How to overcome mind limitations - part ONE. We can assess creativity by understanding who are the creative individuals, the places where people tend to be more creative (travel, asleep, etc.) and the creative products - what can they be?

1. Last
Creativity
chapter
5.1 & Mkng Overcoming Mind Limitations
Presentation 6 out of 7
Danny Abramovich
Marketing Plan Specialist
www.marketingPlanNOW.com
1 www.marketingPlanNOW Marketing & Creativity

2. Presentation Structure
1. Welcome to Creativity test ü
2. Creativity - Vocab & theory ü
3. Human Brain, introduction ü
4. Proving Mind limitations ü 2
presentations
◄
5. Overcoming Mind limitations 2
presentations
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3. 5. Overcoming Mind limitations
The 4Ps of Assessing Creativity
Person
Place
Product
Process
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4. 5. Overcoming Mind limitations
The 4Ps of Assessing Creativity
Person the creative individual
Place within a creative environment
Product producing a creative product
Process engaged in a creative process.
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5. 5. Overcoming Mind limitations
The 4Ps of Assessing Creativity
Person “…the reasonable man adapts,
slowly, to all changes in his
Place environment. Therefore, all
Product progress of consequence
depends upon the unreasonable
Process man.” - George Bernard Shaw
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6. 5. Overcoming Mind limitations
If 95% of us have not maintained
nor have developed their sense of
creativity since childhood,
brainstorming & brainwriting are
not that productive!
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7. 5. Overcoming Mind limitations
“You can not teach a man
anything;
you can only help him to
find it within himself.”
Galileo
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8. 5. Overcoming Mind limitations
work
according to
PRIORITIES
& distinguish
between urgent
& important
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9. 5. Overcoming Mind limitations
apply a
ME FIRST
approach
rather than a
ME TOO
approach
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10. 5. Overcoming Mind limitations
5.1. The Creative Individual
Person Employees invo
Place Customers lve
Distributors them
Product R&D
Process Consultants
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11. 5. Overcoming Mind limitations
in a
5.1. The Creative Individual group
(Hedlund, 1986)
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12. The Creative
Individual
6. Overcoming Mind limitations
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13. 5. Overcoming Mind limitations
5.1. The Creative Individual
Person Proactive…
Place
Product
Process
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14. 5. Overcoming Mind limitations
5.1. The Creative Individual
Person Associative
Place
Product
Process
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15. 5. Overcoming Mind limitations
5.1. The Creative Individual
Associative
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16. 5. Overcoming Mind limitations
5.1. The Creative Individual
Associative
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17. 5. Overcoming Mind limitations
5.1. The Creative Individual
Associative
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18. 5. Overcoming Mind limitations
5.1. The Creative Individual
Associative
18
NE WS www.marketingPlanNOW Marketing & Creativity

19. 5. Overcoming Mind limitations
5.1. The Creative Individual
Person Proactive, seek to
Place meet new people,
open to new ideas.
Product Rely on intuition.
Process Is optimistic & . . .
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20. 5. Overcoming Mind limitations
What four words
are written here
below?
MARKETING is NOWHERE!
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21. 5. Overcoming Mind limitations
What is written
here below?
Marketing is
Now Here J
MARKETING is NOWHERE!
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22. 5. Overcoming Mind limitations
What is written
here below?
Marketing is
No Where L
MARKETING is NOWHERE!
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23. 5. Overcoming Mind limitations
5.1. The Creative Individual
Person …has a
Place sense of
humor…
Product
Process
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24. 5. Overcoming Mind limitations
5.1. The Creative Individual
Person …has a
Place sense of
humor…
Product
Process
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25. 5. Overcoming Mind limitations
5.2. The Creative Environment
Person
Place
Product
Process
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26. 6. Overcoming Mind limitations
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27. 27 www.marketingPlanNOW Marketing & Creativity

28. The Creative
Place?!
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29. Last one…
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30. 5. Overcoming Mind limitations
5.3. The Creative Product…?
Service…?
Person
What is a Idea…?
Place
creative
Product product,
Process service or
idea?
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31. 5. Overcoming Mind limitations
5.3. The Creative Product…?
Service…?
Person
Idea…?
Place
Product
Process
t r y
www.wowwee.com
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32. 5. Overcoming Mind limitations
5.3. The Creative Product…?
Service…?
Person
Idea…?
Place
Product
Process
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33. 5. Overcoming Mind limitations
5.3. The Creative Product…?
Service…?
Person
Idea…?
Place
Product
Process
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34. 5. Overcoming Mind limitations
5.3. The Creative Product…?
Service…?
Person
Idea…?
Place
Product
Process
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35. 5. Overcoming Mind limitations
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36. 5. Overcoming Mind limitations
5.3. The Creative Product…?
Service…?
Person
Idea…?
Place
Product
Process
36 www.marketingPlanNOW Marketing & Creativity

37. 5. Overcoming Mind limitations
5.3. The Creative Product…?
Service…?
Person
Place
Product
Process
37 www.marketingPlanNOW Marketing & Creativity

38. 5. Overcoming Mind limitations
5.3. The Creative Product…?
Service…?
Person
Idea…?
Place
Product
Process
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39. 5
Chapter
ued …
tin
2 B con
Marketing & Cre8iVT