This document discusses how companies can use marketing intelligence to understand customer needs and industry trends in order to develop innovative products and effective marketing strategies. It recommends that companies gather data on market size, geographic trends, and competitor information. It also advises focusing on smart consumers who research products online and emphasize price, quality and market fit. Companies should use surveys and email to gather customer information and feedback that can guide new product development and pricing.

1. MARKETING INTELLIGENCE HOW TO KNOW MORE
SEPTO INDARTO

2. THE POINT
How to get the information to steer the marketing and the sales.

3. THE FOCUS
The new market is supported by innovation product.

4. Is a key to make
the strategy
Information

5. How do you get/make the innovation product:
1.Data (See the needs).
2.Market (See the trend).

7. You should know about the industry first:
1.By size
2.By Geographic Market
3.By Industry Trend

8. There is one point about the trend of product always change at anytime.

9. Now the company meets the smart consumer

11. Smart Consumer is searching the data of anything the product aspect before the will buy.

12. Smart Consumer, they know all including:
1.Price
2.Quality
3.Market Target

13. The Data come from:
1.Name
2.Mailing Address
3.Phone Number
4.E-mail
5.Social Media

14. Analysis of the marketing intelligence:
1.Analysis of Sales
2.Analysis of Trend
3.Analysis of Consumer
4.Analysis of Competitor

15. What Should you do:
1.Searching the information about the competitor.
2.Searching the information about the own price for consumer.
3.Searching the information about up-to- date the trend.
4.Searching the information about the consumer needs.

16. E-mail becomes the media to get some information.
Company sends the product survey or the questions.

18. How to see e-mail
e-mail
Desktop
Mobile

21. INFORMATION
give the potential consumer