Infographic - Digital Roadblock: Marketers Struggle to Reinvent Themselves

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We’ve all heard it: The future of marketing is digital. Get on board or get left behind. So what’s holding marketers back?

We surveyed more than 1,000 U.S. marketers to explore how they’re evolving in the digital age, where they need help and what their priorities are going forward. Here are some quick stats on their thoughts.

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Infographic - Digital Roadblock: Marketers Struggle to Reinvent Themselves

  1. 1. 65% Marketers struggle to reinvent themselves. Marketers expect their roles to change quickly—and change won't stop. Companies need more digital talent. Companies are doing significantly more digital marketing than last year. Personalization, social, and mobile are increasing in importance. 33% of marketers believe that personalization is most important to their company’s marketing moving forward % of companies increasing above activities over last year The bottom line: Future marketers need to take more risks. 65% of marketers say they are more comfortable adopting new technologies once they become mainstream 54% of marketers believe the ideal marketer should take more risks; 45% hope to take more risks themselves DIGITAL ROADBLOCK: 21% of marketers believe it’s social 64% 81% Will your role change in the next 12 months? Will your role change in the next 3 years? YesYes 21% 33% 11% of marketers believe it’s mobile 11% #AdobeSummit adobe.com/go/digitalroadblock 40% of marketers want to reinvent themselves 40% 14% Barriers to change: 30% don’t have the training, 30% cite organizational inability to adapt 30% Only 14% of those marketers know how Social marketing- creating communities on social media * 63% Direct customer engagement through email * 51% Digital data analytics * 51% Digital ads such as display advertising * 46% Creating mobile apps & campaigns * 44% 36% 36% are searching for mobile marketers 47% 47% need digital and social marketers 38% need more creative services 38% 38% 38% want data analysts 45% 54%

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