Sports Movie Business Type of Sport Movies Learning from Sport Movies Marketing Strategy for Sports Movies

1. SEA225:SPORTS& EVENT
MARKETING||
MARKET WATCH
OVERVIEW:
SOCIETAL
IMPRESSIONS OF
SPORTS MOVIES
Disha Mahajan
Rachel Chettiar
Abhishek Iyer

2. The Sports Movie
Business
◦ Sports movies are being made since the Silent Film Era
◦ First sports movie: The Champion by Charlie Chaplin (1915)
◦ Movies made on 63 different sports around the world
◦ Highest grossing sports movie of all time:
Forrest Gump (1994) $677,945,399
◦ 42% Canadians prefer watching sports shows/movies on
their TV (March 2019)
◦ Canadian Sports Film Festival started in 2008
Parental pressure to
stay or excel in a
sport, increase
violence on/off the
field, increase in
alcohol
use/drug abuse
Developing life skills like
time management, work
ethic, stress management,
team work etc.
Important part of
development of
children and
adolescents

3. TYPES OF SPORTS MOVIES
A Game/League Centric MovieA Cause Centric Movie in
association with the Sport
A Cause Centric Movie in
association with the Sport
A Player Centric Movie

4. Learnings from Sports Movies
For effective teamwork overcoming
differences and compromise is necessary
Believe in true friendship to
overcome any injury
Be resilient, determined &
overcome dysfunctionalities

5. Learnings from Sports Movies
Overcoming defeat & depression with determination Remain humble in your greatness

6. MARKETING STRATEGY FOR SPORTS MOVIES
Marketing the story; not the film star Tax free movies Promoting with real life players

8. DO YOU THINK THAT SPORT MOVIES
HAVE ANY NEGATIVE IMPACT ON THE
AUDIENCE/SOCIETY?