SlideShare a Scribd company logo
Marketing advice
from 50 years ago
is surprisingly still
relevant
11 pieces of mid-century wisdom from advertisers,
entrepreneurs, and authors
2
Technology has changed everything
and nothing
Some of the best marketing advice you receive this year
could be from the middle of last century
Marketing tactics have evolved significantly since
1970. 50 years ago, a great campaign relied on:
The principles of great marketing are still the same,
however. These core values will never change:
Print Honesty
Radio Collaboration
Television Customer knowledge
3
Be honest
According to Ogilvy, a loss of customer trust was the worst punishment possible
Never write an advertisement
which you wouldn't want your
own family to read. You
wouldn't tell lies to your own
wife. Don't tell them to mine.
David Ogilvy
AD AGENCY EXECUTIVE
1963
Customer trust in 2020 is at
all-time lows, so honesty
matters more than ever.
4
Be interesting
Gossage knew audiences will always crave
relevant, high-value content
People read what
interests them, and
sometimes it’s an ad.
Howard Luck Gossage
ADVERTISING EXECUTIVE
1917–1969
Over two-thirds
of marketers still
struggle to skip the
sales pitch and focus
on the audience's
informational needs,
according to CMI.
5
Balance the 4 Ps
Sending the right promotional message in the right place is still key to a strong
marketing strategy in 2020
Place, price, product, and
promotion are the four pillars of a
successful marketing strategy.
Jerome McCarthy
MARKETING PROFESSOR AND AUTHOR
1958
6
Understand the customer
Understand the
customer so well that
the product or service
fits him and sells itself.
Peter Drucker
BUSINESS AUTHOR AND CONSULTANT
1973
91%
of customers still
prefer personalized
marketing messages
in 2020.
7
Double yourself
You have to double yourself.
You have to read books on
subjects you know nothing
about. You have to travel to
places you never thought of
traveling. You have
to...endlessly stretch what
you know.
Mary Wells Lawrence
ADVERTISING AGENCY OWNER
1928
Relentless professional
improvement has
always been a recipe
for excellence.
Word of mouth is
the best medium
of all.
8
Word of mouth matters
William "Bill" Bernbach
1911–1982
Consumers still
trust peer
recommendations and
social proof above
branded messages.
The best marketers
use customer success
stories to win trust.
9
Be fun
Creative ideas flourish best in
a shop which preserves some
spirit of fun. Nobody is in
business for fun, but that does
not mean there cannot be fun
in business.
Leo Burnett
ADVERTISING EXECUTIVE
1891–1971
Great stories and
concepts are fundamental
to compelling marketing—
regardless of whether
you're B2C, B2B, or B2G!
10
All Hands on deck
Marketing is too
important to be left
to the marketing
department.
David Packard
HP CO-FOUNDER
1912–1996
Marketing should
serve the customer,
which means
marketers need
to collaborate.
The best sources
of customer
knowledge are often
product, sales, and
customer service.
11
Be narrow
The key to branding,
especially for smaller
firms, is to focus on a
limited number of issue
areas and develop superb
expertise in those areas.
Philip Kotler
BUSINESS PROFESSOR AND AUTHOR
1967
The term "thought
leadership" didn't exist
in 1967, but the
concept mattered.
Brands need to define
a niche and produce
expert content.
12
Afflict the comfortable
A good ad should be like
a good sermon: It must
not only comfort the
afflicted, it also must
afflict the comfortable.
Bernice Fitz-Gibbon
RETAIL ADVERTISING PIONEER
1894–1992
The customer
journey begins when
a prospect identifies
a pain point.
Present answers to
your customers, not
branded solutions.
SKETCHDECK.COM
Thank
you.

More Related Content

What's hot

Getting into Insurance Sales? Here Are 12 Tips To Help You Be Great
Getting into Insurance Sales? Here Are 12 Tips To Help You Be GreatGetting into Insurance Sales? Here Are 12 Tips To Help You Be Great
Getting into Insurance Sales? Here Are 12 Tips To Help You Be GreatLyndon H. Brathwaite
 
Doritos Jacked_presented at DML2014_Michael Willems
Doritos Jacked_presented at DML2014_Michael WillemsDoritos Jacked_presented at DML2014_Michael Willems
Doritos Jacked_presented at DML2014_Michael WillemsMichael Willems
 
Marketing, Sales and PR Workshop at Startup Pirates Tirana 2016
Marketing, Sales and PR Workshop at Startup Pirates Tirana 2016Marketing, Sales and PR Workshop at Startup Pirates Tirana 2016
Marketing, Sales and PR Workshop at Startup Pirates Tirana 2016Çelik Nimani
 
The 11:FS Marketing Playbook
The 11:FS Marketing PlaybookThe 11:FS Marketing Playbook
The 11:FS Marketing Playbookericfulwiler
 
The power of dumb ideas
The power of dumb ideasThe power of dumb ideas
The power of dumb ideasTang Tan Dung
 
Brand loyalty through your business channel
Brand loyalty through your business channelBrand loyalty through your business channel
Brand loyalty through your business channelGustav Lammerding
 
The Art of Storytelling - Bryce Townsend SBJ Guest Column
The Art of Storytelling - Bryce Townsend SBJ Guest ColumnThe Art of Storytelling - Bryce Townsend SBJ Guest Column
The Art of Storytelling - Bryce Townsend SBJ Guest Columnbtownse
 
Marketing for Startups: The Most Important Question
Marketing for Startups: The Most Important QuestionMarketing for Startups: The Most Important Question
Marketing for Startups: The Most Important QuestionSeth Cargiuolo
 
Is your message hitting the mark
Is your message hitting the markIs your message hitting the mark
Is your message hitting the markHappysmileLtd
 
Sales Sweet Spot Overview
Sales Sweet Spot OverviewSales Sweet Spot Overview
Sales Sweet Spot OverviewAlex Moscow
 
Storytelling is the Secret to the Sales and Marketing Relationship
Storytelling is the Secret to the Sales and Marketing RelationshipStorytelling is the Secret to the Sales and Marketing Relationship
Storytelling is the Secret to the Sales and Marketing RelationshipRobert Wallace
 
How to make your customers fall in love with you.
How to make your customers fall in love with you.How to make your customers fall in love with you.
How to make your customers fall in love with you.Liquid Agency
 
Advertising & IMC - Creativity - Session 07
Advertising & IMC - Creativity - Session 07Advertising & IMC - Creativity - Session 07
Advertising & IMC - Creativity - Session 07Umes Shrestha
 

What's hot (20)

Getting into Insurance Sales? Here Are 12 Tips To Help You Be Great
Getting into Insurance Sales? Here Are 12 Tips To Help You Be GreatGetting into Insurance Sales? Here Are 12 Tips To Help You Be Great
Getting into Insurance Sales? Here Are 12 Tips To Help You Be Great
 
Doritos Jacked_presented at DML2014_Michael Willems
Doritos Jacked_presented at DML2014_Michael WillemsDoritos Jacked_presented at DML2014_Michael Willems
Doritos Jacked_presented at DML2014_Michael Willems
 
Marketing, Sales and PR Workshop at Startup Pirates Tirana 2016
Marketing, Sales and PR Workshop at Startup Pirates Tirana 2016Marketing, Sales and PR Workshop at Startup Pirates Tirana 2016
Marketing, Sales and PR Workshop at Startup Pirates Tirana 2016
 
The 11:FS Marketing Playbook
The 11:FS Marketing PlaybookThe 11:FS Marketing Playbook
The 11:FS Marketing Playbook
 
The power of dumb ideas
The power of dumb ideasThe power of dumb ideas
The power of dumb ideas
 
The future of branding
The future of brandingThe future of branding
The future of branding
 
Brand loyalty through your business channel
Brand loyalty through your business channelBrand loyalty through your business channel
Brand loyalty through your business channel
 
What We've Learned So Far
What We've Learned So FarWhat We've Learned So Far
What We've Learned So Far
 
The Power of the Brand: Part One
The Power of the Brand: Part OneThe Power of the Brand: Part One
The Power of the Brand: Part One
 
The Art of Storytelling - Bryce Townsend SBJ Guest Column
The Art of Storytelling - Bryce Townsend SBJ Guest ColumnThe Art of Storytelling - Bryce Townsend SBJ Guest Column
The Art of Storytelling - Bryce Townsend SBJ Guest Column
 
Marketing for Startups: The Most Important Question
Marketing for Startups: The Most Important QuestionMarketing for Startups: The Most Important Question
Marketing for Startups: The Most Important Question
 
Is your message hitting the mark
Is your message hitting the markIs your message hitting the mark
Is your message hitting the mark
 
Articulating A Compelling Brand Story
Articulating A Compelling Brand StoryArticulating A Compelling Brand Story
Articulating A Compelling Brand Story
 
Rachel Hatton 08nov2010
Rachel Hatton 08nov2010Rachel Hatton 08nov2010
Rachel Hatton 08nov2010
 
The Incite Summit 2013 eBook
The Incite Summit 2013 eBookThe Incite Summit 2013 eBook
The Incite Summit 2013 eBook
 
Logo e book_99designs
Logo e book_99designsLogo e book_99designs
Logo e book_99designs
 
Sales Sweet Spot Overview
Sales Sweet Spot OverviewSales Sweet Spot Overview
Sales Sweet Spot Overview
 
Storytelling is the Secret to the Sales and Marketing Relationship
Storytelling is the Secret to the Sales and Marketing RelationshipStorytelling is the Secret to the Sales and Marketing Relationship
Storytelling is the Secret to the Sales and Marketing Relationship
 
How to make your customers fall in love with you.
How to make your customers fall in love with you.How to make your customers fall in love with you.
How to make your customers fall in love with you.
 
Advertising & IMC - Creativity - Session 07
Advertising & IMC - Creativity - Session 07Advertising & IMC - Creativity - Session 07
Advertising & IMC - Creativity - Session 07
 

Similar to Marketing advice from 50 years ago is surprisingly still relevant

130 191019 Highly Effective Marketing Plan by Peter Knight Chapter 7-15
130 191019 Highly Effective Marketing Plan by Peter Knight Chapter 7-15130 191019 Highly Effective Marketing Plan by Peter Knight Chapter 7-15
130 191019 Highly Effective Marketing Plan by Peter Knight Chapter 7-15Lia s. Associates | Branding & Design
 
11 Tips for Building a Brand Newsroom: How the Rules of Content Marketing are...
11 Tips for Building a Brand Newsroom: How the Rules of Content Marketing are...11 Tips for Building a Brand Newsroom: How the Rules of Content Marketing are...
11 Tips for Building a Brand Newsroom: How the Rules of Content Marketing are...The Starr Conspiracy
 
Marketing WISDOM anthology | Quotes and more by Bluesophy
Marketing WISDOM anthology | Quotes and more by BluesophyMarketing WISDOM anthology | Quotes and more by Bluesophy
Marketing WISDOM anthology | Quotes and more by BluesophyLaurent Martiny
 
How to write a Creative Brief
How to write a Creative BriefHow to write a Creative Brief
How to write a Creative BriefLuis Delgado
 
Valu Based selling for small business owners August, 2013 session one
Valu Based selling for small business owners August, 2013 session oneValu Based selling for small business owners August, 2013 session one
Valu Based selling for small business owners August, 2013 session oneMichael Bowers
 
Sej content marketing white paper
Sej content marketing white paperSej content marketing white paper
Sej content marketing white paperdebojit kundu
 
12 causes of advertising failure how to write ads that work
12 causes of advertising failure how to write ads that work12 causes of advertising failure how to write ads that work
12 causes of advertising failure how to write ads that workWizard of Ads Mike Slover Ltd.
 
The Top 10 Marketing Concepts You Should Know For Your Small Business
The Top 10 Marketing Concepts You Should Know For Your Small BusinessThe Top 10 Marketing Concepts You Should Know For Your Small Business
The Top 10 Marketing Concepts You Should Know For Your Small BusinessFivestars
 
What We Learned at ANA 2015 Masters of Marketing
What We Learned at ANA 2015 Masters of MarketingWhat We Learned at ANA 2015 Masters of Marketing
What We Learned at ANA 2015 Masters of MarketingMatt Duchesne
 
Lead Generation: Seven Things Marketers Need To Know About Lead Generation
Lead Generation: Seven Things Marketers Need To Know About Lead GenerationLead Generation: Seven Things Marketers Need To Know About Lead Generation
Lead Generation: Seven Things Marketers Need To Know About Lead GenerationShelley Reece
 
10 Steps to Building your Brand
10 Steps to Building your Brand10 Steps to Building your Brand
10 Steps to Building your BrandSnap Ireland
 
How To Use Social Media To Sell
How To Use Social Media To SellHow To Use Social Media To Sell
How To Use Social Media To SellHarrison Blum
 
Marketing in the Social Age
Marketing in the Social AgeMarketing in the Social Age
Marketing in the Social AgeAdam Lee
 
Gobrandyourselfbrandforbreakfast10 27
Gobrandyourselfbrandforbreakfast10 27Gobrandyourselfbrandforbreakfast10 27
Gobrandyourselfbrandforbreakfast10 27johntantillo
 
Gobrandyourselfbrandforbreakfast10 27
Gobrandyourselfbrandforbreakfast10 27Gobrandyourselfbrandforbreakfast10 27
Gobrandyourselfbrandforbreakfast10 27johntantillo
 
The Ogilvy Mather Guide To Effectiveness
The Ogilvy Mather Guide To EffectivenessThe Ogilvy Mather Guide To Effectiveness
The Ogilvy Mather Guide To EffectivenessDung Tri
 

Similar to Marketing advice from 50 years ago is surprisingly still relevant (20)

BuzzMarketing
BuzzMarketingBuzzMarketing
BuzzMarketing
 
130 191019 Highly Effective Marketing Plan by Peter Knight Chapter 7-15
130 191019 Highly Effective Marketing Plan by Peter Knight Chapter 7-15130 191019 Highly Effective Marketing Plan by Peter Knight Chapter 7-15
130 191019 Highly Effective Marketing Plan by Peter Knight Chapter 7-15
 
11 Tips for Building a Brand Newsroom: How the Rules of Content Marketing are...
11 Tips for Building a Brand Newsroom: How the Rules of Content Marketing are...11 Tips for Building a Brand Newsroom: How the Rules of Content Marketing are...
11 Tips for Building a Brand Newsroom: How the Rules of Content Marketing are...
 
Marketing WISDOM anthology | Quotes and more by Bluesophy
Marketing WISDOM anthology | Quotes and more by BluesophyMarketing WISDOM anthology | Quotes and more by Bluesophy
Marketing WISDOM anthology | Quotes and more by Bluesophy
 
How to write a Creative Brief
How to write a Creative BriefHow to write a Creative Brief
How to write a Creative Brief
 
10 Tips for Building Brands
10 Tips for Building Brands10 Tips for Building Brands
10 Tips for Building Brands
 
Advertising in India
Advertising in IndiaAdvertising in India
Advertising in India
 
Valu Based selling for small business owners August, 2013 session one
Valu Based selling for small business owners August, 2013 session oneValu Based selling for small business owners August, 2013 session one
Valu Based selling for small business owners August, 2013 session one
 
Sej content marketing white paper
Sej content marketing white paperSej content marketing white paper
Sej content marketing white paper
 
12 causes of advertising failure how to write ads that work
12 causes of advertising failure how to write ads that work12 causes of advertising failure how to write ads that work
12 causes of advertising failure how to write ads that work
 
The Top 10 Marketing Concepts You Should Know For Your Small Business
The Top 10 Marketing Concepts You Should Know For Your Small BusinessThe Top 10 Marketing Concepts You Should Know For Your Small Business
The Top 10 Marketing Concepts You Should Know For Your Small Business
 
What We Learned at ANA 2015 Masters of Marketing
What We Learned at ANA 2015 Masters of MarketingWhat We Learned at ANA 2015 Masters of Marketing
What We Learned at ANA 2015 Masters of Marketing
 
Lead Generation: Seven Things Marketers Need To Know About Lead Generation
Lead Generation: Seven Things Marketers Need To Know About Lead GenerationLead Generation: Seven Things Marketers Need To Know About Lead Generation
Lead Generation: Seven Things Marketers Need To Know About Lead Generation
 
10 Steps to Building your Brand
10 Steps to Building your Brand10 Steps to Building your Brand
10 Steps to Building your Brand
 
Marketing 201: Marketing in a Down Economy
Marketing 201: Marketing in a Down EconomyMarketing 201: Marketing in a Down Economy
Marketing 201: Marketing in a Down Economy
 
How To Use Social Media To Sell
How To Use Social Media To SellHow To Use Social Media To Sell
How To Use Social Media To Sell
 
Marketing in the Social Age
Marketing in the Social AgeMarketing in the Social Age
Marketing in the Social Age
 
Gobrandyourselfbrandforbreakfast10 27
Gobrandyourselfbrandforbreakfast10 27Gobrandyourselfbrandforbreakfast10 27
Gobrandyourselfbrandforbreakfast10 27
 
Gobrandyourselfbrandforbreakfast10 27
Gobrandyourselfbrandforbreakfast10 27Gobrandyourselfbrandforbreakfast10 27
Gobrandyourselfbrandforbreakfast10 27
 
The Ogilvy Mather Guide To Effectiveness
The Ogilvy Mather Guide To EffectivenessThe Ogilvy Mather Guide To Effectiveness
The Ogilvy Mather Guide To Effectiveness
 

More from SketchDeck

8 principles of good email design
8 principles of good email design8 principles of good email design
8 principles of good email designSketchDeck
 
SketchDeck — How we work
SketchDeck — How we workSketchDeck — How we work
SketchDeck — How we workSketchDeck
 
SketchDeck Brandbook 2017
SketchDeck Brandbook 2017SketchDeck Brandbook 2017
SketchDeck Brandbook 2017SketchDeck
 
Finvoice pitch deck
Finvoice pitch deckFinvoice pitch deck
Finvoice pitch deckSketchDeck
 
A great demo day pitch
A great demo day pitchA great demo day pitch
A great demo day pitchSketchDeck
 
SketchDeck example - boomtrain rebrand
SketchDeck example - boomtrain rebrandSketchDeck example - boomtrain rebrand
SketchDeck example - boomtrain rebrandSketchDeck
 
Fonts are GREAT
Fonts are GREATFonts are GREAT
Fonts are GREATSketchDeck
 
Sivi summit presentation
Sivi summit presentationSivi summit presentation
Sivi summit presentationSketchDeck
 

More from SketchDeck (9)

8 principles of good email design
8 principles of good email design8 principles of good email design
8 principles of good email design
 
SketchDeck — How we work
SketchDeck — How we workSketchDeck — How we work
SketchDeck — How we work
 
SketchDeck Brandbook 2017
SketchDeck Brandbook 2017SketchDeck Brandbook 2017
SketchDeck Brandbook 2017
 
How to design
How to designHow to design
How to design
 
Finvoice pitch deck
Finvoice pitch deckFinvoice pitch deck
Finvoice pitch deck
 
A great demo day pitch
A great demo day pitchA great demo day pitch
A great demo day pitch
 
SketchDeck example - boomtrain rebrand
SketchDeck example - boomtrain rebrandSketchDeck example - boomtrain rebrand
SketchDeck example - boomtrain rebrand
 
Fonts are GREAT
Fonts are GREATFonts are GREAT
Fonts are GREAT
 
Sivi summit presentation
Sivi summit presentationSivi summit presentation
Sivi summit presentation
 

Recently uploaded

A chronological journey of jobs and responsibilities.
A chronological journey of jobs and responsibilities.A chronological journey of jobs and responsibilities.
A chronological journey of jobs and responsibilities.Stacey Cost
 
Blue and Yellow Illustrative Digital Education Presentation (1).pptx
Blue and Yellow Illustrative Digital Education Presentation (1).pptxBlue and Yellow Illustrative Digital Education Presentation (1).pptx
Blue and Yellow Illustrative Digital Education Presentation (1).pptxayush20231
 
Digital Marketing Training In Bangalore
Digital Marketing Training In BangaloreDigital Marketing Training In Bangalore
Digital Marketing Training In Bangaloresyedasifsyed46
 
Metropolis of Dreams metaverse virtual city
Metropolis of Dreams metaverse virtual cityMetropolis of Dreams metaverse virtual city
Metropolis of Dreams metaverse virtual cityDonna Lenk
 
Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
 
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROAI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
 
Unlocking Success: The Leading SEO Reseller Services in India
Unlocking Success: The Leading SEO Reseller Services in IndiaUnlocking Success: The Leading SEO Reseller Services in India
Unlocking Success: The Leading SEO Reseller Services in IndiaPitchPineMedia1
 
A Guide to UK Top Search Engine Optimization
A Guide to UK Top Search Engine OptimizationA Guide to UK Top Search Engine Optimization
A Guide to UK Top Search Engine OptimizationBrand Highlighters
 
20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf
20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf
20221005110010_633d63baa84f6_learn___week_3_ch._5.pdflevuag
 
The Wealth of a Homeonwers association is analogous to the wealth of a Nation
The Wealth of a Homeonwers association is analogous to the wealth of a NationThe Wealth of a Homeonwers association is analogous to the wealth of a Nation
The Wealth of a Homeonwers association is analogous to the wealth of a NationJoseph Lewis Aguirre
 
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...Prof. Marcus Renato de Carvalho
 
SMM Cheap - No. 1 SMM panel in the world
SMM Cheap - No. 1 SMM panel in the worldSMM Cheap - No. 1 SMM panel in the world
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
 
The Rise of AI in Digital Marketing in 2024
The Rise of AI in Digital Marketing in 2024The Rise of AI in Digital Marketing in 2024
The Rise of AI in Digital Marketing in 2024Web Trainings Academy
 
Digital Money Maker Club – von Gunnar Kessler digital.
Digital Money Maker Club – von Gunnar Kessler digital.Digital Money Maker Club – von Gunnar Kessler digital.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
 
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
 
How to Run Landing Page Tests On and Off Paid Social Platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsHow to Run Landing Page Tests On and Off Paid Social Platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
 
TikTok: The Cultural Revolution in 10 minutes!
TikTok: The Cultural Revolution in 10 minutes! TikTok: The Cultural Revolution in 10 minutes!
TikTok: The Cultural Revolution in 10 minutes! Tasos Veliadis
 
ThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness ReportThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness ReportThinkNow
 
Taking The Guesswork Out of Your Lead Generation Campaign
Taking The Guesswork Out of Your Lead Generation CampaignTaking The Guesswork Out of Your Lead Generation Campaign
Taking The Guesswork Out of Your Lead Generation CampaignMartal Group
 

Recently uploaded (20)

Media Wall Street | Best Branding And Marketing Agency In Chandigarh
Media Wall Street | Best Branding And Marketing Agency In ChandigarhMedia Wall Street | Best Branding And Marketing Agency In Chandigarh
Media Wall Street | Best Branding And Marketing Agency In Chandigarh
 
A chronological journey of jobs and responsibilities.
A chronological journey of jobs and responsibilities.A chronological journey of jobs and responsibilities.
A chronological journey of jobs and responsibilities.
 
Blue and Yellow Illustrative Digital Education Presentation (1).pptx
Blue and Yellow Illustrative Digital Education Presentation (1).pptxBlue and Yellow Illustrative Digital Education Presentation (1).pptx
Blue and Yellow Illustrative Digital Education Presentation (1).pptx
 
Digital Marketing Training In Bangalore
Digital Marketing Training In BangaloreDigital Marketing Training In Bangalore
Digital Marketing Training In Bangalore
 
Metropolis of Dreams metaverse virtual city
Metropolis of Dreams metaverse virtual cityMetropolis of Dreams metaverse virtual city
Metropolis of Dreams metaverse virtual city
 
Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]
 
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROAI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
 
Unlocking Success: The Leading SEO Reseller Services in India
Unlocking Success: The Leading SEO Reseller Services in IndiaUnlocking Success: The Leading SEO Reseller Services in India
Unlocking Success: The Leading SEO Reseller Services in India
 
A Guide to UK Top Search Engine Optimization
A Guide to UK Top Search Engine OptimizationA Guide to UK Top Search Engine Optimization
A Guide to UK Top Search Engine Optimization
 
20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf
20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf
20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf
 
The Wealth of a Homeonwers association is analogous to the wealth of a Nation
The Wealth of a Homeonwers association is analogous to the wealth of a NationThe Wealth of a Homeonwers association is analogous to the wealth of a Nation
The Wealth of a Homeonwers association is analogous to the wealth of a Nation
 
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
 
SMM Cheap - No. 1 SMM panel in the world
SMM Cheap - No. 1 SMM panel in the worldSMM Cheap - No. 1 SMM panel in the world
SMM Cheap - No. 1 SMM panel in the world
 
The Rise of AI in Digital Marketing in 2024
The Rise of AI in Digital Marketing in 2024The Rise of AI in Digital Marketing in 2024
The Rise of AI in Digital Marketing in 2024
 
Digital Money Maker Club – von Gunnar Kessler digital.
Digital Money Maker Club – von Gunnar Kessler digital.Digital Money Maker Club – von Gunnar Kessler digital.
Digital Money Maker Club – von Gunnar Kessler digital.
 
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
 
How to Run Landing Page Tests On and Off Paid Social Platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsHow to Run Landing Page Tests On and Off Paid Social Platforms
How to Run Landing Page Tests On and Off Paid Social Platforms
 
TikTok: The Cultural Revolution in 10 minutes!
TikTok: The Cultural Revolution in 10 minutes! TikTok: The Cultural Revolution in 10 minutes!
TikTok: The Cultural Revolution in 10 minutes!
 
ThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness ReportThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness Report
 
Taking The Guesswork Out of Your Lead Generation Campaign
Taking The Guesswork Out of Your Lead Generation CampaignTaking The Guesswork Out of Your Lead Generation Campaign
Taking The Guesswork Out of Your Lead Generation Campaign
 

Marketing advice from 50 years ago is surprisingly still relevant

  • 1. Marketing advice from 50 years ago is surprisingly still relevant 11 pieces of mid-century wisdom from advertisers, entrepreneurs, and authors
  • 2. 2 Technology has changed everything and nothing Some of the best marketing advice you receive this year could be from the middle of last century Marketing tactics have evolved significantly since 1970. 50 years ago, a great campaign relied on: The principles of great marketing are still the same, however. These core values will never change: Print Honesty Radio Collaboration Television Customer knowledge
  • 3. 3 Be honest According to Ogilvy, a loss of customer trust was the worst punishment possible Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. David Ogilvy AD AGENCY EXECUTIVE 1963 Customer trust in 2020 is at all-time lows, so honesty matters more than ever.
  • 4. 4 Be interesting Gossage knew audiences will always crave relevant, high-value content People read what interests them, and sometimes it’s an ad. Howard Luck Gossage ADVERTISING EXECUTIVE 1917–1969 Over two-thirds of marketers still struggle to skip the sales pitch and focus on the audience's informational needs, according to CMI.
  • 5. 5 Balance the 4 Ps Sending the right promotional message in the right place is still key to a strong marketing strategy in 2020 Place, price, product, and promotion are the four pillars of a successful marketing strategy. Jerome McCarthy MARKETING PROFESSOR AND AUTHOR 1958
  • 6. 6 Understand the customer Understand the customer so well that the product or service fits him and sells itself. Peter Drucker BUSINESS AUTHOR AND CONSULTANT 1973 91% of customers still prefer personalized marketing messages in 2020.
  • 7. 7 Double yourself You have to double yourself. You have to read books on subjects you know nothing about. You have to travel to places you never thought of traveling. You have to...endlessly stretch what you know. Mary Wells Lawrence ADVERTISING AGENCY OWNER 1928 Relentless professional improvement has always been a recipe for excellence.
  • 8. Word of mouth is the best medium of all. 8 Word of mouth matters William "Bill" Bernbach 1911–1982 Consumers still trust peer recommendations and social proof above branded messages. The best marketers use customer success stories to win trust.
  • 9. 9 Be fun Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business. Leo Burnett ADVERTISING EXECUTIVE 1891–1971 Great stories and concepts are fundamental to compelling marketing— regardless of whether you're B2C, B2B, or B2G!
  • 10. 10 All Hands on deck Marketing is too important to be left to the marketing department. David Packard HP CO-FOUNDER 1912–1996 Marketing should serve the customer, which means marketers need to collaborate. The best sources of customer knowledge are often product, sales, and customer service.
  • 11. 11 Be narrow The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas. Philip Kotler BUSINESS PROFESSOR AND AUTHOR 1967 The term "thought leadership" didn't exist in 1967, but the concept mattered. Brands need to define a niche and produce expert content.
  • 12. 12 Afflict the comfortable A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable. Bernice Fitz-Gibbon RETAIL ADVERTISING PIONEER 1894–1992 The customer journey begins when a prospect identifies a pain point. Present answers to your customers, not branded solutions.