This presentation is based on research conducted in Q3 and Q4 of 2014. Some of this presentation is fact, while some is a gut-feeling I’m sensing in the digital spectrum. Telling you which-is-which would be no fun. It is a jumpstart on 2015 for those of you who follow me at JusticeMitchell.com for information and education on social media, content, and integrated marketing. I want to enlighten you about changes to the overall digital landscape. By knowing the larger shifts within the digital spectrum, you can better understand the effect they will have on your business and potential marketing objectives.