Localite+ is a personalized event listing app that allows users to find events based on their interests. It provides key details about events like attendee numbers, photos, and live Twitter feeds to help users decide whether to attend. Users can also purchase tickets and create their own events on the site. The app aims to improve on existing event websites by offering a more personalized experience with less irrelevant ads. Its marketing strategy focuses on partnering with event organizers and communities to promote the app through social media, online groups, campus events, and public relations.

1. Find all happenings in your city

2. Localite+
• Localite+ is a personalized event listing based on user’s interests.
• It gives a user access to all types of events with lot of interesting data
like number of people going for the event, photographs, live twitter
feed of the event, etc. to help him to decide to attend or not.
• User can also purchase event tickets on the site.
• User can also create an event and invite people.
• User / Event Organizers can also create a tentative event to see public
interest and then proceed to actual event.

3. Prototype

4. Customer Feedback - Users
• We spoke to 40 potential users (34 national and 6 international)
• Most people get the event information from various online groups
they belong to.
• Few people followed few event websites, but did not like the
following things:
• User experience
• Not personalized
• Unnecessary and irrelevant ads
• Few people liked the weekly mailers that the event website sends
currently, but would prefer a personalized one.

5. Customer Feedback – Event Organizers
• We spoke to 4 local event organizers on how they market
• They usually use Facebook and few community websites to advertise
their events.
• They post it to online groups or company forums via friends and
family.
• They pay around 5000-10000 INR (100 – 200 USD) if they are
advertising an event on an event website. In return they take a
written guarantee on the minimum number of people who would
click and buy tickets.

6. Market Size
• Competition Analysis:
• Approximately 0.75 - 1 Million users are using competitive sites and apps
across 7-8 major cities in India.
• Each website is earning a revenue of 10 Million INR (0.2 Million USD) from ads
by reaching 7-8 major cities across India.
• Based on the competition analysis, we calculate the market size:
• Going international early on, if we cover 70-80 cities, we can assume 20x
revenue, around 4 million USD based on only on ads.
• Selling tickets of some exclusive events we can assume another 4-6 million
USDs.
• Assuming 100% growth in the market in the next 3 years, we can
assume the market size of 40 Million USD.

7. Marketing Strategy
• Marketing Strategy will be pretty simple:
1. Gather the attention of the event organizers and people who regularly go out to
city events.
2. Gather the attention of the friends of these people to visit and get interested.
• Following marketing channels will be used:
• Social Media: Through Facebook, Twitter, G+ and Pinterest.
• Using raffles for some exclusive tickets, etc.
• Online Groups: Interest like Meetups, City Google Groups etc.
• Partnering with some event organizers for marketing. (We advertise for free on the
site, they will advertise for free in the event.)
• Sponsoring college events
• PR