SlideShare a Scribd company logo
SketchDeck: 
Design on demand! 
Boomtrain branding project
Boomtrain is a personalized mobile and email notification platform. 
Our technology turns big data into better interactions, enabling you 
to connect with the right customers, at the right time,using the 
content most likely to engage each individual. 
boomtrain
How to use our logo 
Our logo is very important to us. 
boomtrain 
Remember that when you are using it to give it space to breathe. 
The minimum space is 1.5 ems. 
(That’s the width of the letter stroke and a half) 
boomtrain boomtrain boomtrain boomtrain
How to tell a story with icons boomtrain 
To tell a story with icons, you 
must follow these rules: 
1 Organize the content in the right order. 
2 Create an intro of the subject that you’re going to talk about. 
3 Segment each topic of the story and assign an icon 
and a flat graphic for it. 
4 Give it enough space for text.
How to use images boomtrain 
Images can be used in 3 ways. 
Plain: With a instagram hue or filter - no text 
! 
Brand Color Overlay: Display text and our logo over an image 
1 
2 
1 2
How to use images boomtrain 
Costumer picture color overlay : Display testimonial quote 
along the image 
3 
“Boomtrain is the solution of 
all our problems – Fast, 
professional and with an 
excellent service.” 
! 
Robert Clint – WorlsT CEO 
3
How to use buttons boomtrain 
White lined button- 18pt white text aligned at the center 
SAMPLE TEXT 
Flat colored button - 24pt white text aligned at the center – Upper Case 
SAMPLE TEXT
How to use iconography boomtrain 
Icons are styled in a ‘flat’ manor. 
They are encased in a hexagonal outline. 
The alternative option is to use them without the enclosure.
How to display our interface boomtrain 
Our interface should be displayed on ‘flat’ tech images. 
We have no allegiance between tech companies, 
as long as it keeps the trend and looks like this:
How to use typography boomtrain 
#04819f #2BACDE #2dd9e5 #FB7B6B 
Size Typography 
Primary Header Neue Helvetica 65 Medium 
! 
#2BACDE ! 
Secondary Header or Quote Ubuntu Regular 
!#2dd9e5 
Body Text Open Sans / Open Sans Light 
! 
#404040 ! 
!CTA Primary Color! 
#FB7B6B ! 
CTA Ubuntu 
#FFFFFF 
!!! 
Brand Colors 
10pt 13px 0.8em 
! 
10.5pt 14px 0.875em 
11pt 15px 0.95em 
12pt 16px 1em 
13pt 17px 1.05em 
13.5pt 18px 1.125em 
14pt 19px 1.2em 
14.5pt 20px 1.25em 
15pt 21px 1.3em 
16pt 22px 1.4em 
17pt 23px 1.45em 
18pt 24px 1.5em 
20pt 26px 1.6em 
22pt 29px 1.8em 
24pt 32px 2em
SketchDeck example - boomtrain rebrand

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SketchDeck example - boomtrain rebrand

  • 1. SketchDeck: Design on demand! Boomtrain branding project
  • 2.
  • 3. Boomtrain is a personalized mobile and email notification platform. Our technology turns big data into better interactions, enabling you to connect with the right customers, at the right time,using the content most likely to engage each individual. boomtrain
  • 4. How to use our logo Our logo is very important to us. boomtrain Remember that when you are using it to give it space to breathe. The minimum space is 1.5 ems. (That’s the width of the letter stroke and a half) boomtrain boomtrain boomtrain boomtrain
  • 5. How to tell a story with icons boomtrain To tell a story with icons, you must follow these rules: 1 Organize the content in the right order. 2 Create an intro of the subject that you’re going to talk about. 3 Segment each topic of the story and assign an icon and a flat graphic for it. 4 Give it enough space for text.
  • 6. How to use images boomtrain Images can be used in 3 ways. Plain: With a instagram hue or filter - no text ! Brand Color Overlay: Display text and our logo over an image 1 2 1 2
  • 7. How to use images boomtrain Costumer picture color overlay : Display testimonial quote along the image 3 “Boomtrain is the solution of all our problems – Fast, professional and with an excellent service.” ! Robert Clint – WorlsT CEO 3
  • 8. How to use buttons boomtrain White lined button- 18pt white text aligned at the center SAMPLE TEXT Flat colored button - 24pt white text aligned at the center – Upper Case SAMPLE TEXT
  • 9. How to use iconography boomtrain Icons are styled in a ‘flat’ manor. They are encased in a hexagonal outline. The alternative option is to use them without the enclosure.
  • 10. How to display our interface boomtrain Our interface should be displayed on ‘flat’ tech images. We have no allegiance between tech companies, as long as it keeps the trend and looks like this:
  • 11. How to use typography boomtrain #04819f #2BACDE #2dd9e5 #FB7B6B Size Typography Primary Header Neue Helvetica 65 Medium ! #2BACDE ! Secondary Header or Quote Ubuntu Regular !#2dd9e5 Body Text Open Sans / Open Sans Light ! #404040 ! !CTA Primary Color! #FB7B6B ! CTA Ubuntu #FFFFFF !!! Brand Colors 10pt 13px 0.8em ! 10.5pt 14px 0.875em 11pt 15px 0.95em 12pt 16px 1em 13pt 17px 1.05em 13.5pt 18px 1.125em 14pt 19px 1.2em 14.5pt 20px 1.25em 15pt 21px 1.3em 16pt 22px 1.4em 17pt 23px 1.45em 18pt 24px 1.5em 20pt 26px 1.6em 22pt 29px 1.8em 24pt 32px 2em