Marketing and Creativity-4 marketingPlanNOW

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Before presenting solutions, proving mind limitations: we can't predict the future, we prefer to use others' existing ideas, we don't tend to realize another dimension to the "obvious" and we act like herds.

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Marketing and Creativity-4 marketingPlanNOW

  1. 1. Creativity 4.1 & Mkng Proving Mind Limitations Presentation 4 out of 7 Danny Abramovich Marketing Plan Specialist www.marketingPlanNOW.com 1 www.marketingPlanNOW.com Marketing & Creativity
  2. 2. Presentation Structure 1. Welcome to Creativity test ü 2. Creativity - Vocab & theory ü 3. Human Brain, introduction ü 4. Proving Mind limitations ◄ 2 presentations 5. Overcoming Mind limitations 2 presentations 2 www.marketingPlanNOW.com Marketing & Creativity
  3. 3. 4. Proving Mind limitations Please slightly lift your right foot off the ground and move it in circles As in the direction of the clock. Now in parallel, draw the number “6” in the air with your right hand – your foot will automatically move in the opposite direction: a bug in the sys! 3 www.marketingPlanNOW.com Marketing & Creativity
  4. 4. 4. Proving Mind limitations. WE 1. are unable to predict the future! 2. appreciate & adapt others’ ideas! 3. can hardly realize another dimension to the “obvious”! 4. often act like a herd! 5. like to see and understand the whole picture! 4 www.marketingPlanNOW.com Marketing & Creativity
  5. 5. 4. Mind limitations 4.1. The f i r s t Mind limit We are unable to predict the future, we are experts in analyzing the past! k 5 www.marketingPlanNOW.com Marketing & Creativity
  6. 6. 4. Mind limitations 4.1. The f i r s t Mind limit Tasseography - a fortune-telling method that interprets patterns in tea leaves, coffee grounds, or wine sediments! k 6 www.marketingPlanNOW.com Marketing & Creativity
  7. 7. 4. Mind limitations 4.1. The f i r s t Mind limit January 1, midnight 4.6 b.y.a. formation of the earth Time early to mid-March early-May 3.5-3.8 b.y.a. first life on earth 3 b.y.a. photosynthesis; blue-green algae 7 mid-November 570 m.y.a. first eukaryotic cells; shelled animals Thanksgiving 400 m.y.a. Fish, vertebrates, land plants December 7 300 m.y.a. Large swamps (coal), insects, reptiles December 11 250 m.y.a. Beginning of the age of reptiles December 15 200 m.y.a. Dinosaurs December 20 130-140 m.y.a.Dinosaurs, fish, flowering plants 7 December 25 65 m.y.a. Mass extinction of dinosaurs December 31, 4 pm 4 m.y.a. Earliest fossils of genus Homo 11:58:30 12,000 y.a. All of recorded history 7 11:59:46 2,000 y.a. Christian Era www.marketingPlanNOW.com Marketing & Creativity
  8. 8. 4. Mind limitations 4.1. The f i r s t Mind limit Time Einstein’s theory of special 8 relativity: If one could travel faster than light, one could also 8 go back in time. 8 www.marketingPlanNOW.com Marketing & Creativity
  9. 9. 4. Mind limitations 4.1. The f i r s t Mind limit Hawking’s paradox: Where are all the time travelers from the future? 8 9 www.marketingPlanNOW.com Marketing & Creativity
  10. 10. 4. Mind limitations 4.1. The f i r s t Mind limit “I think there is a world market for maybe five computers.” Thomas J. Watson, Chairman of IBM, 1943 10 www.marketingPlanNOW.com Marketing & Creativity
  11. 11. 4. Mind limitations 4.1. The f i r s t Mind limit “There is no reason anyone would want a computer at home.” Ken Olson, Founder of Digital, 1977 11 www.marketingPlanNOW.com Marketing & Creativity
  12. 12. 4. Mind limitations 4.1. The f i r s t Mind limit “640K ought to be enough for anybody.” Bill Gates, Founder of Microsoft, 1981 12 www.marketingPlanNOW.com Marketing & Creativity
  13. 13. 4. Mind limitations 4.1. The f i r s t Mind limit watch industry has lost its global market share after rejecting the k quartz technology (1970s). 13 www.marketingPlanNOW.com Marketing & Creativity
  14. 14. 4. Mind limitations 4.2. The s e c o n d Mind limit We appreciate “good” ideas originated by others! We adapt “good” ideas originated by others! 14 www.marketingPlanNOW.com Marketing & Creativity
  15. 15. 4. Mind limitations 4.2. The s e c o n d Mind limit We appreciate ideas… 15 www.marketingPlanNOW.com Marketing & Creativity
  16. 16. 4. Mind limitations 4.2. The s e c o n d Mind limit Ø We adapt ideas… Greenland Canada -100C -20C 16 www.marketingPlanNOW.com Marketing & Creativity
  17. 17. 4. Mind limitations 4.3. The t h i r d Mind limit We can hardly realize another dimension to the “obvious”! ----- 17 www.marketingPlanNOW.com Marketing & Creativity
  18. 18. 4. Mind limitations 4.3. The t h i r d Mind limit The relationship between: KAYAK & RACE CAR ? Palindrome 18 www.marketingPlanNOW.com Marketing & Creativity
  19. 19. 4. Mind limitations 4.3. The t h i r d Mind limit English > “Madam, in Eden I'm Adam.” Spanish > “La ruta nos aporto otro paso natural” (The route provided us with another natural passage). 19 www.marketingPlanNOW.com Marketing & Creativity
  20. 20. 4. Mind limitations 4.3. The t h i r d Mind limit another dimension… ----------------------------------------------------------------------------------------------------------------------------------------------- The relationship between the terms: Same difference, All alone, Plastic glass, Work party, M-L? 20 Oxymorons – www.oxymoronlist.com www.marketingPlanNOW.com Marketing & Creativity
  21. 21. 4. Mind limitations 4.3. The t h i r d Mind limit We can hardly realize another dimension to the “obvious”! 21 www.marketingPlanNOW.com Marketing & Creativity
  22. 22. 4. Mind limitations 4.3. The t h i r d Mind limit We can hardly realize another dimension to the “obvious”! 22 www.marketingPlanNOW.com Marketing & Creativity
  23. 23. 4. Mind limitations 4.3. The t h i r d Mind limit We can hardly realize another dimension to the “obvious”! 23 www.marketingPlanNOW.com Marketing & Creativity
  24. 24. 4. Mind limitations 4.3. The t h i r d We can hardly realize another dimension to the “obvious”! 24 www.marketingPlanNOW.com Marketing & Creativity
  25. 25. 4. Mind limitations 4.3. The t h i r d Xu Bing, Calligrapher another dimension to the “obvious” 25 www.marketingPlanNOW.com Marketing & Creativity
  26. 26. 4. Mind limitations 4.3. The t h i r d Mind limit We can hardly realize another dimension to the “obvious”! ----- 26 www.marketingPlanNOW.com Marketing & Creativity
  27. 27. 4. Mind limitations 1 X 9 + 2 = 11 12 X 9 + 3 = 111 123 X 9 + 4 = 1111 1234 X 9 + 5 = 11111 12345 X 9 + 6 = 111111 123456 X 9 + 7 = 1111111 1234567 X 9 + 8 = 11111111 12345678 X 9 + 9 = 111111111 27 www.marketingPlanNOW.com Marketing & Creativity
  28. 28. 1X1=1 11 X 11 = 121 111 X 111 = 12321 9 x 9 + 7 = 88 98 x 9 + 6 = 888 987 x 9 + 5 = 8888 1X8+1=9 12 X 8 + 2 = 98 123 X 8 + 3 = 987 28 www.marketingPlanNOW.com Marketing & Creativity
  29. 29. 4. Mind limitations 4.3. The t h i r d Mind limit 1 11 Can U continue 21 the next line ? 1211 111221 Ø 312211 29 www.marketingPlanNOW.com Marketing & Creativity
  30. 30. 4. Mind limitations 4.3. The t h i r d Mind limit Can U add a “1” to the following formula in order to make it right ? 1 5 + 5 + 5 = 550 30 www.marketingPlanNOW.com Marketing & Creativity
  31. 31. 4. Mind limitations 4.3. The t h i r d Mind limit Balance 100 50 50 25 25 10 15 8 7 5 2 2 0 100 99 31 www.marketingPlanNOW.com Marketing & Creativity
  32. 32. 4. Mind limitations 4.3. The t h i r d Mind limit Balance 1,000 40 1,000 30 1,000 20 1,000 10 32 www.marketingPlanNOW.com Marketing & Creativity
  33. 33. 4. Mind limitations Magic Number = 142857 142857 X 1 = 142857 142857 X 2 = 285714 142857 X 3 = 428571 142857 X 4 = 571428 142857 X 5 = 714285 142857 X 6 = 857142 33 www.marketingPlanNOW.com Marketing & Creativity
  34. 34. 4. Mind limitations Magic Number = 142857 142857 X 7 = 999,999 142+857 = 999 14+28+57 = 99 1428572 = 20,408,122,449 20,408+122,449= ? 34 www.marketingPlanNOW.com Marketing & Creativity
  35. 35. 4. Mind limitations 4.3. The t h i r d Mind limit Can you reach 24 by using the following numbers: 8, 8, 3, 3 by using + - : X ? 35 www.marketingPlanNOW.com Marketing & Creativity
  36. 36. 4. Mind limitations 4.3. The t h i r d Mind limit Can you reach 24 by using the following numbers: 8, 8, 3, 3 by using + - : X ? 8 = 24 8 3- 3 36 www.marketingPlanNOW.com Marketing & Creativity
  37. 37. 4. Mind limitations 4.3. The t h i r d Mind limit We can hardly realize another dimension to the “obvious”! ----- 37 www.marketingPlanNOW.com Marketing & Creativity
  38. 38. 4. Mind limitations 4.3. The t h i r d Mind limit 38 www.marketingPlanNOW.com Marketing & Creativity
  39. 39. 4. Mind limitations 4.3. The t h i r d Mind limit How would you arrange six matches to form four equilateral triangles? 39 www.marketingPlanNOW.com Marketing & Creativity
  40. 40. 4. Mind limitations 4.3. The t h i r d Mind limit Four equilateral triangles! 40 www.marketingPlanNOW.com Marketing & Creativity
  41. 41. 4. Mind limitations 4.3. The t h i r d Mind limit How many 2 3 rectangles 5 can you see? 6 more? 41 www.marketingPlanNOW.com Marketing & Creativity
  42. 42. 4. Mind limitations 4.3. The t h i r d Mind limit We can hardly ê realize another dimension to the “obvious”! 42 www.marketingPlanNOW.com Marketing & Creativity
  43. 43. Do we really understand… 101%? limitations 5. Mind Do we really understand… Forever & 99.999999999 ? 43 www.marketingPlanNOW.com Marketing & Creativity
  44. 44. 44 www.marketingPlanNOW.com Marketing & Creativity
  45. 45. Who created God? 5. Mind limitations 45 www.marketingPlanNOW.com Marketing & Creativity
  46. 46. Paraguay Argentina Brasil 46 www.marketingPlanNOW.com Marketing & Creativity
  47. 47. 4. Mind limitations 4.4. The f o u r t h Mind limit We act like a herd! - C o m m o n sense. - G r o u p pressure. - Difficult to be d i f f e r e n t. 47 www.marketingPlanNOW.com Marketing & Creativity
  48. 48. 4. Mind limitations 4.4. The f o u r t h Mind limit Common sense: Eggplant, pineapple, French fries, English muffins. Ship by truck. Boxing rings are square… 48 www.marketingPlanNOW.com Marketing & Creativity
  49. 49. 4. Mind limitations 4.4. The f o u r t h Mind limit Common sense: 100 Years’ War (1337-1453) 116 The October Revolution (7th Nov.) The black box Q 49 www.marketingPlanNOW.com Marketing & Creativity
  50. 50. 4. Mind limitations 4.4. The f o u r t h Mind limit Common sense: 50 www.marketingPlanNOW.com Marketing & Creativity
  51. 51. Should I be different? 51 www.marketingPlanNOW.com Marketing & Creativity
  52. 52. 4. Mind limitations 4.4. The f o u r t h Mind limit Many managers make it difficult to be different! When listening to a new idea their appearance may be… 52 www.marketingPlanNOW.com Marketing & Creativity
  53. 53. agement M iddle Man 53 www.marketingPlanNOW.com Marketing & Creativity
  54. 54. Top Manage 54 www.marketingPlanNOW.com me nt Marketing & Creativity
  55. 55. 4. Mind limitations 4.4. The f o u r t h Mind limit …and their reactions may be as follows: - Your idea is… - Your idea is not… 55 www.marketingPlanNOW.com Marketing & Creativity
  56. 56. 4. Proving Mind limitations. WE 1. are unable to predict the future! 2. appreciate & adapt others’ ideas! 3. can hardly realize another dimension to the “obvious”! 4. often act like a herd! 5. like to see and understand the whole picture! 56 www.marketingPlanNOW.com Marketing & Creativity
  57. 57. 4 Chapter ued … tin 2 B con Marketing & Cre8iVT

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