The document discusses the transformation from mass marketing to engagement marketing. Engagement marketing focuses on building long-term relationships with customers through continuous engagement. It outlines five principles of engagement marketing: engaging people as individuals, based on what they do, continuously over time, directed towards an outcome, and everywhere they are. Engagement marketing will be the new basis of competitive advantage and key to business growth.
Welcome to the Era of Enagagment Marketing Marketo
Marketo is the #1 independent marketing platform, helping marketers master digital marketing through its innovative platform. It has over 4,300 customers across 25 industries in 46 countries. The document discusses the transition from mass marketing to engagement marketing, which focuses on building long-term, personalized relationships with customers. It outlines five principles of engagement marketing: treating people as individuals; understanding what they do; engaging continuously over time; directing engagement toward outcomes; and engaging people everywhere. Marketo's platform and services help optimize the revenue funnel by driving inbound traffic, converting leads, and accelerating sales.
NetRev Marketing: Digital Marketing Agency PhilippinesNetRev Marketing
NetRev Marketing is a full-service boutique Digital Marketing agency in the Philippines that helps companies worldwide to fully utilize the power of Digital Marketing with this interNET REVolution era where most people, the consumers, our target market, are always online looking for products and services they need.
Our company is dedicated to help you promote, market, and advertise your business online and offline. We will help your company integrate Digital Marketing with Traditional, Location, Mobile, and Event types of Marketing. We will help you effectively promote your business in 5 important marketing channels to maximize brand exposure and awareness online and offline. We are here to help you increase your NET REVenue!
We developed 5 Core Marketing Strategies along with the latest technologies to drive results and generate more profits for company. These are Location Marketing, Digital Marketing, Mobile Marketing, Traditional Marketing, and Event Marketing.
Welcome to the Era of Engagement MarketingÁine Dundas
Mary-Louise O'Connor presented the 5 core principles of engagement marketing that are necessary in order to build effective and long-term relationships with your customers.
Business to Human: An Engagement Marketing Panel DiscussionUberflip
Today's B2B buyer completes as much as 70% of their buyer journey digitally. It's an imperative for marketers to engage with buyers in a highly targeted manner that connects with them both emotionally and rationally in each stage of the buyer journey.
Marketing automation is the critical technology enabling this type of relevant, contextual engagement that leads to conversion and revenue growth. But many organizations have yet to fully realize the promise of the engagement economy.
This presentation will provide you with insights on taking the next steps in leveraging Marketing Automation to create a modern engagement marketing infrastructure.
Graduate from Email to Marketing AutomationÁine Dundas
1. The document outlines 10 milestones for moving from email marketing to marketing automation, including planning across the organization, CRM integration, marketing and sales alignment, content personalization, lead handoff to sales, and tracking costs.
2. It emphasizes the importance of aligning marketing and sales, setting realistic goals, prioritizing behaviors over demographics, and proving marketing's connection to revenue through metrics.
3. Key steps include defining lead stages and scoring criteria jointly with sales, establishing separate pathways for prospects and customers, using data segmentation judiciously, and making marketing automation efforts visible to stakeholders.
This document discusses treatment options for treatment-resistant depression (TRD). It defines TRD as major depression that does not resolve with adequate antidepressant treatment. Approximately 15-20% of depressed patients will have TRD. Treatment options discussed include optimization or augmentation of antidepressants, switching antidepressants, electroconvulsive therapy, transcranial magnetic stimulation, and vagus nerve stimulation. Future treatment options discussed are novel agents like S-adenosylmethionine and devices like deep brain stimulation. TRD poses substantial economic and disability burdens.
Welcome to the Era of Enagagment Marketing Marketo
Marketo is the #1 independent marketing platform, helping marketers master digital marketing through its innovative platform. It has over 4,300 customers across 25 industries in 46 countries. The document discusses the transition from mass marketing to engagement marketing, which focuses on building long-term, personalized relationships with customers. It outlines five principles of engagement marketing: treating people as individuals; understanding what they do; engaging continuously over time; directing engagement toward outcomes; and engaging people everywhere. Marketo's platform and services help optimize the revenue funnel by driving inbound traffic, converting leads, and accelerating sales.
NetRev Marketing: Digital Marketing Agency PhilippinesNetRev Marketing
NetRev Marketing is a full-service boutique Digital Marketing agency in the Philippines that helps companies worldwide to fully utilize the power of Digital Marketing with this interNET REVolution era where most people, the consumers, our target market, are always online looking for products and services they need.
Our company is dedicated to help you promote, market, and advertise your business online and offline. We will help your company integrate Digital Marketing with Traditional, Location, Mobile, and Event types of Marketing. We will help you effectively promote your business in 5 important marketing channels to maximize brand exposure and awareness online and offline. We are here to help you increase your NET REVenue!
We developed 5 Core Marketing Strategies along with the latest technologies to drive results and generate more profits for company. These are Location Marketing, Digital Marketing, Mobile Marketing, Traditional Marketing, and Event Marketing.
Welcome to the Era of Engagement MarketingÁine Dundas
Mary-Louise O'Connor presented the 5 core principles of engagement marketing that are necessary in order to build effective and long-term relationships with your customers.
Business to Human: An Engagement Marketing Panel DiscussionUberflip
Today's B2B buyer completes as much as 70% of their buyer journey digitally. It's an imperative for marketers to engage with buyers in a highly targeted manner that connects with them both emotionally and rationally in each stage of the buyer journey.
Marketing automation is the critical technology enabling this type of relevant, contextual engagement that leads to conversion and revenue growth. But many organizations have yet to fully realize the promise of the engagement economy.
This presentation will provide you with insights on taking the next steps in leveraging Marketing Automation to create a modern engagement marketing infrastructure.
Graduate from Email to Marketing AutomationÁine Dundas
1. The document outlines 10 milestones for moving from email marketing to marketing automation, including planning across the organization, CRM integration, marketing and sales alignment, content personalization, lead handoff to sales, and tracking costs.
2. It emphasizes the importance of aligning marketing and sales, setting realistic goals, prioritizing behaviors over demographics, and proving marketing's connection to revenue through metrics.
3. Key steps include defining lead stages and scoring criteria jointly with sales, establishing separate pathways for prospects and customers, using data segmentation judiciously, and making marketing automation efforts visible to stakeholders.
This document discusses treatment options for treatment-resistant depression (TRD). It defines TRD as major depression that does not resolve with adequate antidepressant treatment. Approximately 15-20% of depressed patients will have TRD. Treatment options discussed include optimization or augmentation of antidepressants, switching antidepressants, electroconvulsive therapy, transcranial magnetic stimulation, and vagus nerve stimulation. Future treatment options discussed are novel agents like S-adenosylmethionine and devices like deep brain stimulation. TRD poses substantial economic and disability burdens.
OCD is an anxiety disorder characterized by obsessive thoughts and compulsive behaviors that interfere with daily life. It is caused by abnormalities in brain circuits involving serotonin, dopamine, and glutamate. Treatment involves SSRIs, cognitive-behavioral therapy, and exposure therapy. OCD is part of a spectrum of related disorders involving similar obsessions and compulsions.
Varun Aggarwal has nearly 4 years of experience in corporate accounting and taxation. He has expertise in financial reporting, analysis, and advisory services. He is pursuing the ACCA qualification and holds the Accounting Technician Certificate from ICAI. His previous experience includes roles at TMF Services India Private Limited and JDS Apparels Limited where he managed accounting, finance, and tax functions.
O documento apresenta algumas das melhores fotos do Rally Dakar de 2011. Não fornece detalhes sobre as fotos ou eventos retratados. É um texto curto sem informações adicionais sobre o conteúdo das imagens.
Tema 2. La vulnerabilidad en los espacios urbanos: elementos de diagnóstico y...Dayana Muñoz Semeco
Este documento describe los elementos clave para diagnosticar y evaluar la vulnerabilidad en espacios urbanos. Explica que existen diferentes tipos de vulnerabilidad tangible e intangible, y que el enfoque puede ser físico, social, económico, ambiental u otros. También detalla los elementos físicos y humanos a considerar en un diagnóstico, así como técnicas como encuestas e inventarios e instrumentos como mapas y cuestionarios para analizar la vulnerabilidad.
ACLS (Advanced Cardiovascular Life Support) is a systematic training program for healthcare providers managing cardiovascular emergencies. It aims to support and restore effective oxygenation, ventilation, and circulation to achieve intact neurological function. The protocols cover initial response, treatment algorithms, cardiac arrest management using defibrillation and drugs, and identifying reversible causes of cardiac arrest like hypoxia, acidosis, and coronary thrombosis. Key skills include interpreting ECG rhythms like normal sinus rhythm, ventricular fibrillation, asystole, and pulseless electrical activity.
Do your customers like you? How to build a solid reputation through online re...Podium
Would your customers recommend you to their friends, family or strangers online?
This is a powerful question that many businesses would love to know the answer to. Traditionally the only way to find this information was through annual or semi-annual customer satisfaction surveys. But what if you wanted to check the pulse of your business in real time. How would you do that? The answer is simple: by collecting and monitoring your business’ reviews online.
Key takeaways include:
• Which online review sites you should be targeting?
• How online reviews can turn browsers into buyers?
• Why negative reviews are hurting your business more than you think?
• How to leverage online reviews across all of your marketing efforts?
Miko and Frank tried out for their high school volleyball team. Miko was expected to make the varsity team based on his past performance and summer training, while Frank had struggled to get playing time previously. However, during the second day of tryouts Miko injured himself, and as a result Frank was unexpectedly chosen for the varsity team instead of Miko, despite everyone's beliefs that Miko would be selected.
La pintura representa a la familia real española Felipe IV con su esposa e hijas. Fue pintada por Diego Velázquez en 1656 y se exhibe actualmente en el Museo del Prado en Madrid, donde muestra figuras a tamaño natural en un gran lienzo de óleo.
This lesson plan focuses on alcohol and tobacco use. The first activity is watching an anti-drug video to introduce the topic. The second activity uses a jigsaw learning approach where students learn about the risks and health consequences of tobacco and alcohol in small groups. The third activity has students role play encounters with alcohol, tobacco, and their users in a fishbowl discussion format. The overall goals are for students to understand the negative health effects and social consequences of abusing alcohol and tobacco.
The document provides guidance on how to successfully work with customers by practicing good customer service techniques. It recommends greeting customers with a smile, using the "I CARE" formula to initiate greetings, confirm visits, answer questions, repeat names, and explain any necessary information. The goal is to have loyal customers who will provide positive word-of-mouth promotion which is the best kind of free promotion for a business.
The document discusses the future of marketing and engagement marketing. It outlines how engagement marketing focuses on long-term customer relationships rather than mass marketing or transactional marketing. It provides five principles of engagement marketing: engaging people as individuals, based on what they do, continuously over time, directed towards an outcome, and everywhere they are. The document advocates that engagement marketing will be the new basis of competitive advantage.
The document discusses the transformation in customer engagement from mass marketing to engagement marketing. It outlines five principles of engagement marketing: engaging people as individuals, based on what they do, continuously over time, directed towards an outcome, and everywhere they are. Engagement marketing focuses on building personalized and lifelong relationships with customers through continuous engagement across channels.
A new era has dawned—the Engagement Economy. Everyone and everything is connected, and organizations must listen to and engage with people in a multitude of ways and places.
Flip through these slides to discover how to transform your techniques, teams and talent, and technology to deliver exceptional customer experiences at every touchpoint.
Engagement Marketing: Winning in the Digital Age - Robin BordoliMarketo
Robin Bordoli, GM of Consumer Marketing for Marketo, discusses how the key to winning in this digital age is through engagement marketing and shares the amazing capabilities of Marketo's Customer Engagement Platform.
Your website is one of the most effective channels for acquiring and engaging prospective and existing customers today. But do you have the right tools to maximize revenue by engaging your website visitors in personalized conversations? Join our Web personalization experts as they share best practices for delivering relevant messaging to every site visitor – even anonymous ones!
How Marketo Measures Marketing's Impact on Business GrowthMarketo
Marketo measures marketing's impact on business growth through revenue cycle and program performance metrics. Revenue cycle metrics aggregate the impact on company revenue, pipeline performance, and predictive forecasts. Program performance metrics measure the incremental revenue contribution and ROI of individual marketing programs. Marketo tools allow tracking touches across people in the buying process and measuring the direct contribution of programs to sales.
The document appears to be a case study about how Kaufman Rossin, an accounting firm, implemented Marketo's marketing automation platform. It discusses how Marketo helped Kaufman Rossin segment their audience, create dynamic email campaigns, improve events and follow up, and track ROI. The case study also notes how Marketo enabled their team to be more effective and how in the second year they plan to focus on key industries and integrate Marketo with their CRM. It expresses gratitude to the Marketo community for their support.
OCD is an anxiety disorder characterized by obsessive thoughts and compulsive behaviors that interfere with daily life. It is caused by abnormalities in brain circuits involving serotonin, dopamine, and glutamate. Treatment involves SSRIs, cognitive-behavioral therapy, and exposure therapy. OCD is part of a spectrum of related disorders involving similar obsessions and compulsions.
Varun Aggarwal has nearly 4 years of experience in corporate accounting and taxation. He has expertise in financial reporting, analysis, and advisory services. He is pursuing the ACCA qualification and holds the Accounting Technician Certificate from ICAI. His previous experience includes roles at TMF Services India Private Limited and JDS Apparels Limited where he managed accounting, finance, and tax functions.
O documento apresenta algumas das melhores fotos do Rally Dakar de 2011. Não fornece detalhes sobre as fotos ou eventos retratados. É um texto curto sem informações adicionais sobre o conteúdo das imagens.
Tema 2. La vulnerabilidad en los espacios urbanos: elementos de diagnóstico y...Dayana Muñoz Semeco
Este documento describe los elementos clave para diagnosticar y evaluar la vulnerabilidad en espacios urbanos. Explica que existen diferentes tipos de vulnerabilidad tangible e intangible, y que el enfoque puede ser físico, social, económico, ambiental u otros. También detalla los elementos físicos y humanos a considerar en un diagnóstico, así como técnicas como encuestas e inventarios e instrumentos como mapas y cuestionarios para analizar la vulnerabilidad.
ACLS (Advanced Cardiovascular Life Support) is a systematic training program for healthcare providers managing cardiovascular emergencies. It aims to support and restore effective oxygenation, ventilation, and circulation to achieve intact neurological function. The protocols cover initial response, treatment algorithms, cardiac arrest management using defibrillation and drugs, and identifying reversible causes of cardiac arrest like hypoxia, acidosis, and coronary thrombosis. Key skills include interpreting ECG rhythms like normal sinus rhythm, ventricular fibrillation, asystole, and pulseless electrical activity.
Do your customers like you? How to build a solid reputation through online re...Podium
Would your customers recommend you to their friends, family or strangers online?
This is a powerful question that many businesses would love to know the answer to. Traditionally the only way to find this information was through annual or semi-annual customer satisfaction surveys. But what if you wanted to check the pulse of your business in real time. How would you do that? The answer is simple: by collecting and monitoring your business’ reviews online.
Key takeaways include:
• Which online review sites you should be targeting?
• How online reviews can turn browsers into buyers?
• Why negative reviews are hurting your business more than you think?
• How to leverage online reviews across all of your marketing efforts?
Miko and Frank tried out for their high school volleyball team. Miko was expected to make the varsity team based on his past performance and summer training, while Frank had struggled to get playing time previously. However, during the second day of tryouts Miko injured himself, and as a result Frank was unexpectedly chosen for the varsity team instead of Miko, despite everyone's beliefs that Miko would be selected.
La pintura representa a la familia real española Felipe IV con su esposa e hijas. Fue pintada por Diego Velázquez en 1656 y se exhibe actualmente en el Museo del Prado en Madrid, donde muestra figuras a tamaño natural en un gran lienzo de óleo.
This lesson plan focuses on alcohol and tobacco use. The first activity is watching an anti-drug video to introduce the topic. The second activity uses a jigsaw learning approach where students learn about the risks and health consequences of tobacco and alcohol in small groups. The third activity has students role play encounters with alcohol, tobacco, and their users in a fishbowl discussion format. The overall goals are for students to understand the negative health effects and social consequences of abusing alcohol and tobacco.
The document provides guidance on how to successfully work with customers by practicing good customer service techniques. It recommends greeting customers with a smile, using the "I CARE" formula to initiate greetings, confirm visits, answer questions, repeat names, and explain any necessary information. The goal is to have loyal customers who will provide positive word-of-mouth promotion which is the best kind of free promotion for a business.
The document discusses the future of marketing and engagement marketing. It outlines how engagement marketing focuses on long-term customer relationships rather than mass marketing or transactional marketing. It provides five principles of engagement marketing: engaging people as individuals, based on what they do, continuously over time, directed towards an outcome, and everywhere they are. The document advocates that engagement marketing will be the new basis of competitive advantage.
The document discusses the transformation in customer engagement from mass marketing to engagement marketing. It outlines five principles of engagement marketing: engaging people as individuals, based on what they do, continuously over time, directed towards an outcome, and everywhere they are. Engagement marketing focuses on building personalized and lifelong relationships with customers through continuous engagement across channels.
A new era has dawned—the Engagement Economy. Everyone and everything is connected, and organizations must listen to and engage with people in a multitude of ways and places.
Flip through these slides to discover how to transform your techniques, teams and talent, and technology to deliver exceptional customer experiences at every touchpoint.
Engagement Marketing: Winning in the Digital Age - Robin BordoliMarketo
Robin Bordoli, GM of Consumer Marketing for Marketo, discusses how the key to winning in this digital age is through engagement marketing and shares the amazing capabilities of Marketo's Customer Engagement Platform.
Your website is one of the most effective channels for acquiring and engaging prospective and existing customers today. But do you have the right tools to maximize revenue by engaging your website visitors in personalized conversations? Join our Web personalization experts as they share best practices for delivering relevant messaging to every site visitor – even anonymous ones!
How Marketo Measures Marketing's Impact on Business GrowthMarketo
Marketo measures marketing's impact on business growth through revenue cycle and program performance metrics. Revenue cycle metrics aggregate the impact on company revenue, pipeline performance, and predictive forecasts. Program performance metrics measure the incremental revenue contribution and ROI of individual marketing programs. Marketo tools allow tracking touches across people in the buying process and measuring the direct contribution of programs to sales.
The document appears to be a case study about how Kaufman Rossin, an accounting firm, implemented Marketo's marketing automation platform. It discusses how Marketo helped Kaufman Rossin segment their audience, create dynamic email campaigns, improve events and follow up, and track ROI. The case study also notes how Marketo enabled their team to be more effective and how in the second year they plan to focus on key industries and integrate Marketo with their CRM. It expresses gratitude to the Marketo community for their support.
This document summarizes the seven secrets of Marketo's success in digital marketing. The secrets are: 1) engaging people as individuals based on what they do continuously over time, 2) always directing marketing efforts towards a measurable outcome, 3) nurturing relationships with people over time through engaging conversations, 4) using behavioral targeting for maximum relevance, 5) operating at the speed of digital with connected systems, 6) measuring marketing impact and ROI, and 7) driving customer success to retain and grow relationships.
Engagement Marketing Platform - Matthew ZilliMarketo
Matthew Zilli, Director of Product Marketing at Marketo, discusses the amazing capabilities of Marketo's new Customer Engagement Platform and how to achieve better marketing results.
This document discusses Marketo's product updates and roadmap. It highlights Marketo's focus on engagement marketing, account-based marketing, enhanced enterprise capabilities, and analytics. New features will include improved email marketing, an audience hub for first-party data management, predictive content recommendations, and visual analytics dashboards. The roadmap also outlines Marketo's next generation architecture project Orion to improve scalability and a new approach to marketing analytics.
3 Strategies to Transform Your Organization for the Digital AgeMarketo
Few functions have changed more in the last 10 years than Marketing. And guess what? The pace of change is only speeding up. But while organizations are challenged by digital disruption, it has also created a tremendous opportunity for marketing to lead real, strategic change and further capabilities and careers along the way.
Join Marketo’s Hally Pinaud, to explore:
- How to shift from one-size-fits-all marketing to 1:1 engagement that builds long-term relationships
- How to build an agile, connected organization that can deliver the experiences your customers demand
- How to approach data and technology so you can power intelligent engagement at enterprise scale
Engaging with Today’s Empowered Healthcare ConsumerMarketo
Join this webinar to learn healthcare marketing best practices and how Kaiser Permanente of Colorado transformed the way they engaged their business and consumer audiences using multi-channel demand generation, sales enablement, etc. and plenty of learning and teamwork.
The document is a case study presentation by Marketo about how they drive their own business through modern marketing techniques. It details how Marketo uses content marketing, lead generation, marketing automation, and analytics across the entire customer revenue cycle from awareness to sales. It shows examples of their lead scoring system, behavioral targeting, dynamic content nurturing programs, and multi-touch attribution analytics to measure marketing return on investment. The goal is to inspire other companies and illustrate how to effectively market and sell in the current digital environment.
May the Marketing Hub be with you - Nicholas Christensen, MarketoAvaus
Presentation from Nicholas Christensen, Account Executive at Marketo. Presented during Avaus Marketing Innovations Sweden's event B2B Marketing Transformation (2016/02/25) in Stockholm.
2016 Predictions: What Tomorrow's Marketer Needs to Know TodayMarketo
At the start of each year, marketers everywhere look back at the year that's gone by and develop theories for the year to come.
Check out this presentation to get our expert panel's predictions for:
-The emerging trends marketers should be aware of
-Key challenges marketers will be facing in 2016
-Critical skills for success in 2016 and beyond
-Practical takeaways marketers can implement today
Marketo Ad Bridge: The Future of Ad Retargeting is HereMarketo
Do you realize that, on average, almost a quarter of digital marketing budgets is spent on ads? Unfortunately, more than 95% of visitors that are paid to come to your site from ads, may never convert.
To enable marketers to get more out of their ad budgets, Marketo came up with Marketo Ad Bridge. This new tool helps you target the right audience with your ads and make them personalized per audience. In this webinar we will focus on personalized retargeting ads with both Google and Facebook. You'll learn:
- How personalized retargeting ads work
- The ROI you can expect to see - hint: a very good one :-)
- Great use cases and examples
- How you can get started, fast
Similar to Marketing First for Business Growth (20)
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
28. ENGAGEMENT MARKETING
Build personalised and lifelong relationships
#1 – As Individuals
#2 – Based On What They Do
#3 – Continuously Over Time
#4 – Directed Towards An Outcome
#5 – Everywhere They Are
Talk about future of marketers… Future of you
*You all are Tomorrow’s Leaders…you will be inventing the world of tomorrow*
When I am talking to senior marketers…most want to talk about issues of talent and organization…as much as or more than they want to talk about software
Lots of research with Economist, HBR, and all of you…
I wanted to share 3 insights from these observations and research…. <<CLICK>>
The first is…Where we find these people?
“I’m looking everywhere for these digitally-skilled folks…”
The thing is… <<CLICK>>
Section: Tomorrow’s Marketer #2
Outboards:
Tomorrow’s Marketer logo
Middle screen:
Tomorrow’s Marketer is Everywhere
Everywhere their customer is
Across every stage of the lifecycle
Be Creative… <<CLICK>>
Be Analytical… <<CLICK>>
Be Strategic <<CLICK>>
Be Multi-disciplinary
Marketing First:
Clear – (Say what’s on the slide for understanding) – Our core message
Content – (Relay the Key Message) – Innovation / Focus / Marketer Success
Transition – (One sentence to lay foundation for next slide) – The Future of Marketing
*ToDo – Remove roadshow and replace image
So let me finish my vision with my final GOOD news
If you master this,
If you master Engagement Marketing,
you hold the keys to the kingdom
Think about it… core job in marketing… attentively LISTENING to our customers
Marketing has the eyes, the ears, the brains, to understand customers as strategic asset
Hear voice of customers and act on it in ways never possible before
Marketers steward of journey…very strategic…very powerful
This is why the CMO will be most important C-Suite exec
This is why we at Marketo talk about the future being a Marketing First world
The Future is Now:
Clear – (Say what’s on the slide for understanding) – We live in good times but things are changing
Content – (Relay the Key Message) – Change more in the last 5 years than ever before, will change more in next 5 years
Transition – (One sentence to lay foundation for next slide) – New quest of every Marketing organisation.
Our Common GOAL:
Clear – (Say what’s on the slide for understanding) – Each one of us regardless of whether we are in B2C or B2b, small or large, have the same quest.
Content – (Relay the Key Message) – How do I acquire new customers faster? How do I grow their lifetime value? And, how do I convert as many of them as possible to become advocates? How do I build brand advocates who in turn can influence new prospects? In other words, create this virtuous cycle of customer success.
Transition – (One sentence to lay foundation for next slide) – But, today’s mobile, social, digital world has made this really hard to create this virtuous cycle of customer success.
Our Common GOAL:
Clear – (Say what’s on the slide for understanding) – What does that really mean?
Content – (Relay the Key Message) – Pipeline growth, revenue growth, business growth
Transition – (One sentence to lay foundation for next slide) – But, today’s mobile, social, digital world has made this really hard to create this virtuous cycle of customer success required to grow your business
Why it’s hard to reach the GOAL - 1:
Clear – (Say what’s on the slide for understanding) – A noisy world out there – Pay attention to 50, rememeber 4.
Content – (Relay the Key Message) –They have 2900 messages per day that are vying for their attention so there is are lots of places that they can get information. And armed with this info, they are forming opinions and drawing conclusions well before they choose to interact with your brand.
Transition – (One sentence to lay foundation for next slide) – What else makes it hard…
Why it’s hard to reach the GOAL - 2:
Clear – (Say what’s on the slide for understanding) -
Content – (Relay the Key Message) – In fact if you look at some data points, from folks like Forrester, they say that anywhere from 66-90% of a buyers journey is self-directed before they interact with you. When they are interacting with your brand, at every stage of interaction, 87% percent of them demand something that is a meaningful, contextual, relevant experience (based on a recent report from Edelman).
Transition – (One sentence to lay foundation for next slide) – Marketing needs to transform
Agenda:
Clear – (Say what’s on the slide for understanding) - Given that there is lots of noise, the customer is self-directing their journey and the customer wants a personal interaction at every point of their journey, it’s now up to marketing, more than any other business function, to become the steward of the customer journey.
Content – (Relay the Key Message) – In the past, sales was empowered and customer service interacted with the customers a lot, but given these trends, marketing is taking the lead, building a bond with customers and becoming the steward of the customer journey.
Transition – (One sentence to lay foundation for next slide) – How Marketo does it
*ToDo – Remove roadshow and replace image
Agenda:
Clear – (Say what’s on the slide for understanding) – Marketing Nation – You and Me!
Content – (Relay the Key Message) – Random acts of Marketing
Transition – (One sentence to lay foundation for next slide) – Simple way to describe what Engagement marketing is.
Agenda:
Clear – (Say what’s on the slide for understanding) – Simple way is made up of 5 principlpes
Content – (Relay the Key Message) – Master these principles you will be an engagement marketer
Transition – (One sentence to lay foundation for next slide) – ABC’s
*ToDo – Remove roadshow and replace image
Banner Slide:
Clear – (Say what’s on the slide for understanding) – A
Content – (Relay the Key Message) – Rule #1: Marketers need to shift from mass marketing to engaging people an individuals, in a 1:1 way.
Transition – (One sentence to lay foundation for next slide) – B
Banner Slide:
Clear – (Say what’s on the slide for understanding) –
Content – (Relay the Key Message) –
Transition – (One sentence to lay foundation for next slide) – Our Core Message
*ToDo – Remove roadshow and replace image
Not just about what we say, but how and when we say it
About individual basis with customers
<CLICK> To journeys
Banner Slide:
Clear – (Say what’s on the slide for understanding) –
Content – (Relay the Key Message) –
Transition – (One sentence to lay foundation for next slide) – Our Core Message
*ToDo – Remove roadshow and replace image
Banner Slide:
Clear – (Say what’s on the slide for understanding) –
Content – (Relay the Key Message) –
Transition – (One sentence to lay foundation for next slide) – Our Core Message
*ToDo – Remove roadshow and replace image
Very simple answer – stop spending so much time charting, spend more time listening
2 ears, 1 mouth
Truism of building relationships
As much about listening to the other person as talking about yourself
Listen to what customers are saying and understand the journey they are on
Only if we can listen and understand are we able to continue the conversation in a positive way
<CLICK>To good news
Banner Slide:
Clear – (Say what’s on the slide for understanding) –
Content – (Relay the Key Message) –
Transition – (One sentence to lay foundation for next slide) – Our Core Message
*ToDo – Remove roadshow and replace image
New Rule #4 is that marketers need to shift from point in time campaigns to continuous conversations.
Campaigns are disconnected puzzle pieces – and therefore never form any kind of cohesive thread or picture – to communications that form a continuous relationship that gets deeper and deeper over time.
Traditionally as marketers, we’ve been focused a lot on the transaction – helping close the deal with the customer. But the end of the transaction is the beginning of a long-term relationship with a customer. And brands that win engage people early and engage them over time continously in a personalized way; this is critical in a world where a customer has lots of choice and the switching costs are low.
Banner Slide:
Clear – (Say what’s on the slide for understanding) –
Content – (Relay the Key Message) –
Transition – (One sentence to lay foundation for next slide) – Our Core Message
*ToDo – Remove roadshow and replace image
Banner Slide:
Clear – (Say what’s on the slide for understanding) –
Content – (Relay the Key Message) –
Transition – (One sentence to lay foundation for next slide) – Our Core Message
*ToDo – Remove roadshow and replace image
Rule #5: Marketing is an outcome.
Banner Slide:
Clear – (Say what’s on the slide for understanding) –
Content – (Relay the Key Message) –
Transition – (One sentence to lay foundation for next slide) – Our Core Message
*ToDo – Remove roadshow and replace image
This is what we call engagement marketing
It’s an important idea, idea that’s here
An idea that each one of you, members of the Marketing Nation, are the pioneers
You invented this with us
In on the ground floor
Let’s go kill mass advertising
Let’s go kill random acts of marketing
Very exciting journey we’re on
<CLICK>To Phil live
Banner Slide:
Clear – (Say what’s on the slide for understanding) –
Content – (Relay the Key Message) –
Transition – (One sentence to lay foundation for next slide) – Our Core Message
*ToDo – Remove roadshow and replace image
Still need to have emotion
Still need to have calls to action
Start thinking about taking customers on journeys over time
<CLICK>
Other key idea, journeys
For example, rather than a random ad, we’re all learning to think about this as multi-step process
Idea of lead nurturing
Journeys over time
Reinvented world of marketing
<CLICK>next 2 rows
Not just about getting people to buy
About lifelong relationships
Lots of different journeys
As marketers think about each destination
Each individual at a different point, different place, different step of their own individual journey
Seeing marketers figure this all out – Staples example
Met their journey marketer
Starting to see these words and these new jobs popping up all over
<CLICK>To bad news
Rule #2: Marketing is an outcome.
Banner Slide:
Clear – (Say what’s on the slide for understanding) –
Content – (Relay the Key Message) –
Transition – (One sentence to lay foundation for next slide) – Our Core Message
*ToDo – Remove roadshow and replace image
When Tim cook talks about a seamless kind of life, I know I’m living that life
With things like Dropbox, things like chrome, I don’t even think about what I’m using
They’re just continuous windows into my world
Tim cook’s version might be a walled garden around apple products, but it means I can use an iPad as my phone
If I use chrome and open a tab, it’s there when I get home
If I open Office 365 and I’m in Excel cell B35, when I open Excel at home
Or if I put my latest pair of shoes in my cart at home, it knows exactly what’s there from my phone
Entire world comes with him, regardless of which device I use
<PAUSE>
Each and every day, this is changing our, and our customer’s, and our prospect’s expectations as technology users
It is simply going to change what we have to do as marketers
Now, let’s think about this world of random acts of marketing
I expect context, what happens if I see an ad on Facebook out of the sky, or an email out of the sky, that’s different
We tolerate today, but it’s going to become fingers on chalkboard
<CLICK>To engagement marketing
Banner Slide:
Clear – (Say what’s on the slide for understanding) –
Content – (Relay the Key Message) –
Transition – (One sentence to lay foundation for next slide) – Our Core Message
*ToDo – Remove roadshow and replace image
Banner Slide:
Clear – (Say what’s on the slide for understanding) –
Content – (Relay the Key Message) –
Transition – (One sentence to lay foundation for next slide) – Our Core Message
*ToDo – Remove roadshow and replace image
Enjoy Summit
I hope you find inspiration, too
Hope you’re inspired by our vision of engagement marketing
Hope you’re excited by the opportunity to put it into action
As Marketers, we really do have the keys to the kingdom
Together, let’s make it a Marketing First world
<END>