Marketing and Creativity-3 marketingPlanNOW

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Introducing the human brain in order to better understand how everyone can be more creative and why some of us are limited in searching creative solutions.

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Marketing and Creativity-3 marketingPlanNOW

  1. 1. Creativity & Mkng Human Brain, Introduction Presentation 3 out of 7 Danny Abramovich Marketing Plan Specialist www.marketingPlanNOW.com 1 www.marketingPlanNOW.com Creativity & Marketing
  2. 2. Creativity & Mkng What do the letters in black represent? A strong correlation between (the words): Creativity & Marketing 2 www.marketingPlanNOW.com Creativity & Marketing
  3. 3. Presentation Structure 1. Welcome to Creativity test ü 2. Creativity - Vocab & theory ü 3. Human Brain, introduction ◄ 4. Proving Mind limitations 2 presentations 5. Overcoming Mind limitations 2 presentations 3 www.marketingPlanNOW.com Creativity & Marketing
  4. 4. 3. Human Brain, introduction Intr oduc tion 1 4 www.marketingPlanNOW.com Creativity & Marketing
  5. 5. 3. Human Brain, introduction Intr oduc tion 2 5 www.marketingPlanNOW.com Creativity & Marketing
  6. 6. 3. Human Brain, introduction Intr oduc tion 3 6 www.marketingPlanNOW.com Creativity & Marketing
  7. 7. 3. Human Brain, introduction Great minds discuss ideas; Average minds discuss events; Small minds discuss People. 7 www.marketingPlanNOW.com Creativity & Marketing
  8. 8. 3. Human Brain, introduction 1400 gr Humpback whale 1.5 gr 7800 gr 30 gr you can see this image in motion 580 gr Creativity8-annex a ppt file Within the first three years of our life, three-quarters 8 of our brain is being completed! www.marketingPlanNOW.com Creativity & Marketing
  9. 9. 3. Human Brain, introduction 9 www.marketingPlanNOW.com Creativity & Marketing
  10. 10. 3. Human Brain, introduction 10 www.marketingPlanNOW.com Creativity & Marketing
  11. 11. 3. Human Brain, introduction The brain is still a mystery: 1400 grams, soft, pink-gray, covered by a firm skin, lies in a backbone liquid, enveloped by a rough bone. 11 www.marketingPlanNOW.com Creativity & Marketing
  12. 12. 3. Human Brain, introduction The brain is the last and grandest biological frontier, the most complex thing we have yet to discover in our universe. James Watson, 1992, Discovering the Brain 12 www.marketingPlanNOW.com Creativity & Marketing
  13. 13. 3. Human Brain, introduction Though the brain may represent less than 2% of your body weight, it uses 25% of the oxygen you breathe and 70% of your glucose supply. 13 www.marketingPlanNOW.com Creativity & Marketing
  14. 14. 3. Human Brain, introduction Ÿ Brain Ÿ Cerebrum Ÿ Gray matter Ÿ Frontal lobe Ÿ Creative thinking 14 www.marketingPlanNOW.com Creativity & Marketing
  15. 15. Whole Brain Thinking 15 www.marketingPlanNOW.com Creativity & Marketing
  16. 16. 3. Human Brain: the Cerebrum Ÿ Largest brain structure. Ÿ Divided into two hemispheres. Ÿ In charge of most sensory, motor & cognitive processes. Ÿ Surrounded by “Gray Matter”, a collection of several thin layers of cells. 16 www.marketingPlanNOW.com Creativity & Marketing
  17. 17. 3. Human Brain, introduction Human Information Processing - HIPS 17 www.marketingPlanNOW.com Creativity & Marketing
  18. 18. 3. Human Brain, “Hemispheres” 18 www.marketingPlanNOW.com Creativity & Marketing
  19. 19. 3. Human Brain, “Hemispheres” 19 www.marketingPlanNOW.com Creativity & Marketing
  20. 20. 3. Human Brain, “Hemispheres” 20 www.marketingPlanNOW.com Creativity & Marketing
  21. 21. 3. Human Brain, two hemispheres Brain-lateralization Dominance Classification by Springer & Deutsch, 1993 Left Brain Right Brain Thinking Thinking Analytic, Serial, Global Logical & perception, Objective… Subjective… 21 www.marketingPlanNOW.com Creativity & Marketing
  22. 22. 3. Human Brain, two hemispheres Problem-solving Techniques Classification by Huitt, 1992 Critical Thinking Creative Thinking Linear, serial, Holistic, parallel, more rational, more emotional, analytical & more intuitive, creative goal-oriented. & more visual. 22 www.marketingPlanNOW.com Creativity & Marketing
  23. 23. 3. Human Brain, two hemispheres 23 www.marketingPlanNOW.com Creativity & Marketing
  24. 24. 3. Human Brain Test the quality of your right hemisphere. Can you identify the head of a man among those coffee beans? 24 www.marketingPlanNOW.com Creativity & Marketing
  25. 25. 3. Human Brain, two hemispheres 25 www.marketingPlanNOW.com Creativity & Marketing
  26. 26. 3. Human Brain 3 seconds: Extremely developed! 1 minute: Rather normal! 26 www.marketingPlanNOW.com Creativity & Marketing
  27. 27. If you see this lady turning in clockwise you are using your right brain. If you see it the other way, you are using left brain. Some people do see both ways, but most people see it only one way. If you try to see it the other way and if you do see, your IQ is above 160 which is almost a genius. Then see if you can make her go one way and then the other by shifting the brain's current. BOTH DIRECTIONS CAN BE SEEN This was proved at Yale University , over a 5-year study on the human brain and it's functions. Only 14% of the US population can see her move both ways. you can see this image in motion 27 www.marketingPlanNOW.com Creativity8-annex a & Marketing Creativity ppt file
  28. 28. 3. Human Brain: the Cerebrum Ÿ Largest brain structure. Ÿ Divided into two hemispheres. Ÿ In charge of most sensory, motor & cognitive processes. Ÿ Surrounded by “Gray Matter”, a collection of several thin layers of cells. 28 www.marketingPlanNOW.com Creativity & Marketing
  29. 29. 3. Human Brain: “Gray Matter” Gray matter ò Frontal lobe ò Creative thinking 29 www.marketingPlanNOW.com Creativity & Marketing
  30. 30. 3. Human Brain: “Gray Matter” Gray matter ò Frontal lobe ò Creative thinking 30 www.marketingPlanNOW.com Creativity & Marketing
  31. 31. 3. Human Brain, Summary Head Brain Cerebrum Gray matter Frontal lobe Creative thinking 31 www.marketingPlanNOW.com Creativity & Marketing
  32. 32. 3. Human Brain, Summary The Secret Life of the Brain 32 www.marketingPlanNOW.com Creativity & Marketing
  33. 33. Presentation Structure 1. Welcome to Creativity test ü 2. Creativity - Vocab & theory ü 3. Human Brain, introduction ü 4. Proving Mind limitations 2 presentations 5. Overcoming Mind limitations 2 presentations 33 www.marketingPlanNOW.com Creativity & Marketing
  34. 34. End of chapter Creativity & Mkng Human Brain, Introduction Presentation 3 out of 7 is over! Last slide Danny Abramovich Marketing Plan Specialist 34 www.marketingPlanNOW.com Creativity & Marketing
  35. 35. 4 Chapter Marketing & Cre8iVT

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