Marketing Behind the Arch
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The document discusses marketing strategies for startups. It explains that before launching a product ("Before the Arch"), companies should focus on validating their hypotheses about the unique value proposition, product features, target customers, and distribution channels through cheap testing and customer feedback. After launching ("Post Arch"), analytics and customer feedback loops are used to further test and refine the hypotheses. It also provides tips on using design contests to inexpensively generate many design options for logos and other marketing materials.
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This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
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Part 2 Deep Dive: Navigating the 2024 Slowdown
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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Mastering B2B Payments Webinar from BlueSnap
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
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Marketing Behind the Arch
- 1. Marketing “Behind the Arch” CEO – Terry Beech Venture Connection @terrybeech terrybeech.com
- 2. The Social Network for Online Work @terrybeech terrybeech.com
- 3. Start Up Marketing Myths Utilization of Development Company Resources Marketing ? TIME @terrybeech terrybeech.com
- 4. Marketing Before the Arch • Everything before the Arch is simply a Hypothesis (Note: startup company = hypothesis) – Unique Value Proposition – Product Features – Target Customer – Distribution Channels – Price etc. **The secret to solving product/market fit in startups is to learn this information as quickly and as cheaply as possible.** @terrybeech terrybeech.com
- 5. What happens before and after the arch? Hypothesis Customer Feedback Loop @terrybeech terrybeech.com
- 6. Hypothesis Testing is Heavy on Analytics Post Arch @terrybeech terrybeech.com
- 7. Happy Saturday! Let’s keep in touch Call us anytime: 1-888-771-9675 Follow me: @terrybeech Read the blog: terrybeech.com
- 8. How Design Contests Work: 1. Define Need and Budget 2. Designers Submit Ideas 3. Collaborative Feedback 4. Pick your favorite **Design Contests average 100+ Designs for a few hundred dollars @terrybeech terrybeech.com
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