2. MEASURES OF SUCCESS AIESEC UNSW experienced the largest marketing efforts and results during O-Week of Semester 1, 2011 with the hard-working efforts of 9 members, 3 returned EPs and 2 alumni. Above: AIESEC UNSW at O-Week Semester 1, 2011
3. MEASURES OF SUCCESS Similarly, AIESEC Macquarie has experienced great results in recruitment and promotions for Exchange during O-Week and Semester 1, 2011. Above: AIESEC Macquarie at NSW State Conference 2011
4. MARKETING ACTIVITIES UNSW’s activities for this semester included: Weekly information tables 5 information sessions (2 exchange focused) Stalls at faculty orientations Stalls at Careers Expo Use of MailChimp and regular mail outs to 1000+ student contacts Updating social media – 700+ fans on Facebook Above: AIESEC UNSW at the UNSW Careers Expo Semester 1, 2011
5. ON-CAMPUS SUPPORT This year, AIESEC UNSW has maintained relationships with and have had on-campus presence through the: Australian School of Business – orientation stalls Faculty of Arts and Social Science – orientation stalls UNSW Careers and Employment – website advertising, Careers Expo We have also established relations with the International Exchange Office to promote AIESEC Exchanges to students.
6. BRAND ALIGNMENT AIESEC UNSW has implemented national marketing material as well as packaged our exchange programs under 3 key themes: Project Red – HIV/AIDS related Teach the World – education programs Lend a Hand – community development projects
8. ACTIVITY PIPELINE AIESEC UNSW has a packed schedule of events and activities for Semester 2. A timeline is provided on the next slide. From this, we aim to achieve: 500 expressions of interest in Exchange 50 attendees to first two information sessions 30 Exchange applications A strong leadership pipeline and a strong LC culture to promote and participate in AIESEC Exchange
9. Note: activities for post week 4 have been scheduled and includes but is not limited to information tables and information sessions.
