This document discusses the key elements of a marketing information system, including transaction processing data, marketing research data, marketing intelligence data, external environment data, and strategic plans. It also outlines the main components of marketing decisions - product planning, place planning, promotion, price, budget allocation, and sales forecasting. The marketing information system works with other functional systems to support problem solving related to marketing a firm's products.

2. *
*A marketing information system can be
defined as a computer based system that’
works in conjunction with other functional
information system to support the firms
management in solving problem that relate to
marketing the firm s products . Two elements
in the definition make key points . First all of
the functional information system must work
together ,and second ,the problem solving
support is not limited to marketing managers.

3. *
Transaction processing data : transaction
processing data shows the sales that results from
specific mixes of the four PS . Thus they provide
feedback on the effectiveness of past marketing
strategies . They are also useful for appraising
performance and controlling marketing
expenditures .
Marketing research data : it means the marketing
are responsible for gathering consumer related data
that can be used to support marketing decision (for
eg personal interviews ,phone interviews , & mail
surveys)

4.  Marketing intelligence data : it means refers to
information about the strategies of competitors . The term
“intelligence” is a carryover from military ,which uses the
term to describe data gathered about enemy activities .
External environment data : in marketing success is largely
attributable to what will happens in future external
environment .
Strategic plan : the strategic plan is really the starting point
of all marketing decision . It contains the type of products
that the firm plans to supply to the consumer marketplace .
These broad guidelines define the direction of the marketing
effort .

5. *
 product planning :it means often complicated
, unstructured decision . A number of factors
contributes to a products success or failure .
Complicating these product planning decision are the
facts that the choice of consumers constantly change
& that competitors always develop new products .
Place planning: place planning refers to the
channels of distribution that a firm uses to get its
products to the consumer . The resources flowing
through a channel includes a supplier , manufacture
,wholesales ,retailer ,& consumer . The material flow
originates with the supplier & ends with the consumer.

6. Promotion :promotion is composed of two principal areas
:personal selling & advertising . Technology is vital to the
selling effort in several ways : (a)tying in customer &
suppliers ;(b) increasing selling time ;(c) increasing
effectiveness of the client site;(d)identifying selling
opportunities ; & (e)making salespeople more efficient .
Price :depending on the firms pricing policies, the price
area can run close to promotion in terms of decision support
difficulty . Some firms engage in cost based pricing by
determining their costs & then adding a desired markup . This
approach is a rather cautious one . A less cautious pricing
policy is demand based pricing , which establishes a price
compatible with the value that the consumer places on the
product .

7.  budget allocation : two other important decision
making areas , in addition to four Ps are allocating
of the marketing budget & sales forecasting .
Marketing does not have an unlimited source of
funds .
Sales forecast : the sales forecast reflects
estimates by the marketing personnel on future
product sales . Since it is the main source of firms
revenue sales forecast is an important part of the
financial plan many technology tools are also used
in sales forecasting

8. THANKS TO
ALL………………
ALVIN SAM