This document provides a historical overview of marketing and advertising, beginning in the 12th century with the introduction of the paper mill and printing press, which enabled the mass production of newspapers and magazines. Key developments include the first newspaper ad in 1704, rise of radio in the 1920s and television in the 1940s. The digital age began in the 1980s with personal computers, email, cell phones, the World Wide Web and social media transforming advertising. The document concludes with discussing the importance of timing across the customer journey - using awareness, consideration and intent stages to engage customers.