Marketing Birmingham AGM 2016
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Marketing Birmingham gathered together nearly 100 of the city’s business community to review the past 12 months and consider how the organisation and the city will continue to grow and achieve success as we move into another exciting year.
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Marketing Birmingham AGM 2016
- 1. MARKETING BIRMINGHAM ANNUAL GENERAL MEETING Wednesday 30th November
- 4. ANNUAL GENERAL MEETING 2016
- 5. 1. To receive the accounts for the financial year ended 31 March 2016 and the Directors’ and Auditors’ report. 2. To re-appoint the following as Directors pursuant to Article 44 and 47 of the Company’s Articles of Association: Ruth Cooke Andrew Harrison Cllr Tim Huxtable 3. To appoint the following as Directors pursuant to Article 35 and Article 47 of the Company’s Articles of Association: Cllr. John Clancy 4. To appoint the Company Auditors, Grant Thornton UK LLP and authorise the Directors to fix their remuneration. 5. To transact any other ordinary business of an Annual General Meeting. AGENDA
- 7. ANNUAL REVIEW 1. Developing the business model 2. Engaging partners 3. Key highlights and performance 4. Regional developments 5. Destination Birmingham
- 10. Help your city succeed, help your business succeed City success Partner success PARTNERSHIP PROGRAMME
- 13. Research & Development PARTNERSHIP PROGRAMME
- 16. EVENTS
- 19. 0 5 10 15 20 25 30 35 40 45 £0.0 £1.0 £2.0 £3.0 £4.0 £5.0 £6.0 £7.0 2010 2011 2012 2013 2014 2015 2016 Thousands Economic impact No. Visitors PROJECTED PERFORMANCE Visitor numbers (millions) + Economic impacts (£bn) 43% 76% % Leisure Visitors Estimated figure
- 20. HIGHLIGHTS Summer of festivals (#summerinbrum) On the Edge Latin America Festival Colmore Food Festival Mostly Jazz, Funk and Soul Festival Brindleyplace Film Festival Birmingham & Solihull Jazz & Blues Tilt 2016 Birmingham Caribbean Festival JULY City of Sounds Festival Lunar Festival Foodies Festival Hidden Spaces City of Colours Festival BE Festival Summer in Southside Moseley Folk Festival Gin Festival Birmingham Birmingham Heritage Week BrumSpirit Birmingham Chilli Festival Colour of Hip Hop JUNE AUGUST & SEPTEMBER
- 21. HIGHLIGHTS
- 25. 0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0% 8.0% 9.0% Leeds Glasgow City Sheffield Newcastle Edinburgh Nottingham Bristol Liverpool Cardiff London Manchester Birmingham DELIVERY 2015-16 % Increase in Businesses
- 26. FDI 14/15 JOBS FOR FDI (PROJECTS) 14/15 The UK 0 2000 4000 6000 8000 10000 12000 WESTMIDLANDS NORTHWEST EASTMIDLANDS EASTOF ENGLAND SOUTH EAST SOUTH WEST SCOTLAND #1 REGIONOUTSIDE LONDON FORJOBS FOREIGN DIRECT INVESTMENT
- 27. KEY INVESTMENTS
- 29. HIGHLIGHTS
- 30. HIGHLIGHTS
- 31. MIPIM
- 33. MIDLANDS ENGINE Trade & Investment Promotion Innovation Transport Skills
- 34. MISSIONS & EVENTS Awaiting images
- 35. DRIVE MIDLANDS
- 36. WMCA
- 38. Andrew Harrison – Regional Managing Director, Midlands & East Region Corporate & Institutional Banking East Region Sally Scott – Chief Marketing Officer, Advanced Mark Rogers – Chief Executive, Birmingham City Council Gurjit Atwal – Head of Real Estate Sector, Eversheds Katie Trout – Director, Greater Birmingham and Solihull Local Enterprise Partnership PANEL
- 39. THANK YOU
Editor's Notes
- Currently working on 30 contracts
- New remodelled Commercial Partners Programme designed to strengthen relationships with all of the businesses we work with The partnership packages now have a more tangible focus on enhancing the partners profile, sharing our regional insight and offering access to our networks
- 30 new partners since the beginning of the year and 9 have rejoined having previously left.
- 30 new partners since the beginning of the year and 9 have rejoined having previously left.
- 30 new partners since the beginning of the year and 9 have rejoined having previously left.
- 30 new partners since the beginning of the year and 9 have rejoined having previously left.
- Bi-monthly partner events, all have had over 100 attendees Partners given the opportunity to contribute and share their insight into key economic issues affecting the region
- Explore GB Visit Britains flagship trade event in Liverpool Over 300 international hosted travel trade and MICE buyers from over 40 countries Opportunity for key decision makers to be inspired by the destinations offer and learn about significant developments, helping to raise the profile of the Birmingham region for leisure and business tourism. Imex USA A show to promote the city’s business tourism to the US market Resulted in invitations to submit 5 bids The Meetings Show Objective of the show to position Birmingham as a world-class destination for conferences and events internationally The Birmingham stand hosted multiple destination partners including NEC Group, Hilton St George’s Park 46 face to face appointments and industry briefings with key event agency buyers and media BCB has received 5 new enquires worth an estimated value of £14million to the local economy
- - Expo Real was the platform used to promote the Enterprise Zone. It was the beginning of investment conversations, this is a long process but we are on the way with strong interest being shown in the Big City Plan.
- After an incredibly strong 2015, the figures estimated for 2016 do not reach those of 2015 but are still considered strong and higher than 2014. We have had strong international visitor numbers through Birmingham Airport in 2016 which has benefited hotel occupancy rates The proportion of visitors staying overnight and from overseas are double compared to those in 2013 Visitor expenditure is 34% up on 2013
- A festival for every week throughout the months of June and July, a mix of Theatre and drama, art, music, film Signature events include: BE festival, City of Colours, Colmore Food Festival, Street Art Festival The calendar builds on Birmingham’s existing visitor offer and growing reputation as a globally-recognised cultural hub
- ‘Christmas is bigger in Birmingham’ campaign, gears up for a spectacular festive offering and anticipates record numbers of seasonal visitors The campaign is run in conjunction with Retail Birmingham and travel partner London Midland Multimedia campaign showcasing the breadth of Birmingham’s retail, culinary and cultural visitor offer The improved connectivity provided by Birmingham’s infrastructure developments in 2015 are anticipated to bring more visitors to the city over the festive period
- Over 100,000 visitors achieved 74% increase in followers from last year One of the largest followings in the city
- The purpose of the app is to provide our Business Development teams, potential investors and agents acting on behalf of Marketing Birmingham with a set of interactive brochure resources. The idea being they will help them sell Greater Birmingham as a key destination The app utilises real-time data sets to build statistical info-graphics that create a live picture of the strengths of each sector. The data is reinforced through more narrative content in order to paint a full picture of the regions strength, key locations, case study companies, thought leaders, news and events.
- Birmingham is now home to more businesses and has seen the most new business start-ups of any city outside the capital, with growth focused in high value added sectors such as health and life sciences, ICT and digital and advanced engineering. Growth is being driven by exports, with the depreciation of sterling of particular benefit to key export-intensive sectors like motor vehicles and components and key employers like Jaguar Land Rover. As far as the visitor economy is concerned Birmingham’s strong performance in 2015 has continued into 2016. Further strong growth in international arrivals Birmingham Airport suggest that numbers of overseas visitors, who tend to stay longer and spend more, have continued to rise. Our 2016 Visitor survey, meanwhile, reveals that the proportions of visitors staying overnight and from overseas are both double those recorded in 2013 and that visitor spend per head is up by 34%.
- 1. Greater Birmingham and Solihull 14/15 - 73 13/14 - 77 2. South East Midlands 14/15 - 60 13/14 - 38 3. Greater Manchester 14/15 - 67 13/14- 55 4. North East 14/15- 44 13/14 38 5. Coventry and Warwickshire 14/15 - 33 13/14 - 43
- Fantastic year for Inward investment with over xx projects landing in the region, The Midlands is widely recognised as a centre of excellence for the automotive industry. Within this sector 275 jobs have been created through Aisin Europe, Johnson Electric, MH P and Unipres either launching or expanding in the region. With Tech companies increasingly looking to our region’s offer to set up, thrive and expand, we were delighted to welcome Advanced to the city as it launched its new office in Birmingham’s Mailbox in April, to join one of the UK’s best performing digital economies. Highlighting the strengths the region has in the environmental tech sector, Energy Systems Catapult moved to new premises in the city centre, which will be a hub for the whole energy industry. The company chose the location for its easy connectivity with local and national transport links, making it simple for individuals and organisations from across the industry to meet and use the space for collaboration. Within the city’s leisure sector, International hotel brand Park Regis chose Birmingham to launch its first hotel in Europe when it opened in March, creating more than 200 jobs.
- We are now demonstrating how we are extending our reach to the GBSLEP/WMCA
- Theresa May’s first conference as Prime Minister, 5th to be held in the city The city welcomed 12,000 conservative party delegates and a record 1,500 national and international media on accommodation, travel, food & drink and recreation Resulting in a £19.3million economic boost
- This year’s MIPIM saw landmark announcements and the biggest ever events programme attracting more than 700 delegates, a 101% increase on 2015 The region hosted 20 events across 3 days catching the attention of the international investment community. These ranged from the news that M&G real estate will fund the construction of Ballymore’s Three Snowhill, a 420,000sq ft office development in Birmingham city centre – the largest ever speculative city centre office scheme built outside of London. The unveiling of the Midlands Engine Pitchbook, showcasing 33 investment opportunities Audiences at Mipim were also the first to see plans for Arden Cross a landmark development site identified as the location for the high speed rail interchange station
- Based on the success of Drive West Midlands and the creation of 265 new Jobs, led the formation of Drive Midlands in 2016 to expand the foot print across the whole Midlands region. As well as mainstream automotive, Drive Midlands now supports the motorsport sector hrough working with the High Performance Technology and Motorsport Cluster in Motorsport Valley Working closely with Industry, DIT, key sponsors Lloyds, Mills & Reeve and Arcadis, and the 10 Midlands LEPs, the mission remains the same: to support a future-proofed, world-class automotive supply chain in the Midlands that leads on cost, productivity, technology, innovation and customer satisfaction
- Greater Birmingham and the West Midlands has captured the attention of Government The Combined Authority and its Devolution Deal present exciting opportunities for the region to work in a more collaborative way to attract investment We are supporting WMCA with the development of a Growth Company Business Case Core functions are very similar to those of Marketing Birmingham Further work is progressing on how and when a Growth Company will come into existence, and our role in that
- Over the past 12 months, the team have organised bespoke familiarisation events that introduced over 100 staff and families to Birmingham and the surrounding region as their potential new home. In addition to these trips, companies were provided with their own branded relocations portal with access to the relocation tool – a browser-based tool to help staff locate properties based on quality of life, surrounding schools and daily commute distance. Staff also received support from the Relocation Services Enquiries Team who offer assistance with all stages of relocating to Birmingham, from applying to their preferred secondary school to finding their local dentist.