggested answer to the May 2014 EdExcel economic question on the market for cigarettes. Colour coding is used to demonstrate the different skills of knowledge, application, analysis and evaluation to show how answers can be constructed to earn high marks under timed conditions.
The document outlines Estonia's Electromobility Program 2011-2013. The key aspects of the program include:
1. A demonstration project that provides 507 electric vehicles to social workers around Estonia to promote electromobility.
2. Incentives of up to 50% of the purchase price (maximum 18,000 euros) for buyers of electric vehicles until the end of 2012 along with 1,000 euros for a home charging station.
3. Development of a fast charging infrastructure across Estonia with 1,200-250 fast chargers that support both CHAdeMO and AC charging standards. The infrastructure will enable emergency, routine, and travel charging scenarios.
White certificates in Italy: a brief summaryDario Di Santo
The presentation on the basics of the Italian white certificates scheme held from Dario Di Santo at the EFIEES meeting on the 6th of December in Milano. The illustrated topics are: WhC and the art. 7 of 2012/27/EU directive, Italian targets and mechanism rules, savings assessment, market results, market expectations.
The Economist Intelligence Unit conducted in August 2013 a global survey of 50 executives in utilities industries. The report explores how the revolution in consumer mobile communications is changing how utilities serve customers, encouraging them to become more responsive and engaged and to pursue strategies that make customers allies in more efficient and sustainable operations.
This document discusses the branding and marketing strategy for a shoe brand called "Animus Anima" or "A/A". The brand is inspired by Carl Jung's concepts of animus and anima, representing the masculine and feminine aspects within each person. The brand aims to help users express their "true self" through symbolism in the shoe design and marketing that focuses on individuality, balance, and self-acceptance. The target market is ages 16-34 interested in fitness and style. Advertising will use visual imagery and subtle messaging rather than direct product information to allow for personal interpretation and connection to beliefs. Music in ads will reinforce the concept of challenging norms.
Defining diversity: Target Diversity Case Competition 2011Jessica H
This document outlines a strategy for Target to obtain market saturation of growing minority consumer groups in the US. It analyzes Target's strengths and weaknesses, as well as opportunities and threats. The recommended strategy is a localization integration approach, customizing products, marketing, and store environments to specific minority communities. Target would first implement this approach in California, Florida, and Texas, then expand nationally. Financial projections estimate the strategy could generate over $14 million in net present value.
This document provides tips on how to make content go viral on social media platforms like Facebook. It discusses testing headlines and framing content in a way that generates clicks and shares. The key factors outlined are creating engaging content, optimizing headlines and images to spark curiosity and emotion, testing performance through A/B testing and analytics, and ensuring the user experience and shareability on websites and social media are easy and optimized. While luck plays a role, following best practices for content, testing, and user experience can increase the chances of content spreading widely online.
Urban Water Partners provides clean drinking water through slow sand filtration and mobile banking technology in Tanzania. They seek $200,000 investment for a 20% equity stake. Their model utilizes local vendors who each service 150 customers and keep 20% of revenue. They plan to expand to Lusaka, Zambia and Maputo, Mozambique within 5 years. Risks include underreporting, filter damage, and corruption, but they have measures to mitigate these risks.
This document outlines a social media strategy for a campaign to raise awareness of child poverty in the North East of England. It identifies three objectives: raise awareness, exert pressure on MPs, and forge long-term engagement. Strategies include creating an awareness video to share on partner organizations' social media pages and measuring engagement. Quarterly campaign ideas and website qualities are discussed to achieve the objectives through ongoing evaluation and dynamic approaches.
UW Foster MGMT 430 Final Project: Microsoft/Comcast/XboxJessica H
The document proposes a partnership between Comcast and Microsoft to launch a lower-cost "Comcast Xbox Lite" device to expand Comcast's offerings beyond cable TV and compete in the growing market for internet-based TV services. A SWOT analysis identifies Microsoft's strengths in existing Xbox users and infrastructure, but also weaknesses in failing to capitalize on previous opportunities in the living room. The proposal analyzes risks, recommends a phased implementation plan, and projects strong financial returns with an estimated NPV of $170 million.
JCPenney aims to capture market share in the young men's apparel market in the US. They plan to launch an innovative, creative clothing line targeting Generation Y men aged 25-35. The line will include signature items like a versatile sport coat as well as tees, sweaters and accessories. JCPenney will promote the line through social media, mobile apps, and magazine ads. Financial projections estimate over $10 million in annual profits at full production scale.
The document discusses Starbucks' potential entry into the entertainment market through a music strategy. It analyzes the threats and opportunities of such a move, and outlines minimal, moderate, and comprehensive music strategies. The moderate strategy is described in detail, involving interactive music displays in stores, a music link on the Starbucks website and app, and the ability to purchase music. Japan and the UK are selected as initial countries based on analyses. Marketing and staffing plans are provided for each country. Financial projections show an NPV of $3.663 million and IRR of 290% over 5 years.
Marketing Intelligence for Volkswagen Touareg Hybrid in the UKDifan Zhang
This document analyzes the market for hybrid and electric vehicles in the United Kingdom using several frameworks. It first provides an overview of the UK car manufacturing market and people's perceptions of Volkswagen in the country. It then summarizes Porter's five forces model and the competitive climate model for analyzing an industry's structure and competitive environment. The majority of the document involves a PESTEL analysis of the political, economic, social, technological, environmental, and legal factors affecting the hybrid/electric vehicle market in the UK. Key points analyzed include the government's purchase incentives for these vehicles, investments in battery technology, emissions regulations, and demographic trends. Finally, it examines growth drivers and performs five forces analyses of new entrants, supplier power
International Marketing Project, Harvard UniversityJessica H
An International Marketing Project for my summer class at Harvard University.
We're trying to bring this product, Italian Pasta Vending Machine, to Japan - the land of vending machines.
This document provides an analysis of different retailers' entry and performance in the South Korean market, including Walmart, Tesco, and Costco. It discusses their market entry strategies, segmentation approaches, and marketing mix decisions. Key insights include Tesco leveraging its partnership with Samsung for domestic recognition, while Costco focused on upscale shoppers. Both Tesco and Costco saw growth in sales volume, though traditional Korean retailers still dominated food sales. The analysis examines how adapting to local consumer preferences and culture was important for their success in South Korea.
General Overview and Forecasting of Factors Affecting the Use of Electric Veh...ijtsrd
This document summarizes factors that influence the adoption of electric vehicles. It discusses that while many countries are promoting EVs to reduce emissions, the adoption rate varies significantly between countries. It identifies several key factors that affect EV energy usage and adoption rates, including vehicle technology, infrastructure and charging availability, climate and weather, driver behavior, trip characteristics, and public policy support like incentives. The document concludes that a mix of policies is needed to further promote EVs, such as continuing to reduce costs of EVs and charging infrastructure.
Rolls-Royce Motor Cars Ltd (RR) manufactures and distributes luxury automobiles globally. The document analyzes how political, economic, social and technological factors impact RR. It finds that the Conservative party best supports RR's growth through tax cuts and reduced regulations to allow expansion. However, environmental policies from other parties pose challenges to RR's carbon footprint. Intercultural communication is also vital as 90% of RR's sales are international.
Externalities of the Car Industry - First Ch. MSc Thesisserena boccardo
This document discusses the environmental and social externalities of the car industry and mobility. It notes that while cars have benefited society, they have also led to issues like air pollution, climate change, and health problems. Cars are responsible for about 12% of EU CO2 emissions. Air pollution from cars is a major concern, as greenhouse gases like CO2 are the leading cause of climate change. Other pollutants like carbon monoxide, oxides of nitrogen, and fine particles are also emitted. While efforts have been made to increase fuel efficiency and reduce emissions, rising traffic and larger vehicles have counteracted some of these gains. Sustainable solutions are needed to transition to cleaner transportation while still meeting mobility needs.
Bracing for Impact: Assessing the impact of the automotive trends on the chem...Surabhi Shankar
As the automotive sector braces for MADE+ (Mobility, Autonomous Driving, Digital, Electrification, Light weighting) trends, chemicals and materials companies supplying into the industry must deal with some major shifts in industry dynamics.
In this new study – Bracing for Impact – we analyze the impact of MADE+ on the chemicals and materials used in an archetypal car and we model its evolution through 2030. The study covers the usage of the full-suite of materials families across key car systems as new types of vehicles and business models emerge in the future and discusses key implications for chemicals and materials players.
We look forward to your comments and questions
comprehensive project - I on cement industry PPTMansi Bhimani
India is the second largest cement producer in the world after China. The cement industry in India is dominated by around 20 major companies that produce around 70% of India's total cement. The key drivers of cement demand are the real estate sector, infrastructure projects, and industry expansion projects, with real estate being the largest driver of cement consumption. The demand for cement is closely tied to growth in the construction sector.
The document discusses how automotive manufacturers in Europe are facing changes to their end of life vehicle processes due to new EU directives on recycling and hazardous materials. It describes trends in the growing automotive industry and the need for flexible solutions to address regulations. The directives require targets such as 85% reuse/recovery by 2006 and 95% by 2015. The document proposes using Product Lifecycle Management, Business Process Management, and Business Activity Monitoring methods and technologies to optimize solutions for auditing vehicles for hazardous materials and monitoring recycling efforts to meet regulations.
This document summarizes an IPEEC meeting held September 20-22, 2011.
The International Partnership for Energy Efficiency Cooperation (IPEEC) is a high-level forum that aims to promote energy efficiency globally. IPEEC members include major economies that collectively account for over 75% of global GDP and energy use. IPEEC works to identify and share best practices in energy efficiency policies and programs.
The document discusses IPEEC's structure and modes of cooperation. It also summarizes trends showing that energy efficiency improvements have significantly reduced energy use and emissions. Energy efficiency provides large, cost-effective emissions reductions but significant untapped potential remains. IPEEC aims to accelerate efficiency efforts through international cooperation
“Comparative analysis of consumer preference between Hyundai’s i-10 and Marut...BHOMA RAM
The document discusses several key challenges facing the automobile industry:
1) Reducing greenhouse gas emissions and improving fuel efficiency to meet climate targets and regulations like the Kyoto Protocol. Over 75% of automotive emissions occur from vehicle use.
2) Complying with tightening emissions regulations for air pollutants from vehicles like particulate matter, hydrocarbons, and nitrogen oxides in Europe.
3) Improving road safety as traffic accidents remain a leading cause of death, especially for young people. Speed is a major factor.
4) Managing costs and restructuring and outsourcing operations while maintaining innovation, quality, and a skilled workforce. Dependence on suppliers is increasing.
Challenge Bibendum conferences since 1998 have brought together industry and governments to discuss sustainable road transport and reducing greenhouse gas emissions. The document discusses how road mobility must adapt to growing urbanization and address issues like energy efficiency, diversified energy sources, pollution, and oil dependency. It notes that current road transport is not sustainable and that solutions proposed so far are not commensurate with the challenges. Key issues that must be addressed are urban pollution, greenhouse gas emissions, congestion, and oil dependency.
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Running head AUTOMOTIVE INDUSTRY ANALYSIS13.docxtoddr4
Running head: AUTOMOTIVE INDUSTRY ANALYSIS 1
3
Automotive Industry Analysis
Team 5
Automotive Industry Analysis
Executive Summary
The following report is a strategic analysis of the Automotive Industry. This report will use several resources to analyze the industry and overall market. Additionally, including the information gathered from strategic and analytical recommendations are considered for the Automotive Industry analysis which could help achieve a greater market share in this industry.
The report analysis includes the external industry environment which includes, …. Additionally, a PESTEL analysis as well as Five Forces analysis has been conducted. These are important to understand the market environment of the industry needed by anyone trying grow or enter this market.
Introduction
The automotive industry is an industry that has been steadily growing over the several decades due to rising demand for vehicles. There is a considerable market share for the supply which occurs although the industry faces immense challenges to do with governance and political interests (Wells & Rawlinson, 2009). The consumers of the automotive sector mostly include individuals, organizations, governments, and institutions. The industry has been steadily marked by around five hundred players who have been regularly producing cars over the last few decades. The first boom that was related to the automobile industry was in the nineteen-hundred where the demand for vehicles shot up due to the change of governance and industrialization.
Background
The first dominant players in the market were France and closely followed by Germany. Eventually, Germany was the most significant car producers. The needs for mass production lead to the emergence of Japanese brands and the United States as well (Winkelhake, 2018). Many companies that first started as the most desirable brands are being phased out while others are barely making enough profit due to factors associated with the external environment of the industry. Strategic choices have to be considered to ensure survival in a highly competitive market. The industry has faced an immense shift in the external environment that has led to the market players having to be innovative to keep their competitive advantage.
Part 1: External Environmental Analysis
General Environmental Analysis
A PESTEL analysis was conducted to evaluate all relevant external factors and evaluating macro-economic influences the industry may have.
Political factors
The automobile industry has been having challenges of a political nature due to the interests that the governments have on the industry (Kaplan & Smolkin, 2009). The benefits are but of a positive and negative environment. For instance, fuel emissions from guzzlers are a significant issue of concern to the politics in a country such a United States of America. It has led to the imposition of tax on vehicles that have high emissions, and this affects the production a.
This report brings to discussion the broad impact of (EV)s on the automotive industry, conveying information from and about (EVI) members and partners to assemble an accurate image of the current and forecasted structure of the industry, assessing the dynamism and industry competitiveness through the lens of Porter’s five competitive forces.
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6. Porter’s five forces model
Entrants
Industry
Suppliers Buyers
Rivalry
Substitutes
Porter, 1979
Limitation
Overstressed macro analysis
Oversimplified industry value chains
Fails to link possible management actions
Cooperation between rivals
Source: Grundy, 2006
7. Competitive climate model
Economic
factors
Political Social
factors GROWTH factors
FIVE
COMPETITIVE
ADVANTAGE
INDUSTRY LIFE CYCLE
FORCES
Legal DRIVERS Technological
factors factors
Environment
factors
Grundy, 2006
8. PESTEL factors analysis
Economic
factors
Political Social
factors factors
INDUSTRY LIFE CYCLE
Legal Technological
factors factors
Environment
factors
Grundy, 2006
9. PESTEL factors analysis
Political factors: Economic factors: Social factors:
Discount policy encourages Implementation of a wide- Statistics shows older people
motorists to buy hybrid and ranging policy program is in Europe tend to take action
electric cars. underway, aiding the post- to protect environment more
crisis repair of the economy. and the population in the UK
is aging.
Source: SMMT Motor Industry 2011 Facts Source: SMMT Motor Industry 2011 Facts Souce: Eurobarometer, Attitudes of European citizens
towards the environment, 2008
Technological factors: Environmental factors: Legal factors:
The technology of hybrid and The CO2 emissions generated legislation committing
electric vehicles is growing by cars in 2009 accounted for vehicle manufacturers to
significantly due to the huge 14% of all the CO2 emissions specific CO2 emission targets
investments. in the UK. for new car registrations was
passed.
Souce: Commission of the European Source: SMMT Motor Industry 2011 Facts Source: SMMT Motor Industry 2011 Facts
communities, 2009
10. PESTEL factors analysis
Political factors:
Discount policy encourages
motorists to buy hybrid and
electric cars.
“ On 1 January 2011, the UK government announced that motorists will be entitled to
25% (up to £5,000) off the list price of an electric, plug-in hybrid or hydrogen fuel cell
car, providing it emits less than 75g/km of CO2 and meets safety, reliability, performance
and warranty standards set by the Office for Low Emissions Vehicles (OLEV) in
consultation with industry.”
Source: SMMT Motor Industry 2011 Facts
11. PESTEL factors analysis
Economic factors:
Implementation of a wide-
ranging policy program is
underway, aiding the post-
crisis repair of the economy.
Source: Mintel
2011, Alternative Fuel Vehicles
12. PESTEL factors analysis
Social factors:
Statistics shows older people
in Europe tend to take action
to protect environment
more.
Souce: Eurobarometer,
Attitudes of European
citizens towards the
environment, 2008
13. PESTEL factors analysis
Social factors:
The left graph from UK
parliament indicates that the
population in the UK is aging.
Source: The ageing population,
Parliament
14. PESTEL factors analysis
European automotive industry is investing €24 billion in R&D, which represents around
30% of whole European industrial R&D. Significant amount is invested in battery-powered
hybrid vehicles, electric vehicles and hydrogen.
Source: Commission of the European communities, 2009
Technological factors:
The technology of hybrid and
electric vehicles is growing
significantly due to the huge
investments.
15. PESTEL factors analysis
Source: SMMT Motor Industry 2011 Facts
Environmental factors:
The CO2 emissions generated
by cars in 2009 accounted for
14% of all the CO2 emissions
in the UK.
16. PESTEL factors analysis
Subject to their individual targets, vehicle manufacturers will have to comply with new car
average CO2 emission targets of 130g/km CO2 by 2015 and 95g/km CO2 by 2020. The legislation
sets out an exacting programme for car manufacturers with 65% of new cars averaging the 130g/
km target by 2012, 75% by 2013, 85% by 2014 and 100% by 2015.
Source: SMMT Motor Industry 2011 Facts
Legal factors:
legislation committing
vehicle manufacturers to
specific CO2 emission targets
for new car registrations was
passed in 2008.
18. Growth drivers analysis
Battery costs at
mass production Inexpensive
Today’s new infrastructure
lifestyle
A fundamental Growth
system change drivers
Electricity cost Growth
brakes
Source: Matthies et al 2010; Crane et al, 2008
20. Five forces analysis
Threats of New Entrants
High costs of R&D and other technological advances
Require high capital
Strong customer network
Unequal access to distribution channels
Plug-In Car Grant
Verdict – overall threats of new entrants is very high.
Source: Pasternack, 2009, Department of
Transport, 2011; Datamonitor, 2011.
21. Five forces analysis
The Power of Suppliers
Low differentiation of raw materials
Little to distinguish between suppliers
Increasing power of suppliers when demand for better quality
Short-term supply disruptions
Verdict – overall suppliers have high power
Source: Department of Energy, 2010;
Datamonitor, 2011.
22. Five forces analysis
The Power of the Buyer
Contractual agreements with a particular manufacturer
Relatively weak power of buyers
Buyers are generally less price-sensitive
Verdict – overall buyers have little power
Source: Datamonitor, 2011; Matthies et
al, 2010
23. Five forces analysis
The Treat of Substitutes
Main substitute: public transport/bicycle
Customer has a certain predisposition of buying a hybrid car
Verdict – overall little threats of substitutes
Source: Datamonitor, 2011; Matthies et
al, 2010
24. Five forces analysis
Rivalry among existing competitors
Market is showing signs of recovery
Utilizing different brands and model
Huge operating cost to cover
Competitors: Lexus RX 450h and Mercedes ML 450 Hybrid (not yet released in the UK)
Verdict – Overall rivalry is high
Source: Datamonitor, 2011
26. Sustainable Competitive advantage analysis
Definition of RBV
Explain‘ WHY some firms enjoy a competitive advantage over rivals’
(Barney, 1991)
Resources those are heterogeneous and imperfectly mobile, dynamic
capabilities are able to sustain SCA (Barney, 1991)
28. Sustainable Competitive advantage analysis
Limitations of Resource based view (RBV)
Alternative elements of achieving Issues associated with
sustainable competitive advantage the RBV model
29. Sustainable Competitive advantage analysis
Alternative elements of achieving SCA
Information technology (Mata, Fuerst, & Barney, 1995; Powell, 1997 cited in Hooley, 2012)
Strategic planning (Michalisin et al., 1997; Powell,1992a cited in Hooley, 2012)
Organizational alignment (Powell, 1992b cited in Hooley, 2012)
Human resources management (Flood, Smith, &Derfus, 1996; Wright & Mc-Mahan, 1992 cited in Hooley, 2012)
Organizational culture (Fiol, 1991;Oliver, 1997 cited in Hooley, 2012)
Top-management skills (Castanias & Helfat, 1991 cited in Hooley, 2012)
Administrative skills (Powell, 1993 cited in Hooley, 2012)
30. Sustainable Competitive advantage analysis
Issues associated with the RBV model
Barriers to apply imitation
Isolating mechanisms ,include casual ambiguity (difficulty to identify how an advantage was created )
Complexity (arising from interplay of multiple resources)
Tacitness (intangible skills and knowledge resulting from learning and doing )
Path dependency (need to pass through critical time dependencies to create advantage )
Economics (Cost of imitation)
Legal barriers (Property rights and patents)
Source: Hooley, 2012
31. Sustainable Competitive advantage analysis
Issues associated with the RBV model
Neglects the influence of market dynamism
Source: Priem and Butler,2001;Wang and Ahmed,2007;Lippman and Rumelt,1982;Dierickx and
Cool,1989;Reed and DeFillippi,1990;Hooley et la.,2008
32. Sustainable Competitive advantage analysis
Insights from the resource-based view (RBV)
Emphasis on dynamic capabilities, marketing assets and marketing capability
Hooley, 2012
34. Sustainable Competitive advantage analysis
Marketing Assets
Customer-based Reputational Assets
Brand Volkswagen Lexus
Brand Value 47th Not in Top 100
Best Global Green 6th Not in Top 50
Most considered buying 3rd Not in Top 29
by UK consumers
Source: Interbrand 2011; GMI/Mintel
36. Sustainable Competitive advantage analysis
Marketing Assets
Customer-based Reputational Assets
Brand Volkswagen Toyota group(lexus)
Brand Perception Reliable but high servicing A reliable but uninspiring brand
costs
Country of origin Germany Japan(Consumers rated the quality of
Japanese cars to be the highest and Australian
cars to be the lowest )
Superior products Product:8 gears, four wheel Product: continuous variable, front wheel
and services drive, turbo charged; drive , automatic transmission
Services :3 year warranty+3 2 years basic warranty +lots of restrictions
year paint warranty towards the warranty
Market 8.6% 0.31%
Dominance
Source: Elliott and Cameron, 1994; Mintel,
2009; Car Magazine, 2010
38. Sustainable Competitive advantage analysis
Marketing Assets
Supply Chain Assets
E.g. B2B Platform: www.vwgroupsupply.com
Supplier Programme “Priority A”
Volkswagen: Over 250 retailers in UK
Lexus: 56 retails in UK
39. Sustainable Competitive advantage analysis
Marketing Assets
Internal Marketing Support Assets
Existing Customer Base:
2010 Volkswagen Lexus
UK Sales 174,655 6202
Market Share 8.6% 0.31%
Technological Skills:
2010 Volkswagen Group Toyota Group
Investment in R&D € 6.9 B ¥ 725.3 B ≈ € 6.63 B
Account for Revenue 6.1% 3.8%
e.g. Eco-friendly Mobility helps significantly reduce fuel consumption and CO2 emissions
by 15% in five years
Source: Car Magazine, 2010
40. Sustainable Competitive advantage analysis
Marketing Assets
Internal Marketing Support Assets
Expanding our product portfolio and improving the
functionality, quality, safety and environmental compatibility of our
Group products. Source: Factbook, 2011
41. Sustainable Competitive advantage analysis
Marketing Assets
Internal Marketing Support Assets
Partnerships
Volkswagen
Audi, Bentley, Bugatti, Lamborghini, SEAT, Skoda, Scania and Volkswagen
Commercial Vehicles
Toyota
Lexus, Daihatsu and Hino Motors (the rest are not automotive
Source: VW, 2012; Toyota, 2012
42. Sustainable Competitive advantage analysis
Marketing Assets
Alliance-based Marketing Assets
a) Cooperation arrangements with Porsche AG, Daimler AG and the Chrysler
Group on the development and production of vehicles.
b) Joint Venture with VARTA Microbattery GmbH, Ellwangen for researching
and developing battery cells for hybrid drivers.
c) Cooperation with many universities e.g. the Institute of Physical
Chemistry at the University of Münster (expertise in the field of electric
traction)
d) Alliance breaking up with Suzuki Motor Corporation, which mainly focus
on the diesel motor
Source: VW Annual Report, 2011
43. Sustainable Competitive advantage analysis
Marketing Capabilities
Product and Price
Touareg Hybrid. 3.0 litre V6 TSI 333 PS Lexus RX 450h 3.5 litre V6 TSI 333 PS
Price: £55985 (Official website of VW) Price £48,405 (Official website of Lexus)
CO2 Combined (g/km) 193 CO2 Combined (g/km) 145
Combined mpg (l/100km) 34.4 / 8.2 Combined mpg (l/100km) 44.8 (6.3)
Acceleration 0-62 mph (s) 6.5 Acceleration 0-62 mph (s) 7.8
Maximum Speed mph (km/h) 149 (200) Maximum Speed mph (km/h) 124 (200)
Engine type :Six cylinder Engine type: six cylinder
Cubic capacity, ltrs/cc :3.0/2995 Displacement:3.5 liters(211 cubic inches)
Max. output, PS (01)/kW at rpm :333/245 5500 Total system horsepower:295 hp
Max. torque, lbs.ft/Nm at rpm :325/440 3000 EPA fuel economy ratings: 30/28/29 mg
Gearbox :8 speed auto triptronic
Source: Volkswagen, 2012; Lexus 2012
44. Sustainable Competitive advantage analysis
Marketing Capabilities
Promotion
Lexus reduced their expenditure eon promotion by 55% where as Volkswagen
reduced by approximately 25%
+100.0%
+80.0%
+60.0%
+40.0%
+20.0%
+0.0%
-20.0%
-40.0%
-60.0%
Volvo
Lexus
Hyundai Car
Peugeot
Total
Mazda Cars
Volkswagen
Toyota
BMW
Audi
Ford
Vauxhall
Skoda
Land Rover
Fiat
Mercedes Benz
Renault
Citroen
Nissan
Kia
Citroen
Honda
% CHANGE IN ADVERTISING ON CARS, BY LEADING ADVERTISER, 2006-10 Source: Mintel, 2011
46. Sustainable Competitive advantage analysis
Absorptive Capability
Worldwide demand for light hybrid electric vehicles (HEV) and battery
electric vehicles (BEV) is estimated to reach 5.2 million units by 2020.
Volkswagen’s hybrid electric vehicles
‘Zero-emission Milan Taxi concept vehicle 2010’;
‘Audi A8 hybrid concept vehicle 2010’;
‘Audi A1 e-tron concept vehicle’
Source: Datamonitor, 2010
47. Sustainable Competitive advantage analysis
Adaptive marketing capabilities
Strong global presence
key markets: Western Europe, China, Brazil, the US, Russia and Mexico.
Volkswagen's market share increased despite the automotive industry crisis
in 2008-2010.
Source: Datamonitor, 2011
48. Particulars Volkswagen Toyota (Lexus)
Brand Value ✓ ✗
Brand Perception ✓ ✗
Country of origin ✗ ✓
Superior products and services ✓ ✗
Market Dominance ✓ ✗
Hybrid market dominance ✗ ✓
Supplier chain assets ✓ ✗
Existing customer base ✓ ✗
Technological skills ✓ ✗
Partnerships ✓ ✗
Product ✓ ✗
Price ✗ ✓
Promotion ✓ ✗
Distribution ✓ ✗
Absorptive capabilities - -
Adaptive capabilities - -
49. Sustainable Competitive advantage analysis
Potential Sustainable Competitive Advantage
Volkswagen merger with Porsche to achieve greater market share
‘Think Blue. Factory’ plan to cut down 25% of costs by 2018
Investment of more than 8billion yours per annum to optimize engines and
gear boxes
Developing TSI technology on both natural gas and hybrid engines
Microsoft deal with Volkswagen internal suppliers
Source: Cremer and Matussek, 2011; Landler, 2007; Autocar
Magazine, 2011; Microsoft News Center, 2011; VW Sustainability
Report, 2010
51. Customer Intelligence
‘Ask not what your customer can do for you, but what can you do for your customer’
----John F Kennedy
“Customer intelligence (CI) is information derived from customer data that an
organization collects from both internal and external sources. The purpose of CI
is to understand customer motivations better in order to drive future growth.”
Source: TechTarget, 2010
CI include:
Customer profitability
Awareness, Attitudes and Usage
Customer Satisfaction
Customer Loyalty
54. Customer Intelligence
What should VW do?
Build a particular customer
intelligence center for Hybrid SUV!
55. Customer Intelligence
Key dimensions marketers should focus on in CI centre
Source: Frankland, 2009
56. Customer Intelligence
The structure of CI center
Decision-makers Counter
Customers intelligence
Collection
cell
Requiring customer team
User liaison
intelligence cell External
sources Information Sources
Collection
FSI Support team
IT support
Functions group CI centre Internal
management sources
team
Customer
Intelligence Analysis Cell
review
board
Current Early
intelligence warning cell
cell
Source: Ackerman & Wickens, 2001
57. BCG Matrix Model
A method to classify portfolio offering
Source: ACCA Global, 2010
58. GE-McKinsey Matrix
An advanced model based on BCG matrix
Source: Coyne, 2008
59. GE Mckinsey matrix
Weight criteria of market attractiveness and competitive strengths
Wight criteria of market attractiveness Weight criteria for competitive strengths
Market Size Company Image
Market Growth Market Share
Market Profitability Strength of Assets and Core Competencies
Pricing Trends Record of Technological or Other Innovation
Opportunity to Differentiate Products and Services Distribution Strength and Production Capacity
Entry Barriers Access to Financial and other Investment Resources
Competitive Intensity / Rivalry Product Quality
Distribution Structure Requirements Relative Cost Position
Necessary Company Investments Delivery Time
Overall Risk of Returns in the Industry (PEST Factors) Sales Force
Sauce: H. Siemann, 2009
60. GE Mckinsey matrix
Recommended strategies
Strong business units in attractive industries
Grow Average business units in attractive industries
Strong units in average industries
Average business units in average industries
Hold Strong units in weak industries
Weak units in attractive industries
Weak units in unattractive industries
Harvest Average units in unattractive industries
Weak units in average industries
Source: H. Siemann, 2009
61. Other limitations of our studies
Lack of primary research
Difficult to access information specifically for Lexus
Neglect indirect competitors such as normal petrol cars
lack of sophisticated sources specifically for the UK market
63. Reference
ACCA Global (2010) BCG Matrix, available at: http://www2.accaglobal.com/documents/boston_consulting.pdf Accessed
on 27/02/2012
Ackerman, M. and Wickens, P. (2001), Customer Intelligence: Achieving effective CRM for competitive advantage, Lafferty
Publications Ltd
Autocar Magazine, 2011. VW to slash factory pollution. Autocar; Hay Market Media Group 2012. Available at:
[http://www.autocar.co.uk/www.autocar.co.uk/News/NewsArticle/AllCars/260687/] Accessed on: 20/02/12
Barney, J.(1991) Firm Resources and Sustained Competitive Advantage. Journal of Management 1991 17: 99
Barney, J. et al, 2001. The resource-based view of the firm: Ten years after 1991. Journal of Management 27 (2001) 625–
641
The Society of Motor Manufacturers and Traders (SMMT) April,2011,Motor Industry Facts, London,SMMT.Available
at:http://www.smmt.co.uk/shop/motor-industry-facts-2011-2/
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Editor's Notes
Ok,This graph shows Gasoline still dominating the market
In this graph, we can see Volkswagen has a high ranking in terms of perception and attitude, due to the percepetion of german engine and high quality.Moreover, according to a research released in 2011, for past ten years, SUV has a dramatically larger increasing trends than normal cars.