Marketing Basic Slides.pdf bkhlkjljlyuutur

1.
WHAT IS MARKETING?

2.
PROCESS OF MARKETING CREATING COMMUNICATING DELIVERING EXCHANGING OFFERING

3.
EVOLUTION OF MARKETING?

4.
TRADE ERA 1 EXPLORATION

5.
PRODUCTION ERA 2 1860 - 1910 PRODUCTION EFFICIENCY

6.
SALES ERA 3 1920 -1930 SELLING SALES PERSON

7.
MARKETING ERA 4 1940 -1950 BRANDING POSTERS SALES OFFER BRAND DEVELOPMENT

8.
MARKETING COMPANY 5 1960 - 1990 PRODUCTION SALES BRANDDEVELOPMENT

9.
RELATIONSHIP ERA 6 1990 - 2000 COMPANY CUSTOMERS

10.
SOCIAL MEDIA ERA 7 2010-CONT. DIGITAL RELATIONSHIP ONLINECUSTOMERS

11.
EXPLORING OPPORTUNITIES 1 2 OPTIMIZINGPRODUCTION 3 CREATING AND ADVERTISING BRANDS

12.
MAKING COMPANY WIDEEFFORTS 4 5 CREATING CUSTOMER RELATIONSHIPS 6 INVOLVING COMMUNITIES

13.
WHAT IS DIGITAL MEDIA?

14.
TEXT MESSAGE 1

15.
VIDEO CLIP 2

16.
PHOTO 3

17.
AUDIO 4

18.
DIGITAL MEDIA FEATURES

19.
MASS REACH 1 2 INTERACTIVITY 3SOCIAL NETWORKING

20.
DIGITAL MEDIA EXAMPLES

21.
SOCIAL MEDIA PLATFORMS 1 FACEBOOK INSTAGRAM TWITTER YOUTUBE

22.
WEBSITES 2 ADVERTISEMENTS MESSAGE INTERACTION

23.
BLOGS 3 BUILDING COMMUNITY

24.
EMAILS & SMS 4 NEWSLETTERSIGNUPS MASKING

25.
DIGITAL MARKETING ACTIVITIES

26.
PAID ADVERTISEMENTS 1

27.
SOCIAL MEDIA MARKETING 2

28.
EMAILS & SMS MARKETING 3

29.
SEARCH ENGINE OPTIMIZATION 4

30.
MOBILE MARKETING 5

31.
MARKETING RESEARCH 6 COLLECT DATA CREATE REPORTS

32.
POWER OF DIGITAL MARKETING

33.
7.4 BILLION PEOPLEIN WORLD 1 2 3.7 BILLION ATTACHED WITH INTERNET 3 2.7 BIILION ARE USING SOCIAL MEDIA

34.
4.9 BILLION MOBILEPHONE USERS 4 5 2.5 BILLION ARE USING SOCIAL MEDIA ON MOBILE PHONE

35.
BENEFITS OF DIGITAL MARKETING

36.
GLOBAL REACH 1

37.
PERSONALIZED MARKETING 2

38.
CUSTOMER ENGAGEMENT 3

39.
CONTENT VARIETY 4

40.
SALES CONVERTION 5

41.
COST REDUCTION 6

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