This document provides a marketing communications plan for a frozen yogurt franchise called Spoon Me. It identifies the target market as young people aged 16-30 who value natural ingredients and philanthropic causes. The strategic plan analyzes Spoon Me's competitive strengths and weaknesses, and positions it as being earth friendly with personalized service. The marketing strategy uses a mix of promotional activities including door hangers, C-train ads, social media, print ads, and handouts, with a total budget of $3841.92. Effectiveness will be evaluated based on coupon usage, sales quantities, and social media followers.

3. SITUATION ANALYSIS BLOG ≠ SPOON ME COMPETITION STRENGHTS WEAKNESSES OPPORTUNITIES THREATS

5. MARKETING STRATEGY ANALYSIS [ MARKETING MIX ] P R O D U C T P L A C E P R I C E P R O M O T I O N

8. Media Tool Selection C-Train Ad

9. Media Tool Selection Social Network Hand Outs Print AD (FFWD)

10. Budget Door Hangers………….………………………………………$355.52 C-Train………………….……………………………………..$756 .00 Facebook..………………………………….………………….$200.00 Twitter .........………………………………………………………..N/A Handouts……….……………………………………………...$841.40 FFWD.………………………………………………………...$1689.00 Total: $3841.92

11. Media Schedule

13. Thank You