The document discusses competition in the app and social media marketing industries. It notes that Draw Something appealed to non-traditional app users and was acquired by Zynga for $180 million. Buddy Media generated $20 million in revenue in 2010 and $40 million in 2011, and raised $54 million in funding. North Social was acquired by Vocus for $7 million cash plus an $18 million earnout. Wildfire reported $35-45 million in revenues in 2011. The document then discusses the competitive advantages of focusing on engagement over sweepstakes and bribes to acquire likes. It outlines sales and marketing plans to leverage brand relationships and hire sales teams. Finally, it discusses potential business models of pay per campaign
Brand building is not enough for QSR marketers. We need to see how our digital dollars move customers to action. Franchisees need to know exactly where their ad money goes and show results - quickly! In the past few years A&W Restaurants has moved to a cost-per-visit measurement model for campaign. At the center of the project is a partnership with a card incentives program that given A&W unique insight into its customers’ response to media and buying habits that informs a more data-driven approach to bridging branding and performance efforts.
More than a “campaign,” Pancheros’ recent brand push put digital and data at the center. But how do you reorganize diverse franchisees around social-first local tactics? And relaunch an app so that it nearly doubles participation? And use its data to unlock the power of fanatical customers…and the untapped power of queso? VP of Marketing Ryan Murrin serves up lessons learned in a digital-first brand makeover.
The path to customer loyalty will be mobilized. But cracking consumers’ limited app awareness and reuse takes a multi-pronged approach. Fazoli’s shows how it is used aggressive acquisition tactics, streamlined interface, 360-degree promotion, and data-driven segmentation to grab home screen mindshare. The results not only grew topline loyalists number but also bottom line participation and revenue.
Dibs is a reservation and ordering app that allows customers to make reservations, browse menus, pre-order food, and pay directly from the app. It integrates with users' social media to share restaurant activities. The app offers benefits for both customers and restaurants by streamlining the reservation and dining process. Dibs aims to generate revenue through monthly subscription fees from restaurants and small fees per reservation. The founders have created prototypes, analyzed competitors like Yelp Reservations and OpenTable, and developed plans for design, marketing, and financial projections.
ZipSprout is a platform that matches large brands with local marketing opportunities through events, non-profits, associations and clubs. It discovers hyper-local opportunities for brands to reach customers where they live. Traditional local marketing methods like print ads and billboards do not embrace the local spirit or make brands feel "shop next door". ZipSprout builds targeted campaigns by engaging brands with organic local events and opportunities to create city-wide exposure, addressing barriers that make local marketing too complicated for many brands. It has data on sponsorships across the US and helps brands select and approve recommended local matches that meet their goals.
This document introduces Market America's Non-Profit Organization (NPO) Program. The program allows approved 501(c) non-profits to generate additional funds through an NPO-branded web portal on Market America's shopping site. Supporters of the NPO can shop on its portal to earn weekly and monthly royalties for the organization. Setting up the portal is free for the NPO, and it provides a new way to fundraise without cost to the organization. Requirements for the program include being a 501(c) non-profit and having a sponsoring Market America independent business owner to oversee the portal.
This document summarizes the digital advertising campaign run by a restaurant called Café Mexicana. The campaign utilized Google AdWords, location extensions, a mobile-optimized landing page, programmatic display ads, and Facebook ads. The campaign drove over 157,000 impressions and 325 restaurant visits in one month, generating $26,000 in revenue from a $582 initial investment - a 4381% return on investment. The campaign was highly successful at driving new customers to the restaurant through targeted digital advertising tactics.
The document discusses competition in the app and social media marketing industries. It notes that Draw Something appealed to non-traditional app users and was acquired by Zynga for $180 million. Buddy Media generated $20 million in revenue in 2010 and $40 million in 2011, and raised $54 million in funding. North Social was acquired by Vocus for $7 million cash plus an $18 million earnout. Wildfire reported $35-45 million in revenues in 2011. The document then discusses the competitive advantages of focusing on engagement over sweepstakes and bribes to acquire likes. It outlines sales and marketing plans to leverage brand relationships and hire sales teams. Finally, it discusses potential business models of pay per campaign
Brand building is not enough for QSR marketers. We need to see how our digital dollars move customers to action. Franchisees need to know exactly where their ad money goes and show results - quickly! In the past few years A&W Restaurants has moved to a cost-per-visit measurement model for campaign. At the center of the project is a partnership with a card incentives program that given A&W unique insight into its customers’ response to media and buying habits that informs a more data-driven approach to bridging branding and performance efforts.
More than a “campaign,” Pancheros’ recent brand push put digital and data at the center. But how do you reorganize diverse franchisees around social-first local tactics? And relaunch an app so that it nearly doubles participation? And use its data to unlock the power of fanatical customers…and the untapped power of queso? VP of Marketing Ryan Murrin serves up lessons learned in a digital-first brand makeover.
The path to customer loyalty will be mobilized. But cracking consumers’ limited app awareness and reuse takes a multi-pronged approach. Fazoli’s shows how it is used aggressive acquisition tactics, streamlined interface, 360-degree promotion, and data-driven segmentation to grab home screen mindshare. The results not only grew topline loyalists number but also bottom line participation and revenue.
Dibs is a reservation and ordering app that allows customers to make reservations, browse menus, pre-order food, and pay directly from the app. It integrates with users' social media to share restaurant activities. The app offers benefits for both customers and restaurants by streamlining the reservation and dining process. Dibs aims to generate revenue through monthly subscription fees from restaurants and small fees per reservation. The founders have created prototypes, analyzed competitors like Yelp Reservations and OpenTable, and developed plans for design, marketing, and financial projections.
ZipSprout is a platform that matches large brands with local marketing opportunities through events, non-profits, associations and clubs. It discovers hyper-local opportunities for brands to reach customers where they live. Traditional local marketing methods like print ads and billboards do not embrace the local spirit or make brands feel "shop next door". ZipSprout builds targeted campaigns by engaging brands with organic local events and opportunities to create city-wide exposure, addressing barriers that make local marketing too complicated for many brands. It has data on sponsorships across the US and helps brands select and approve recommended local matches that meet their goals.
This document introduces Market America's Non-Profit Organization (NPO) Program. The program allows approved 501(c) non-profits to generate additional funds through an NPO-branded web portal on Market America's shopping site. Supporters of the NPO can shop on its portal to earn weekly and monthly royalties for the organization. Setting up the portal is free for the NPO, and it provides a new way to fundraise without cost to the organization. Requirements for the program include being a 501(c) non-profit and having a sponsoring Market America independent business owner to oversee the portal.
This document summarizes the digital advertising campaign run by a restaurant called Café Mexicana. The campaign utilized Google AdWords, location extensions, a mobile-optimized landing page, programmatic display ads, and Facebook ads. The campaign drove over 157,000 impressions and 325 restaurant visits in one month, generating $26,000 in revenue from a $582 initial investment - a 4381% return on investment. The campaign was highly successful at driving new customers to the restaurant through targeted digital advertising tactics.
Learn Digital Marketing in Trivandrum - Digital Marketing Training | DigiLitraRaksin Titus
Learn Digital Marketing from Digilitra at Trivandrum for a career in digital marketing. Have a career in certified SEO, SEM, SMM, SMO, Online Media Optimisation and Blogging. Learn Content Writing and Designing a content for a perfect blog.
For More Details Visit - http://ctoaction.in/cleg/raksint/
Creative Advertising Agency has been selected to develop a marketing plan for My Sisters' Place, an organization that provides support for women in need. The plan aims to increase awareness of the brand by 40% and reinforce the perception of My Sisters' Place as a warm, welcoming place for women. Tactics will include using social media, online videos, word-of-mouth, and mobile marketing around International Women's Day on March 8th to boost volunteer numbers to 120 and increase donations for the organization. Progress will be measured using social media analytics and organizational statistics on volunteers and donations.
The document discusses MallVision US's digital signage and engagement solutions for malls. It positions their transition from paper to digital networks as enabling greater revenue generation for mall owners through a mixture of tenant, local, and national promotions. Their approach integrates digital totems, directories, websites, mobile apps, iBeacons, and data tracking to meet the needs of advertisers, mall owners, and shoppers by fostering engagement and community while generating sales and market knowledge.
Benefits of digital marketing for a businessVishnu Bhagat
Digital marketing is very beneficial for business. vishnu bhagat provides many services for digital marketing which includes PPC, ad networks, ad campaigns..
YPSM offers different search engine marketing solutions to help local businesses drive online and mobile leads. These include ypSearchSM, which generates basic leads, and ypSearchSM Pro, which provides customized high-touch service. YPSM also offers ypDisplaySM to allow businesses to build their brand and target audiences based on location, interests, and demographics. The solutions aim to deliver qualified leads and maximize results for businesses so they can focus on their core operations.
The document proposes a marketing campaign called "#OnPoint" to better engage Hispanic consumers. It recommends that Target sponsor community projects, film the projects and participants' daily lives, and share on social media. Those who share photos would receive Cartwheel coupons. This would drive traffic to Cartwheel and stores while promoting community values. Financial projections estimate the campaign would cost $1.98 million annually but increase revenue by $44.9 million in year one and generate a positive ROI. The campaign leverages Target's existing infrastructure and the Hispanic community's core values.
The document discusses how to generate revenue by developing platforms that help clients satisfy diverse customer needs. It describes a situation where clients needed a customizable ticket sales portal to provide specialized messaging and branding to different customer groups. A solution was developed that allowed control over ticket availability and custom branding for each group. This group ticket window project grew to process over $12 million annually in transactions and generate hundreds of thousands in annual revenue by serving more than 40 clients.
Clarianne Garshong proposes a documentary pitch that will interview teenagers in London who did not achieve the required grades to continue their education after secondary school. The documentary crew will travel around London boroughs like Camden, Hackney, and Islington to find and interview young people about what they do with their lives now. Two cameramen will follow and film groups of teenagers for a day to observe their daily routines. The pitch will present real experiences without actors. The equipment, including camcorders from Clarianne's cousins and notebooks, and crew of 5 interviewers can be funded for around £5 total. The crew will buy food from local chip shops for catering.
This document provides examples of packaging, promotional, and photography work done by Meyerwerks for various clients in industries like farming, automotive, and household goods. It includes box art, labels, inserts, prototypes, POP displays, sell sheets, space planning diagrams, trade publication ads, brochures, product photos, and image editing. Meyerwerks also offers additional services like online administration, illustrations, manuals, videos, voiceovers, and music composition.
This one sentence document discusses information but provides no context or details about the topic. It only repeats the word "information" without any explanation of the type of information or what it pertains to.
This document summarizes research on the impact of market reforms in the English and Welsh criminal justice system on the voluntary sector. Interviews with senior voluntary sector organization managers found that the reforms have increased business focus but also threaten independence. While efficiency gains were welcomed, concerns about "contestability" remain. The reforms negatively impact small organizations and independence in both action and distinctiveness from other sectors. The future may see further cuts and expansion of the private sector role through "payment by results" contracts.
Este documento describe los tipos de túneles, las técnicas de construcción de túneles, los problemas asociados con los incendios en túneles como el efecto horno y el efecto cañón, y las recomendaciones para la intervención en incendios de túneles. Los túneles se clasifican como urbanos o no urbanos, según su ubicación, y se describen los métodos de excavación, sostenimiento y revestimiento utilizados en su construcción. Se explican también los riesgos para los usuarios debidos a la de
The document discusses resolving conflicts through restorative justice. Restorative justice aims to bring wrongdoers, victims and others together to openly communicate and repair harm caused by inappropriate behavior. At the school, over 320 referrals have been made through restorative justice, with over 75% resulting in successful meetings. Anyone can make a referral for issues like arguments, disruptions or abuse to be addressed in a restorative meeting.
Este documento presenta un cuestionario de informática compuesto por 34 preguntas sobre conceptos básicos de hardware y software. El cuestionario cubre temas como sistemas operativos, memoria RAM y ROM, discos duros, procesadores, buses y puertos. El objetivo es evaluar los conocimientos de los estudiantes sobre los componentes y funciones principales de una computadora.
This document lists the attendance percentages for different classes at Layton Primary School between September 1st and September 5th, 2014. Class 5H had a perfect attendance rate of 100%, while class 1E had the lowest rate at 91.3%. Overall, the school's attendance rate during this period was 96.1%.
Learn Digital Marketing in Trivandrum - Digital Marketing Training | DigiLitraRaksin Titus
Learn Digital Marketing from Digilitra at Trivandrum for a career in digital marketing. Have a career in certified SEO, SEM, SMM, SMO, Online Media Optimisation and Blogging. Learn Content Writing and Designing a content for a perfect blog.
For More Details Visit - http://ctoaction.in/cleg/raksint/
Creative Advertising Agency has been selected to develop a marketing plan for My Sisters' Place, an organization that provides support for women in need. The plan aims to increase awareness of the brand by 40% and reinforce the perception of My Sisters' Place as a warm, welcoming place for women. Tactics will include using social media, online videos, word-of-mouth, and mobile marketing around International Women's Day on March 8th to boost volunteer numbers to 120 and increase donations for the organization. Progress will be measured using social media analytics and organizational statistics on volunteers and donations.
The document discusses MallVision US's digital signage and engagement solutions for malls. It positions their transition from paper to digital networks as enabling greater revenue generation for mall owners through a mixture of tenant, local, and national promotions. Their approach integrates digital totems, directories, websites, mobile apps, iBeacons, and data tracking to meet the needs of advertisers, mall owners, and shoppers by fostering engagement and community while generating sales and market knowledge.
Benefits of digital marketing for a businessVishnu Bhagat
Digital marketing is very beneficial for business. vishnu bhagat provides many services for digital marketing which includes PPC, ad networks, ad campaigns..
YPSM offers different search engine marketing solutions to help local businesses drive online and mobile leads. These include ypSearchSM, which generates basic leads, and ypSearchSM Pro, which provides customized high-touch service. YPSM also offers ypDisplaySM to allow businesses to build their brand and target audiences based on location, interests, and demographics. The solutions aim to deliver qualified leads and maximize results for businesses so they can focus on their core operations.
The document proposes a marketing campaign called "#OnPoint" to better engage Hispanic consumers. It recommends that Target sponsor community projects, film the projects and participants' daily lives, and share on social media. Those who share photos would receive Cartwheel coupons. This would drive traffic to Cartwheel and stores while promoting community values. Financial projections estimate the campaign would cost $1.98 million annually but increase revenue by $44.9 million in year one and generate a positive ROI. The campaign leverages Target's existing infrastructure and the Hispanic community's core values.
The document discusses how to generate revenue by developing platforms that help clients satisfy diverse customer needs. It describes a situation where clients needed a customizable ticket sales portal to provide specialized messaging and branding to different customer groups. A solution was developed that allowed control over ticket availability and custom branding for each group. This group ticket window project grew to process over $12 million annually in transactions and generate hundreds of thousands in annual revenue by serving more than 40 clients.
Clarianne Garshong proposes a documentary pitch that will interview teenagers in London who did not achieve the required grades to continue their education after secondary school. The documentary crew will travel around London boroughs like Camden, Hackney, and Islington to find and interview young people about what they do with their lives now. Two cameramen will follow and film groups of teenagers for a day to observe their daily routines. The pitch will present real experiences without actors. The equipment, including camcorders from Clarianne's cousins and notebooks, and crew of 5 interviewers can be funded for around £5 total. The crew will buy food from local chip shops for catering.
This document provides examples of packaging, promotional, and photography work done by Meyerwerks for various clients in industries like farming, automotive, and household goods. It includes box art, labels, inserts, prototypes, POP displays, sell sheets, space planning diagrams, trade publication ads, brochures, product photos, and image editing. Meyerwerks also offers additional services like online administration, illustrations, manuals, videos, voiceovers, and music composition.
This one sentence document discusses information but provides no context or details about the topic. It only repeats the word "information" without any explanation of the type of information or what it pertains to.
This document summarizes research on the impact of market reforms in the English and Welsh criminal justice system on the voluntary sector. Interviews with senior voluntary sector organization managers found that the reforms have increased business focus but also threaten independence. While efficiency gains were welcomed, concerns about "contestability" remain. The reforms negatively impact small organizations and independence in both action and distinctiveness from other sectors. The future may see further cuts and expansion of the private sector role through "payment by results" contracts.
Este documento describe los tipos de túneles, las técnicas de construcción de túneles, los problemas asociados con los incendios en túneles como el efecto horno y el efecto cañón, y las recomendaciones para la intervención en incendios de túneles. Los túneles se clasifican como urbanos o no urbanos, según su ubicación, y se describen los métodos de excavación, sostenimiento y revestimiento utilizados en su construcción. Se explican también los riesgos para los usuarios debidos a la de
The document discusses resolving conflicts through restorative justice. Restorative justice aims to bring wrongdoers, victims and others together to openly communicate and repair harm caused by inappropriate behavior. At the school, over 320 referrals have been made through restorative justice, with over 75% resulting in successful meetings. Anyone can make a referral for issues like arguments, disruptions or abuse to be addressed in a restorative meeting.
Este documento presenta un cuestionario de informática compuesto por 34 preguntas sobre conceptos básicos de hardware y software. El cuestionario cubre temas como sistemas operativos, memoria RAM y ROM, discos duros, procesadores, buses y puertos. El objetivo es evaluar los conocimientos de los estudiantes sobre los componentes y funciones principales de una computadora.
This document lists the attendance percentages for different classes at Layton Primary School between September 1st and September 5th, 2014. Class 5H had a perfect attendance rate of 100%, while class 1E had the lowest rate at 91.3%. Overall, the school's attendance rate during this period was 96.1%.
The document summarizes key findings from a report on emerging social trends in the UK:
1) The population is aging overall but some rural areas have a much higher proportion of older residents, increasing risks of isolation.
2) Birth rates have increased, raising school capacity issues as more children enter the system and presenting new challenges for those with additional needs.
3) Housing costs have risen significantly, putting pressure on household budgets and varying widely by region.
Living Villages 2 - Measuring Community Skills and NeedsJesse Norman
This document discusses measuring skills and needs in communities. It notes that only 10 out of 278 shops have failed in the last 20 years, and that 1.2 million hours of volunteer time are donated per year by communities. It also contains words related to inspiring hope, exploring opportunities, creating solutions, thriving, and communities learning from each other.
No Conversion Left Behind: Why National Brands are Shifting Dollars to LocalBalihoo, Inc.
It’s expected that businesses are going to spend $15 billion per year on mobile, location-based advertising by 2018. While smaller businesses are expected to increase their local marketing budget by 8% from 2013 to 2018, it’s national brands that are making the biggest shift to local with an estimated 37% increase from 2013 to 2018.
It almost seems counter-intuitive for a brand to grow from a small idea to a powerful enterprise only to focus in on smaller customer bases in their marketing. But hyper-targeted advertising is becoming more prevalent among big and small brands alike. Why? Consumers have come to expect a personalized marketing experience.
Western is offering dealers the opportunity to participate in a targeted digital display advertising campaign to promote Western products and independent retail stores. By utilizing purchasing power across multiple dealers, the required investment will be approximately 35% lower than individual purchases. Western will also contribute 50% of the required investment. The ads will reach over 2 million websites and 92% of US internet users, allowing for geographical and interest-based targeting of potential customers.
Google search ads allow you to reach people who are actively looking for your product or service. But what about all the people who aren’t searching? The best way to get in front of this audience at minimal cost is through the Google Display Network (GDN).
Check out these webinar slides to learn:
• A clear picture of Google Display ads and their benefits.
• How to setup a Google Display campaign.
• Ad types, image sizes, costs, and targeting parameters.
• How to target even more audiences outside of the GDN.
Neustar is an advertising company that uses online and offline data to help clients precisely target audiences. It can target ads to specific colleges, neighborhoods with high incomes, trade show attendees staying at nearby hotels, and biotech company employees. Neustar combines IP address data, predictive behaviors from surveys and purchases, and webpage context to reach audiences others cannot. It ensures ads are targeted accurately and privacy is maintained.
VW Agency is an international marketing firm that can help companies reach Russian-speaking markets. They offer online advertising services like pay-per-click search ads, display advertising, and retargeting to build brands and drive leads or purchases. The Russian market remains promising due to its large population and growing middle class. VW Agency also provides offline advertising, branding, translation, and other marketing services to help clients succeed even in tough economic times through effective yet adapted strategies.
Opportunities for businesses to leverage digital marketing strategies and connect with an ever-growing audience. Here are a few factors that make digital marketing an absolute must for all businesses in 2022.
The document discusses market segmentation and analyzing a target audience for a website. It describes identifying characteristics of the target market such as geographic location, demographics, psychographics, other classifications, and getting to know the audience's needs, wants, expectations and loyalty. The goal of segmentation is to tightly define the target to create an effective website that meets their requirements.
This document promotes a "Buy Local" program for businesses in Kosciusko, Indiana. It summarizes the program as follows:
1) The program offers businesses an affordable way to advertise and promote loyalty by offering customers who sign up a "Buy Local" card for 10% off purchases.
2) The supporting website provides information on local businesses, events, and bi-weekly drawings for gift certificates for customers who submit testimonials.
3) The goal is to encourage local spending and support local businesses while offering customers incentives to shop locally.
This document summarizes a marketing workshop that provides low-cost and high-impact marketing strategies. It discusses internal marketing to employees, external marketing techniques like word-of-mouth, networking, and becoming a local expert. It also outlines affordable advertising options through newspapers, websites, and targeted sections. Public relations tactics like community involvement and utilizing newspaper sections are also presented to help businesses adapt their marketing in a recession.
Email is the number one activity on the smart phone. Are you reaching your potential customers? This is the smartest emarketing program on the planet, guaranteed.
entrsmall business & epreneurship development U5.pdfkittustudy7
This document discusses marketing strategies for small businesses. It begins by explaining that marketing strategies serve as the foundation for marketing plans and objectives. It then discusses challenges small businesses face with limited budgets and resources for marketing. Various small business marketing strategies are outlined, such as boosting brand awareness, targeting customers, and building a community. Effective strategies mentioned include direct selling, internet marketing, and paid media advertising. The four P's of marketing - product, place, price, and promotion - are also discussed. The document then goes into more detail about specific digital marketing strategies small businesses can use, such as banner ads, paid search on Google, organic search, and inbound marketing.
Rajo Digital Marketing is a dynamic and innovative digital marketing agency focused on helping businesses grow their online presence and achieve their marketing goals.
Enov8 Mobile is a brand advertising technology company that enables brands to target, communicate with, and build relationships with customers using social media and mobile devices. It provides solutions to reach nearby consumers with intent to buy through social and mobile campaigns, keep customers engaged through promotions and recommendations, and use technology like algorithms and analytics to improve marketing results and ROI. The document discusses how Enov8 Mobile's services can help companies acquire customers from social media, engage and retain them, and see improved business results through advanced technology solutions.
This document discusses a study on shopper marketing conducted by the Grocery Manufacturers Association (GMA) and Booz & Company. Some key findings from the study include:
1) Shopper marketing investment is growing rapidly for many consumer packaged goods companies as they shift spending closer to the point of purchase.
2) Digital deal hunting by shoppers is on the rise as they conduct more online research before shopping trips.
3) Shopper marketers are using an expanded set of digital vehicles like search, social media, and mobile apps, requiring greater collaboration between marketing and sales teams.
4) The study identifies 49 shopper marketing vehicles organized into 7 platforms, finding varying adoption levels of traditional and emerging
This document discusses a study on shopper marketing conducted by the Grocery Manufacturers Association (GMA) and Booz & Company. Some key findings from the study include:
1) Shopper marketing investment is growing rapidly for many consumer packaged goods companies as they shift spending closer to the point of purchase.
2) Digital deal hunting by shoppers is on the rise as they conduct more online research before shopping trips.
3) Shopper marketers are using an expanded set of digital vehicles like search, social media, and mobile apps, requiring greater collaboration between sales, marketing, and retailers.
4) The study identifies 49 shopper marketing vehicles organized into 7 platforms, finding varying adoption levels of
Reveal mobile Infographic growth in geofencing geotargeting and location-base...Reveal mobile
The document discusses marketers' increasing use of location data and geotargeted advertising. It notes that investment in location-based ads is projected to reach $38.7 billion by 2022. The top industries for geotargeted ads are health/beauty/fitness, grocery, restaurants, entertainment, and pets/animals. Geofencing is commonly used for retaining customers, winning market share from competitors, and gaining new customers.
The document discusses marketing strategies for gazlo.com, a local business directory and website platform. It provides details on gazlo.com's marketing efforts including billboards, newspapers, radio ads. It highlights traffic statistics for the gazlo.com website and discusses how businesses can create a free website on the platform to help market themselves locally. It also reviews the declining effectiveness of traditional yellow pages and how gazlo.com can help businesses replace and complement existing marketing.
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