Marketing is something that every author today must do, whether they self-publish or partner with a traditional publisher. And good marketing starts long before a book releases. This workshop shows you how to create a marketing plan that’s based on your own strengths and passions. We'll talk about how to build a platform and grow your audience no matter where you are in the publishing journey. We’ll also look at specific promotional projects and tools that sell books, including social and traditional media, events, influencers, giveaways, and more. By the end of the workshop you’ll have an action-focused plan that you can start to implement immediately to promote a new release or put life back in a book that’s been out for a while.

1. October 6, 2017

2. 1. Marketing is NOT
optional for 21st
century writers.

3. 1. Marketing is NOT
optional for 21st
century writers.
2. Marketing is NOT a
bad word

4. Marketing:
The collection of things you do
over time to build positive
name recognition

5. 1. Marketing is NOT
optional for 21st
century writers.
2. Marketing is NOT a
bad word
3. Marketing starts as
soon as you decide
you want to publish

6. 1. Marketing is NOT
optional for 21st
century writers.
2. Marketing is NOT a
bad word.
3. Marketing starts as
soon as you decide
you want to publish.
4. There’s no formula.

7. What is the “hook” that makes your project
something a stranger would want to read?

8. Think about the first 100 strangers who will
buy your book.

9. What skills do you bring?

10. Long-term engagement with a target audience
that establishes name recognition and trust

11. Long-term engagement with a target audience
that establishes name recognition and trust
 Your audience (readers)
 Influencers who can bring you THEIR
followers

12. You don’t have to Tweet if you don’t want to!!

17.  Email list management:

18.  Short Stories and Articles (Print or online)

19.  Short Stories and Articles (Print or online)
 Blogging

24. A-C-T
Attract
Convert
Transform

25. ATTRACT CONVERT TRANSFORM

26.  Media coverage

27.  Media coverage
 Promotional material
(cards, swag, etc.)

28.  Media coverage
 Promotional material
(cards, swag, etc.)
 Advertising
◦ Targeted, Tied to an
Event, Trackable

29.  Media coverage
 Promotional material
(cards, swag, etc.)
 Advertising
 Giving Books Away
◦ To reviewers/bloggers
◦ To readers
◦ As donations

30.  Price

31.  Price
 Placement

32.  Price
 Placement
 Author Opportunities:
◦ Website links
◦ Launch party
◦ Book clubs
◦ Special events
◦ MAILING LIST!

33.  Ask for reviews

34.  Ask for reviews
 Share positive reviews

35.  Ask for reviews
 Share positive
reviews
 Enter respected
awards

36.  Ask for reviews
 Share positive
reviews
 Enter respected
awards
 Share photos

37. WRITE
ANOTHER
BOOK

38. http://bethjusino.com
(Slideshow link under Resources)
bethjusino@gmail.com
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