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Guest2Web Business Case
Guest2Web aims to provide better internet experiences for hotel guests. Hotel owners currently spend $400/month on WiFi infrastructure and support but provide poor quality service. Guest2Web will reduce these costs while allowing owners to monitor usage and monetize the network through ads. By partnering with 50 hotels in the first year, 100 in the second, and 150 in the third, Guest2Web projects $747,790 in net income by year three. They seek advisors, investors, and partners to help guide, fund, and grow the business. Risks include competition and ensuring a high conversion rate for upselling additional services.
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Guest2Web Business Case
- 1. Guest2Web GIVING BETTER INTERNETEXPERIENCE TO HOTEL GUESTS
- 2. What’s more importantthan wiping your behind?
- 3. True experience ofhotel owners “If there is no WiFi access and no toilet paper in the room, customers are more likely to complain about lack of WiFi access before they complain about toilet paper”
- 4. Trends Internet Revenue Top 5 Amenities Wireless Internet Access $ Luxury Complimentary Breakfast $ Upscale Bedding/Pillow choices 0 Midscale Pillow top mattress 0 Economy Free Parking 0 Extended Stay Source: http://www.hotelnewsnow.com/Articles.aspx/3944/Hotel-guests-put-Wi-Fi-at-top-of-amenity-list
- 5. The Squeeze $ DEMAND Hotel owners are not motivated to provide the best service for the customers – in turn COST losing out on future business t
- 6. Market Gap $ DEMAND COST Opportunity t
- 7. Customer Driven Development They pay on an average* $400 per month for infrastructure and support We spoke to High interest in capturing additional over a dozen revenue for internet service Hotel Owners Very few guarantee quality of service for the hotel guests *Normalizing for a hotel with 100 rooms
- 8. Customer Driven Development We monitored the behavior of hotel guests *Normalizing for a hotel with 100 rooms
- 10. Opportunity : OurMission To provide a service for Hotel Owners to a.reduce infrastructure costs b.ability to monitor/control their service c.provide superior customer experience and d.create possibilities for monetization
- 11. TAM/SAM/SOM Hotels 51K MidScale & Economy 35K Economy 17K Source: http://www.ahla.com/content.aspx?id=34706
- 12. Show me themoney Years 2013 2014 2015 # hotels 50 100 150 Three Year Net sales Cost of goods sold $ $ 338,903 40,000 $ $ 677,805 $ 80,000 $ 1,885,590 120,000 Projections Net Operating Income Operating expenses $ $ 298,903 372,600 $ $ 597,805 $ 675,200 $ 1,765,590 1,017,800 Net Income $ (73,698) $ (77,395) $ 747,790 *Normalizing for a hotel with 100 rooms
- 13. Show me themoney Three Year Projections *Normalizing for a hotel with 100 rooms
- 14. Go to Market Network of current hotel Networks owners/chains and their word of mouth Conferences Present at conferences the value of ad based service with upselling Social Media Get hotel guests to endorse the service
- 15. What’s the future OptionA: Option B: Viable Business Buy Out 10% market share gives 20 M Attractive to ad providers like revenue Google, Bing Low overhead makes high profit Potential partnerships with HotSpot margins providers Low barrier entry can be thwarted by contracts and relationships
- 16. Risks We identify thefollowing risks: a.Competition: Mitigate this by long term contracts b.Conversion rate: Upsell various services eg. Netflix, Hulu etc. c.Growth: Vertical scenarios to provide monitoring & tech support
- 17. What are welooking for Advisors { guide us } Investors { fund us } Partners
- 18. Questions? Faizal Iqbal Riyaz info@guest2web.com
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- 21. Opportunity : OurMission To provide a service for Hotel Owners to a.reduce infrastructure costs b.ability to monitor/control their service c.provide superior customer experience and d.create possibilities for monetization
- 22. Opportunity : OurMission To provide a service for Hotel Owners to a.reduce infrastructure costs b.ability to monitor/control their service c.provide superior customer experience and d.create possibilities for monetization
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Editor's Notes
- #9 Average session length is less than 30 mins Average # devices per user is 2 Will work for decent bandwidth
- #13 Average session length is less than 30 mins Average # devices per user is 2 Will work for decent bandwidth
- #14 Average session length is less than 30 mins Average # devices per user is 2 Will work for decent bandwidth
- #15 Average session length is less than 30 mins Average # devices per user is 2 Will work for decent bandwidth
- #16 Average session length is less than 30 mins Average # devices per user is 2 Will work for decent bandwidth
- #17 Average session length is less than 30 mins Average # devices per user is 2 Will work for decent bandwidth
- #18 Average session length is less than 30 mins Average # devices per user is 2 Will work for decent bandwidth
- #19 Average session length is less than 30 mins Average # devices per user is 2 Will work for decent bandwidth