This document discusses how to market effectively with a small budget by focusing on the four C's of integrated marketing communications: consumer, cost, convenience, and communication. It provides examples of how FedEx and Freddie's Pizza utilize the four C's and four P's of marketing. The key message is that marketing successfully with limited funds requires deep understanding of your target consumer in order to maximize convenience and communication while minimizing costs.

1. Marketing BIGon a small Budget: Know your C’s Presented by Sharina Smith Senior Director of Marketing & Communications Southwest Baptist University

2. How much Budget is enough? Just a little more! No marketing director feels he or she has enough budget to get the job done!

3. The Four P’s of Marketing

4. The Four P’s of Marketing Product (or Service) Price Place (or Distribution) Promotion

5. The Four C’s of Integrated MarketingCommunications

6. The Four C’s of integrated Marketing communication Consumer Cost Convenience Communication

8. Price

9. Place (or Distribution)

11. CASE STUDIES: FedEx & Freddie’s Pizza

12. FedEx : Global Shipping CompanyFreddie’s Pizza : Neighborhood Pizza restaurant in New Jersey

13. FedEx: Four P’s of Marketing Product (or Service) Price Place (or Distribution) Promotion

15. Price

16. Place (or Distribution)

19. Price

20. Place (or Distribution)

22. First, consider the four C’s of IMC

23. The Four C’s of integrated Marketing communication Consumer Cost Convenience Communication

24. 1. Consumer Who is your potential customer?

25. 2. Cost How much should your product (or service) cost to attract consumers and pay your bills?

26. 3. Convenience How convenient is your product (or service) for your potential consumer?

27. 4. communication How will you tell your best potential customer about the cost and convenience of your product and service?

28. VIDEO from www.SocialMediaEnergy.com

29. So, is social media the answer to marketing BIG on a small budget?

30. Social Media is the Answer ONLY if it fits The Four C’s of integrated Marketing communication for YOUR company!

31. Marketing BIG on a small Budget means you must know YOUR C’s Consumer Cost Convenience Communication

32. Thank you for your attention today! For a copy of this presentation e-mail ssmith@SBUniv.edu