1. INVESTING CONCEPT
The value of advice
In a study of over 1,000 Canadian households, Ipsos Reid findings show that advised households have
substantially higher investable assets than non-advised households. For example, advised households
with income levels between $35,000 and $55,000 had nearly 5 times the level of investable assets
compared to non-advised households. Further, these observations are consistent across all income
levels and age groups. Advisors provide a wide range of valuable services to clients, including the
planning and maintenance of targets, helping them to choose the right vehicles and the right asset
mix to achieve those targets. And these results show that good advice adds value.
Household Average Investable Assets
$250,000
$214,587
$197,273
$200,000
$164,542
$150,000 $138,358
$125,348
$119,318
$100,000
$50,000 $44,103
$27,104 $29,119
$11,227
$0
Under $35,000 to $55,000 to $70,000 to $100,000
$35,000 $54,999 $69,999 $99,999 or more
Household Income
■ Households with an Advisor ■ Households with no Advisor
Source: IFIC Value of Advice Report – from the Ipsos Reid Canadian Financial Monitor study
Investment products and services are offered through Investors Group Financial Services Inc. (in Québec, a Financial Services firm) and Investors Group Securities Inc. (in Québec, a firm in Financial Planning).
Investors Group Securities Inc. is a member of the Canadian Investor Protection Fund.
Written and published by Investors Group as a general source of information only. It is not intended as a solicitation to buy or sell specific investments, nor is it intended to provide tax, legal or investment
advice. Readers should seek advice on their specific circumstances from an Investors Group Consultant.
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“The value of advice” © Investors Group Inc. 2011 C3818 (03/2011)