The public relations budget template shows annual budgets and spending for various categories. The largest budget is for PR agency fees at $60,000, followed by analyst firms and sponsored reports at $20,000. As of now, 101,570 has been spent out of the total $126,400 budget, leaving $24,830 remaining. Spending has been uneven across categories and months.

1. Public Relations Budget Template
Public Relations Budget
Year To Date Budget
Budget Categories Total Budget % Remaining Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Spend Remaining
Press Conferences $20,000 $18,000 $2,000 10% $15,000 $2,000 $1,000
Media Database $6,000 $820 $5,180 86% $500 $100 $50 $20 $25 $50 $75
Monitoring Service $3,000 $1,140 $1,860 62% $300 $600 $200 $40
PR Agency Fees $60,000 $55,000 $5,000 8% $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000
Content Authoring $6,000 $4,000 $2,000 33% $500 $500 $1,500 $1,000 $500
Memberships (PRSA) $2,000 $1,500 $500 25% $0 $1,000 $500
Press Release Distribution $5,400 $4,200 $1,200 22% $300 $300 $300 $300 $300 $300 $600 $300 $600 $600 $300
Printed Materials Cost $3,000 $650 $2,350 78% $50 $300 $300
Mailing Cost $1,000 $1,260 -$260 -26% $50 $340 $400 $200 $50 $200 $20
Analyst Firms & Sponsored Reports $20,000 $15,000 $5,000 25% $0 $5,000 $10,000
Totals $126,400 $101,570 $24,830 20% $21,700 $7,640 $11,200 $6,500 $5,850 $6,870 $6,840 $16,025 $5,370 $6,175 $7,100 $300
Cumulative Spend $21,700 $29,340 $40,540 $47,040 $52,890 $59,760 $66,600 $82,625 $87,995 $94,170 $101,270 $101,570

2. Actual Spend vs Budget
Year to Date Spend Budget
$70,000
$60,000
$60,000
$50,000
$40,000
$30,000
$20,000 $20,000
$20,000
$10,000
$6,000 $6,000 $5,400
$3,000 $2,000 $3,000
$1,000
$0
Press Media Monitoring PR Agency Content Memberships Press Release Printed Mailing Cost Analyst Firms
Conferences Database Service Fees Authoring (PRSA) Distribution Materials Cost & Sponsored
Reports

3. Spending by Month
Spending by Month Total Cumulative Spend
Cumulative Spend Total Budget
$25,000
$140,000
$120,000
$20,000
$100,000
$15,000
$80,000
$10,000 $60,000
$40,000
$5,000
$20,000
$0 $0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

4. Allocated Budget Year to Date Spend
Press Conferences Press Conferences
$20,000 $20,000 $15,000
$18,000
Media Database Media Database
$1,260
$1,000 Monitoring Service Monitoring Service
$3,000 $650 $820
$6,000
$4,200
PR Agency Fees $1,140 PR Agency Fees
$5,400 $1,500
$3,000
Content Authoring Content Authoring
$2,000 $4,000
$6,000 Memberships (PRSA) Memberships (PRSA)
Press Release Press Release
Distribution Distribution
Printed Materials Cost Printed Materials Cost
Mailing Cost Mailing Cost
$60,000 Analyst Firms & $55,000 Analyst Firms &
Sponsored Reports Sponsored Reports